IM8 Co-Founder & CEO: Danny Yeung – Serial Entrepreneurship, David Beckham, & Building the World's Most Complete Daily Essential

18:35The Gstaad Guy:Oh fantastic. I love that. I feel like now is maybe at a biological necessity because of the low nutrient density in food in general but also in terms of the conversation topics, the perfect time for a product like this. Lots of my friends are talking about longevity and self-care and health care and tracking. I'm wearing a whoop right now. Yeah, me too.

19:00Danny Yeung:Yeah. Fantastic.

19:01The Gstaad Guy:I need to make you an IM8 whoop charm. I make whoop charms. Oh, awesome. With my jewelry brand, Pubell.

19:06Danny Yeung:Yes. Yeah. Please. We'll love that. Yeah, please.

19:08The Gstaad Guy:We had Will Ahmed on the podcast.

19:11Danny Yeung:Yeah, he just raised a bunch of money today. I saw that, right? Yeah, I saw that.

19:13The Gstaad Guy:10 billion valuation. Yeah. Good for him. That's an amazing thing but what do you think it is about this year in particular 2026 where this topic is so front

19:24Danny Yeung:of conversation i don't believe to be fair it's just this year i think it started with covid and then coming out of post-covid yeah all right and then so i think it's been a trend for the last you know three four five years already and more and more people are taking you know health and wellness into their own hands right i think there's a lot of you know mistrust within the healthcare systems as well. And people are now again, seeing a lot of this data to quantify that supplements or essentials does make a difference, right? So all these different things together, and again, you see people also drinking less, right?

20:04Danny Yeung:Alcohol sales have been declining for the last few years, right? And people are taking care of much more of their health and it's coming at a much younger age, right? I mean, people before they're thinking, yeah, you know what, I'm 25. I don't need to take care of my health now, right? But people in their 20s, and of course, in their 30s, you know, they're taking a proactive approach to health, because it's not just now about living longer, it's about, yeah, living longer, but healthy. It's not when you're 60, 65, 70, 75, you still want to be active, right? No one wants to, you know, be old, you know, and not be active.

20:38The Gstaad Guy:Yeah, I think also the word longevity is misbranded because when i take all these protocols into mind today like even just my sleep health and supplementing better for sleep as well has had such a drastic impact on my productivity in the short term it's uh thinking just about the long term i think is unattractive to many young people yeah but it's actually uh such an incredible direct benefit today it's like a lot of things you

21:05Danny Yeung:may not feel today right or the next day right so a lot of people are you know looking for like a a a magic pill or something like that right but the reality is you know magic pills don't exist right but if you take your health seriously and again this is again one thing about IMA you know we don't want to just sell a product right I think I'm sure you've seen you know we're we're about you know building that community we want people to be educated not just on nutrition stuff but you know exercise you know community you know sleep right so this is why even very recently we introduced like a 90 day transformation program.

21:39Danny Yeung:So, which means if you subscribe to IMA for 90 days, we also give you access to our scientific advisory board and our, you know, person, scientific advisory board and the sports medicine board, right? So you get access to, for example, you know, Dr. Don Musilam, you know, former Mayo Clinic oncologist, right? You get access to, you know, Bobby Rich, you know, David Beckham's personal trainer, right and you have a master class with them on a quarterly basis where you can actually ask them questions about again because everyone wants to be able to learn from the best yeah and they have access to the best so yeah i think this has given individuals a very unique value and we'll give

22:21The Gstaad Guy:away for free i'm very interested in this category and the podcast guest list shows it we have you i've had will ahmed we've had uh brian johnson we've had the founder of eight sleep as well yeah So very curious about this category with one metric in particular that means a lot to me because in the Stadgei ecosystem, on quotes, I'm surrounded by a lot of people who take their health and longevity very seriously, many of which have big budgets for this and allocate a lot of their income towards this. yes and whenever i sit with them and i see like some of them have labs in their homes and i ask them at what point is this necessary and what is the what is the roi of this crazy spending in other words what is the highest benefit to the lowest dollar spent i'm curious to see where that goes and there's something i spoke to brian johnson about but i think first of all the value per dollar is increasing every year thanks to technology which is an amazing thing but what i love about products like iamate is it seems to me through the blood work that people can do as well it's very clear that it's one of the most beneficial moves someone can make at a very low dollar to benefit correct ratio yeah yeah 100 i think this is why i believe

23:42Danny Yeung:you know in the last you know for 15 months since we launched the brand we have had such yeah, intense adoption on a global basis, right? I mean, if you think about it, it's like, you know, 89 bucks on a monthly basis for a subscription. So it's less than$3 a day, right? Less than coffee, but you're filling your nutritional gaps, right? With this product. And agree, it's like, there's a lot of people that are spending, you know, thousands of dollars on a monthly basis, but the reality is that that is probably gonna be your, what, less than 2 % individuals that can spend thousands of dollars, right?

24:12Danny Yeung:I think here in the US, you know, 70 % of Americans take one form of supplements on a daily basis. But their daily budget is$50. I'm sorry, their monthly budget is$50 on average, right? So again, we're at$90, but you're able to cover a lot of basis because if you had to break up this 16 different supplements and buy this individual, it's more than$200, right? So that's affordable. And again, the other thing I would say is, yeah, blood testing, right? A lot of people take that for granted, right? But if you don't know what to fix, you don't have the data to understand. I mean, blood test is relatively inexpensive to the upside that you're going to get.

24:53Danny Yeung:You can pay anywhere from$50 to$200 for a blood test. And evidence even last week, we announced a partnership with Superpower. And we're giving access to 100 plus biomarkers in your blood test,$49. dollars well right so again it's providing value to the customers so they know their data and italian why do we do that it's like hey don't just trust me or the brand on it yeah trust the data take im8 do a blood test three months redo it and look at the data and with a product like im8 if there's some um deficiencies one has in their blood that no longer become deficient because of

25:35The Gstaad Guy:product yes is it okay to continue taking the product with the exact same ingredients within even though some markers are no longer deficient oh yeah correct because you want to be able to

25:46Danny Yeung:maintain that right yeah so you know for example i've had many individuals said you know what previously again they had like coq10 which is for heart health right they were deficient coq10 levels and then once they started taking i made their coq10 levels yeah increased but you want take it and then it gets up to your level, but you stop taking it, guess what's gonna happen? It's gonna go back to below levels, right? And again, reason why, for example, we work with so many top athletes, right? And they're performing at their best. And this is something that you wanna take on a daily basis. Now, it doesn't even have to be IMA, right?

26:24Danny Yeung:It's like, we're advocating for people just to take, start with healthy nutrition essentials, multivitamin, etc. And for us, we made it easy.

26:35The Gstaad Guy:So what would you say are the easiest steps listeners can take today? Maybe with that metric in mind of like lowest dollar input or time input for the highest output?

26:46Danny Yeung:Yeah, so I think again, just to mention, I mean, I think everyone should, on at least on an annual basis, check their blood, right? Because again, you don't want to... The thing is also in the last few years, it's all about proactive healthcare. You don't want to actually see the data and then react, right? Because it's much more difficult to treat a disease than being very proactive on it. So adding the blood testing, I think everyone should do that, right? And go to a quest or whatever, right? And then simply wise, again, I think IMA is a great starting basis. You have basically for everyone to get their proper nutrition on a daily basis that covers basically 16 different supplements and 90 ingredients in a very easy way because i think a lot of times is how do you get adherence also very important right and then even if you drink something every morning it becomes routine then it becomes very easy to maintain that because i think the right rally also health has to be easy right and if it's not easy then again you don't continue with it if you haven't already been

27:51The Gstaad Guy:convinced by danny and david beckham and now by me i think it is definitely worth your time to try out IM8, the daily ultimate essentials. If you check out their website, IM8, or any of their socials and use the code Shtad10, that's G-S-T-A-A-D 10, you can get 10 % off your first IM8 order and subscription. And I hope you feel the benefits as well as the two of us have.

28:12Danny Yeung:We have a 90 day money back guarantee. Oh, fantastic. And that's how convinced we are on the product.

28:15The Gstaad Guy:There you go. Try it out. IM8. What do you make a non-negotiable when it comes to your health as a very busy founder?

28:24Danny Yeung:you know as because this last 15 months is it's been so so busy right uh yeah to be fair i probably don't get enough sleep right but then yeah maybe yeah yeah i i definitely don't get enough sleep but yeah i'm trying to create something which hasn't been done before in terms of this movement so for sure i mean a non-negotiable for me is definitely having i'm a every single morning i mean this is the first thing i do when i wake up and of course i get you know blood testing every six months are you are you an intermittent faster i tried it but with my travel schedule becomes quite difficult right because you're on constant different time zones and etc even the last 10 days i was like shanghai hong kong la arizona bay area new york later today going to miami right so yeah sometimes yeah again i think it's nice to do if you're in a set place but sometimes it's very difficult.

29:19The Gstaad Guy:I see IMA now positioned in a number of different environments and I'd love to understand what your vision is and has been for the positioning and associations of the brand so far.

29:33Danny Yeung:Yeah I mean great question right I think from day one again you know starting with you know David right and he has had access to the best nutritionist the best doctors and such right so he wanted to create something that is accessible for everyone. So the positioning is that if you want to perform at your best, this is something that will help you perform at your best, right? And again, we've been able to, yeah, thankfully and, you know, gratefully align with some amazing athletes, you know, such as I'm sure, you know, Irina Sabalenka. Even her story was, I think the product speaks for itself because it was so organic in which, you know, I told the story before, but Jason Stacy, you know, her performance coach started using it last January for about a month.

30:19Danny Yeung:He felt great on it and he's like, hey, Irina, why don't you try it? And then she tried it for three months and I'm sure yeah, her level, you know, Jason's measuring every little change in terms of her performance, diet and nutrition. And they were actually seeking out at the time, they weren't happy with their supplement regime, right? And then she tried it for three months and she felt greater energy recovery, better cognitive as well. And then she had her team reach out,

30:44The Gstaad Guy:Andre reach out to us.

30:46Danny Yeung:And then it was an amazing email, right? It's like, oh, you know, Arena wants to collaborate. And it's like, yeah. Fantastic. Yeah, so they're so organic, right? So very happy for that. And same way with, you know, Ollie Bearman, right? You know, F1 driver, amazing young kid, 20 years old. I think has such an amazing future in the F1. um yeah and again yeah we're gonna announce janice is coming on board nice yeah and so i think that will be a very very big deal just given how global nba is right and janice himself just such a yeah superstar yeah that's the story right and you're like it came from nothing you know uh uh you know shared basketball shoes with his brother only started playing basketball at 13 and got drafted that 18, yes, number 15, right?

31:34Danny Yeung:And then people, yeah, again, it's amazing just to be aligned with these individuals. And I think one thing, yeah, I'm very proud of that for all of these individuals, you know, it's much less than just a transactional. We've, of course, there's definitely compensation, but it's also they have all equity in pre-netics, which then, you know, for example, I mean, again, a lot of people are drawing equity at them, but the fact that they chose to accept it means that it's a long-term relationship, long-term partnership. And I can honestly say, I'm in conversation with WhatsApp and we're always chatting, et cetera.

32:09Danny Yeung:So we're all very aligned for the long-term aspect of things.

32:13The Gstaad Guy:I'd love to hear that. So Prenetics is a public company.

32:16Danny Yeung:Yes. Awesome.

32:18The Gstaad Guy:I rarely see public companies doing this sort of thing. So it's quite cool to see that as well.

32:23Danny Yeung:Yeah, that's why I'm so busy, right? Of course, you have to manage the brand side of things, the growth. there's just so much always moving pieces and daily decisions yeah so yeah when we again we went from a billion market cap to a 40 million market cap we knew we needed to do something quite yeah dramatic and and transformational and yeah great thing is that we went from a 40 million market and now we're like 350 million market cap um in the last yeah just 12 months right nice and

32:53The Gstaad Guy:of course driven by the growth of volume eight if we can get a bit businessy here sure what do you think are the pros and cons of being a public company in this category versus a private company

33:02Danny Yeung:there's definitely like with everything there's always pros and cons right so i think i would say the pros wise again i think as a public company it does provide a significant level of credibility all right in terms like because you know all of our you know revenue numbers you know it's all audited by deloitte for example right we have to report figures on a quarterly basis right so people can see that right it's not just say saying yeah my numbers whatever my numbers right it's public information right so i think that's a pro but at the same time it's also a con because you're constantly having to report quarterly figures you're constantly for example you know i'm constantly also having to you meet with investors you know banks etc why so it does take a lot of time yeah and there's certain time that you're taking away from the business as well.

33:56Danny Yeung:Yeah, but I think, again, a great advantage is also I can issue equity to our ambassadors where, you know, they don't have to see, they don't have to wait for an exit event. An exit event sometimes could be three years, five years, seven years, ten years, or never. I was about to say,

34:15The Gstaad Guy:never is the most common case.

34:17Danny Yeung:Never, right? But with us, it's like, you know, you want to issue arena equity, right? again we issued it at seven bucks yeah right and now it's 21 and that was like basically less than a year yeah right so then they see that and then so i think that's also a positive element um of of a public company right but i think again downsize that you know we're constantly reporting our data metrics and typically as a private company you wouldn't want to do that because you want you don't want your competitors to know right all of our competitors know our customer acquisition costs our LTV ratio our payback period you know which markets that we're in you know we're in 31 countries you know 40 percent of our revenue is from the U.S.

35:00Danny Yeung:number two is UK Canada Australia yeah Singapore Hong Kong right so the transparency is there by design yeah the transparency is there by design so we can't keep anything yeah hidden or such against competitors so we just always have to strive to do more and that's the goal, right?

35:18The Gstaad Guy:I was talking with a friend recently about the great cities to be an entrepreneur and to build teams and where are the big talent hubs around the world? Hong Kong is a name I'm hearing more and more often. I'd love to know what it's like to build a team in Hong Kong and have, I mean I know you have teams around the world but the headquarters is in Hong Kong.

35:39Danny Yeung:Yes, correct. Headquarters in Hong Kong, again And I've built business here in the US as well. And in Hong Kong is a great environment, you know, for entrepreneur, because again, it is such an international city, right? So to vary, you can get by with just speaking English, right? A lot of people, they've never been to Hong Kong. They think, oh, it's part of China, it's out there to go and get. Yeah. Have you been to Hong Kong before? I have, yeah. Yeah. I mean, you can speak English.

36:02The Gstaad Guy:Exactly.

36:03Danny Yeung:Central is like, yeah.

36:04The Gstaad Guy:Especially on a, I went out on a Wednesday night to Wan Chai. Yeah. And I didn't hear a single line of Cantonese. Yeah, correct. It was just all.

36:11Danny Yeung:all english english yes yeah so it's amazing i think i think by default hong kong the work culture is very strong so work is an integral part of daily life right so you know when you have your teams you know working late into the nights or even weekends it's you know quite normal right especially if you think what we did yeah during covet i mean i don't know if that would have been possible elsewhere right in terms of how demanding it was for people to make such big sacrifices in terms of work because it was literally like working you know literally 18 hours a day for a good you know two three years period of time as you're building your teams especially with

36:54The Gstaad Guy:your leadership colleagues i assume you're trying to solve for different ways of thinking because Because IM8 is quite medical, but it's also quite athletic. It's also quite luxury and lifestyle. I'd love to know how you find someone that shares the values necessary for all those quite different categories.

37:14Danny Yeung:Yeah, to be fair, it's like, I don't think you'll find everything in one person, right? And then so you're going to have to have some, you know, trade-offs, right? And again, I think, yeah, as our evolution has continued, right? i mean you're going to need different people at different stages of the company i think that's also very important it's like for example i know for a fact that let's say we went from zero to 100 million in annual recurring revenue in less than 11 months from 100 million arr to let's say 500 million even 300 million you're probably not going to have the same exact team to get there because it's a very different level right and so this is where again we're constantly looking for for new individuals and especially nowadays, any new role that we're looking at, it has to be AI native by design.

38:03Danny Yeung:Right? And then we, and what I mean by that is that, you know, your thinking process has to start from AI and even the interview process, you know, we give you assignments and the assignment, we actually challenge yourself. It's like, see, if you can't beat Claude Colt, right? We put the challenge against Claude and your assignment has to be better than Claude for us to hire you.

38:30The Gstaad Guy:And is that process a human actually testing the person or is AI also running the interview process at that stage?

38:38Danny Yeung:So we have a human, right? So let's say whoever applies, right? We'll take their assignment back. We'll take their assignment and put them, we'll put their assignment into Claude and see how it scores, right? If they are scoring the same, then basically they don't get the job. But they actually have to beat Claude. Because Claude will come back with a number, like 80 to 100, whatever. So it has to beat them in terms of thinking and critical thinking. Because at the end of the day, now knowledge is free. Everyone has a supercomputer in their pockets on their phone. So I'm a big, big believer in the use of AI.

39:18Danny Yeung:and again to be fair it's like you know i talk to ai more than people now right because i get so you get so much greater information uh from it as long as you know how to use it how you prompt it right and i think that's also something that that has enabled us to grow quite fast in terms of systems content you know briefs uh for a lot of different things that we do for example right now we have 2200 ads on our meta public ads library wow and we have 50 different landing pages okay just a different personas right so and that's all enabled due to the use of ai tools

39:54The Gstaad Guy:do you have any roles in the company that are purely made for agents um yeah i mean we have

39:59Danny Yeung:agents like that on even on my phone that like reporting data to me like on an hourly basis like yeah how we're doing from a revenue return aspen blah blah blah all that stuff right so you have agents in the background reporting on metrics that are important to the business.

40:15The Gstaad Guy:Are there any categories that you are waiting for the technology of AI to grow into so you can benefit even more from the agents?

40:24Danny Yeung:Whereas now, I think every single department can already benefit. And even like two weeks ago, right before I left Hong Kong, we ran a Claude Claude workshop Claude code workshop where we actually spent four hours on a Friday afternoon and basically we had everyone in the office and we brought in a few workshop trainers and everyone had to build something I don't care that you're just using AI for like whatever you actually had to build an application and what we created is we created 50 different bounties so anyone can actually solve one of these issues in terms of retention custom acquisition marketing operations finance supply chain and we have a system where we're rewarding because it's like if anyone can regardless of your role doesn't matter if you're a customer service accounting marketing or finance you can do one of these bounties that solve a company issue or problem and we put up five million dollars hkd uh for to solve it and if you solve one of these uh bounties you get 100 grand wow fantastic yeah that's great so you have to have like a carrot there too you know of course yeah otherwise you're just telling people out yeah everyone needs some type of incentives also i love i love anthropic and i love clod yeah i love clod yeah i mean i used to use chat 3pt a lot but then clod is so much so much better for copy now and then manis do you use manis no a man is like i'll show you after this the stuff that i create with manis the landing pages the presentation that's like next level oh yeah yeah wow so of course meta acquired madness now yeah oh metadid yeah metadid but uh i use madness like since they were first launched and are they on their own uh lm base or do they use yeah so a man this is like a agentic ai yeah so it's uh again you can ask it research create landing pages presentations right and then now and the great thing is that because the meta acquired it right so you can actually connect manis into meta and then you can analyze it that's fantastic yeah and then so it becomes a very you get so much insights i'm only like it's top here i myself personally i think i spent like two grand a month just on ai like which is quite a lot if you think about it right because a lot of these are like 20 bucks right but i'm always like all of them on the top tier because i use up my credits and tokens so fast i mean

42:50The Gstaad Guy:I mean, listen, we started this podcast talking about the dollar per benefit on a health level. Yeah. I'm sure on a productivity per dollar, the 2 ,000 is very well spent.

42:59Danny Yeung:Exactly. I'd be happy to spend even more on that, right?

43:02The Gstaad Guy:You'd double it if you could.

43:03Danny Yeung:Yeah, because I get so much productive value from it.

43:06The Gstaad Guy:How do you feel about the data input relationship you have? Do you use voice? Do you type? How does it work for you?

43:11Danny Yeung:Both. Yeah, both. Yeah, I mean, I cloned my voice on, you know, 11 labs and it's on my open club, blah, blah, blah. So you can play tricks on people. Also, it's quite funny, right? So there's a lot of stuff that you can do, right? So always exploring new, different, but most of the things I'm doing chat just because it's easier for me because I'm always constantly on the road.

43:31The Gstaad Guy:I'm very intrigued by the pace at which we're continuing to discover the human body as well on the R &D level. And I follow this great Instagram page that does daily updates about the pace of AI. And probably 30 % of their communication is about medicine and how AI is positively impacting our discoveries in healthcare solutions, but also just in better understanding the body. What's been your learnings in that category?

44:00Danny Yeung:Yeah, 100%. I think, again, one of the great benefits of AI is on medicine and healthcare, right? So I think there's a lot of different use cases in terms of even, you know, we were previously had a big investment in a company called Insighter, which is an early cancer detection company. And then again, utilizing AI to identify early stages of cancer at a 90 % sensitivity for under$100 USD. So again, we're still in clinical trials, but we did have an investment in that company. So I think medicine and AI, it's just natural that you're gonna find, again, new protein markers, right? New ways to identify issues before it happens.

44:42Danny Yeung:It does. I think there's like, yeah, that's going to be one of the big breakthroughs, utilizing AI.

44:47The Gstaad Guy:And what about on a like dummy environment for R &D of a new product or even a new iteration of a product like IM8? Is the development timeline being shortened?

45:03Danny Yeung:Definitely. I think for, I mean, we can even, even for, let's say, giving an example, going back to the COVID time, right? I think the utilization of AI enabled the drug Paslovic to get out to the market in six months time. If you didn't have that, that would have easily been maybe two, three, four years. So I think not just for IMA, but in general, anything that has a formulation or a component or a molecule or ingredient is like how do these ingredients have synergistic effect and what can the effects be on a human body where you can, again, run different simulations on it and be able to then go into the human trials in much faster fashion.

45:48The Gstaad Guy:I know one of the things that is being studied a lot with our incredible technologies today, but also a topic you're quite passionate about is DNA. Yes. Can you tell me more about DNA?

45:59Danny Yeung:Yeah, of course. DNA, again, is going back to the data, right? Your genetics hold the foundation of whoever we are, right? And then the more that you know about yourself, again, this is where you can identify genetic predispositions that you can act on much earlier. So give me an example. Even I had my DNA test maybe six, seven years ago. At that time, I found out I had a genetic predisposition for higher risk of colon rectal cancer. But it didn't run in my family. So it was a big surprise to me. But again, I was a big shock on that. But then for me, again, I took that with a very positive response where I was a little bit overweight.

46:45Danny Yeung:I started exercising. I started cutting out red meat from my diet unless it was like a Wagyu steak or something. But imagine this was like seven, eight years ago. If I didn't get that result, I very likely wouldn't have modified my diet and lifestyle. right and now with data you can modify your lifestyle as long as you have that data right in same case for of course very famous uh angelina jolie right she had the burka 1 burka 2 mutation for breasts uh breast and ovarian cancer when she found that out she had a lifetime risk of over 85 percent of getting cancer well right but because she had that result then of course she had the option she have she can basically have a double mastectomy and reduce that risk to five percent wow which she did well right but it can allow once you have the data you can decide what you want to do right do you want to take that risk or do you want lower to five percent right so i think majority of people would want to lower their risk absolutely so i think that's the power of you know understanding your dna and your data that comes with it what's the name of the test to understand

47:56The Gstaad Guy:your DNA?

47:57Danny Yeung:It's just basically a genetic test, right? It's a genetic test for your predispositions.

48:02The Gstaad Guy:Okay. And is that quite costly for people to do?

48:04Danny Yeung:Yeah, I mean, right now, the cost of sequencing has dropped so dramatically, you know, from like a million dollars, you know, let's say 20 years ago, right? Now it's going to do it for, you know, two, three hundred dollars. So, I mean, we even offer a test which is called Circle DNA for specific, but there's like many different providers. Okay, super cool. That can do that.

48:23The Gstaad Guy:So what are you very excited? I know you're a public company and you You can't talk too much about the future, but what are you very excited about in the months and years to come?

48:31Danny Yeung:I mean, you know, a lot of people ask me, you know, Danny White, because again, I've done entrepreneurship for many different years, I've been successful at it, but I'm still loving what I'm doing, especially now, you know, I guess to meet so many amazing people, yeah, doing this journey, like yourself, of course, with David, Irina, Ali, Giannis, it's just amazing. and so that means you know because all these people individuals they trust me and the team behind it we want to continue to come out with the best in class products out in the market right so you know we're going to be launching two new skills by the end of the year also in big big categories of health and performance and when we do launch it it will be the best in the market and again i always tell you know don't just trust me on that put it into a cloud put our ingredient listen to cloud on chapter video madness right and see what it comes out with i'm quite certain yeah you'll be surprised and yeah and again we stand behind what we do uh we have nsf certified for sport which means again if you're an athlete or you want the cleanest products you'll be sure to know it's free from 280 banned substances around the world and so that's why if you're athlete you know you can take this and you know think about arena if she gives a failed drug test it would be very, very bad, right?

49:53Danny Yeung:And then so you will have your third party testing manufactured in the US. Yeah, so I'm just excited about being able to grow the current two skills of iMate. Again, a lot of people still hasn't tried or taken the product. And once they do, they will feel the difference. So I'm excited to reach new customers. Right now, we're just on Meta and Google. I'm excited to, you know, get into TikTok, right? TikTok shop. I think it's a huge, huge opportunity for growth. App loving, we're going to be exploring. Yeah. And again, we're in 31 countries, new products, you know, new ambassadors, you know, new team partnerships.

50:38Danny Yeung:So I think we'll be already announced and we'll also be official health supplements brand for InterMiami. Nice. So that will be very good. Congrats. Yeah, so I think a lot of these different partnerships. And we're also investing this year in three new clinical trials, which is randomized case control clinical trials with 180 people. And one of these trials is going to be done with Mayo Clinic. And we're investing$2 million in clinical trials. So if you're a consumer and think about whether a supplement company is going to invest$2 million on clinical trials, which to be fair, we don't know what results we'll get, but we're confident of our product we have enough we have significant conviction that it will show results because we're testing biomarkers before you take it and post you take it it's very rare in supplement industry that people are doing clinical trials

51:32The Gstaad Guy:yeah a lot of a lot of it is just kind of licking the finger and yeah I mean again

51:36Danny Yeung:you have pharmaceuticals that are doing clinical trials and again to be fair it's like you know even my last 11 years to pronounce because it was such a clinically diagnostic life science company. We've taken that approach into the consumer supplements and really want to set a high standard in terms of efficacy.

51:55The Gstaad Guy:I love that that's paired with the level of knowledge that consumers have access to today where they can run tests for themselves and ask the questions for themselves and build that knowledge on their own. I think it's a beautiful thing about the time we live in today.

52:10Danny Yeung:Exactly, right? And that's why even, you know, we're very transparent is that even on our website, we even show who manufactures our product. It's amazing. Right?

52:19The Gstaad Guy:And no one does that.

52:20Danny Yeung:No one does that, right? Your competitors can go to them too. Yeah, exactly. Your competitors can go to them, right? And then we show that, right? And then even when we told manufacturers, can we list you guys on our website? It's like, you can, but no one does that, right? It's like, I just want to be transparent with the process. You can download the Dirt Party testing results, the NSF certs. So it's like, hey, all there for you to see, right? That's great. And that's why, ultimately, the combination of this has enabled us to grow from, now we have, in 15 months, we have crazy numbers. Think about even when it's 22 million servings.

52:53Danny Yeung:Wow. In 15 months, we have delivered across 750 ,000 customer purchases. Amazing. So it's been quite crazy 15 months. Congrats.

53:03The Gstaad Guy:That's incredible.

53:03Danny Yeung:Yeah. Thank you.

53:04The Gstaad Guy:Well, on this podcast, we always play a game of à la poubelle versus fantastique.

53:09Danny Yeung:Yeah.

53:09The Gstaad Guy:La poubelle in French means to the trash. Yeah, I read about that.

53:12Danny Yeung:There we go.

53:14The Gstaad Guy:It's what you want to throw away and change. And fantastique are the things you celebrate and want to see more of. Can you share a couple of things from the world that surrounds you that you hope to see less of and throw in the trash? And a couple of things you'd love to celebrate and see more of and call fantastique. Yeah, I mean, I think in the world, right?

53:33Danny Yeung:You're talking about, yeah, I mean, less of, I think, yeah, it's just divisiveness, right? I think, again, I've lived in the US, I live in Asia. I think there's a lot of divisiveness in terms of people supporting whoever, whoever, right? And again, I think I would like to see less of that because at the end of the day, when you have collaboration and partners online, etc., I think the world's a much better place. So I think that's a key thing that's quite apparent, right? Around the world nowadays. I agree.

54:01The Gstaad Guy:Divisiveness is a little bit.

54:03Danny Yeung:Yeah, and there's so much stuff happening, right? With all the wars and etc. trends a lot of divisiveness which yeah i think you know there's probably better ways to solve

54:11The Gstaad Guy:i agree what about some things you'd like to see more of i mean there's not there's a lot right i

54:15Danny Yeung:think more of i think we are living in a very competitive work environment nowadays right i think ai is a key component of that i think more people having to yeah utilize ai in their daily lives right i think that's going to be very very important you know that's the same thing i tell my teams you know a ai is gonna replace a lot of jobs but it's going to replace a lot of jobs which the individuals are not utilizing ai right so one message for regardless if you're a founder or an employee is just leverage the heck out of ai i tell my own team yeah you can learn anything if you put your mind to it there's so many youtube videos a lot of people say i don't know where to start and blah blah blah etc right so say how to start ai on youtube right completely agree you have so much uh aspects because you don't want to be left behind you don't want to be in the next six to twelve months else what happened right because i think it's going to move much much faster than what everyone thinks because i can already see it right i'm in it every day yeah ai is is yeah the greatest invention of our time that we live in also the greatest threat right but with that yeah i mean i have give me an example no i have a very good friend in hong kong uh he has an ai company is listed on hong kong says five billion dollars market cap us he's turning sand into soil with ai so literally he has created a molecular structure to pour and he's doing it in the uae and parts of china as well so he can turn sand into soil and think about what that that impact is right so he basically grow crops on sand exactly he can turn deserts to farmable exactly that's what he's doing right now so all due to ai so man imagine those are like great inventions and a lot of people that are in in lower income countries can benefit from that but then that just gives you the breath of how the technology is changing people's lives just imagine

56:19The Gstaad Guy:your friend's business paired with clean energy yeah or solving the energy crisis plus clean water which I think AI will have a massive impact on in the next few years. Those three pairs together is AI fixes humanity in so many ways.

56:35Danny Yeung:Yes, correct. Exactly. And so I think, again, they have to be on the forefront of that, right?

56:39The Gstaad Guy:Yeah, I agree with that. I heard a cliche recently that I love to repeat. It's AI won't replace people, but people who use AI will replace. Yes, 100%. Well, Danny, thank you so much for taking the time today. Thank you so much.

56:51Danny Yeung:I really appreciate it. Thank you for your questions. I really appreciate you.

56:54The Gstaad Guy:Thank you. Thank you. and excited to continue taking IM8 and to get my blood test and see how it does. Awesome, great. I'll be one of your tests. Okay, thank you. Thank you for listening to this episode of the Start Guy podcast. If you're keen to learn more, please follow along by engaging with our social channels on Instagram, TikTok, Spotify, YouTube, and Apple podcasts. And we look forward to seeing you next week. Merci beaucoup. A la prochaine and a big hug from the Stardguy.