Podcast · 210 episodes
The Startup CPG Podcast, page 4
by Startup CPG · English
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
All episodes, page 4
R&D Radio: Monte Ammons from Liquid SherpasHow beverage founders should plan product development to scale—using product briefs, business homework, and AI for research (not formulation)—especially when natural ingredients and supply chains add…11 May 2026 · 29 min · 12 chapters
Founder + Funder: Anabel González, Founder of Good Bacteria and Hayden Williams, Partner of BrandProjectThis episode is a “Founder + Funder” conversation about Good Bacteria’s fundraising and product story, and what investor-founder partnership looks like in practice.9 May 2026 · 45 min · 20 chapters
Founder Feature: Sean Knecht of Tantos!Sean Knecht (Tantos) discusses building the first and only puffed pasta chip, the “Shark Tank effect” on orders and sales, and tactics for winning retailer attention (especially Whole Foods).8 May 2026 · 28 min · 12 chapters
#247 - How to Build a Board with Seth Goldman, JUST ICE TeaHow to decide when to form a board, recruit the right board members, structure compensation (options), and run effective board meetings; board’s core job is hiring/selecting (and potentially firing)…5 May 2026 · 49 min · 21 chapters
Bonus Episode: Khalil Khamis of Crafty RamenCrafty Ramen’s “fresh frozen” ramen concept and scaling from a Canadian restaurant to retail/CPG, including Kaizen (continuous improvement), manufacturing choices (no plastic trays), U.S.2 May 2026 · 26 min · 12 chapters
Founder Feature: Lex Evan of Lexington BakesFounder Feature with Lex Evan (Lexington Bakes) covering luxury protein desserts built around “radical ingredient transparency” and “no naughty ingredients,” plus founder time boundaries and staying…1 May 2026 · 31 min · 14 chapters
#246 - BevNET 101 with John CravenJohn Craven, founder/CEO of BevNet, explains how CPG media and emerging brands evolved from 1996 to today, why barriers to launching are lower but standards higher, how M&A cycles affect…28 Apr 2026 · 45 min · 22 chapters
R&D Radio: Colleen Cottrell, Independent Consultant at C Cottrell ConsultingIngredient functionality and how founders should “invent” and test ingredients for scalable CPG products, especially proteins and fiber claims.27 Apr 2026 · 25 min · 15 chapters
Opportunity Knocks: Get Direct Access to Top RetailersStartup CPG launches “Opportunity Knocks,” a year-round platform that emails exclusive submission opportunities to brands for direct access to key retailers/distributors/stakeholders.26 Apr 2026 · 26 min · 11 chapters
Investor Spotlight: Rogers Healy, Morrison Seger Venture Capital PartnersRogers Healy (Morrison Seeger Venture Capital Partners) shares how he evaluates CPG/consumer brands, what he looks for in diligence, and how founders should choose and communicate with investors.25 Apr 2026 · 36 min · 16 chapters
Founder Feature: Maria of The Purple DropFounder Feature on Maria Velasquez bringing Peruvian chicha morada (purple corn “super drink”) to the U.S.24 Apr 2026 · 26 min · 13 chapters
#245 - Growing Your Brand with Influencer Marketing with JoybyteHow early-stage CPG brands can use influencer marketing to grow demand, track performance, and turn creator content into a “content engine” for organic and paid channels.21 Apr 2026 · 1 h 2 min · 22 chapters
How to Make the Most of Expo West as an Emerging CPG Brand | Little Latke, Gato Dates & Hola Mija ChipsThree emerging CPG brands share how they leveraged Expo West and Startup CPG opportunities (Startup CPG section, Alley Rally, and one-on-one retailer meetings) to drive traction and accounts.20 Apr 2026 · 33 min · 12 chapters
Founder Fundraising Journey: Craig Dubitsky, Happy ProductsCraig Dubitsky’s founder fundraising journey and mental models for building and financing CPG brands, plus how Happy ties coffee culture to mental-health support.18 Apr 2026 · 1 h 2 min · 23 chapters
Founder Feature: Matt Beaman of Goodburn Sauce Co.Founder Feature interview with Matt Beeman, co-founder of Goodburn Sauce Co., a regenerative, farm-focused hot sauce brand exploring rare/exotic chili pepper genetics.17 Apr 2026 · 29 min · 11 chapters
#244 - Live Pitch Practice & FeedbackLive 30-second pitch practice for CPG brands ahead of Expo West, with real-time feedback on messaging, proof points, and Zoom presentation mechanics.14 Apr 2026 · 52 min · 25 chapters
R&D Radio: Travis Zissu from Scale Food LabTravis Zissu (Scale Food Labs) explains how his FDA-registered pilot manufacturing facility helps CPG startups go from bench formulas to scalable production, including sourcing, prototyping, pilot…13 Apr 2026 · 31 min · 12 chapters
Investor Spotlight: Elly Truesdell, New Fare PartnersInvestor Spotlight with Ellie Truesdell on how Newfair Partners evaluates Food & Bev startups—diligence overlaps with retail buyer thinking, pitching differences, early-stage growth vs profitability,…11 Apr 2026 · 40 min · 20 chapters
Founder Feature: Hannah Pollack of Nightingale Ice CreamFounder Feature with Hannah Pollack (Marine Corps veteran turned chef) on Nightingale Ice Cream Sandwiches—why they make ice cream sandwiches, how they scale frozen products nationally,…10 Apr 2026 · 31 min · 15 chapters
#243 - Building Your Team Legal Considerations with Giannuzzi LewendonBuilding an emerging CPG (consumer packaged goods) brand team with proper legal foundations—avoiding “compounding” employment/equity mistakes that later surface in investor/acquirer diligence.7 Apr 2026 · 55 min · 20 chapters
Investor Spotlight: Denise Lambertson, Constellation CapitalInvestor Spotlight on Denise Lambertson and Constellation Capital, a follow-on CPG/wellness venture fund; includes marketing/influencer performance guidance and founder advice (AI literacy, lean team…4 Apr 2026 · 37 min · 23 chapters
Founder Feature: Gabriella Labi and Tonya Reznikovich of Gato DatesGabriella Labi and Tonya Reznikovich, co-founders of Gato Dates, explain how their dark-chocolate-covered, nut-butter-stuffed Medjool dates became a premium gifting brand.3 Apr 2026 · 35 min · 22 chapters
R&D Radio: Brian Chau from Chau TimeR&D Radio with Brian Chow (Chow Time) on food/CPG product development and commercialization, including fiber trends, “fiber stacking,” and managing trade-offs among cost, flavor, nutrition, and shelf…1 Apr 2026 · 27 min · 7 chapters
#242 - KeHE Grocery Run RecapThe episode is a recap of Startup CPG’s “KeHE Grocery Run” held the night before KeHE Summer Show in Denver.31 Mar 2026 · 33 min · 14 chapters