The PR Week: 9.24.2026 - Candace Steele Flippin, Page

0:00Candace Steele Flippin: On this week's podcast, Candace Steele Flippin of Page joins us to chat about the TradeBody's Page Navigator report, which is all about the CCO function and what the TradeBody members are saying about it. And it's fascinating reading. It's all about what makes a CCO successful, who they're reporting to, the next generation of CCOs and their attitudes toward the industry and why the role of a communicator has broadened. And they have a lot more to do, not necessarily with more resources. And in the news, the PR Week Boston University AI and PR report is out. The second edition of that fascinating reading.

0:43Candace Steele Flippin: Nike and Converse is in the weeds of an advertising crisis, and you have to wonder how much of that activity was reviewed properly before it went live. Edelman has laid off 55 staffers, and we'll talk about the White House's ban on a number of media outlets and the launch of Trump TV. All this and more coming up.

1:13Candace Steele Flippin: Hello and welcome to the PR Week, PR Week's regular weekly roundup of everything that matters in the worlds of PR and communications. My name's Steve Barrett. I'm the Editorial Director of PR Week. I'm going to guide you gently through another show with my colleague. It's Frank Washcutt, who's our Executive Editor. How are you doing, Frank? I'm doing well, Steve. I'm ready to be guided gently. Well, I dropped that meme and I got complaints from our listeners. And so you should have because it's a catchphrase if there ever was. So I'm saying it again. And until people start complaining about me saying it, I will continue to do so because my listeners are everything to me, our listeners.

1:56Candace Steele Flippin: So, yeah. But thank you. And we've got a great guest for you this week, listeners. We've got Candice Steeleflippen, who's VP of Thought Leadership and Professional Development at PAGE. Candice, welcome. Thank you. Thank you, Steve. Great to be here today. Yeah, it's a really good time to chat to you because you've got your second annual page navigator report coming out next week as we record this. And we're just going to give you a little sneak preview to special PR Week listeners. And it's a fascinating tome. It really does bear close analysis, one of the most in-depth surveys of the profession, especially the CCO role.

2:40Candace Steele Flippin: And we've been talking about that a lot in recent weeks. And obviously, we talk about that a lot. And it's a key segment of our readership. So, Candice, are there any top line thoughts you can give us just to kick us off? And I should say that Candice is a former CCO herself at high profile brands like Abbott. Well, you were VP of public affairs there, but First Horizon Bank and Acuity Brands. And you were a VP at St. Jude Medical and you worked on the agency side. So you've got a real trifecta of experience to bring to this. So fascinating to hear the thoughts and fascinating to hear the top line findings of the report.

3:18Yes, thank you. We're really excited. This is our second report. Our first one in 2025 was our baseline. And so what we are now able to do are to look at some trends. And what we find are very fascinating. We are seeing that all in all, the influence that we sought out for is being attained. And now what we're able to do is drill down into what makes a CCO really successful as it relates to his or her, their organization. And that's what I want to talk to you about. So it looks like some of the big headlines are that many more organizations are operating in a centralized structure. we're seeing fewer reported headcount growth, still some growth, but fewer than 2025.

4:08Fewer reports of budget growth, but there are some interesting outliers, and we'll talk about that a little bit more. And we're seeing some reductions as well. And we're also seeing members who are disclosing that they're not as resources as they need to be. What we wanted to do this year also was to look at some emerging issues. Last year, we did not talk about AI. And so we're pleased to see that more than 50 % of our members are moving into active implementation of AI. But we also see some outliers who are performing really well. And we'll talk about that, which is new for this report. And then we stepped back because we're thinking about the profession and we're thinking about the CCO and the CCO's team, and we wanted to look at a couple of signals.

5:01And what we were able to start to see and what we'll be looking at a little bit further is what are the characteristics that most CCOs are saying help them be more confident in delivering business value?

5:17Candace Steele Flippin: That's crucial, isn't it? I mean, that's what CEOs and C-suites, that's where we've had a problem as a profession really historically and not being able to demonstrate that. So was there any great insights on that measurement front and how the profession is getting that message to their C-suite? And then it's a little disappointing that budgets are falling, but I guess that's a function of the business environment. And also, I guess some C-suites think that AI is going to just cause cost savings across the board. Yeah, so just kind of unpack that. The first thing that we found interesting is reporting to the CCO gives a lot greater access to being a member of the executive committee, better positioning as it relates to maintaining headcount.

6:04But some of the behaviors that we saw were that these members are using revenue impact as a measure of success or contribution. They are using profit impact as a measure of contribution. They are using net promoter scores, so they're tying their results and outcomes to more business metrics. And so that is what we saw that was really interesting. But what was fascinating for us as we looked at the data is reporting to the CEO didn't correlate with the ability to deliver confidence in delivering business value.

6:45Candace Steele Flippin: That's fascinating. I mean, that's not what you'd expect, is it? And there's so much chat about, well, I'm not going to take that job if I'm not reporting to the CEO. And it proves an organization isn't taking the function seriously. And it suggests, actually, that's not necessarily the case. As long as you've got a good relationship with the C-suite and the CEO. So is there any more detail you can give us on that and explain why that is? So our data also talk about what are some of the other things that these leaders are doing? Well, when they're thinking about making decisions of their function, they're tying it to the business model or transformation.

7:26That's the number one thing. The other thing that's really coming up is they're looking at their operating environments with a lot of stakeholder complexity. or they're evaluating the geography or expanding geography, looking at both either regional or global. So the footprint under which they're operating in their business or their organization operates matters. And then they are leaning into a pace of innovation and disruption. So what we're excited about, and it's something that you've been talking about, is the closer to the business and the closer to what the business needs impact the success of that leader or the position of that leader.

8:10And so the second highest reporting relationship was to interesting the CHRO.

8:18Candace Steele Flippin: Okay, that's interesting, because that's not necessarily, I mean, I can see some people looking at as a negative trend, you know, aligning HR with PR. And when you were talking about PR taking on more responsibilities and some of those areas are in the HR, traditionally might have been in the HR function, right? The employee engagement part. But the HR person has a very different approach to those tasks than the PR person, I would imagine. But that's interesting. Who else are they reporting into? So, and then it falls down dramatically from there, but, you know, they're reporting to general counsels or some are reporting to chief financial officers, some chief marketing officers.

9:07And then the reverse, there are many members who will have a broader remit where marketing is a part of their remit as well, or corporate marketing is a part of their remit. Yeah.

9:16Candace Steele Flippin: And have you got stats on that? Because that's common in the B2B space, for example, maybe Jonathan Adeshek at IBM. is, you know, comms and marketing. Were there any particular stats on folks who got the comms and marketing brief? We did look at it in terms of expanding remit, but I don't want to give everything away here. But what we... Go on, Candice. I know, but, you know, what I'll say is when you look at the report, you will see that by and large, what members have in their remit is what you'd see traditionally. media relations, brand, and those sorts of things. Lesser extent to some of the other remits that are public affairs, government affairs.

10:02However, we did go and look at, Steve, where members are spending their times. And so your readers will, and the listeners of this podcast, when they look at the report, will be pretty pleased to understand where members are adding value across the communications, PR, public affairs. Yeah, definitely.

10:22Candace Steele Flippin: So make sure you check the report out, folks. What about the CCO profession generally? We've seen quite a few, we discussed this on a previous pod, quite a few veterans of the industry, you know, either retiring or leaving their jobs after a long tenure. We're thinking like Frank Shaw at Microsoft or Sally Sussman at Pfizer, John Harris at Conagra. I mean, is that just a natural generational thing that happens or Or is there something else going on here? And did the Navigator survey say anything about the next generation or the generation of younger CEOs or fresher CEOs, CCOs, and maybe their attitudes?

11:01Candace Steele Flippin: Was there anything you could tell us about that? So you just mentioned three outstanding leaders who've contributed greatly, some who I consider a mentor myself. we didn't ask about where people were in terms of what they want to go next and do in their career. But we do know that just like the leaders you mentioned who have huge contribution, two thirds of our CCO members who participated said that their remit has expanded. So we know the role is getting larger. The challenge that we're seeing, Steve, is that in not all cases, the resources and the expectations are aligned. And so that's something we want to unpack.

11:42But But it's very interesting in terms of when someone decides to go and contribute in their professional lives in a different way. But we didn't get there. So maybe that's something we'll have to add for another study.

11:54Candace Steele Flippin: Yeah. That increased remit thing is interesting as well. And I saw content creation was a big part of that. Obviously, we've seen an explosion in creators and influencers and that whole world so that the comms team has a much larger group of people or basket of people to reach out to or engage with. Is that very much what's driving that? Well, I think it's two parts. It's obviously leaning into more resources. And we're seeing in the report that members are looking to invest more in external resources to help. But they're also using tools like AI to help expand their capacity. And so that's encouraging in terms of advancing progression and AI adoption.

12:44Candace Steele Flippin: From your position as a former CCO, you know, what do you think things have changed a lot since you were at the sharp end, as it were? And what have you learned most being in the page role where you get to hear from and interact with CCOs across every conceivable profession and industry? Well, I think the more things change, the more they stay the same. So the grounding in the profession is never going to end. But the pace of the change is accelerating. And I think that that will continue. the stakes seem higher because the velocity of information is so much the scale the velocity is just is is so much more impactful these days and and the voice of everyone carries continues to carry greater weight and what I mean by that is when I was coming up you know the reporter It was a key person you're trying to build a relationship at an outlet.

13:51Now we have influencers and now we have influencers who are not human that we have to deal with that get deployed at seemingly exponential rates. So I do believe that the role of the communicator has gotten broader because at the end of the day, we're thinking about the impact of the stakeholder and how we help our organizations and companies be successful and message accordingly. and because issues of trust are so important to the work that we do and the sources of where that trust have come from seem to be eroding, the role is so much more important. And so I'm happy to be on this side having these conversations.

14:41Candace Steele Flippin: Yeah, I bet you are. And doing what I can to help colleagues be successful on their side of the conversation. Yeah, it's a complicated job. It certainly is. And you've got all those elements that you've got to juggle and manage upwards and downwards and out to your stakeholders. So, yeah, for sure. So for those who want to find out more, just tell us what they need to do and to get hold of the full report. So we will be launching the report. So you can go to page page dot org for more information about the report or get in contact with me. I'm sure my information will be available, but that's csflippin.com.

15:21Yeah, we'll put it in the show notes. Page.org. Happy to put you in the right place. The one thing that we didn't talk about that is so crucial to this work is that it is part of a system, a three-part system that has the benchmark report, which allows members to understand or others to understand what's happening with organizational structures and priorities today. And then we have a whole another system called our functional framework, which is interactive that will allow individuals to use these data and our whole model to help design and redesign their system. And then because interaction and questioning is so crucial to being able to have community and peer support, there's a third component where we bring members together to discuss these topics just like we're kind of talking about them now and so we're really excited about this work this is our second year in this journey and what I love about it is as a member I helped bring this but we have amazing members in Lynn Casey, Catherine Metcalf and Christopher Stork who really helped bring this system to life.

16:33So it was created by our members for our members. And we're making it available to others so that we can help advance our profession. So important.

16:42Candace Steele Flippin: Yeah, I agree. And that's what we aim to do over at PR Week as well. So any support that can be given to the CCOs in this new complicated role is to be applauded. Candice, we'll get your input on the topics myself and Frank are going to discuss, especially AI. But for the time being, thank you. You're already listening to the podcast, but are you getting the full picture? To really stay ahead, whether you're crafting a winning pitch or navigating a crisis, you need more than audio highlights. That's where a PR Week subscription comes in. Subscribers get the critical data that defines our industry, the agency business report, our exclusive AI survey, and comprehensive salary data.

17:24Candace Steele Flippin: Stop guessing. No for sure. Click the link in the description to subscribe today. Frank, we put our own report out actually this week at AI and PR, I always get that the wrong way around, which we work with Boston University on. Was there anything that particularly stood out for you? Well, let me give you the top line first. Basically, it's about pragmatic adoption, which is to say that we're no longer talking about AI as a new technology. We're talking about it as something that agencies and in-house teams have embedded. It's part of the workflows. It's something that most, if not all, employees have to work with and are expected to work with all the time.

18:04So that means it's very useful for a lot of everyday tasks. And it's very useful as an assistant and to point out things or maybe to catch things missed. What it is not very good at is creating full campaigns that are client ready or doing extremely complicated tasks. And what we also found in this research with BU is that while PR pros are adept at using AI platforms that are on the more basic end, they're less adept at using agentic models, the more complicated and expensive models. that also means um they say widely they need more education on how to use the platforms and i think that's natural that makes sense to me because i do think there is a bit of a sense not just in this industry but a lot of industries media being one of them uh where where people are saying to their staffers go mess around with this see how it works get your feet wet instead of you know real formal education on how to use it.

19:10So those are a few takeaways. Great write-up and good report with Boston University. Great write-up by John Palmer.

19:18Candace Steele Flippin: Yeah, and that was our second year as well, wasn't it? So the second year of a report, as Candice was saying earlier, it's always really interesting because you can make those comparisons, those year-on-year comparisons. Yeah, and I just want to say again, and this is something I think we've been talking about for months and months and months. It's just that it can't replace human judgment. People are paid for their expertise. And it often lacks the context to be able to truly replace a human, which is good. That's what we're here for, right? But, um, well, we've talked about those robots. Yeah, but it's, it really does show that the, you know, human judgment, human context is, uh, yeah, I thought, the idea of pragmatic adoption.

20:01Candace Steele Flippin: Yeah, same. Especially in the context of the wider stories that we're seeing, like Jacob Coxon, the former researcher at Anthropic and OpenAI, saying there's a 10 % chance it's going to end the world within a decade. And you're like, whoa, hang on there, man. But actually, the senior players like Elon Musk and Sam Oldman, they were kind of asking for a slowdown as well, weren't they? And President Trump was saying, no, no, we're ahead, we're leading, we're ahead of China, we've got to push on. Although to be fair to him, he did sort of say that we need some regulation and we need some federal oversight, which I think I agree with.

20:42Yeah, I completely agree with that. I mean, I think that if an industry that has so much investment is calling out to be regulated, clearly something is up.

20:59Candace Steele Flippin: That's a good point, yeah. Yeah, I blogged about that today, so check that out. comms has got a vital role to play in this, in all these narratives, whether it's making the case for data centers in communities. Some people have got hardened views on both sides of that divide, but it's not going to work out if they're not talking to each other and if the data center companies, construction companies aren't explaining, listen, this is how it's going to benefit the community and this is what we're going to do as well, by the way, and we're going to invest in this way. So, yeah, communications is absolutely crucial.

21:37Candace Steele Flippin: Candice, pragmatic adoption, does that sort of tally with the findings in the Navigator report as well? Yeah, I agree. It's an interesting concept and great report, very interesting. Can't wait to get more into it. What I've been able to just see in our early data is people are also leaning into it pragmatically while over half are using it. As I look at further along, we're less than 4 % of those who fully pulled it through and we still have members who are still just exploring. Yeah. Okay. Sounds good. And yeah, looking forward to the third year of both reports. Frank, you couldn't really escape Sidney Sweeney, could you, over the last week or two?

22:23Candace Steele Flippin: And what's your take? Is this a new form of marketing? And has Sidney Sweeney kind of invented something? No, it's not. Come on, then. No. Give us the washkick take. People have been using provocative ads forever. True. Victoria's Secret. Yeah. I know. No, this is, I think, this is just the latest example of, and this is the case, this being Novig, which is the latest. Which, frankly, is a company I certainly hadn't heard of before this. Mission accomplished for them. Well, yeah, I suppose so. Which is a sports trading, and it's the latest one of these, you know, kind of quasi trading betting apps.

23:08Candace Steele Flippin: is it like calci or is it more in the sort of sports betting space i think it's like a more specialized calci if you will um so sydney sweeney is in a a polarizing if you will uh viral ad um for this app uh in which she is uh covering parts of her body with sports equipment and not much else. And, um, I, I, I don't think there's anything necessarily revolutionary about this. I mean, it's just the latest, um, you know, sex sells, provocative ad strategy. It's certainly got some hackles up. It did. Yeah. A lot of, a lot of women athletes did not care for it. And, uh, you know, posted things like, you know, this is, this is a female athlete's body.

23:57This is what it looks like. Uh, and they are, you know, they're certainly entitled to their point of view on this and they're definitely not wrong.

24:04Candace Steele Flippin: Yeah. So Candace, did you have any view on it or are you going to take the fifth on that one? I'm going to take the fifth on that, but I would say that just like, you know, stakeholders are very important to communicators and we see what you're seeing here is a strategy and stakeholder response. And so, you know, we did measure preparedness and we did see some areas where our members need to brush up. And so that's something we'll be exploring. We were chatting a little bit around the office about, does Sydney Sweeney know what she's doing here? And my point of view is yes, she absolutely, a thousand percent knows what she's doing.

24:50Candace Steele Flippin: She's made a lot of money out there. Sure has, yeah. Going on to sort of proper review of marketing materials before they go out, this Nike Converse, ad crisis is um slightly bizarre isn't it what's yeah and what's your take on that so it's for the converse brand and essentially some creative that they put out recently uh as part of a campaign it looked it looked way too much like kkk related imagery um and it is one of these cases where you wonder how it got first of all you hope there were many layers of approval I mean, you hope it was without knowing the internals. You hope it was a professionalized process and there were many layers of approvals.

25:36There almost certainly was. And you do wonder how it got through so many people without being red flagged. because I think if you look at the ad, it definitely, the imagery pops into your head and it kind of looks a little too obvious. And I'm just surprised. And this coming on the heels of that Callaway Golf, good, good golf collaboration, in which, again, the approval process failed. Yeah. You wonder how it failed again so miserably here. Converse has vowed to do better in an apology statement, by the way. Yeah, I mean, I'm speaking here as a 50-year Converse fan.

26:17Candace Steele Flippin: I'm wearing a pair at the moment, Chuck Taylors. I'm not the consumer they're going after these days, obviously, but I love the brand. Well, the first time I saw it, actually, I saw the image of the, I think it was a K-pop star holding a pair of shoes. It did look like someone hanging, and that was my first thought. So your point about review is a good one. And it seems incredible that it wasn't caught. Candice, do you have a view on that? I mean, are we seeing here, is this an issue that the teams overseeing this stuff are just not diverse enough and they haven't got a wide enough set of cultural references to immediately spot something that is just off kilter?

27:05I feel like the organization addressed it. And so it's good that they've addressed it. And what we hope is that a broader stakeholder view is implemented. I mean, that's a best practice. It's unfortunate when these things happen, but I hope there's going to be learnings from it. They've apologized and we all can learn, you know, continue to learn from this. I'm speaking as an individual, as an African-American woman myself. But all in all, it's good to see that there's an apology and hope, you know, moving forward that we don't continue to see these things and that they're addressed and there's continued learning.

27:47But we didn't measure this, obviously, in our campaign. But, you know, having been a communicator, you know, you always want to advocate for as many perspectives on something as you can. And if things aren't made right, that they're addressed and hopefully mitigated for a future.

28:04Candace Steele Flippin: Yeah, no, really good points. and your experience as a communicator, sure, is sort of there, but for the grace of God go I, because we can all land ourselves in situations where you're like, oh, my God, we didn't even consider that. But you've got to have the rigorous review processes in place to ensure as much as possible that those don't happen. And it seems to be happening more often, Frank, not less often. That's the worrying part with different brands, right, widening it. And it does make you wonder why that is. Yeah. Interesting. We'll see how that goes. Never like to do stories about layoffs, but, you know, we have to do them.

28:45Candace Steele Flippin: Edelman's laid off 55 staffers, which is, you know, it meets the threshold of our newsworthiness, if you like, in terms of a percentage of a company's workforce. But talk us through that one. Yeah, so that's about 2.6 % of its U.S. staffers. And that's according to the end of 2025 numbers that they provided as part of PR Week's agency business report. The agency said it was a result of challenging economic conditions. If you've been following our coverage, Edelman has had some good wins recently. They've also lost some business. So, you know, look, it is a tough environment out there for a lot of agencies right now.

29:23Candace Steele Flippin: Yeah, I mean, they lost the Starbucks business. That's a massive piece of business. So, you know, that's the nature of agencies, I guess. If you lose big accounts, then there are going to be jobs affected. Although it does feel like there are some wins coming around the corner at Edelman. So we'll see. We'll see in the coming weeks how that impacts the storyline of the agency for 2026. Sticking with the agency sector, RacePoint, another indie agency, See, they've won a nice AI account. Yes, Valora AI, I picked them. That's going to be the company's first communications AOR. It was an RFP process that took place in the first half of the year.

30:07So Valora AI, they create what they call ultra-low-power silicon in software technologies for data centers and emerging physical AI applications. So to your point earlier about a lot of different communications to be told right now throughout the entire AI process, from the chips to the technology itself, to data centers, to...

30:30Candace Steele Flippin: Yeah. So RacePoint is going to be in the weeds on all those interesting issues, but congrats to them for winning that piece of business. M &C Saatchi Sports and Entertainment, their CEO has departed. They've had quite a lot of leadership change. Yeah, they have. It's tough to keep up. So the CEO you mentioned was Robin Clark, stepped down earlier this week. And that means Richard Thompson, who has been the chair of both M &C Saatchi Sport and Entertainment and M &C Saatchi Talent, is going to have a change in role as part of that. So, like you said, a lot of change there. And there were changes earlier this summer as well with Laura Collar in the newly created role of Global COO while continuing on as UK CEO of Sports and Entertainment.

31:19Candace Steele Flippin: Yeah, so you get these big spikes in sports, entertainment, PR and comms and marketing, but that doesn't necessarily translate into revenues, does it? Or sustainable revenues, I guess. And maybe they've been struggling a bit with that. I don't know. So Hispanic Heritage Month is upon us again. And some people love months like that for the focus. Others say, well, you should be focusing on all parts of the population and the consumer markets throughout the year. I probably agree with both, actually. But are there any interesting activations? I agree with the first group, and I'll tell you why, because I think it's healthy to point out and to celebrate people's heritages.

32:07And I think that when you look at, we did a roundup of campaigns celebrating Hispanic Heritage Month. And I think you can tell which brands do it well and which brands are actually really well practiced at it versus which brands just post something. I think it's obvious sometimes. If you look at the Home Depot's influencer construction project, that was my favorite out of the group that we posted. and that one, I think you can tell that this is, the Home Depot is a brand that is targeting Hispanic consumers year-round, their core audience for them, and they know the ins and outs of attracting this audience and working with them and keeping them.

32:51Candace Steele Flippin: Yeah, no, absolutely. Candice, do you have a view on that? I mean, when you were a CCO, did you buy into, lean into those months or did you rather have it as an ongoing part of your strategy or both? Yeah, two things can be true. You can celebrate heritage and culture at specific times, and you can have it embedded as a part of your commitment to your employees and all of your stakeholders. So I hope that most people like I focused on both because it's important at those moments when time is set aside to recognize the contributions of culture that companies lean into that, particularly if it represents your company, your company's employee base or other stakeholders that they feel seen and heard in a part of that and see the companies are committed.

33:38So I did both. Yeah.

33:40Candace Steele Flippin: No, that's the way to look at it. I agree. And we've come a long way, I think, from where, you know, Hispanic advertising would just literally translate an English speaking ad into Spanish language. You know, we've come a long way and we're seeing now Spanish language ads in the mainstream and, you know, during the World Cup especially. That was especially obvious, wasn't it? Which is good to see. Which we participated in a little bit here in Atlanta. Yes, indeed. That was, well, let's not get me on the World Cup again. We'll be here all night. All right, Frank, let's finish with Trump TV and also the president's ban on certain media outlets, which has prompted a bit of a pushback from the whole media.

34:31Yeah, which never works. So, I mean, just to be clear about that, I mean, like any federal institution, whether it's the Pentagon or the White House or whatever, banning or making access that much tougher for wide ranges of the media, just it never works in their favor. and I will point you to the great difficulty that the Defense Department has had talking about and explaining their case for the military action in Iran, you know, explaining that to the American public. Anyway, so this week, President Trump and CNN, I still can't get used to calling it MS Now, but MS Now and Politico from the White House, from the pool, accused them of fake news, which is nothing new uh and basically the rest of the pool members you know nbc abc just to quickly explain the pool is the rotating group of uh media outlets including a radio and tv elements so there can be audio and video elements of it yeah um and in-person reporting that ask questions and then rotate essentially so that you can cover the president at all times essentially he banned them from the pool the rest of the pool has shown solidarity and suspended their pooled camera coverage of events I would expect this to be rectified soon because this probably isn't what the White House wants and isn't resolving itself in the way that they want it but in the meantime they've launched this thing called Trump TV which is all your hopes and dreams in one place on a YouTube live stream a direct-to-consumer digital broadcast created by the Trump administration, and it streams events, policy announcements, and archive footage unfiltered.

36:21So if you want that archive footage, this is the place to go. But it's not like a TV broadcast. There's no anchor. There's no one moderating this. It's just kind of a...

36:31Candace Steele Flippin: You didn't bring Sean Spicer back to anchor it, no? No. No, it's just the greatest hits never stop. All right. And how did it do traffic-wise, Frank? Well, I don't have traffic information about it, but what I can say is it is getting quite the critical reception. Lawsuits have been filed by the banned media organizations. We'll see how this works itself out. Yeah, interesting stuff. All right, Candice, thanks so much for joining us and good luck with the report launch and the event in Atlanta next week. Fascinating insights. Thank you for including me. I appreciate the opportunity. It's our pleasure.

37:09Candace Steele Flippin: Joan Frank, always a pleasure. Well, that's all we got time for, folks. We'll see you next week on The PR Week.

37:39A weekly podcast from Campaign US. Featuring conversations with creatives and marketers leading the industry. Mike Peck is the vice president of creative at Brooks Running. Santhe Wells, VP of global creative at Pinterest. Hi, Megan Lally here from High Dive.

37:51Candace Steele Flippin: Today I was able to grab Aaron Starkman, global CCO of Rethink. Listen, follow, rate, and review wherever you get your podcasts. And for the latest news in our industry, visit campaignlive.com.