Podcast · 210 episodes
The Startup CPG Podcast, page 2
by Startup CPG · English
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
All episodes, page 2
Why Investor Ryan Ball Wants You to Pivot Fast and Fundraise SmartInvestor Ryan Ball (Spirian Ventures) explains how to pivot fast and raise “fundraise smart” for early-stage CPG, emphasizing data-driven diligence, founder traits, and Spirian’s SPV investment model.15 Aug 2026 · 33 min · 18 chapters
How Quincy Is Reinventing the Dirty Martini, One Perfect Jar at a TimeThe episode is a founder feature on Quincy, a premium mixer and garnish brand for martinis and mocktails.14 Aug 2026 · 30 min · 16 chapters
#261 - What Makes Brands Investable at Founders & Funders? with Hannah DittmanWhat makes emerging CPG brands “investable” and how to stand out in Startup CPG’s investor events (Founders & Funders and Roadshow), including application/video/one-pager guidance.11 Aug 2026 · 53 min · 19 chapters
Springdale Ventures' Dan Graham on Financial Forecasting and Investor CommunicationsDan Graham of Springdale Ventures explains how investors evaluate financial forecasts and investor communications, what diligence looks for, common founder pitfalls, and what to include in first…8 Aug 2026 · 41 min · 12 chapters
Founder Feature: Sheena Hamby of Mac SquaresFounder feature on Mac Squares, baked mac and cheese frozen into squares/cubes.7 Aug 2026 · 30 min · 15 chapters
#260 - Packaging Changes as you Grow with Evie's Snacks and BelmarkHow Evie’s Snacks’ packaging evolved from farmers markets to regional and then national retail, and what founders should learn about shelf-ready packaging, shelf life, and ordering quantities.4 Aug 2026 · 44 min · 21 chapters
R&D RADIO: Natural Flavors and Taste Modulation with Lauren Senne of ImbibeExplains how beverage flavor works, contrasting characterizing flavors (make a product taste like something else) with taste modulation (non-characterizing ingredients that alter taste-bud signals so…3 Aug 2026 · 28 min · 11 chapters
Founder Fundraising Journey: Victor Guardiola, BawiFounder fundraising journey for Bawi (Victor Guardiola), plus practical advice on raising early capital for a CPG/“better-for-you” Hispanic beverage brand.1 Aug 2026 · 45 min · 18 chapters
Founder Feature: TUYYO FOODS - Jocelyn Ramirez, Regina Trillo, Stefanie Garcia TurnerThis episode is a Founder Feature on Tuyo Foods, a heritage-rooted modern Latin food company formed by merging three brands: Todo Verde (umami chef-crafted taco seasoning), Tuyo 1.0 (instant aguas…31 Jul 2026 · 32 min · 17 chapters
#259 - Mini-Episode: Legal Considerations for Co-Branding Agreements with Foster GarveyA mini-episode on legal considerations for co-branding agreements, including what co-branding is, how to structure deals (licensing vs true co-branding), and key contract terms (IP ownership,…28 Jul 2026 · 23 min · 8 chapters
Founder Fundraising Journey: Frozen One, Alan Chen & Conner MennigFrozen One co-founders Alan Chen and Connor Menig discuss building and fundraising for a protein ice cream brand in a difficult frozen category.25 Jul 2026 · 39 min · 20 chapters
Founder Feature: Bar Bruhis of BoostcousFounder feature with Barb Brujas on Bouscous, “world’s first better for you couscous,” and how he built the brand from DTC to retail.24 Jul 2026 · 29 min · 14 chapters
#258 - How Dossier Disrupted the Fragrance IndustryDossier’s rise from DTC to mass retail, and how it “disrupted” fragrance with affordable, high-quality perfumes made in France; includes product development, legal “inspired by” impressions, DTC unit…21 Jul 2026 · 44 min · 16 chapters
R&D RADIO: Non-GMO, Organic, or Gluten-Free? How to Decide Which Certifications Are Worth ItHow emerging CPG brands decide whether third-party certifications (USDA Organic, gluten-free, non-GMO, etc.) are worth the cost, complexity, and supply-chain trade-offs.20 Jul 2026 · 28 min · 13 chapters
The Case for Frozen Muffins: How Unrefined Foods Is Bringing Whole Grain Nutrition to the Freezer AisleUnrefined Foods’ frozen muffins made with 100% stone-milled whole grains and real fruits/veggies, arguing that fresh-milled flour tastes and nourishes better than shelf-stable whole wheat/white…17 Jul 2026 · 29 min · 15 chapters
#257 Co-Man Due Diligence 101 with Riot Energy and Kelley Drye & Warren LLPCo-man (co-packing) due diligence for CPG brands: how to find and evaluate co-packers, negotiate contracts, protect IP, ensure QA, and set up reporting/operational expectations to avoid costly…14 Jul 2026 · 51 min · 23 chapters
Oddball's Path From Idea to Funding a Nationwide Target LaunchFounder fundraising journey with Sophia Chang of Oddball, plus Startup CPG’s “Opportunity Knocks” campaign for startup CPG brands to submit to retailers/investors/media.11 Jul 2026 · 33 min · 15 chapters
Building a Clean-Label Tart Cherry Beverage with No Natural Flavors and No Added Sugar in the Midst of a Booming Ingredient TrendFounder feature on Tart, a clean-label tart cherry mineral-water beverage built with transparency as a differentiator in the “no natural flavors / no added sugar” trend.10 Jul 2026 · 27 min · 17 chapters
#256 - What Is Grocery Run? with Dan Choi (NA Beverage Co) and Stephanie McGregor (Ringa)Explains Startup CPG “Grocery Run” events and how brands should choose, prepare for, and use them to win retailer/distributor deals.7 Jul 2026 · 39 min · 17 chapters
R&D Radio: Consumer Research, Product Platforms, and How to Scale Food Products the Right Way with Guru Hari of Guru Food DesignHow to scale CPG food/beverage products “the right way” using consumer research, a compelling brand story, and a differentiated product platform—plus cost-of-goods targets and science-led trend…6 Jul 2026 · 26 min · 10 chapters
Latest CPG Deals and Market Insights: Drew Fallon, CEO Iris FinanceCPG acquisitions and valuation signals, where capital is flowing, which categories are heating up, and what founders should do to improve exit potential.4 Jul 2026 · 39 min · 20 chapters
Founder Feature: Reinventing Honey Through Design, Packaging, and Consumer Psychology with Noah Phillips of Honey DepartmentThe episode features Noah Phillips, founder of Honey Department, explaining how he’s “reinventing honey” with design-led packaging and a consumer-behavior strategy.3 Jul 2026 · 27 min · 14 chapters
#255 - Mini episode: Non-UPF Verified UpdateStartup CPG mini update featuring Non-UPF Verified’s latest progress on ultra-processed foods (UPFs), plus how their certification differs from other programs.30 Jun 2026 · 13 min · 1 chapter
Founder + Funder: Fundraising, Retail Growth, and Building a Modern Hydration Brand with Alex Michaelsen of Leisure Hydration and Ryan Springer of MidnightFounder-investor relationship and fundraising for a capital-intensive CPG beverage brand; retail growth strategy; what investors need to see for conviction; advice on timing and building…27 Jun 2026 · 51 min · 23 chapters