Podcast · 210 episodes
The Startup CPG Podcast, page 3
by Startup CPG · English
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
All episodes, page 3
Founder Feature: Building a Women's Health Beverage Brand and Landing Nationwide Sprouts Distribution in Months with Anastasia Sartan of The CycleFounder feature on The Cycle, a women’s health beverage brand supporting pre-period, period, perimenopause, and menopause.26 Jun 2026 · 32 min · 12 chapters
#254 - Buyer Spotlight: Hannah Koch, Supplements Buyer, Kimberton Whole FoodsHannah Koch, supplements category manager at Kimberton Whole Foods (Pennsylvania), explains how the mission-driven retailer selects supplement brands, how she shops for products (direct,…23 Jun 2026 · 36 min · 19 chapters
R&D Radio: Commercialization, Pilot Runs, and Scaling Food Products the Right Way with Jamie Valenti-JordanCommercializing and scaling food products—what founders must watch out for (iterating business assumptions, pilot runs, and hard food-safety constraints like water activity/pH), plus…22 Jun 2026 · 30 min · 13 chapters
Founder + Funder: Fundraising, Founder-Investor Fit, and Building the Next Big Breakfast Brand with Emily Groden of Evergreen and Brian Bernstein of Rich Products VenturesFounder-investor fit and fundraising for CPG, using Evergreen Frozen Waffles and Rich Products Ventures as the case study; also includes advice on crafting pitches and building a differentiated…20 Jun 2026 · 48 min · 18 chapters
Founder Feature: The First Better-For-You Nutrition Company for Older Adults with Jess Haghani of LucilleFounder Feature with Jess Haghani on Lucille, the first “better-for-you” nutrition company designed specifically for older adults.19 Jun 2026 · 32 min · 18 chapters
We're launching Founders & Formulators - Here's WhyPreview of Startup CPG’s “Founders and Formulators” event (July 12, Chicago, day before IFT).18 Jun 2026 · 23 min · 9 chapters
#253 - Private Label Arrangements: What CPG Brands Should Know Before Signing the Deal | Hillary Hughes, Foster GarveyHow CPG brands should structure private label arrangements with retailers, including ownership, regulatory responsibility, risk allocation, pricing/commodity changes, volume commitments, exclusivity,…16 Jun 2026 · 25 min · 8 chapters
Investor Spotlight: Consumer Psychology, Channel Strategy, and What Actually Makes Brands Win — David Bell, Idea Farm VenturesInvestor Spotlight with David Bell (Idea Farm Ventures) on what makes consumer brands win, covering consumer psychology, channel strategy, and capital discipline for early-stage CPG/DTC.13 Jun 2026 · 48 min · 20 chapters
Founder Feature: Bone Broth Tomato Sauce and a New Twist on a Family Recipe- Liana Krasnow, NoodoFounder Feature interview with Liana Krasnow about Nudo, a tomato sauce made with grass-fed bone broth, her family-recipe origin, product positioning, packaging/branding (tomato-shaped window),…12 Jun 2026 · 28 min · 11 chapters
#252 - The Rise of Laurel's Coffee: Whole Foods, Wegmans & 1,800 Target Stores in Two YearsLaurel’s Coffee’s rapid retail scaling—landing Whole Foods, Erewhon, Wegmans, and preparing a chain-wide Target launch of 1,800 stores in August 2025—plus how a former McKinsey consultant built A2…9 Jun 2026 · 46 min · 21 chapters
R&D Radio: Food Microstructure, Ultra-Processed Foods, and the Contract Manufacturer Formula Trap with Abbey ThielHow food microstructure affects product performance (example: sponge candy foam), why ultra-processed foods may drive overeating via easier-to-breakdown structures (not just “chemicals”), and how…8 Jun 2026 · 31 min · 14 chapters
Investor Spotlight: Founder Investor Fit, Gross Margins, and the KPIs That Actually Drive Consumer Businesses - Rana Taghdisi Argenio, Palette VenturesInvestor Spotlight with Palette Ventures’ Rana Taghdisi Argenio on founder-investor fit, early-stage consumer investing math, diligence priorities, gross margin targets, and KPIs for consumer/CPG…6 Jun 2026 · 40 min · 15 chapters
Founder Feature: Single Origin Soy Sauce and Award Winning Branding with Christine Liu and Clarissa Wei of HEYDOHHEYDOH (single-origin soy sauce) founder feature on why the U.S. lacks single-origin soy sauce in major retailers, how the brand differentiates with two SKUs (Classic and Silky), and the operational…5 Jun 2026 · 31 min · 13 chapters
#251 - Scaling the Brand: Ops, Systems, and Simplicity with Mezcla and DossEpisode #251 features Yoga (Mezcla president & COO) and Sebastian (DOS business development/marketing).2 Jun 2026 · 49 min · 19 chapters
Investor Spotlight: Graham Garzon, Ground Force Capital — Growth Stage Investing, Business Fundamentals, and What It Takes to Build an Acquirable BrandGrowth-stage CPG investing and what it takes to build an acquirable, profitable, omni-channel brand.30 May 2026 · 41 min · 19 chapters
Founder Feature: Bringing Froyo Back, Building in Public, and Why Pressure is a Privilege - Ashley Whalen of CharaAshley Whalen, founder of Chara, discusses building a Greek frozen yogurt brand (“bringing froyo back, but making it better”) and scaling from college-made recipes and pop-ups to retail distribution.29 May 2026 · 28 min · 15 chapters
#250 - Jacob Trumbull of Roaring Fork Mill: Heritage Grains, Regenerative Organic Certification, and How Startup CPG Opportunities Unlocked 700 StoresJacob Trumbull, founder of Roaring Fork Mill, explains how his family-owned stone flour mill in Carbondale, Colorado produces regenerative organic certified (ROC) heritage-grain flour, why he claims…26 May 2026 · 31 min · 19 chapters
R&D Radio: Lara Tiro of Rebel CPG — The PB&J Framework, COGS, and How to Scale a Food Product the Right WayR&D Radio episode with food scientist Laura Tiro on scaling CPG products, commercialization, and her PB&J framework (Product/Packaging/Pricing/Process + Brand/Buyer/Baseline compliance).25 May 2026 · 33 min · 17 chapters
Investor Spotlight: Luba Safran of Mondelēz SnackFutures Ventures — How Corporate Venture Capital Works and What It Means for CPG FoundersLuba Safran (Mondelēz Snack Futures Ventures) explains how corporate venture capital in CPG works, how she evaluates startups, and what consumer trends and diligence look like.23 May 2026 · 41 min · 19 chapters
Founder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave ByeFounder Feature with Margo Harrison (Wave By) on proactive menstrual health, cycle tracking/bodily autonomy, and Wave By’s OTC-to-FDA drug strategy.22 May 2026 · 38 min · 17 chapters
#249 - Expo Pitch Slam Recap with ChiChi FoodsExpo West Pitch Slam recap featuring Chi Chi Foods’ win and how Startup CPG/Advantage FDM Sales create opportunities for early-stage CPG brands (including a “Opportunity Knocks” submission campaign…19 May 2026 · 25 min · 11 chapters
Investor Spotlight: Bill Schultz, Beliade Consumer PartnersInvestor Spotlight with Bill Schultz (Beliade Consumer Partners) on how a specialist CPG investor evaluates brands, what diligence focuses on (especially unit economics/contribution margins), and how…16 May 2026 · 39 min · 18 chapters
Founder Feature: Marc Brown of ONOINFounder Feature with Marc (Mark) Brown of ONOIN (shelf-stable, pre-chopped, flavored onions in 100% olive oil) on pricing transparency, co-manufacturer selection, and building retailer velocity…15 May 2026 · 32 min · 17 chapters
#248 - How to Work with a Formulator with Rebecca Urciuolo from BevSource (FB Solutions Group)Best practices for working with a beverage formulator, from intake and project briefs through scale-up, co-packing, quality control, and shelf-life flavor changes.12 May 2026 · 50 min · 28 chapters