Wisdom Kaye: Fashion, Internet Fame, Content Creation, Luxury vs. Expression, and the Future of Influence.

0:00You're about to make a trade. Which you do you listen to? Is it get optioning those options? or let's do a little research. Learn more at finra.org slash trade smart. Well, thank you so much for being here. Thank you for being on the Shtaguy podcast. Yeah, yeah, for sure. Wisdom, Wisdom K, Wiz, King of Fashion Online. Most amazing content I've seen in a long time in the fashion category. I consider you a trendsetter, a content creator, but also a historian. I think you are showing people the history of fashion in a really fun and creative way. You're also making it aspirational. You're making it entertaining.

0:46And it's great to be talking to you and sitting with you here today. Wow. Thank you. I need that on my, like when you type my name on Google, that's, you're the writing. I really appreciate that. I appreciate you. Thank you. I appreciate you. You know, I, when I meet people and have the pleasure of meeting people who follow me, they usually have the same few lines. and it's like oh my god you smile you don't frown in real life first and then they say i didn't realize you were so tall and i'm like yeah i'm tall the camera doesn't show it and that's exactly what i said to you when i met you yeah i was like i used my own line on you i was like i didn't realize you were so tall it doesn't show in your videos at all at all that's like one of the on top of people there's certain questions that i get asked so often like i i'll just look at my notifications and i'll just see them and that is one of the most uh frequently asked questions is or like how tall are you like and it's usually whenever like i post a video with something to scale like around other people or i'm in a whatever because for the most part people really can't tell so when i see people in person i get that all the time um and like i can't combat it i just i'm just gonna have to be short online for millions of people because i i don't unless i i guess start making my videos in a way where you can tell but it's not that important you know what i mean so yeah it's i'm six four you're tall i mean i also want to acknowledge your outfit i'm I'm sure everyone's already looking at it in the videos.

2:05Really cool outfit. Really cool jacket. Thank you so much. Where's the jacket from? This is, oh my God. They make all the beautiful leather work. Berluti? Berluti. Oh my goodness. Yeah, yeah. Thank you so much. It looks like Berluti. Yeah, Berluti jacket. One of my favorites. I love it. The chairman of Berluti. Also the chairman of Laure Piano. Look at that. Chairman. The two of us, we need to do a little collaboration. Antoine Arnaud. Again. Yeah, it'd be awesome. Around the world with your host, The Stardguy. We welcome you back to The Stardguy podcast. Sharing stories of excellence with those in the know for those who just know.

2:46Well, thank you so much for being here. How's your day going so far? How's your week? Day started. It's been good. Week has been busy. I literally woke up, filmed a few things, edited a few things, and now I'm here. um so i tend to kind of start my days and like i don't really have a routine so it very much is like get up and go i'm trying to get a routine though it's important for you know mental health and things like that um but yeah that's that's great and what did you film today if you don't mind sharing um i filmed a i'll keep actually i'll keep it under wraps for now i mean you'll see it it's it's i'm gonna so like i haven't posted anything in a while because i've been traveling so much just like years been crazy um but there's a few blocks of content that i'm working on pre-projects i don't want i don't want to give everything don't give it all away i'm a very irl individual as online as that phrasing is um i really am like in person no camera whatever so like it's weird i i battle that side of me whenever it comes to doing like stuff on the internet which is like because for example like i i'm not very personal online like i'm still very like this is my content and then my life is over here exactly because i'm just not like i'm just not i don't know i was kind of raised not to be like that i was i was genuinely like i was actually raised to be very like just don't get don't be online don't tell people things by yourself or whatever and it's still kind of i think it's still stuck with me till today but i'm trying harder to be more open and more myself because it is important ultimately you know i mean i think people wish for what you have people wish for privacy people really want to separate work from life because some people overexpose and you can't go back you're actually i think in a great position no it's i love it because it's i've i recognize that like as frequent as it is being like recognized outside or approached or stared all like all the stuff that comes with it i know that the magnitude of which it could be is like is nowhere near some you know my peers or like some of the other like really big creators and stuff on the internet and i am very thankful for it while simultaneously i'm trying to always keep growing i know that's just you know what comes with it um as a result but it's i don't know it's so it's so i don't know it's so interesting like in my mind i really would love to keep the digital side digital and then i just go about my day as whiz not wisdom the fashion whatever when i'm out but it's it's impossible you know you can't i mean listen you've pulled it off i don't want to just gas you up but i think you've done a good job and you can keep doing it like the i think you have this delicate balance i wouldn't say it's as aggressive of a contrast as mine like shtad guy and me in real life is like super super polar but i think whiz and wisdom are also like very different and that's good it's healthy yeah i think so i mean what is it like for you that do people approach with an energy that's so not you or yeah often yes yeah especially at night oh yeah you know go out people are drinking yeah and i have all this energy online and i play these characters people expect me to be similar in real life so they put all this energy out and they realize actually i'm a bit more reserved a bit more quiet yeah and they like oh they kind of get yeah no it's dude it's such um it's so interesting because like you know i think to myself all the time it's like and i can't remember who i heard say this somebody said something about you know when you make content when you're an influencer when you're consecrated whatever it is you don't really get to necessarily like clock out of work if that makes sense, because you're still always going to be you to somebody else.

6:17Right. And it was so funny. I was trying to think of a way I could explain it the other day. And I was like, I came up with this analogy and it might be grossly inaccurate, but to me, it's kind of like, imagine, let's say you worked at a coffee shop and, you know, eight hours a day, you're taking orders, making coffee, whatever. And then like you clock out, you don't have to make coffees anymore, but you still have to take orders. So like you could be leaving work and somebody will stop, Hey, can I put this order in? And then you still have to tell somebody, Hey, somebody just ordered whatever.

6:40So you could be at home and somebody could text you an order or you're out about the day on your day off and somebody's texting you or like coming up to you like can I order this you don't have to make the coffee but you still have to take the orders it's kind of like the best way I could I could sort of explain it because it's like you know in the real world yeah I'm not online anymore I'm not making video I'm not whatever but I still have to be that person that people know me as online because like I don't see myself as this people see me as like some fashion god so I'm like yo bro I'm just I'm out here I'm just good about my day um I like you know to address a certain way but ultimately it's like i i know that i don't see myself the way people see me which is what makes it so conflicting sometimes when i'm you know approached often you know what i mean it's kind of like i try my hardest though to be you know oh yeah let's take a photo let's do whatever but sometimes it's so like you don't you don't want to be seen the way you say that you don't see yourself the way others see you is actually a pretty good sign because i've heard people say that the second the artist really loves their own work they're actually not doing that great anymore so the fact that you think that people are seeing you in a way beyond how you see yourself yeah it's actually quite healthy of a good artist so yeah i i can understand that for sure i think you know there's a certain level of hubris that one could take on that i think can actually sort of deter you from actually like putting your best foot forward or really curating your craft in the way you should be right like if you build up this ego in your head of like this is who i am because people say this then i feel like it could lead down a path where you're less likely to kind of actually focus on what it is that you do and what the craft is and the passion is and just maybe i don't know put out schlop because it's like people are going to eat it up anyway so i can i can see how that makes a lot of sense though i mean you've captured a very unique corner of social media and a fashion and after meeting you a few times and hanging out with you a couple of times and in events around the world I see that that seems highly strategic to me and it doesn't seem like anything accidental you seem incredibly hard-working and calculated and you've been doing this for a while so if you don't mind sharing I'd love to hear about where that inspiration came from and what your journey with this has been.

8:56yeah um i mean i think to be honest it kind of starts with my discovery of like fashion and style in the first place like to be honest i always had um i had always had a bit of an interest in it but how it ended up impacting my life was i moved around a lot growing up and as a result i found that um leaning into the trends you know the fashion trends was honestly one of the easiest ways to make friends, fit in, not stand out. I was always the new kid. I've moved around so many times in my life. And then obviously being tall, you stand out. There's no way to really blend in a lot when you're this massive guy that just walked into the room.

9:34You know about that. And so it made it a bit of a thing where I was like, okay, what can I do to stop being so just standing out so much? And I started getting into fashion a little bit, but it wasn't to stand out. It was to blend in, actually. So it was the opposite of kind of what I do now to just sort of fit the, you know, fit the norms, sit with the guys we're wearing, things like that. I mean, at the time it was like, you know, obey, supreme, very hype beast, things like that. And as I got older, I want to say like once I went off to college, I started discovering my love for vintage. And there was a few vintage stores nearby the campus.

10:09So I would just go there. And like at the time, you know, I'm a college kid. The only money I have is the money that my mom gave me for like, you know, emergencies or whatever. So, you know, I didn't have a job or anything. So I kind of have to figure out a way to get clothes because I was like really into this vintage stuff and vintage even like vintage now is expensive like Secondhand clothing. It's not you know as affordable as it once was and even then when I was in college same thing So I used to like buy the cheapest things I could buy and It wasn't like a buy and resell thing It was like I would buy it I would put it on my like snapchat story for the same price I bought it for and I would do a bidding system So whenever people wanted to buy they'd be like, okay, can I bid five?

10:46I'm like, yeah somebody else would be like can i bid 10 i'd be like yeah then i told the other person somebody just bid 10. they'd be like okay let me do 15. i'm like boom a third person comes in can i do five on this nope we're currently at 15 can i do 20. okay yeah 20. i told the other two people it's at 20. okay let me do 30. 30 somebody drops out another person comes in i'll keep track of it on the dry erase board at the end of the day all on snapchat all on snapchat by the end of the day i would sell a five dollar shirt for like 40 bucks not even joking about like insane margins um so that's how i was like making my own money at the beginning to then buy clothes vintage clothes things like that this was how long ago this is in uh this is like four ish five years ago um and so more four more four for sure um and so basically that's what i was using to buy the clothes i actually wanted i used to go around my um my dorm and i would ask all my friends like do you have anything you don't want anything you know i could sell your stuff for you blah blah blah and so i was basically doing whatever i could to you know get funds um buying clothes and then again it was off just my personal self just for my own style not even really into fashion yet the history the whatever and then one of my friends was like oh you should make videos online you should post your stuff and i was like where you know like i at this point i had only been on instagram i did not know what tiktok even was i mean i kind of did but i wasn't using it and so i was like okay let me look what tiktok is and genuinely speaking the only thing i'd ever seen from tiktok at this point was furry videos it was just videos of furries that were reposted onto like instagram what are furries it's um furries are like this uh basically people get in these giant costumes of like not not like hyper realistic fur animals i'm not entirely sure what's what's that of tiktok are you on furries are huge furries are actually a big community of furries and look our respect to furries for furrow that's like a huge thing okay um and i also find out like to be a furry it's expensive like those things are you know it's no joke people are dedicated to their craft i can respect that.

12:36But I didn't know, I didn't, I had no, like, I didn't know, I didn't know what furries were. That wasn't my, my community, my niche. So it didn't really seem like an app. Mine, that's all I saw that and like teenage girls dancing, teenage boys dancing, teenage people dancing. Like I hadn't really, it didn't seem like an app for me to post my videos on. So I didn't do it for a long time. Then ultimately I just put it on like, um, Twitter, Instagram started blowing up pretty quickly. It was just like every day after class, I would, um, my friends would record what I wore to class or whatever and then i just put it together at the end of the week posted it really immediately started blowing up um and then i just did that again around this time covet hit and then so we all had to go back home uh our school was like we didn't even know when you guys are going to be back so everything you know was online and so i just used that time to just make more videos um and during that time is when i started to actually look into fashion as an industry and as a whole and designers and things like that i think the first designer who i kind of fell in love with their work and started implementing their stuff into what I do was Eddie Slaman, his stuff at YSL, Dior.

13:40And then from there, just expanded. And so pretty much now what I do is my mentality and my content has shifted a lot. So what I mainly focus on now is like you touched on, really, it is a bit more aspirational in the sense of like, I want it to, I want my content to be to wow people. I want people to be excited. I want people to be like, this is really cool. I want to take different worlds that you wouldn't really think fashion and bring them into fashion and find ways to explore what this world is, what these characters are, what this theme is, what this concept is in a way that involves clothing.

14:13And as I've been doing it longer and longer, I'm really trying to get as detailed on it as I could. Like before in the past, it was just like, oh, Spider-Man inspired outfit. I was just writing red and blue. But now it's like, you know, I mean, not particularly with spider-man but not with anything like with uh i did um a faun sting for example it's so good thank you i think my comment on that got like 10 000 likes oh yeah fact check it but i've never had more notifications about a comment yeah in my life it's the engagement on that video is crazy yeah yeah it's i think it's one of my um highest performing videos i think that one and uh there's something else but yeah that video did pretty it did a lot better than i thought i'll say that i didn't think anybody would care about typography because i'm actually kind of into it But yeah, like even with that, it's kind of like, all right, well, you know, what's the history of this typeface?

14:59Like, you know, what are the characteristics of the font, the serif, whatever? Like, how does it – things like that are – like I look into that now. I did like an arcane thing, like understanding the characters or any project. Like I'm – people already know this. I want to work on – like there's a – actually, I'm not going to say it. But basically like just doing more research and really trying to make like – We all want to stay in the know, especially when it comes to our money. With the U.S. Bank Smartly Suite, you take control and make confident money moves while staying connected to your finances.

15:26The U.S. Bank Smartly Suite lets you bundle your checking, savings, and credit card in one place, working together to give you more. As part of the U.S. Bank Smartly Suite, you'll unlock tailored rates and rewards just by bundling your accounts. Switch today and get financial tools built to grow with you. When our Bank Smartly solutions meet your financial goals, we are stronger together. That's the power of us. Member FDIC. the best work i can in terms of like um you know styling things and then also the video side of everything as well so that's like the main thing just to really make like just to bring worlds together and make something new i love that you talk about the research element as well because when you watch your videos you can immediately tell the homework's been done like this is not opening the closet taking random things and doing some haul for unboxing.

16:13You're really thinking about the storytelling, the execution, the cultural fit. And although a lot of your content is highly aspirational because the prices of a lot of these outfits are prohibitive, or even just the access to them, you have some pieces that no matter the budget, people just can't buy either. I realized that when that is the case, you use history or storytelling to let people engage and get a sense of learning out of it but you also do this thing where you show a similar outfit that's very accessible in price you say like comparing hundred thousand dollar outfit to hundred dollar outfit or yeah crazy things like that when did you start showing both sides of the coin as well oh from the beginning to be honest i mean the funny thing about is that like one of my um sort of philosophies when i make content is actually it's so funny it's kind of similar to um i think it was for javalo's i think three percent rule or something i think it was three percent where it's like i will literally i've been doing the same videos certain kinds of videos i've been doing for like years now but i just tweaked them each time so like with that one i mean i've been doing that since i started it's just that the numbers just keep growing and getting smaller at the same time um so it's just um i've always tried to make sure that the content i do there's different variations of it and there's different kinds.

17:33So like right now I would say of the videos I make, there's probably like, like you had mentioned, there's the, um, you know, showing a, an expensive or a more affordable outfit. There's like, sometimes I will do like, um, maybe like an unboxing of certain kind. Um, I could do like styling certain things. Like there's maybe like three or four or five different kinds of videos I do. And it's just a matter of like changing them. But I've always done that because for me, it's like, I mean, I didn't start off with money. Like I didn't start off with a lot of money. I mean, like I mentioned earlier, what I started off with was just like buying, selling clothes to you know get the things that i actually wanted to wear and that's what's helped me out so it's always been a thing with me where it's like at the beginning it was very difficult for me to make the expensive outfit because people would be like oh make a thousand dollar outfit and when that's 20 bucks i was like oh i can make a 20 dollar outfit right now but a thousand like what like that's kind of crazy it's kind of flipped now to where it's like it's a lot easier for me to make the 100k outfit a lot harder to make the you know the the 20 dollar outfit because i mean to buy an entire offer for 20 bucks first of all is actually it's actually a lot harder than i think people realize um it's possible for sure but obviously the main thing as well is to not just put anything together for any price it's to show that like you know whatever the price range is at you can look good because that's how i started like i didn't start off with the you know with with a lot of money and so um for me it's really important to send that message across because it is not only what i believe but it's also for important for people to know because there is this notion that you generally do need a lot of money to you know to put on a good outfit and i'm i just that's so far from the truth now i also like that you take this path of like mixing old with the new with your outfits because there's also a whole like thrift element and not encouraging people to just buy what's latest and greatest but also you dig out things that already exist in your wardrobe mix them together differently you do these really creative videos where you mix and match just things from your closet to create something entirely new and different because most fashion content creators are encouraging like and now buy this but i've never seen you have that call to action i've never seen you push the purchase and to be 100 honest unless i'm getting paid to i probably know because it's not it's not in my it's not something I'm necessarily like, like, I mean, there is a lot of fashion content that is, you know, the get ready with me is the buy this, this is the current trend.

19:54And, you know, everything has its own place, right? But what I like to do is just, it's mainly to just show more of the capabilities of what we know we can do with clothes and what fashion is as a whole. It's to really just spread the message, let people be like, oh, as a guy, like, I can wear this. Or, you know even as an enjoyer of this you know i can dress this way like whatever it is um it's because i mean i don't get anything out of being like you know telling people these are the trends you need to you need to stay up on these trends if anything i don't even believe that anyways because like i mean anything that is a trend was already trending so it's just kind of like you know it's a cycle so for me it's like um you might as well buy the the vintage jacket that you know so-and-so fashion house is putting out today for three thousand dollars because there is that jacket at your local vintage store, thrift store, whatever.

20:42That's the mentality I had when I was starting out. And although now I can indulge in buying that said$3 ,000 jacket, I still believe in that same thing. You know what I mean? Like I don't think you need to buy the whatever to work. I mean, you know, certain things are at certain prices for certain people. You know what I mean? I don't think it's a thing where it's like, you have to look at this and be like, oh my God, why would they make it that expensive? Who would buy this? Like somebody can buy that. But that doesn't mean you need to be like, they're putting this out for me to spend$3 ,000 on.

21:10You know what I mean? Like, I think the more homework you do and the more understanding you have, you can look at that and be like, okay, I can understand that the material cost of this jacket is this much. And then, you know, this jacket is made out of 30%, that's 20%, that, whatever this, the margins, the whatever. And, oh, a thousand percent of that cost is because this is by this so-and-so brand. That's why that's that expensive. However, I like that kind of jacket. Let me do some digging elsewhere and find something similar to it. I think that's like, that's how I did a lot of my stuff. And I think that's really how, that's a healthier way to kind of look at it.

21:44Now looking in hindsight, because you have tremendous achievements, it seems like it was all part of the plan. But it rarely is for a lot of people who have achieved what you've achieved, especially in this pretty short period of time. Did you imagine yourself to be here or plan yourself to be doing what you're doing today? Oh, no. Heck no. I mean, like, I mean, I went to I was in college for mechanical engineering. Like I and the only reason I was even there was because it was like I had no option. I was I was being basically forced to do that. And so this was just like it was just me kind of doing this thing that I like to do on the side.

22:22But I always say it was a perfect storm because I started doing it literally right before COVID. So once I got online and started getting on TikTok and social media, everyone was on their phones. And so it put a lot of eyes on me at that time. The funny thing about it is I signed to IMG. Honestly, I want to say like IMGW me like five, six months after I started really. Which is really quick. It's quick. And when I asked like how I got discovered on like the first initial call I had with them, I was speaking with like so many people like at the New York office, Australia, you know, UK. I was in Texas at the time.

23:00um it was isabel and who works at the uh she's at the uh paris office she said that she found my account because she she was looking at a lot of the top creators and seeing who they followed and she was like they all seem to follow me and that's so she like kind of looked at my stuff and whatever so it was like a perfect storm to be honest with you um and i just was like okay this is cool people like this i'm gonna keep making this and let's just see where it goes couldn't have predicted it in my wildest dreams like that it would end up being what it is today like ever and so it was a thing where along the way you kind of have to be like okay well what can i make of this then and strategize plan and in a way i still don't know what's going on i'm still planning and strategizing i'm still trying to figure it out um because you know you're doing great with it thank you thank you i feel every day that i'm so blessed to be born in the time i was born and to have been able to use the tools that I have today because just five years earlier, if I tried to do Shtadga and tried to do these things, the tools wouldn't be out there to create content this easily, to start businesses this easily.

24:08We have so many tools that are unique to this time period. And some other creators feel that in the other direction. They find that 10 years ago, 20 years ago, they could actually hone in on a craft versus being a generalist in a lot of ways like we are? Because we are part-time editors, part-time creators, part-time storytellers, and somehow that all comes together to make this new sort of thing. How important do you think timing has been for you? Everything. I got to be so honest. I mean, it's funny. I want to say it was around, how old was I? I was 18 or 19 when I got, when I started. I was 19 when I started, I think.

24:51yeah got signed whatever the thing about it is that up until that point i had been i'd always been on like social media i'd always been making so at first i to be honest the whole the whole wisdom lore is like the first thing i tried to do was be a professional beatboxer when i was like 15 or 16 years old so serious that was the i discovered i could do that i learned it i did it like my whole life through my childhood and i was like wait what if i went viral for this i I posted a video, went viral. And viral at the time was, I don't know, maybe like 24 ,000 likes on Twitter or something. It wasn't viral like the numbers are today.

25:23But for me, I was like, oh, my God, this is insane. If I go, then each time I go, I can't do anything else. So I'd have to go.

25:51Drop it like it's hot.

26:13That's about it. That's all I got. I don't know. this various random stuff i'm not gonna go too hard it's good it's really good i'm really impressed thank you i hope it sounded good boxing with wiz oh god i remember there was this agency like reached out to license one of my videos probably a terrible deal but i took it because i was like oh my god i'll get 200 for posting a video of me boxing heck yeah my mom took all that money but i remember at the time i was like this is incredible um but obviously you know you're a kid that's not gonna go anywhere um and then the next thing i started was use my uh talent and and appreciation for photography.

26:44So ultimately, during this time, for me, the funny thing is I look back on it and it wasn't me hustling, grinding, trying to make it. I was doing things I liked to do. And so that's why I say, when I went off to college and whenever I give people advice, people ask me, how do I do this, how do I do that? I always like to say, maybe you're working this job, maybe you're in school, do the thing that you have to do, but never give up on the thing that you wanna do on the side. So that's basically what I was doing. And so essentially, timing was really big because I had been working and practicing on something, whether it was photography, whatever, videography.

27:19It just so ended up happening to be the fashion aspect came into my life and I utilized the photography, videography skills that I had. And along with the fact that social media now was changing, perfect storm. So a lot of that stuff was timing. And it's interesting because you had that conversation today about, like making content today versus 10 years ago, five years ago, whatever. It's like content, especially like let's say fashion content, for example, it's so saturated now, you know? So timing was important then because had I tried to make the content I do now, yeah, I'd probably still see some success, but nowhere near the amount.

27:54I got on at the time on TikTok. I don't want to say social media in general, but even that too, you can have an argument about where there wasn't a lot of male fashion creators. There were some for sure when I got on a hundred percent. But on TikTok at the time, it was maybe me and like two other dudes. And so we were like, some of the earliest ones um and then in general on social media they were like other guys i think like alex costa was a guy who was doing fashion content um van's in the middle of christian my my homeboy he was doing fashion content at the time so that was always still going on but that was like youtube so social media short form i was generally one of the first ones to actually get on that um and so it was a thing that helped me a lot because i was able to stand out in that particular niche um had i tried doing it beforehand i mean beforehand i would have been too young to even i mean i was too young to really even know or care about fashion or whatever but it still would have been a different atmosphere because again that short form platform wasn't available then it would have to been youtube for me and then even at that time like you know i don't even know if i knew enough to make quality content on youtube so it is a really it is a really important thing to understand that timing is a big deal so even if you make content today don't think oh it's never going to go anywhere you never know what could happen the way things change you know in the future so yeah i mean i think that something you do uniquely in your content is you don't box yourself or your viewer in one gender group style type or body type because you touch on so many different styles and shapes in the outfits you talk about and choose which is super rare especially with men's fashion i think people are either very classic like suits content or very high beasts and sneaker heads and everything but people that transcend all categories and genders is very very very rare i actually don't know anyone else um is that a part of who you are off camera is that strategic or is that just a a byproduct of of your creativity i mean i i I think I would generally say I just believe that I wasn't raised in a way to see people in a very specific, like specific people in specific ways.

30:02What that means is that I'm a very like, that's who you are, that's cool. You have the freedoms to do what you please to do. That's kind of just my mentality on it. And as a result, I don't really see, you know, fashion, be it in the industry or the content I make or any content to have to be a thing that is tailored for a certain person, whether they're race, gender, weight, height, whatever it is. Obviously, I am a specific race, gender, height and weight. So my content and what I do is going to predominantly just work for me and what I do. So I have to go out of my way to try to also spread the message and send the message of like hey You can do this if you look like that if you're like this, you know, wear that It's something that I actually want to explore more now I I feel like it's a it's more of a challenge To do that and I want to explore it more now like moving forward like with the content that I make But it's always been a thing where I try to make my content as inclusive as possible like I try to make content for The fashion expert, you know, whether they've been in the industry whether they are new whether they just love clothes they love specific designers, they love the craftsmanship, and the fashion novice who may just be getting into it, who's trying to discover their style.

31:10And even the person who doesn't even care about fashion, that's just like, oh, this is just a cool video. My mom follows you. No way. Shout out, Mama Stodd. Exactly. But you know what I mean? I try to make it for everyone because that's just important. I mean, at the end of the day, it also makes people discover new things, like new things they didn't think they would like before or discover things. I do, funny enough, I have had people tell me, like, well, yeah, my mom follows you. And I'm always like, that's awesome. I mean, I, you know, shout out to the older generation that enjoys my videos.

31:43I think that's one of the craziest things. Like, I get people of, like, all ages who, that always blows my mind, like, who will come up to me and be like, you know. I'm sure you get the same thing, too. For sure. It's my favorite thing. Like, my favorite moments are when I meet families when they're all together. Yeah. And the young kids and the parents and even like the grandparents sometimes, they all tell me they love my videos, but for different reasons. That's awesome. It's kind of like Shrek. It's like you can watch Shrek with your family. Exactly. And you all laugh at different moments and different jokes.

32:10Yeah. I love those like just transcending age. Yeah. And I think like what I see in your content is like the history element, the fashion element, the inclusive element just appeals to so many different types of people. you know a definitely a thing that is a result of some level of strategy for sure i deliberately do try to make my content diverse i try to explore different topics um stylistically i do try to be um as broad as i can be but also that stems from my own personal interest so it's a win-win it's like i don't have to i'm not like sacrificing anything to make my content i generally want to do it which is great because then i can put my best foot forward and make something that people love and i love um so it stems from what i actually enjoy what i like what i want to do and people seem to also get a kick out of that too which is pretty cool.

33:00It's a lot to do all the editing and stuff. Do you edit all your stuff yourself? I have colleagues that help me with it. And that's so what I need to do. It's funny because I love it. I love doing it but it's so time consuming. I think once you also have a method and a style that works for you it's very hard to find people that can share that same style and alignment yeah and basically the way i came to it is my my editor and i he started by replicating my videos and just copying my edits for a few months yeah like learn my way and then we're in a place where he could actually take it and elevate beyond yeah but it's a it's a working relationship you know yeah slow game no yeah i agree i i got my first editor like for youtube content because i was like dude i can't do both It's way too much and it's great too because again like we We've put out a few videos some blogs and like my longer video for this this project I did earlier this year And even for that one it was like I did a little bit of it like because it gets so hard to take your paws off of things But I did like kind of the exoskeleton and then I was like this is kind of the vibe And then you go and do your magic And so I felt like that was just a thing to sort of get So he would have an understanding of kind of what I want to do just like you said his relationship So now moving forward, we have a better understanding of stuff.

34:20And he's great. He gives me all sorts of ideas. And I mean, shout out Fuji. He gives me all sorts of ideas and stuff to do too, which is super cool. But yeah. I mean, I have seen you in different events around the world. One of which was the Business of Fashion Awards where I fanboyed over future. Yeah. So did I. We both fanboyed. I'm a huge future fan. Yeah. But I've seen you in all these different rooms and these incredible events that we're both so grateful to be in and that i feel like this out of body experience being there at times of wow i can't believe that my video is frowning as a joke led me here and you know it's a crazy feeling how do you feel when you're in those moments i would say it's to be honest it's really daunting i mean do you ever feel like whenever you go into these rooms or whatever that like kind of out of place in a way ever i think early on i did yeah and i think i'm fairly vocal about the way i'm feeling in certain moments so like when i did feel that i would ask the person on my left like do you feel this too by the way just hey we just met but did you feel that and they would say yes and then i realized that most people around me especially people who are new to this yeah felt the same way and there was a lot of people like us who were like second time this sort of thing yeah and that made me more comfortable knowing that we're all feeling it that's interesting i definitely try to deploy the the understanding of like that we are all people we're all just doing this thing because you know this is just what we do um it doesn't help me as much because because for example like especially in the beginning i suffer with this a little bit less now but in the beginning for sure it was always a thing when i was always the youngest one in the room it was like i mean starting off you know i'd be at this this events this after party this whatever and i'm this like 19 year old kid and everyone is like 30 40 years old or i'm the 20 year old kid everybody you know and i just it for me it was like i don't even know what to say to anyone like i generally don't know what like i don't have enough i have half the experience these people have i'm and i just got somebody called me this the other day i'm a disruptor um you know i come with i come with the industry whether it's if it's an interesting thing or not I mean, I come at what I do from a very different sort of angle.

36:35Because, again, like, content is one thing here, and the fashion industry is another thing here. There's still very different things that, like, you know, I'm bridging a little bit, but it's one of those, like, kind of rickety bridges. You don't know you should step on it if it will fall down to an endless abyss. But it's interesting because, like, as I've been getting older and doing this, I still find myself to feel kind of that same way where it's, like, it's less of, like, I don't know what to say, but more of just, like, I still don't know if I'm in the right room. And at first it was mainly just because of my age.

37:06It still is to a degree, but as I'm getting older, it's kind of like, all right, I'm 23 now, I'm 24 now, whatever. But now it's just the people I'm in the room with. I'm looking at people that I only saw on my TV screens or the movie screen, and I'm like, what am I doing sitting next to Timothy Shalom at the Louie Bay show? You know what I mean? It's kind of like, what do I say to Timothy? Statistics? I don't know what to tell him. Or just whoever. I remember one time, not the name job, just for an example. I was at the Burberry after party and Jacob Lordy was there. And I hadn't really watched it before.

37:35I just knew he was. Obviously, he's a big actor. And he's tall. He's in between us. He's like 6 '5". 6 '6", 6 '5". So I was just like, and this was maybe like three years ago. So I was just like, oh, hey, you're tall. That's generally what I said to him. He's like, yeah, you are too. And then I was like, how tall are you? And then he's like, and we just had a conversation about our heights for a while. I was like, what's your name? I knew his name. And, you know, it's Jacob. of him and I'm all wisdom he probably does not remember this ever because it was like one night in London like however long ago which is a lot of interactions you have with people funny enough I'm sure he does I'm sure he remembers we'll see we'll see I mean I was uh you know we're both pretty tall tall dudes um and and so like if if I'm ever able to like find something like that it's like great like this person saw I'll go up to them but even that example is sometimes like as far as it gets and I remember at the time it used to kind of bother me because I was like okay so what like I just meet people and then chat and I never see him again and that mentality at the time was like if I talk to somebody I mean something should come of it right and as I've been getting older I mean it actually didn't take me that long to realize this I just realized that like not every interaction is supposed to be a thing in my mind I thought it had to be because like my agents would be like oh you're in the room with so-and-so say hi to them work the room so I'm like okay great I'm gonna shake this person's hand I should get a contract immediately But I realized very quickly life and relationships don't work that way Sometimes you meet somebody you say hello and that is what it is Maybe you see him again Maybe you share a flight with them or you're at the same cafe or you just add another event with them Because again a lot of the stuff you see the same people the same events And then maybe it's the third or fourth time shaking their hand.