The Elder Statesman Founder: Greg Chait – Cashmere, Colour, Leadership, & Playful Luxury

37:50The Gstaad Guy:There is a poubelle charm or completed set for everyone in The Know. Thank you so much for watching and enjoy the podcast. I want to go back to the early days of the brand, of you working with these curators, expanding the distribution, but still staying very niche. When I say expanding, I think it's very clear to underline that it was relatively expanded, but you always stayed tight, very tight. was this always part of your your plan with the brand because you could have gone in a hundred different directions but you always stayed true to to your truth yeah um i again i mean just like when i went into entertainment i was reading biographies you know um and i started studying a bit brands um floripiana being one of them i mean these companies have been around for a long time and they had to start somewhere so once i like fully like it sunk in that i was doing this like i realized that this is i'm like okay this is going to be like a 30 50 year arc and a lot of the companies that we all know today really didn't hit their stride until year 15 20 30 40 in some cases.

39:14Some of them several hundred years even. Sure, yeah, and I thought, I mean, to me that meant that, you know, make sure that you really, it takes time to have your identity really locked in, and you're also going to experiment and try things, and so I think the idea is that we're, I was never in like a, there was urgency with things that we were doing, there's like, you know, a lot of hard work. That's like what A lot of people don't realize because I'm very quite, seem quite mellow. I am quite mellow. It's always been a knock. They're like, you don't work for me. I'm like, I promise I do. But it does.

39:51I know I have a tan because I surf. But it was always in the cards to be a long term thing. I didn't think something was real unless it was. I didn't even call Elder Statesman a brand until year four. I wouldn't even call it. I'm like, if it doesn't exist or I won't, I'm not even. There was no name. No, I was Elder Statesman. like how would the people be like what is it i'm like oh it's a project how did you come up with the name i that's a good question it's named after my late brother okay so i was so passionate about this this work that when i was coming up with a name i wanted to name it after him but like just his name wasn't like that great i mean i mean it was a great nice name paul but i was like it's a bit on the nose but i was just chatting with a friend And we were like, and this is after months of trying to figure out a name.

40:49And the elder statesman came up and we were just like, wow, that's really good. And the colloquialism from British politics about some of your prime ministers, the pits. And there was the elder pit that came into politics and became prime minister from gumption, from hard work, from Ernie. Mm-hmm. Right? And then the younger Pitt, I think 20 some odd years later, became prime minister as well. So back then they would say Pitt the younger and Pitt the elder. And eventually it became the elder statesman, which ultimately means someone that holds a high rank in any given society by earning it. Wow.

41:34There's like respect from your peers. That's the idea. So the elder statesman was about that. And it was like a way of doing things. and it was about him so it wasn't about me because i'd seen being in entertainment and seeing stuff in fashion or just being in la where people can really lose themselves between the first and the third person absolutely i really wanted to be careful of that trap and make it about something much bigger than me so i had something to live up to it's really gnarly i don't um recommend that for everyone because like it really keeps you up at night because you have to you can't quit and you can't can't break the rules you can't bend you can't bend the rule you can't do anything like that quick any quick fixes you know and i think people who try to look you up and look up

42:27The Gstaad Guy:your the brand stories can find of course lots of storytelling about the elder statesman but very little about you as greg and i know that i've been asking you to be on this podcast for a while and it took me a while to convince you to convince you to accept thank you i'd love to know how you felt about that detachment in the public eye between you and the brand and why you found it important to stay behind the scenes and keep a lot of the storytelling of the brand behind the scenes Like, for example, when I saw how the sweaters are handmade and sun-dried, I feel like most companies would have that plastered on the company's forehead.

43:11The Gstaad Guy:Yeah. But with you, it's not communicated anywhere. Yeah. You know, for a long time, we were just, like, too busy doing it. And I have to admit, like, well, first of all, like, why, you know, naming it the elder statesman, like, I knew I could be a good field general for that. You know, like, I'm good. I can help. I love people. I love I love bringing other than like I would create a staff and then I could work for them and I needed like this reason that wasn't just my you know economic needs had to have like a lot of meaning in different ways so that's why it was about that and I always wanted to make sure the brand itself became much bigger than me so because I always wanted to attract good talent so if it was just about me a like the rest of us a flawed human like that's like i don't know didn't seem didn't seem like the right way to go i wanted to be it's about something bigger and that's okay that something's bigger than me i know in today's world but i think it's it's very cool it's working yeah and i wanted to have privacy you know again i guess getting to be 18 and whatever I was, 19, 18, working for Whitney and just seeing what lack of privacy does and getting to actually live a life.

44:35Not to say that I knew things were going to go well, but in the chance that they do go well and it's all about you, then you don't kind of own your day-to-day.

44:49The Gstaad Guy:you know how earlier in the podcast we were saying that the found maybe i think we said said this but the founders often mirror some of the customers we did i said the shadow or whatever yeah exactly and what you're saying about privacy really resonates with my perception of your customers because i feel like a lot of people who wear the elder statesman of course it's an if you know you know brand to the random passer buyer it's a cool looking tie-dye sweater but if you know, it means a lot more and it feels like a lot more. And the people I know who wear the brand have the resources to be public.

45:28It's undeniable that given the brand's price

45:33The Gstaad Guy:point, people who shop with the brand, they can do a lot of different things with their money. And one of the things they choose to do is to actually remain quite understated than private. I think all the people I knew are big fans of the brand. They want to blend in, in public. They don't want to stand out. They don't want big logo. They don't want people to point at them at the room and say, they're wearing something that costs this much. They like the expression of color and they like the feeling of something cozy. And it sounds like, I don't know if it was intentional or accidental, but it sounds like your customers mirror a lot of your personal beliefs and values i was always respectful of people's privacy coming from where i came from so i never like screamed who was wearing it never told anybody who was wearing it never there was i was impressed really press releases no with people wearing it i didn't i was once someone bought something for me that contract's done like they own it i didn't pay them for me to go out and promote the fact that so-and-so's wearing.

46:43I just kind of respected the contract. And that was it. And I think Hope, and it looks like that became good for people that want to have their wealth. It's not the first thing that people talk about, I guess. I think it's definitely the case,

47:01The Gstaad Guy:and it's definitely a part of the customer values that I observe when I see someone wearing elder statesman, although of course there's some people that follow a hype train or anything becomes cool. Sure. But I'm going to make the statement based on the masses of people I observe, the masses within this minority. If I go to Stade or Zurich or LA and I see someone wearing the brand, they're usually cool people that I'd want to be friends with. That's the other part where I figured out the brand has soul. and the company has soul and the people that have been customers have soul they can see the soul yeah and they're like soulful people and that seems to be like the not demographic but psychographic yeah that we're like yeah it's like i appreciate art i appreciate color expression and i like cozy things and nice things it's well and also their primal mind you know all of our primal minds can go that's a great plate plate of food versus that plate of food like i believe i have no science to back this up but i believe that we can see something that's well made so like i always knew that if i the ingredients were a plus these customers get it yeah um the execution a plus and then when i was able to be free spirited with it that soul between the make and the free spiritedness and like letting people the their craftsmen actually have the say in how things are made and what colors go into stuff it just kind of created this vibe and absolutely yeah i mean you initially partnered with these curators and multi-brand stores to help tell your story on your on your behalf which is what these these stores are very good at and then you eventually started telling your own story yeah with your with your retailers with your online presence and also with some collaborations yeah and you've done very few we have done a couple of very cool ones one of which is uggs yeah yeah that one was really great how how did that come about uh they called some folks on our team and like we were launching xenia yeah around the same time and i'm like this is perfect let's do these and launch them within a month to show a range yeah you know the fact that we are xenia being one of the most incredible companies out there i call them like the intel chip of fashion because they make so much for people for other companies that people don't even know but it's a very special company and then you have uggs which are also really well made just very different and a lot of fun so being able to launch those things within weeks or a month of each other i thought was really a neat thing to do it's very cool so i know that you're a creative at heart everything you've told me today i feel creative through and through and being a creative and being an operator often go hand in hand by consequence people who are creatives end up creating something cool and they all of a sudden have to run these businesses and manage these people and i know based on everything you've told me that was not part of the initial the plan it kind of just it kind of all happened yeah no um when i was making blankets i did not see ceo written all over that especially ceo in like 2025 through covid and all that kind of stuff um no no i i did it just because i'm like some like i guess smart enough to be dangerous but with how fast the world moves i really felt like we needed to augment our ability to grow the company um i'm not saying like massively i'm saying like in a really in part of that trajectory we talked about just i mean i could do it but i couldn't do it fast enough yeah um and i could learn it but i don't feel like i was learning it fast enough um so yeah we brought on folks and to operate the business it means us and i mean they're they've sunk in their teeth like write in and this is what you know and they're action-oriented folks and to to my understanding the folks that have gotten involved are also customers and lovers of the brand first first customers yeah exactly and we were friends for about 10 years a lot of family businesses end up being sold to big corporates in your scenario it's this creative project ends up being a fashion house in many ways and you bring in two families that are customers and kind of turn it into this co-family business and so yeah that's what that felt right to me having three families essentially it's my family now that i have an expanding family as well congrats you're that that two times over yeah that again amazing dvf was um someone that really i met in 2012 during the fashion fund and she was always kind of like a fairy godmother and so the von first you know became a part of it and then the greeds who are jens and emma are some of like the most prolific operators in the business and also live in LA.

52:28And I've been friends with Jens and Emma for kind of ages before this. And here we are.

52:37The Gstaad Guy:It's very cool to also know that when someone's a customer first, before becoming a business partner or colleague, there's deep and true love for what they're getting into versus just commercial excitement or the desire for commercial gain. Oh, I got to tell you, our CEO, Nicholas, This just started with us a few months ago. I felt really good about him. A, I know that he's like an unbelievable operator, but he has been a client for over 12 years and he's done some pretty deep cut, like orders, like really special stuff. So I'm like, this guy really knows Elder. And he has some pieces that are like so unique.

53:18I love it. So he's done the whole process. He gets what the company can do, but he's a CEO. right so I love it I'm not saying I can't you know but he's like he's like yeah that's what he wakes you know that's what he wakes up and he does and I respect that

53:34The Gstaad Guy:also you're you're putting your time in the categories that your heart wants to follow you know that's right I think I think it's always very important like there's even in in the world of Shtadgai and what I'm doing there's I've taken the path in the past of doing what seems right for the business versus doing what seems right for me and what seems right for me always catches up and will always feel a lot better thinking about in the morning and at night and you can i think hack that for a few months even a couple of years yeah but the truth will eventually shine it will come out yeah yeah i mean that's i think you nailed it it's just like i i mean i was lucky i was always inside the factory but if you're not i'm not if i'm only spending maybe at some point got to a point where i'm spending like 10 percent of my time actually getting to be as close to the product as i want to be which is much closer than most people but like that's like not that's not what i yeah and i was lucky enough to be able to put this group of people together so we can now take it and like open we're gonna we want to open like more stores in places like stad love it for reals and uh emirates and japan and i can't be in japan and stad at the same time you can't and i'm a dad well well looking at the the finances and order sheets i can't do it you can't just can't do it especially with how 2020 like where we are in the world and how fast things are moving i mean you know one day there's a there's a tariff issue the next day there's a worse tariff issue the next day like you know there's a government shutdown or whatever you know whatever it is you just like you you gotta be like you gotta have people that have their edge with all of this stuff absolutely and it's good you gotta be relentless yeah at all times 100 and i thought i couldn't do it like no shouldn't say that yeah i couldn't i mean i couldn't do it and live as well if that makes sense not be me and be the person i want to be i don't want to be like a a version of myself in the wake up one day and just be depressed about what i didn't do with life fully aligned and i think so much of the beauty of being a founder is doing what you want to do and then when it goes well it's a beautiful blessing in disguise but you end up doing a lot of things you have to do to grow it unless what you want we're going through this right now well okay we we love what we're doing it's so exciting but so much of our of our working hours especially for my my colleagues is doing the unglamorous part it's most of the it's most of the work is the unglamorous bit and how does that make you feel i think knowing that we're working towards a point where we can get back to doing what we want to do first what we have to do the same way you have by getting bringing people on board who are experts and can do those jobs better than we can and detaching our hearts from this as well and saying you know what this task here that person is better at than I am well you know what you've also done now without it maybe even realizing you probably have is that because you're doing it yourselves now you're going to be that much better of a partner to that person because you have some shared experience true i've seen the word it's absolutely huge like i feel like i can be really good to the ceo because on some level i really get it so i really respect the job and all the way up and down the company the more kind of things that you have your hands in timing is key you don't want to be in anywhere too long obviously but um makes you more dangerous in a good way absolutely as a partner to your people yeah for sure i think that i guess that's the definition of empathy like being able to put yourself in someone else's shoes when you have been in those shoes it's especially easy yeah like i've been there i know i know it's going to be a tough month that's right that's i like look at fashion stylists all the time and every time i see one i'm like man you have a tough job yeah you know because i mean i've lugged the stuff in the return i mean that's like you know like they're not like well thank you for seeing me you know like yeah it's hard how does being a father i think now for the second time congrats again thank you how does that also affect the way you think about your days and the way you think about your work every time i've had a kid well it's only twice but a whole part of my brain gets unlocked that i didn't even know was there so when i had dorothy my 15 year old the dorothy part of my brain gets unlocked and now i'm this whole different human being that is dorothy's dad so i'm totally different and so everything changes so my my wife says like once one major thing in your life changes so does everything else like it has to be something really major so and nothing bigger than life and death right life kid yeah so here comes dorothy and now i'm dorothy's dad and like her little souls in my body and then here we go and all of a sudden maybe that's where maybe things Maybe that's, maybe I'm discovering that's where color really started coming because I was just like happier.

58:59Yeah. And I was more joyful and bright, you know, being like the dad of a, like a three-year-old girl. That's like so cute. And maybe that's what it is. And with Eloise, my seven-month-old, it's like now I'm Eloise and Dorothy's dead. And I've got the Eloise part of my brain that's opened up. and like what I'm like being here talking to you and talking about this just feels absolutely

59:25The Gstaad Guy:like right for the Eloise part of my I love that mind um it's it's not it's kind of like the you know I talk about them and with my friends a lot like the mystic it's kind of the mystical stuff in life that's really hard to put words on but all I can say is there's just a part of your brain that you don't even and there's like another gear yeah absolutely no one knows until you have until that kid comes i can imagine i can i can only imagine i can't actually imagine it's pretty radical and ethic it's a beautiful it's a beautiful experience now that a lot has has developed and changed yeah in beautiful ways what do you see as the next phase of of you and the brand well Well, that's a great question.

1:00:11You know, I mean, we have, like, what a team, right? And now, you know, they've had some time to settle in. And, you know, we are focusing on opening retail because in today's world, obviously, the wholesale channels minus, you know, a handful of people that we've discussed that are doing well. But you don't know what stores are going to be there. So now the future of your business is truly in your hands and your hands alone. So we're going to take that and create these beautiful temples that people can come and shop in and feel us and see what happens. That's the plan. How we get there exactly?

1:00:56I believe it's not exactly, you know, not exactly sure because, you know, you want to stay open with all 17 years of being around some of the most fantastic people in the world, being with my clients or the people I work with. A lot of opportunities kind of pop up by just being open. You know, like my friends in Stodd, you know, like really. And they happen to be developers, you know, and they're incredible humans. And if the timing's right, you know, as long as we stay open, they're like, hey, maybe I have a project for you. that would be perfect i'm like wow that would be perfect and that's how that happens yeah you know i guess it's being open to to that growth yeah absolutely thanks coming absolutely and you know the the my team now is putting like just next level like the next level fundamentals in place uh you know there's a there's a lot to be said about there's people that are good from taking things from zero to a certain number let's call it like 20 million or whatever um and then there's a whole different set of rules for taking something from 20 to 100 and it looks like the same game but it's

1:02:05The Gstaad Guy:just different rules um one of my my mentors who's a mutual friend of ours damiel oh yeah he always says very different to go from one to two two to three and three to five they all look they all look very different yeah and um i mean that's where we are now like i'm i'm not giving any numbers of how big or small we are but like we're just at this next i was kind of hovering around the same number for a couple years which is a you know something that i never thought was going to be possible with like a couple blankets out the gate but um but the rules are different and now the rules have completely changed with like you don't know who what retailers are going to be on so we can't really yeah it's like you know balls in our hands absolutely how do you feel about your urban customer versus or the urban experience and customer versus the resorts because i know you're it seems to me that you have probably even more resort outlets and experiences than you do big cities same customer though so if you think about it if it's a psychographic though you know these are people traveling in, even if they don't know each other, they're actually rotating in the same circles and orbits, you know, there's not, there's a, the world's a wonderful place, you know, obviously, but, and there's beautiful things, but there's like not that many great places to go.

1:03:34So it's actually, it's actually like it's, there's a small, you know, there's a small amount of people and places and we're in that range. So whether it's in New York or Japan, the same person that's going to Japan is inevitably going to be in Samoritz. Yeah, it's true. Just that's the bet. Maybe I'm wrong, but that's what I think is the case. Where have you been this year?

1:04:00The Gstaad Guy:I think, I mean, I'm not going to start listing the places, but I agree that I've been to many elder statesmen outlet towns and cities. and I actually have the very similar strategy for my content and for Pubelle. I try to follow the Stadt guy. To me, the Stadt guy is not me and it's not a person. It's an archetype. It's a type of person. It's a connoisseur who likes excellent products, experiences and places. And a lot of those places have the elder statesman outlets and boutiques there and the brand is uniquely placed as one of the very few playful luxury brands. And although Pubelle, my jewelry brand, is incredibly different to the elder statesman in every shape of the form, by the way.

1:04:49The Gstaad Guy:Thank you so much. Thank you. It's great. Thank you. But you are in all of my pitches to retailers and all of the conversations with our investors, all of our brand planning and understanding moments internally I always bring up your brand and I always bring up the other statesman because this idea of playful luxury of something being made very well and still be very fun really fascinates me as a category and it's very rare as a category so we take a lot of philosophical learnings from you and take a lot of inspiration from you and what you've built there's people even better than us So then I have to nod my head.

1:05:35And playful luxury?

1:05:36The Gstaad Guy:I don't know. I don't think so. Well, I felt, I feel like Hermes is a bit playful. I find Hermes to be so serious. Really? Maybe. Because they have some playfulness, but to me it's like several hundred year old French leather making saddles. Maybe this is like me 15 years ago that's like, thinks that it's before like luxury like blew up. Well, look what you got on though. I mean, and you had that, and I'm sorry. I apologize for not remembering her name, but your friend that's a jewelry designer that's making them really playful. Nadine Gond. Yeah, and you guys had a big discussion about this. Nadine, I think, also exists in the space.

1:06:12The Gstaad Guy:She is very talented. She's far more luxurious, both in terms of materials used and price points than Pubelle. We use sterling silver and we hand paint with enamel, but Nadine's using... I mean, that hand painting is banging. That's incredible that you do that. I appreciate that. Well, it's a craft. It is. It is a craft. Every charm is painted by hand. them more people shouldn't know that yeah we don't communicate as well as we do we're trying to learn from you yeah communicate really poorly how hard you work exactly i mean the world's such a serious place that like i think giving people some fun or like a place that feels cozy or homey or that seems to be working and that's i want it like i'm never has been into sports as much as like as recently just because it feels so real and then like expressions of joy and playfulness like that's so real like comedy is you know levity is the ultimate luxury right like and the richest people in the world would say i just want to be happy yeah i'm sure for a lot of the listeners today who feel incredibly inspired by the success of the brand and inspired by the creativity behind it may also feel intimidated if working on brands of their own or have entrepreneurial desires of their own because assuming things go great can sometimes lead to more assumptions of oh maybe it happened easily and maybe it was all smooth sailing which I I know wasn't the case and I think it's not the case for pretty much anyone that has been in a hard game for a long time, and it can be emotionally taxing.

1:07:56It's been incredibly scary at times.

1:08:04And I just think that it's really important. I'm sure there's many people that are listening and will be like, nod their head to, yeah, this is a tough business. Our business is tough. But for those that think it's easy, it's not. But that's okay. And just expect that it's going to be really, really hard and be sure, I think, that it's important to, you know, which I'm so happy to see in the world is that like mental health is like a big business and a big part of the world and meditation and, you know, the therapy or whatever, you know, meditation depends what you can afford. but you know therapy is like should be like a human right and you know it's these things get like lonely and you know um you don't always make the right decisions and you have to live you have to kind of fight your way out of some bad ones sometimes so um yeah i don't think people are talking about that more in today's world when they're really like thankfully yeah thankfully

1:09:08The Gstaad Guy:because yeah i think that's really important we live in this strange time where support is more accessible than ever but also in some ways feels more distant than ever oh can you tell me more about that like i think um it's because maybe we're not as personal as we i think so i think that's what it is i think because i'm trying to wrap my head around why because there's so much outlets and yeah yeah i think there's first of all i think there's um option overload and like advice overload if you want to make a bad decision ask everyone so once your your tiktok algorithm or something as simple as that understands that you're going through a hard time you'll start it will start feeding you loads of content about bad times and how to service bad times.

1:09:57And then you have this decision-making overload

1:10:00The Gstaad Guy:of what do I listen to, who do I listen to,

1:10:06The Gstaad Guy:and what steps do I take to listening to someone? I think although now there's more resources than ever, maybe all we ever really needed was one friend or one family member we could vent to versus 60 self-proclaimed experts that we hear online within 10 minutes. Yeah, and you have no context for really why they're saying what they're saying. That's a big, huge problem. Yeah. Yeah, one friend to Ventu, absolutely understanding your biochemical makeup. So knowing that just simple breathing can give you some respite in a day. And our combination of these things. Yeah, maybe it is more simple. I think therapy is great.

1:10:52I've understood so much more. um i've started i started finding people when my brother passed away um like over 20 years ago and that that journey has been really awesome it's beautiful for me

1:11:07The Gstaad Guy:that's great i think the idea of therapy to some seems like a last resort to jump into that oh yes especially men yeah i'll tell you this is what how i get my friends into therapy or get them to do stuff i always kind of appeal to the ego to say you know what having therapy regularly is good because you can always optimize you know that instead because it's a disaster waiting till you know the bottom's dropped out of something and you're crawling to someone's office to try and be put back together and it's amazing that there's people out there that will put you back together but try and avoid that like and i always say you know you can always optimize and that seems to get people to do yeah like i do these journeys men men love two birds one stone and optimizing yeah optimize you know like like getting people to do like plant medicines i'm not trying to push it on anyone but you know it's i always say but it's just you know an optimization and that has gotten most the friends i've gotten that have sought my counsel to see if they should do it that's usually the the line yeah that gets them that help i think a simple way for me to think about it is it doesn't just make the bad less bad but can make the good better correct you don't have to be in a bad state to go to the gym you know no i mean also look at anyone that's been successful in history they've had counselors no one's done it very few i don't think anyone's actually done it in a vacuum they've had people helping them yeah then today they're called therapists you know so yeah i guess a therapist could be someone hired or someone if someone's blessed to have that in their natural support system to just make sure that they they nurture that relationship as well some people's grandparents could be their therapist in many ways.

1:13:05The Gstaad Guy:Yeah, absolutely. On this podcast, we always play a game of à la poubelle versus fantastique. À la poubelle are the things you'd like to throw in the trash and change. Could be bad ways people act, maybe ways people are in your industry. Could be a small, minute, random thing in society that surrounds us and fantastique in the same way, but something you'd like to celebrate, recognize, and maybe see more of. for me i guess those two are kind of connected um i'm not gonna try with the accents so it's good or with the trash yeah to the trash um what i really really what really bothers me i really and my wife is just like shut up is um i hate customer confusion like i do not like when people are allowed to promote what they're making whether it's food or clothes or whatever as being premium and they get people to spend their money and being and they're buying something that they're being told is premium or high quality and it's just not and or the story's not real it drives me absolutely insane because we're living in a world where you know whoever's the best marketeer is going to get their product out there and then folks are gonna like when it comes to like that's hand-painted right but the person knocked that's inevitably going to knock you off is not going to hand-paint their jewelry they might have some snazzy marketing moment and the customer who maybe never saw yours because of the algorithm is going to find out that they're going to think that they got the best and they didn't and i think that's i think like if you look back like we're gonna get in the last 10 years we have customers that have actually never gotten close to what's actually good so they're just perpetuating this bad behavior and i think that's bad for the world it's bad for culture it's bad for art it's bad for product it's just bad and on the good side is people like yourselves like i love hearing that that's hand painted i love the rise of restaurants you know like like i love like the rise of i talked about it was sports like i love that people are it's are gravitating towards this really real stuff that has excellence and you can i mean try and fake it in sports or you know i mean like you know it doesn't work that's like the authenticity is what i love it's true i think to quote jake paul the creator he said And AI will never replace sports because you can fake 101 things, but the human talent and the human experience is something that's just going to be there to stay forever.

1:16:02Oh, it's just going to get bigger. Yeah. And that's okay. Yeah. Because it deserves to. It deserves, yeah.

1:16:06The Gstaad Guy:Absolutely. I love your answers. Thanks. Well, thank you so much for taking the time to be here today. Thank you for having me, and this was awesome. Thank you. This was great. Keep doing what you're doing. it's fun watching you thank you thank you it means a lot and likewise I love your business love your brand love everything you've done in between thank you and congrats on on fatherhood again I love you some Dorothy it's the best best thanks Greg thank you thank you for listening to this episode of the Start Guy podcast if you're keen to learn more please follow along by engaging with our social channels on Instagram TikTok Spotify YouTube and Apple podcasts.

1:16:48The Gstaad Guy:And we look forward to seeing you next week. Merci beaucoup. A la prochaine. And a big hug from the Start Guy.

1:17:16Keep you going without slowing you down. So put that fork down. Try the new wraps today in app or at order.sweetgreen.com. Available at participating locations only. Big game, big meeting, big crowd.

1:17:32The Gstaad Guy:However you're gathering, Sweetgreen Catering brings the bowl everyone wants. Introducing the buffet-style Sweetgreen Bar. Perfect for sharing, customizing, and keeping everyone happy. because when the food's this good, people show up. Learn more at sweetgreen.com slash catering.