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53 episodes
The CPG Guys, page 2
by Peter V.S. Bond & Sri Rajagopalan · English
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
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Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign
Hershey’s “Scream for Reese’s” international omnichannel Halloween campaign, built to grow Halloween season outside the U.S.
12 Sep 2026 · 41m · 12 chaptersThe Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf
How generative AI is reshaping “digital shelf readiness” into an “agentic shelf,” requiring machine-readable, correct product content across every SKU and retailer, plus reinvention of workflows,…
11 Sep 2026 · 56m · 25 chaptersCommerce Riff with Sri & PVSB - September 8, 2026
Weekly commerce news roundup plus a sponsor segment on aligning marketing, trade, retail execution, and service data for CPG growth (Salesforce Consumer Goods Cloud), reducing internal system…
8 Sep 2026 · 8m · 1 chapterCornell University’s Dan Hooker - Omnicommerce Leadership
Cornell University’s Omnicommerce Leadership executive education program recap, focused on omni-commerce re-engineering, full-funnel retail media, joint value creation, and agentic AI commerce—plus…
5 Sep 2026 · 55m · 22 chaptersCommerce Riff with Sri & PVSB - September 1, 2026
Commerce Riff episode covering how CPG retail teams align internal systems, plus three commerce/retail-media news items: Dollar General’s value strategy, Levanta’s creator/affiliate commerce…
1 Sep 2026 · 13m · 5 chaptersRBC Capital Markets’ Nik Modi - Modi’s Musings: Themes That Will Define the CPG Industry
RBC Capital Markets managing director Nick Modi discusses “Modi’s Musings: Themes That Will Define the CPG Industry” (10 themes for the next 1–3 years), arguing CPG must shift from legacy…
26 Aug 2026 · 44m · 18 chaptersCommerce Riff with Sri & PVSB - August 25, 2026
Commerce Riff news roundup on grocery retail performance, price “reset” strategies, cyclospora’s impact on salad kits, and Home Depot’s express delivery expansion; plus a sponsor segment on…
25 Aug 2026 · 16m · 5 chaptersInstacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026
Retail Media 3.0 and “open web” retail media—moving beyond retailer wall gardens into full-funnel, omni-channel commerce using deterministic first-party shopper data, closed-loop measurement, and…
22 Aug 2026 · 43m · 18 chaptersThe Insights Association’s Anita Watkins on the Benefits and Risks of AI in Insights Development
Anita Watkins (CEO, Insights Association) discusses how AI and synthetic respondents change consumer insights, and what the insights industry must do to protect data integrity, maintain rigor, and…
20 Aug 2026 · 47m · 17 chaptersFlywheel's Phil Camarota - Running a Jury at Cannes Lions
Behind-the-scenes of running a Cannes Lions Creative Commerce jury, including how entries are screened, how jurors debate and score, how AI and authenticity are handled, and how global/regional…
15 Aug 2026 · 47m · 18 chaptersCommerce Riff with Sri & PVSB - August 11, 2026
How CPG and grocery brands are using data alignment, marketing investment, and AI to win retail—plus a focus on Amazon’s fresh-food shift and Albertsons’ ChatGPT plugin.
11 Aug 2026 · 14m · 6 chaptersNewell Brands' CMO Nick Hammitt - Live from Cannes Lions 2026
Nick Hammitt, CMO of Newell Brands, discusses Newell’s marketing transformation and how it uses AI for brand-led growth, including personalized messaging, AI personas/synthetic audiences, generative…
8 Aug 2026 · 37m · 16 chaptersSensor Tower’s Ian Simpson, EMarketer’s Sarah Marzano, Retail Breakfast Club’s Kiri Masters, Media, Ads + Commerce’s Andrew Lipsman & Sonata Insights’ Debra Aho Williamson: Retail Media Executive Brief
Retail media “separating fact from fiction,” focusing on internal organizational readiness, retailer-brand-agency alignment, scalability factors, and how AI (ChatGPT referrals, “dark search,” and…
5 Aug 2026 · 31m · 10 chaptersCommerce Riff with Sri & PVSB - August 4, 2026
Commerce Riff news roundup on commerce/CPG tech and partnerships. Salesforce sponsor segment argues brands, trade promotions, retail execution, marketing, service, and AI agents should run on the…
4 Aug 2026 · 15m · 5 chaptersRoundel's Shawn McGahee and EMarketer's Sarah Marzano - How Consumer Behaviors are Reshaping Commerce
Roundel (Media Design by Target) and eMarketer discuss how consumer behavior is reshaping commerce and retail media, emphasizing “guest-first” omnichannel discovery, the need to break channel silos,…
1 Aug 2026 · 22m · 6 chaptersSVP of Walmart Connect Int'l & Sam's Club Connect's Rich Lehrfeld: Driving Brand Growth Through Full Funnel Unified Advertising
Rich Lerfeld (Walmart Connect International and Sam’s Club Connect) explains how Walmart is building a unified, full-funnel, full-fidelity advertising ecosystem that connects trade promotions, retail…
29 Jul 2026 · 44m · 20 chaptersCommerce Riff with Sri & PVSB - July 28, 2026
Commerce Riff episode (July 28, 2026) covering four commerce/CPG deals and what they signal for brands, retailers, and commerce tech.
28 Jul 2026 · 12m · 5 chaptersCostco's Mark Williamson - Live from Cannes Lions 2026
Mark Williamson (Costco) explains how Costco’s retail media works across a unified, member-level data foundation to drive “merchant-first” growth, including radical transparency about its ad tech…
25 Jul 2026 · 39m · 13 chaptersInstacart's Ali Miller and Tim Castelli - Live from Cannes Lions 2026
Instacart’s Ali Miller and Tim Castelli discuss how retail media, AI-driven shopping, and closed-loop measurement are evolving into an omnichannel, full-funnel commerce platform—covering on-platform…
22 Jul 2026 · 43m · 16 chaptersCommerce Riff with Sri & PVSB - July 21, 2026
Retail and CPG commerce news and strategy—how brands should respond to retailer exclusives, structural profit pressure in packaged food, Costco’s standalone gas expansion, and Walmart leadership…
21 Jul 2026 · 16m · 5 chaptersLiz Roche, Claudia Johnson, Sarah Marzano, Angela Myers & Shweta Bhardwaj - How Retail Media Becomes a Growth Engine
Retail media as a growth engine beyond siloed “campaign” thinking—integrating media with merchandising, aligning definitions/measurement (incrementality, ROAS), and enabling longer-term outcomes like…
18 Jul 2026 · 31m · 15 chaptersWalmart's SVP Deepak Maini: How Membership in Walmart+ Delivers Value to Engaged Shoppers
Walmart Plus loyalty membership and how it drives shopper frequency, better first-party data, and closed-loop advertising/measurement for CPG partners—especially as agentic AI shopping (e.g., Sparky)…
15 Jul 2026 · 47m · 19 chaptersCommerce Riff with Sri & PVSB - July 14, 2026
CPG and retail commerce news roundup covering (1) PepsiCo’s earnings warning on inflation, GLP-1 demand shifts, and pricing; (2) Smucker’s $5B Hostess acquisition as a cautionary M&A case; (3)…
14 Jul 2026 · 17m · 6 chaptersIbotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement
Media performance measurement for CPGs in a fragmented “jungle gym/spider web” funnel, emphasizing comparable, causal, transparent promotion measurement and breaking internal silos.
11 Jul 2026 · 39m · 16 chapters