Podcast · 35 episodes
The Difference Engine | B2B Category Design | Private Equity | Venture Capital, page 2
by Categorical · English
The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/
All episodes, page 2
62. A Founder's Journey: From Cornish Roots to Global RegTech Rockstar | Ben RichmondA Founder's Journey: From Cornish Roots to Global RegTech Rockstar | Ben Richmond29 Oct 2025 · 38 min
61. Rupert Jones: A Major General's guide to Defence TechPaul Maher and Jonathan Simnett22 Oct 2025 · 37 min
60. Boardwave Live 2025 ReviewIn this episode of *The Difference Engine*, hosts Paul Maher and Jonathan Simnett review highlights from the Boardwave Live 2025 event, a major tech gathering in London.15 Oct 2025 · 21 min
59. Can Klarna convince Wall Street?Klarna’s IPO and whether it can claim category leadership in BNPL/consumer credit; plus how UK banks are using GenAI (Zopa’s “Jobs 2030” AI upskilling) and whether European fintechs can reshape US…24 Sep 2025 · 35 min · 12 chapters
58. Texas bets big on tech. Will it steal the pot?Texas is positioning new stock exchanges (NYSE Texas and TXSE) to capture tech and VC-backed listings via lower costs, stricter standards, and tech-first electronic trading; the episode also argues…17 Sep 2025 · 30 min · 11 chapters
57. GEO vs AIO. Who will win the title fight?The episode argues that “search” is shifting from Google-driven SEO to AI-driven “AI overview consumption,” creating a new post-SEO adtech/content category.3 Sep 2025 · 33 min · 17 chapters
56. Interview with Sean Williams: How I built a new AI categorySean Williams (Autogen AI) explains how he built a new AI category: “proposal writing” for public-sector and corporate bidding, turning large language models into a workflow that helps teams draft,…20 Aug 2025 · 42 min · 24 chapters
55. Interview with Bill Conner: Lessons from a serial value creatorBill Conner (Jitterbit CEO) discusses “serial value creation” and how to spot defensible tech category opportunities, focusing on the convergence of AI, low-code, and security.6 Aug 2025 · 57 min · 21 chapters
54. What everyone is missing about GrokThe episode argues that AI is concentrating power fast, with Grok as a flashpoint and AI coding as the next battleground.30 Jul 2025 · 34 min · 15 chapters
53. Is the UK keeping up with Quantum?UK quantum funding vs big-tech investment; how quantum and AI races affect encryption and national strategy; then a founder/investor discussion on surviving “when the game gets tough” (timing, burn,…23 Jul 2025 · 33 min · 13 chapters
52. Do we need to get ready for the age of algorithmic investing?Whether venture capital is entering an “age of algorithmic investing,” plus a broader critique of UK tech capital markets and London Tech Week.9 Jul 2025 · 33 min · 7 chapters