193. Jen Smiley: How to Read Food Labels to Avoid the Hidden Toxic Ingredients in Your Food!

19 Aug 2025 · 1 h 8 min · 30 chapters

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In short

How to read grocery labels to avoid “hidden” additives/preservatives and deceptive marketing; guidance for parents and for eating out; critique of non-GMO/organic and other “free/from” claims.

Guest background

Jen Smiley, “Wake Up and Read the Labels” founder. She was diagnosed with asthma in her mid-20s and later focused on ingredient-level food changes with her biohacker husband. She built her business after helping her father prepare for prostate surgery at Johns Hopkins by swapping foods to reduce inflammation; his PSA reportedly shrank on LabCorp tests every two weeks. She later grew from Instagram grocery tours to private clients, coaching, an online course, and an app.

Key claims

Labels are “98% marketing”; ingredient lists are tiny and hard to pronounce, and unrecognized ingredients may not be recognized by the body. Additives/preservatives and engineered palatability can drive inflammation, reduce satiety, and stimulate dopamine. “Non-GMO” and “all natural” are often misleading; “organic” still allows drift from nearby conventional farms.

Notable examples

dipotassium phosphate in creamers/non-dairy milks (e.g., Oatly, Nutpods); potassium bromate in some breads (claimed cancer risk); carrageenan in non-dairy milk; “brown rice syrup” in protein bars (claimed glycemic index ~98 and causes crashes); “Simply/All natural/Gourmet” snack example with 45g added sugar and dyes; restaurant tip: ask for butter instead of canola/canola blends; sushi swap: wasabi + lemon instead of soy sauce.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Navigating Food Labels: Marketing vs. Reality

0:00 to 1:30

Learn how food labels often mislead consumers through marketing tactics.

“When you go to the grocery, what you're seeing on a label, it's 98 % marketing.”

The Importance of Food Choices for Health

2:06 to 3:16

Understand the impact of food choices on health and biohacking.

“They're drinking hydrogen water like a champagne.”

Jen's Journey: Overcoming Health Issues

3:16 to 4:11

Discover Jen's personal health struggles and how food played a role in her recovery.

“You know, you had a really interesting journey of your own.”

A Family's Fight Against Cancer

4:11 to 4:59

Learn how Jen helped her father manage prostate cancer through diet.

“We're going to link that in the show notes.”

The Rise of Jen Smiley: From Personal Struggle to Influence

4:59 to 6:04

Explore Jen's growth from personal challenges to influencing others in nutrition.

“And he is a marathon runner and he wanted his time to get better.”

Understanding Food Labels: The Ingredients Breakdown

6:04 to 7:04

Get insight into how to interpret food labels and ingredients effectively.

“I was reading like premier protein drink after my workout.”

Identifying Hidden Ingredients in Food

7:04 to 8:48

Learn to spot problematic ingredients that may be harmful to health.

“Then I started realizing I can't even pronounce these ingredients.”

Introduction to Food Awareness

14:00 to 14:43

Understand the importance of being educated about food labels.

“It's not that, I'm sorry, it's not that you should be afraid.”

The Truth Behind Food Labels

14:58 to 17:30

Discover the marketing tactics behind food labels, GMO, and organic claims.

“And there may be a little something sinister going on behind the curtain there.”

Local Food Movement

17:30 to 18:59

Explore the benefits of supporting local farms and organic produce.

“So there's been studies that show, and I'm here to let you guys know that I'm just a mom.”
Show all 30 chapters

The Impact of Convenience Packaging

18:59 to 20:08

Discuss the convenience of unhealthy foods targeted at children.

“Your head doesn't - Wake up, you're deflated.”

Healthy Swaps for Kids

20:08 to 23:01

Learn how to introduce healthier food options to children effectively.

“We're going to wrap it in plastic for you.”

Unhealthy Trends in Non-Dairy Milks

23:01 to 27:34

Identify unhealthy ingredients in popular non-dairy milk alternatives.

“And I also think that, you know, kids are tough because, um, you know, it's, it's not about the goals that you have for them.”

The Dangers of Processed Foods

27:34 to 28:01

Understand common additives and their health effects in processed foods.

“You go to dairy-free and you look around and you think, wait a minute, there's like a million dairy-frees.”

Understanding Food Ingredients: The Case of Dipotassium Phosphate

28:01 to 29:00

Learn about the role of additives like dipotassium phosphate in non-dairy milks and protein bars.

“But they don't have the funds to get all these SKU numbers.”

The Hidden Dangers of Seed Oils and Sweeteners

29:01 to 31:30

Discover the risks associated with seed oils and high glycemic sweeteners in common foods.

“And even if you take the position, which I would disagree with, but even if you take the position that, hey, these are probably unsaturated fats, they're not bad for you.”

Decoding Food Labels: What to Watch Out For

31:40 to 33:21

Learn about deceptive food labels and what they may be hiding from consumers.

“And, and they're probably hoping that you don't look much further than there for sure.”

Eating Out: Strategies for Healthier Choices

33:21 to 36:39

Get practical tips for navigating restaurant menus to make healthier food choices.

“So what are some of the ways that, like, gluten-free ingredients go?”

The Importance of Ingredient Awareness

36:40 to 41:20

Understand the significance of knowing what’s in your food and the concept of 'forever chemicals.'

“Does their menu say things like vegan or gluten-free or soy-free?”

The Maha Movement: Fighting for Food Transparency

41:21 to 42:03

Explore the Maha movement's goals to improve food transparency and consumer rights.

The Importance of Local Farming and Nutrition

42:03 to 45:02

Learn about the advantages of supporting local farmers and the nutritional benefits of their produce.

“Like I've hired PR firms and I get interviewed by Oprah daily and town and country and all these magazines.”

Deceptive Food Marketing Practices

45:02 to 47:25

Explore misleading food marketing tactics and how they affect consumer choices.

“I'll make sure that I put it into the show notes.”

Understanding Food Labeling and Ingredients

47:25 to 50:42

Discover the hidden ingredients in food products and the importance of understanding labels.

“I read today that like$14 billion is spent on food advertising and 80 % of it is to targeted audiences, like kids, things like that.”

The Impact of Processed Foods on Health

51:46 to 56:00

Understand how processed foods affect health and the importance of whole foods.

“This is why you need to start talking to people though because most people, they see a yogurt, they don't understand the processing, right?”

Understanding Food Additives

56:00 to 57:28

Explore the impact of food additives on health and well-being.

“and you have your favorite products in the grocery store, you can just keep going back and buying this over and over again.”

The Consequences of Inflammation

57:28 to 59:32

Learn about the effects of low-grade inflammation on your body and mind.

“fuller longer you're not going to need that you're not going to need that energy drink you're not going to need a second cup of coffee.”

Normalizing Healthy Living

59:32 to 1:00:54

Discuss the need to normalize healthy lifestyle choices in society.

“And, you know, I hate to say this, and I hope people in my high school are not watching this.”

Navigating Local Food Options

1:00:54 to 1:02:04

Discover practical tips for sourcing local food and understanding labels.

“Um, are there any tips that people can garner to maybe eat more local food?”

Creating Accessible Nutrition Tools

1:02:04 to 1:04:54

Learn about an app designed to help people make healthier food choices.

“And I mean, I know you're going to ask me how to be the ultimate human or what it means to be the ultimate human.”

The Art of Cooking for Wellness

1:05:14 to 1:07:40

Understand how cooking at home contributes to family and personal health.

“You get to have private podcasts with guests like Jen.”
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Transcript

Automatic transcript. May contain errors.

0:00When you go to the grocery, what you're seeing on a label, it's 98 % marketing. It's their billboard. They're trying to tell you what's not inside. The ingredient list is from top to bottom. It's tiny. Then I started realizing I can't even pronounce these ingredients.

0:13Gary Brecka:Even if you don't understand how to read a label, I'm going to read the ingredients in this. See if I could find these ingredients in the store and build this on my own. If you don't recognize an ingredient, neither does your body. These preservatives and these additives that have made the food look better, taste better, extended shelf life, and ultimately it's leading to inflammation. It's being engineered chemically to stimulate our dopamine and to avoid satiety. So our kids love it. Yeah, I tell parents that kids don't need a lecture of how to eat clean. They just need tasty food. That's all they need.

0:46Gary Brecka:I also think that kids are tough because it's not about the goals that you have for them. It's about the habits you can get them to adopt. Kids will never listen to what you say, but they never fail to repeat what you do. So it has to start with the parent. As a mom, I'm sure your first concern is your kids. Kids particularly are the target of a lot of convenience packaging. It's a marketing ploy. So where does a mom start? I almost want to cry when I think of this, but I feel like the lost art in most people's lives is the art of...

1:29Gary Brecka:Hey guys, welcome back to the Ultimate Human Podcast. I'm your host, human biologist, Gary Brecca, where we go down the road of everything, anti-aging, biohacking, longevity, and everything in between. And as you can tell from the smile on my face, because the whole team was cracking up before I started this intro, we have a very special guest on the podcast today, and she is going to make you smile. Her name is Jen Smiley. and what a journey you've had and what an impact you've made, Jen. Welcome to the podcast. Thanks for having me. For everyone listening that follows, Gary, you're probably operating at a pretty high level already, right?

2:05These people are doing cold plunges before sunrise. They're drinking hydrogen water like a champagne.

2:13Gary Brecka:I love that. Yes. So they are on their way already to the ultimate human, but maybe they don't know about food labels. Maybe food is this missing piece that can help their biohacking work better. Number one. Number two, let's be real. They have a family member or they have a friend that is eating frozen pizzas still, or they're thinking diet sodas and granola bars are health foods. This is going to be that secret weapon they can send to those people and say, hey, look, if you start making these just simple food swaps, there's no overwhelming science that we're going to discuss. and there is no intimidating protocols.

2:52Okay, this is just simple food swaps that can help them feel good, quick, get fast results.

2:57Gary Brecka:My audience likes the intimidating protocols. They like the pain. They like the pain, yeah. No, but when someone feels the effects of just swapping out these foods, not changing their habits, they're gonna feel the effects quick. And then you got somebody that is their first step to on their way to being an ultimate human. I love it. You know, you had a really interesting journey of your own. And there is a bit of a common theme that runs through a lot of my podcasts, and I talk about it all the time. I feel like a lot of the most impactful people, that the most purpose-driven, the most impactful, the most passionate are ones that solve the problem in their own life.

3:37Gary Brecka:Yeah. And in solving that problem and creating that solution, they became this massive force in the industry, which you become. uh you know yours is around food but your journey with food wasn't always a pleasant one i mean i know that you had a lot of symptoms at one time that you were grappling with bloating and weight gain what a retention i wrote a lot of them down from looking at some of your other um podcast skin issues uh a stubborn weight gain and you really look to food as a solution and you solve this problem for yourself now you're solving it for millions of other people and i love your practical approach.

4:16Gary Brecka:I love the scanner that you've got. We're going to link that in the show notes. We actually scanned some things in the house here, which was awesome. Clean and not clean. Yeah, clean and not clean. So talk a little bit about your journey to becoming the Jen Smiley wake up and read the labels founder. Yeah. So it started off, I'm a newlywed. I'm in my mid-20s. I'm getting diagnosed with asthma. I'm like sitting in the doctor's office looking around going, wait, I'm 25. Why am I getting these tests done? Why is everybody else in this room young? Like what is happening? This can't be the way. What do they do?

4:54They prescribe you inhalers. My husband's dealing with acid reflux on a prescription as well, but I have to credit it to him. He is like the ultimate human. He's the biohacker in the family. He's always been into this stuff. And he is a marathon runner and he wanted his time to get better. So he starts reading blogs and he's like, Jen, can you start cooking? You know, can you try vegetarian? Can you try gluten-free? So I start trying all these things thinking he's crazy. And we feel a little different. Like one day we ate, I think it was cassava pasta and we woke up and we're like, wow, our, we can, we can like button our jeans without belly hanging over.

5:33Right. Our stomach felt flat for the first time ever. So that made me wake up and I call it wake up because I was on this wake up mission where I'd wake up every day and I'd go to the grocery just to figure out how can I find foods made with simple ingredients. Okay. And I did work out. Um, I would go to my local gym and I used to be the girl in the back of the workout class, reaching for their inhaler. My sports bra is only hanging on by one hook. I have one pair of stretchy pants in my closet that fits. I'm constantly put on makeup in the morning to, you know, cover all these blemishes. But again, I'm 20 something.

6:06Well, it dawned on me. I was reading like premier protein drink after my workout. And you can read it has, you know, like 30 grams of protein, zero grams of sugar, all these selling tactics. It's telling you.

6:20Gary Brecka:We talked about that in the kitchen beforehand, how they've woken up to the fact that most people will look at that section of the label. and, you know, so if they can kind of get it to look, okay, proteins, fats, carbohydrates, if they can get no added sugar or one or two grams of added sugar. And it, you know, so if that section looks good, people don't jump over to the ingredient list. You got to think about this. You know, what sells better is 99 % fat free. What if that same product said 1 % fat, what would you be drawn to get? Right. You get the 99 % free. So I'm reading it and then there's a longer walk home from my workout and I flip it over and I think, oh my gosh, the ingredient list is from top to bottom.

7:01It's tiny. You need like a magnifying glass to see what the heck it is. Then I started realizing I can't even pronounce these ingredients. Literally. So my heart drops down to the floor. I feel like gray clouds come over me. I run home and I immediately open up my pantry and my refrigerator and I discover dipotassium phosphate is in my creamers. I I discover that all these same ingredients are in my salad dressings. They're in my condiments. They're in my bread. They're in everything. So I'm like, wait a moment. This is not supposed to be. So once we start swapping things out, my dad, he got diagnosed with prostate cancer six years ago.

7:40Gary Brecka:Heard the story. And yes. And he came to me, him and my mom. He's getting ready to have robotic surgery at Johns Hopkins. And they're like, Jen, dad has three months to get in shape. And the family used to call us freaks. They were like, oh, they got their freak food, right? But we have energy after all the holiday parties and everybody else is taking a nap on the couch. And so I was like, dad, I know this works for me. I don't really know what it's gonna do for you. So I head out to the grocery and I have eight bags. I'm like, here's your biscuits. Here's your marinara sauce. Here's your pasta.

8:12Here's your bread. Here's your turkey meat. And when you run out of this, just take a picture, go back to the grocery and grab those things.

8:19Gary Brecka:And you're prepping him for prostate surgery a couple of weeks. Yes, you want to get your inflammation down so that you have better results, less side effects, right? It's better overall. And so in three months, he was going, get his labs done every two weeks. They take a test and they monitor your PSA level, which is your prostate cancer number. And at a time when he's getting no treatment, it should either be growing, right? Or it should be staying the same. And Gary, every two weeks, he'd send me a screenshot from LabCorp. and it was actually shrinking. That's so awesome. You mean his PSA is dropping, his prostate-specific energy.

8:55And when that happened, he calls me and he's like, Jen, maybe I shouldn't get it. I'm like, whoa, whoa, whoa. I'm not a doctor. I'm just a mom. I'm just grocery shopping, right? We're getting your inflammation down. We're getting you primed up, ready to go, have a successful surgery. He has no side effects. He got out beautifully. But when that happened, I thought, maybe I have a message that could help more people. This isn't just for me.

9:18Gary Brecka:Right. So then I got on my Instagram six years ago with 200 followers and brought them through the grocery. Here's my turkey sandwich. Here's my ice cream. And within two weeks, her name is Carrie. She walks up to me before workout class with a blank check and said, take me grocery shopping. And the rest is history. So within like three months, I had, I think, over 100 private clients just word of mouth because they're sleeping better. Their inflammation is going down. Their workouts are getting better. Right. And so I was going into kitchens, cleaning pantries out, grocery shopping with them.

9:51That developed into group coaching, selling an online course. And now I have an app. That's where we are.

9:58Gary Brecka:That is so awesome. I mean, you know, and the inspiration from that, you know, stemmed from your own struggle and then watching, you know, you address this issue in your father, you know, as he said. And I couldn't agree with you more. I mean, having had thousands of patients come through a, I mean, I'm not a physician, I'm not licensed in practice medicine, I'm a human biologist, but in our clinical practice, we had, you know, physicians that would look at these labs and you would see these inflammatory markers that when you get on WebMD or you Google, they lead to really sinister things like liver failure or cancer.

10:39Gary Brecka:And PSA was one of those that as it spiked, people immediately gravitated towards prostate cancer. And what I've learned is that these rapid spikes are generally not indicative of cancer. They're indicative of something called prostatitis or infection in the prostate or inflammation in the prostate. And it's one of those really sensitive organs to a lot of these things that are in pro-inflammatory compounds that are in our foods. You know, Courtney was here yesterday and I love what you were saying about the labels in the store because one of the things she said was, even if you don't understand how to read a label, if you say to yourself, okay, I'm going to read the ingredients in this and see if I could find these ingredients in the store and build this on my own.

11:28Smart.

11:29Gary Brecka:And it's like, well, monosodium glutamate. Well, what? What are you going to find that? What tile is that on? We're at, you know, polysorbate 80. Right. Where's the polysorbate 80? Yes. Next to the series. So, you know, you came home and there are all these non-interpretable words. It's interpretable. Did I just make that up? You might have. It sounds good enough. Let's call it. If it's not, we're going to like Wikipedia and start it up. Non-interpretable. Interpretable. Okay. That's it. Feel free, guys, to use that at your leisure. Yeah. But I thought it was a really, you know, interesting way to, instead of having to understand what all of these chemicals and additives and preservatives and thickening agents are, just read it and think if you'd know where to get it in the store.

12:13Gary Brecka:And I thought, wow, that's a really interesting way to look at it. I actually trademarked if you don't recognize an ingredient, neither does your body. And I did that a long time ago, right when I came out. But this is the issue, what I tell people when you read a label, okay? When you read a label, always go to the bottom first. And why I say that is because the other ingredients, that's where you're going to find the preservatives. That's where you're going to find the additives. That's really like you got your big oils, flour, sweeteners that every label is made up of. But it's these preservatives and these additives that have made the food look better, made the food taste better, made it extended shelf life.

12:49And ultimately it's leading to inflammation.

12:52Gary Brecka:You know, and we talked about this before the podcast on our, as I do with a lot of my podcast guests, we have a podcast before the podcast. That's all right. Pre-podcast. And you know what is fascinating, you've come to the same conclusion that I have and so many of my other guests have, is the intentionality of this in the chemical and the food industry is you can no longer say that there's not a sinister motive behind it or sinister intention behind it. Because when you're designing foods to be addictive to ding the dopamine receptor, or you're designing foods to purposely circumvent the release of GLP-1, which is our satiety hormone, or when you're making foods hyper palpable, palatable, right?

13:38Gary Brecka:So that, you know, people are becoming addicted to - They're eating more. Their favorite foods. It's not just that they like them, they're becoming addicted to them. Yeah. I would love to go down the label road with you a little bit because it sounds like fear-mongering, but I think the truth is you're just trying to help people get around the system. Yeah. Right? And so it's not that you don't have to be afraid. It's not that, I'm sorry, it's not that you should be afraid. It's just that you need to be educated, right? Aware. You need to be aware of this problem that's happening. If you want protein to build lean muscle, but without the caloric impact or need to cut, you need perfect amino.

14:15Gary Brecka:It's pure essential amino acids, the building blocks of proteins in a precise form and ratio that allows for near 100 % utilization in building lean muscle and no caloric impact. So we build protein six times as much as whey, but without the excess body fat we normally get during bulking. This is the new era of protein supplementation, and it's real. If you want to build lean muscle without having to cut, you need Perfect Amino. Now let's get back to the Ultimate Human Podcast. So I want to talk about like GMO and organic food labeling, because I've heard you talk about how organic food labeling and genetically modified labels may not be what you think.

14:59And there may be a little something sinister going on behind the curtain there. Sneaky. Sneaky, sneaky. So first thing I tell people is when you go to the grocery, what you're seeing on a label, it's 98 % marketing. It's their billboard. They're trying to tell you what's not inside. They're like sugar-free. It's dairy-free, zero grams of sugar. Would you shop the grocery aisles differently if you saw, you know, 40 plus ingredients and you can't even recognize them? Like take away all the brands, take away all the colors, cartoons, sports figures. Like what's actually gonna drive your decision now on what to get, right?

15:32Another thing is these labels. I like to say they're like a dating app profile. They are no substance. They're all charm.

15:39Gary Brecka:Ah, I like that. Okay, yeah. But let's talk about non-GMO, okay? You show the profile and then you show up for the date and you're like, that's not what I saw. Yes. Yeah. Yeah, exactly. Yes. So, um, yeah, I guess that would be like, may help lower your cholesterol on oatmeal, something like that. But let's talk about non-GMO. This is sneaky. And what I mean by that is you go and you look for salt. Okay. And if you're looking for salt and let's say you find a$3 salt and it's just like, hey, here's salt. And then you see the same exact salt for$4 and it says non-GMO. What are you going to do? You're going to get the non-GMO.

16:20But I'm here to let you know that salt doesn't have DNA to genetically modify. There's no such thing as GMO salt. It's a mineral, right? Yes. They're doing that to orange juice. There's no GMO oranges right now, but the orange juice says non-GMO. So it's a way for you to think it's healthier, number one, and it's a way for you to pay a little bit more money and it's why you see it everywhere you want to make sure you're not buying gmo if you're getting like corn soy canola and cotton right or i think there's papaya there's also beet sugar there is no wheat did you say wheat wheat toy there's no wheat gmo oh there's no gmo wheat no wow i thought there was gmo wheat there's no gmo wheat however monsanto controls most of the GMO crops.

17:07And I'm sure they're trying to figure out how to do a GMO wheat. So when you go buy, when you go buy your bread, there's no GMO bread.

17:15Gary Brecka:Does that make sense? Yes. There's no GMO wheat, but there could be, I mean, a lot of them contain soybean oil or they contain, um, corn oil or something like that. Then you got to worry about the GMO label. So you got to know when to look for that. Another thing, organic. So there's been studies that show, and I'm here to let you guys know that I'm just a mom. I'm just someone that's reading the labels and has helped thousands of people. I do get quite bored reading studies to tell you the truth, but anybody, anybody listening can go Google, you know, what does dipotassium phosphate do to me or what, what crops are GMO and what does organic mean?

17:51Organic means they don't use any synthetic fertilizers or pesticides, but they could still use some other kind, or you could have organic farm next to non-organic farm when they're spraying something, it gets over there, right? Which is why we need to bring up Mala, Make America Local Again.

18:06Gary Brecka:Make America Local Again. Now, we talked about this too. I love that idea. And there is an app and I'm gonna find it and I'm gonna link it in the show notes that helps you find local farmers markets and local produce and maybe even local farms in your area. We have one here called South Florida Ranches, which is amazing. And they have honeys and maple syrups and cheeses and, you know, raw cheese and raw dairy. Healing foods. Great, great foods. And, you know, when I travel, I travel a lot and I can, I try to be as conscious as I can. But, you know, you can feel it, you know, when you travel. It's just like we were talking about going to Italy.

18:48Gary Brecka:You eat a bowl of pasta and a basket of bread here. You blow up like a tick. You eat a bowl of pasta with some olive oil and some bread and some balsamic vinaigrette and maybe even some Parmesan cheese in Italy. You feel amazing. You're right to sleep. Your head doesn't - Wake up, you're deflated. Yeah. Feel real good. Yeah. It's like actual food. And our whole ecosystem in our biology works on this lock-in key mechanism. It works on recognizing ingredients, processing them through the cell, and then eliminating the waste. And when you have chemicals, additives, preservatives, nitrates, things that our body doesn't recognize, Right.

19:29Gary Brecka:You know, it also doesn't know how to eliminate, you know, to eliminate the waste. So as a mom, I'm sure your first concern is your kids. Yeah. Most moms, probably all moms. And I think this is where things get really tough because I think kids particularly and mothers and fathers, children particularly, are the target of a lot of convenience packaging. You know, we're going to make it super easy. You're already busy enough. So we're just going to, we're going to cut these into dinosaurs. So you get a T-Rex and you get a Brontosaurus, right? And we're going to cut them into dinosaurs. We're going to already bread it.

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20:10Gary Brecka:We're going to package it. We're going to wrap it in plastic for you. And all you got to do is microwave it. And so I think, you know, the combination of most of the unhealthy foods being more convenient. And then also, you know, it's which is something that Max Lugavere brought to my attention was that you don't see health claims on, on really organic foods. Like if you shop the perimeter of the grocery store, there's not like a label on an avocado. I say this all the time. Yeah. Healthy fats and heart healthy, but there is on a Wesson oil bottle. Why don't we have cartoons on the bananas or why don't we have sports figures?

20:46Like I eat this before a game. Right. It just doesn't exist.

20:50Gary Brecka:It doesn't exist. It's sad. So it's a marketing with your app. But I mean, where does a mom start once or a father? Yeah. I tell parents that kids don't need a lecture of how to eat clean. They just need tasty food. That's all they need. And I also tell parents that kids will never listen to what you say, but they never fail to repeat what you do. So it has to start with the parents. Now you can't, you know, just completely take everything away. I actually have a funny story because this could happen for parents with kids or it could also happen to people with spouses that may not get on board so i had this one client her name was micheline and her husband who's like 65 years old and he is just adamant on i'm not eating this new ketchup you're bringing in and i'm not touching that non-dairy milk right and so he went to work one day and she got creative and she emptied out his welch's jelly she emptied out his Heinz ketchup yes his iodized salt all these things and filled it with the clean swaps and he had no idea that it was different however on Saturday morning he's like waking up with energy went in the vacuum the carpet she's like wow this really works but so for kids I think you got to find tasty food waffles right there's a brand called belly it's cassava it's collagen peptides it's got coconut sugar no preservatives this is going to help your kid not need a snack before lunchtime, number one, and they are going to feel better.

22:22It's going to fill them up. They're not going to have that crash. Um, some other things that work really, really well for kids is like, how do you swap out what they're currently eating? So chips, right? Get them some clean chips. It doesn't have to be like, you have to do it all right now. Can you do one swap a week? And when you do it, I tell them it's got to start with you. So maybe you make the waffles or you make the tacos and get the chips and then the dip and say, Hey kids, do you want to have a bite? And if they like it, put it on the list and go get that at the grocery. Again, you can do four swaps a month.

22:55What is that? 48 swaps in a year, something like that. Did I do that math right? Okay. Yeah.

23:05Number check.

23:06Gary Brecka:Um, I, first of all, I love that. And I also think that, you know, kids are tough because, um, you know, it's, it's not about the goals that you have for them. It's about the habits you can get them to adopt. Yes. And access to it is if, if they have access to it, they're always gravitate towards the stuff that's not good, but you're right. You can take masa chips, for example, um, which are non GMO and, and they're amazing, uh, beef tallow. and you could make ground grass-fed beef and you could slice a couple of avocados and put some onions on there and then some raw cheese. Right. And you've got an unbelievable nacho and I promise you couldn't tell the difference between the two.

23:50I tell people like, okay, if you are making tacos for dinner, well now get the grass-fed and finished beef, get a clean seasoning. You don't want silicon dioxide in your seasonings. Check your spices. This is an anti-cakeing agent and it's not necessary. Otherwise, if you get a spice without that weird ingredient, you just have to maybe stick your fork in there and break it up. That's naturally how feed space to act. And so here you are, you're giving them a better quality meat, you're giving them better spices, but maybe you continue to give them the same tortillas and you get the clean tortillas.

24:19And it's like, it's not taking more time at this point. You're cooking the same meal. We're all eating together as a family and they have a little bit better, you know, they have better meat and better spice. So it's a better meal. This is how you slowly build it into their days.

24:33Gary Brecka:And do you cook with your kids? Do you like get them involved in that? How old are your kids? So they are 11 and 13, two boys. Okay. And for a while they were just like, mom, we hate, this is not normal. They're probably not excited about your career path. I mean, when all the kids are drinking. We get Hershey's at my friend's house. I mean. Oh yeah. Mom, my friend brought me to the gas station. They go in, they're like, I've never been to the gas station for food, but they're drinking Gatorades at sporting events and, and parties. And that's when I make sure, like, if you go there, let them drink it.

25:05Don't make a big deal out of it, but they know at home, like we don't have that. And then they also start to notice, I feel bad when I drink that as they get older. So, um, my son now he's 13 when his friends come over, you're like, Ms. Jen, I love all the food you cook. Please do this. Yeah. So the tides are turning.

25:21Gary Brecka:Um, I want to talk about some of the, things that we should watch out for, like in breads, non-dairy milk. I think there are a lot of these trends that catch on. And sadly for the consumer, you know, it'll be a, and I'm not beating up vegans or vegetarians, but there'll be a like non-meat trend. And the onus of this is if it's not meat, it's healthy, right? So just because it's not an animal product, it's suddenly healthy. And then you read like the ingredients on like a non burger or some of these things. And you're like, this is plastic. But so what are some of the tricks to look out for in breads, non-dairy items?

26:06Gary Brecka:Because, man, you can go to Starbucks right now. And there are like 15 alternatives. Non-dairy milks. Yeah. To non-dairy milks. I encourage people to be like, hey, can I see your milk? I'm always like, can I see what's inside of the milk? And I look. Okay. Carrageen. Oh, my gosh. Yes. So a couple of things about this. First of all, let's start with bread. There's something called potassium brimate, which makes it rise. It's actually banned in Europe and other countries. It's been shown, you can Google this yourself, that it can increase your risk of cancer. Potassium brimate. I've read that it's like, I think it's in Hormel sandwiches.

26:43It's in your fast food restaurants. It's in some breads, which by the way, there's a few bread companies that control all the bread. So whether you think you're eating, you know, sourly or eating aura wheat and nature's, it's, it's a lot of the same, the same people doing different things. So that's that. As far as your non-dairy milk goes, there's something called dipotassium phosphate. I know nut pods has it. I know Oatly has it. And I want to tell people that like, Hey, if America's doing it, you're going to feel like America, right?

27:12Gary Brecka:America is sick. They're bloated. They're tired. They are having health issues. And this is what they're doing. This is normalized. And the reason you are like, if you see a brand seven times, you have recognition towards it, right? Why do you see Oatly on end caps? Why when you go to the dairy-free section, which by the way, maybe your nutritionist or your dietician or your doctor said, go dairy-free. You go to dairy-free and you look around and you think, wait a minute, there's like a million dairy-frees. What am I going to get? You're going to get the one in the center at eye level, the one that has seven columns, three rows, these companies pay money to be at eye level and to have more SKU numbers.

27:53You have to actually look at the very top of the very bottom for something like three trees that has two ingredients or a monk that has three ingredients, right? But they don't have the funds to get all these SKU numbers. But these non-dairy milks contain something called dipotassium phosphate, which is a stabilizer. and it makes the milk kind of stay together as opposed to separating. So kind of like when people use coffee made creamer, it's nice and creamy, looks beautiful. But if you put some almond milk in there with no additives, it kind of separates. There's a solution for that though. Either you can get a frother and froth it and put it on there and it's not gonna separate or just drink it with iced coffee.

28:34Gary Brecka:Okay, so dipotassium phosphate. And what about protein bars? sauces. You know, when I started getting wise to seed oils, I was absolutely dumbfounded by the number of ingredients, nearly everything that's canned. It's hard to find a salad dressing in a food store that's not seed oil based. And even if you take the position, which I would disagree with, but even if you take the position that, hey, these are probably unsaturated fats, they're not bad for you. There's some evidence that they're, they're heart healthy. It's the volume. Or just try it. I'm going to just try it. Just try if you're, if you're consuming it all the time and you think you feel so great.

29:19Okay, great. Just try it. Try to go without it. Oh,

29:22Gary Brecka:go without it. Go without it. You'll see such a difference in such a short amount of time. But as far as protein bars go, um, I think a lot of people are turning to these protein bars for like real sustainable protein when really they should be, you know, you take it in a pinch because Maybe you have to wait too long to get to your next meal. You need to get your protein from real sources. Eggs, wild-caught seafood, grass-finished beef, all these other real foods, right? But if you're in a pinch, what do you do? First of all, there's brands like Clif Bar and Go Macro, and they contain something called brown rice syrup.

29:55Sounds really healthy, right? But brown rice syrup has a glycemic index of 98, which is like almost the highest you can get.

30:03Gary Brecka:Wow, that's actually higher than table sugar. Yes. So what's happening is when you get this quick high, okay, this quick - That's higher than extras, I think. This quick dose of, are you going running? Probably not, right? Are you going workout? Probably not. People are eating it at their desk or they're eating it on a road trip, something like that. What happens is you crash real quick. The higher you go, the lower the crash. When the crash is low, what do you need? You need more food to bring it up. You need coffee, right? That's why there's coffee on every freaking corner. We're all so fatigued.

30:36That's like number one thing. People are fatigued. And it's because their blood sugar is all out of whack with these ingredients. So when you go look for the protein, go look for Bearded Brothers is a really great band.

30:45Gary Brecka:Bearded Brothers. Bearded Brothers. It's just real ingredients. But it's not going to have a source of protein like from whey or from something like that. But it's at least going to get you until you can get real protein. And then I know you have a protein bar, which I love. It's great. Scans is clean, by the way, Gary. It does. Yes. Yes. The ultimate human bar made it through. Yes. We were super intentional about that with body health. I think it's great. That's the way bars should be. So, and I think a lot of, again, going back to this trend of vegan, vegetarian, non-meat or dairy-free, you know, gluten-free and vegan, those are largely recognized as healthy.

31:29Yeah. Right?

31:30Gary Brecka:Because you're gluten-free, you're dairy-free. you know, no animal products, uh, vegan, those just, they're, they're like those alerts that, that, that grab you and say, this is what's inside is healthy. And, and they're probably hoping that you don't look much further than there for sure. Well, it's vegan. Oh, it's gluten free. Um, can we talk a little bit about how some of that labeling can be mislabeling and like what might be hiding in? Yeah. Well, it's saying it's free. It's like, Hey, we don't, we don't have dairy and we don't have sugar and we don't have animal products, but like, what do you have?

32:05That's not there. And do you know, you're speaking of the ingredients being so small. Did you know that the nutrition facts label was created in 1994? Okay. And it's really big, right? The ingredients are tiny and it's really big. So it's a way to kind of disguise what's happening. Like they want you to read everything except for those ingredients. Right. And it's, It's really, really wrong.

32:30Gary Brecka:Let me tell you about something that's been a total game changer for my sleep and my stress levels. Buy Optimizers Magnesium Breakthrough. Here's the thing most people don't know. Regular magnesium supplements only give you one or two forms, but your body actually needs seven different forms to function properly. That's why you might be taking magnesium and still feel tired or stressed or having trouble sleeping. Magnesium Breakthrough is the only supplement that combines all seven bioavailable forms in just a single capsule. Within just a few days, I noticed I was falling asleep faster, staying asleep longer, and waking up actually more refreshed.

33:03Gary Brecka:Plus, my post-workout muscle recovery has been incredible. If you're ready to finally get the deep, restorative sleep you deserve and feel more relaxed during the day, head to Bioptimizers.com and use the code ULTIMATE to save on magnesium breakthrough. Trust me, your body will thank you. Now let's get back to the Ultimate Human podcast. So what are some of the ways that, like, gluten-free ingredients go? Yeah, there's gluten-free Oreos. good did you know that yeah my job no i'm probably non-gmo vegan gluten-free oreos how many other labels could we get on there uh low in fat right oh um yeah uh bioengineered yeah yeah what about natural and simply they're simply cheetos come on i love that yo we we were talking about um we i pulled one sinister label out that i bought at the store for this purpose we were looking at it and uh before we got on the podcast and it was very intelligent what did it say um exotic oh enriched exotics i was like well that's a new one well that'll bring you where you want to go it sounds like that sounds amazing and it had pictures of coconuts on it you know all broken open and looking really fresh.

34:21Gary Brecka:And then it had the word gourmet, which means nothing. Like a chef did it. Yeah, yeah, exactly. Like a chef did it. And I won't say the brand, but it had gourmet on there and had pictures of coconuts. And then it said, you know, these exotics. And then it said all natural. And I'm like, what's all natural? That's another one that's just like a natural. There's no real definition for all natural for simply, there's no clear definition. Yeah. And then we spun it around, had 45 grams of added sugar. And then of course, then you, there comes the high fructose corn syrup and the food dyes and everything else.

34:57Gary Brecka:And, you know, I, I really do think the average consumer nowadays just doesn't stand a chance. And I don't think that even Maha or Mala make America local again is about interrupting people's freedom of choice. It's not like, Hey, don't smoke, don't drink, don't eat McDonald's. Um, Don't eat donuts once in a while. It's just about giving you an informed choice, like giving you a shot. Giving you an option. At getting through the grocery store. For sure. Let's talk a little bit about eating out because I have a very intense travel schedule and I'm extraordinarily conscious of what I eat on the road.

35:36Gary Brecka:But I also feel bad for a lot of consumers. And I'm not just talking about consumers that are on a budget. I mean, even, you know, when you have means, you know, I go into some of these airport lounges, for example, you know, I'm a member of Delta and United and American Airlines. Yeah. And I walk past, sometimes I just go hungry. Same, it's best to pass, but not everybody can. They feel bad. They feel like they're going to pass out if they don't get food. Right. I mean, and that's also their incessant reliance on blood sugar. They're insulin resistant. But let's talk about just going into a restaurant and ordering in a restaurant and, you know, basic parameters for how I can navigate, you know, the menu on a restaurant.

36:27Yes. Okay. Got some tips.

36:29Gary Brecka:Okay, good. If you're going to look for a restaurant on like Yelp or Uber Eats, I always say just search organic food, number one, or maybe you could do like paleo. That'll, that'll get your search narrow, right? Then go look at their menu. Does their menu say things like vegan or gluten-free or soy-free? Then that means they're a little bit more conscious, but let's say that's not real life, Jen. It doesn't exist many places. We're going to a regular restaurant. I did this last night at a restaurant. I said, Hey, can you let me know what kind of oils you guys use, you all use back there? And so she comes out and she's like, okay, we have olive oil with a blend of canola oil.

37:04And I said, oh, well, I'm allergic to canola oil, but I really want to eat here. Do you mind cooking my food in butter? And it doesn't matter. Their butter is not going to be grass-fed. It's not going to be perfect, but it's going to be better than those oils.

37:16Gary Brecka:That's great. So that's number one, right? And you get a lot of resistance on that or most of the time they're like, okay, chef's cool with that. Or they have certain things where they'll just char grill where there is no oil. And I'll ask that, do you have anything not marinated in oil? And they'll let you know about that. what if the chef knows there's no such thing as a true canola oil allergy or you just she still go with it well i say well you know you know most of the time i'm like wait wait like i am definitely allergic to canola oil like i will die in your restaurant okay so i will say hey i have a big event tomorrow and i just want to feel good and look good right and they're a little bit more understandable but or you just say hey you don't even have to do the allergy thing like can you let me know what kind of i love the or just or just walk in and be like can do you guys mind cooking this in butter instead of oil you'll even need assume the worst assume the oil's not good no lest i die that's a great one it's a couple real yeah it's a nice little threat yeah yeah hey so yeah yeah so before what can you do you can take some digestive enzymes you can also do charcoal pill i do it all the time make sure you don't take your charcoal pill four hours before or after medications, but like if I go out to eat or I'm at a wedding or event or something, try to make the best of the decisions, right?

38:31Can you stay away from the gluten? Can you stay away from the dairy? Start looking at a menu as like a pantry. Look at their size. Do they have broccoli? Do they have sweet potato? Do they have regular potatoes? Do they have all these things? Get those if your dish comes with pasta, right? Or something like that. And then as far as your salads go, I always tell my clients to, they make these little extra virgin olive oil packets. They look like they come in like little ketchup packets. You can grab that on Amazon, put that in your purse. And then for your dressing, put that on your salad. And then you can ask them, you know, do you have some type of vinegar?

39:05If they don't, just squeeze lemon. Another tip, if you go to sushi, can you get a cucumber wrapped? Can you get it rice paper wrapped? And then instead of doing the soy sauce, do you have a trick for that? Because I do. This is going to change your life. I love it. You get, you get.

39:22Gary Brecka:This is awesome. I want to get notes out. I'll probably watch this podcast when it's done. You get wasabi and you ask them, they have to bring you like three rounds of lemon slices. Yeah. But you squeeze your lemons in the wasabi and mix it up. No. Game changer for your sushi. Come on. Wow. It really is. That's awesome. Even my kids are into it. Wasabi is like a little intense, but you take a lot of little lemon juice. A lot of lemon with a little bit of wasabi. And probably a little goes a long way, right? Yes, it's your soy sauce swap. So I always tell people, you don't have to eliminate foods or food groups.

39:53You have to swap it out for something cleaner and anti-inflammatory. So you can eat the foods you love and feel good.

40:00Gary Brecka:So, you know, I've been tremendously supportive of the Maha movement. And I think all of us love it. I think everyone in our industry loves it. I mean, again, back to the chance for us to potentially affect public policy is really exciting, right? I mean, but this is definitely not going to happen. I mean, there are thousands and thousands of ingredients in foods and in our food supply. Sometimes it's not even listed on the label. Like they don't list glyphosate on the label. Also in a label, if it's less than 2 % of total weight, it doesn't even go in. There's like limestone in your cereal and they don't even tell you.

40:39Gary Brecka:Yeah. And so, you know, I've often heard people say, and I talk a lot, you know, that the dosage determines the poison. But the truth is most of us are not taking a dose in a single serving that is enough to cause harm in that serving. And, but over time, you know, especially with regard to forever chemicals or things that the body methylates and gets rid of very, very slowly, there's an accumulation over time. So just drawing your awareness to it is one thing. But what do you think is the most promising outcome that you see underway with the Maha movement? And where do you, if in a perfect world, where should that start?

41:23Yeah.

41:24Gary Brecka:Okay. Love it. I'm going to unpack this one. Okay, good. Okay. First of all, you're funny. You're actually really funny. My husband's funnier. Is he? maybe that's where i get it so a couple things about this okay the maha movement is great right everybody's like well we're getting red dyes out first of all it's not gonna happen i think to like 2028 which is scary right um i actually was in the icu unit of mayo hospital oncology icu i have a friend that was was there uh unfortunately in in scottsdale arizona and I actually looked at the jello and it was red dye number three and I was like yeah this just got banned yeah um and he had a seagrass soda and he had pureed applesauce uh my wife posted about it and people lit up about it because you know you're sick to their credit they saved his life he was he was septic but um and I was like there's just no nutrition in this but anyway it's not supportive that's okay um so the maha movement is great I have to say like I'm pretty sure big media has been controlling the narrative for so long with sponsors.

42:34Like I've hired PR firms and I get interviewed by Oprah daily and town and country and all these magazines. And they immediately hear that. I say, you can't drink Oatly or you shouldn't be buying this particular ketchup. And they're like, we can't put you on. Right. So I think that this whole turning tide of where people are getting their media and they're getting it from people like you who are doing really good things in this grassroots way. And it's making people start to talk. And they're like, hey, something that we've had blinders on for so long, these food labels, they've been disguising what's really inside.

43:13So people are waking up. They're having wake up moments. And I feel like once you see what's going on with the food, you can't unsee it. You can't forget about it. So I think that's great. But I think the best place for the Maha to really get started and really get attraction is to make America local again. Look up your farmer's market, get to know your farmer, they're around you. Otherwise there are farmers out there who are doing shipping and they're going to be higher quality. They're going to help a lot of deficiencies that are coming from a lot of our conventional food that we're being fed.

43:46And there's actually one guy, his name's Farmer Lee Jones. He's out in Ohio. Farmer Lee Jones. Oh, he's great. He's a big, jolly guy. Wears the bow tie red bow tie all the things but he um he does like regenerative crops vegetables but he gets his stuff third-party testing has like 200 to 300 times more nutrition in the vegetables and

44:09Gary Brecka:greens and when it shows up at your house does he do the micro greens amazing i'm pretty sure he does because i've been down the rabbit hole of micro greens oh you gotta look them up and the density of those it's called the chef's garden because he used to he supplies the greens and the vegetables for like the Ritz, St. Regis, Four Seasons, but he just started doing it to consumers. I just found him on the internet and he has all the finest chefs around the world coming to him. I was like, wow, this is a gym. And he grows produce and meats. Not meats, just produce. Just produce, wow. Yes, but that's your produce guy.

44:41It's like, there's these things you need to start talking and get to know your farmers. You're gonna get more nutrition. It's not gonna have the pesticides and it's just gonna be so much better for you.

44:50Gary Brecka:By the way, all of these, I'm going to link into the show notes, guys. My media team's paying attention. So if there were tips and tricks in here that you liked, I'll make sure that I, or we make a reference to her app or something like that. I'll make sure that I put it into the show notes. So, you know, back to the labeling, I mean, for the average consumer, what are some of the biggest that you see deceptive marketing practices? You know, we did a funny exercise on Super Bowl with my family and we all watched the Superbowl together. And we were watching the Superbowl ads. I mean, first of all, there's not a single ad for a single healthy food.

45:27Gary Brecka:There was not a single whole food on any of the ads. And I watched, like you said, celebrities, athletes, A-listers, cartoons, jingles, choruses. One had a, one had a biblical choir singing like their jingle. I was like, this is unbelievable. Like you were literally in church, you know? Then they were, singing to you about their snack food. And I think a lot of this gets ingrained into our culture. Like - It's normalized. Like food says a little bit about who you are. Like Nike, just do it. You know, I wear Nikes. And I don't have any issue with Nike, but like fashion says a little bit of who we are.

46:12Gary Brecka:You know, I carry a Louis Vuitton versus I carry a Russian Dior. You know, it says a little bit about who you are. It seemed to me like a lot of these ads were designed to sensationalize these foods. Like if you're going to a party, expect to see this. These are the best. These are the tastiest. These, you know, and so it's coming from so many angles. It's being engineered chemically to stimulate our dopamine and to avoid satiety. They're being engineered to be hyperpalpable. So our kids love it. they're being engineered to actually change. And I've had a lot of physicians, even scientists on here that have talked about how the actual palate of someone that eats a highly processed diet, it actually changes.

47:03You enjoy and respond to the chemicals and you switch to a whole food diet

47:09Gary Brecka:and meat doesn't taste like food. Spinach doesn't taste like spinach. So what are some of the biggest, more deceptive practices in your opinion that consumer needs to be aware of. I heard you mention that advertising. I read today that like$14 billion is spent on food advertising and 80 % of it is to targeted audiences, like kids, things like that. I have a good story. This guy named Parker, he does Lovebird cereal. Have you heard of him? I have. I think I have Lovebird. yeah i do love birds great so love he was on my podcast many years ago but he used to work for big food and he was in the marketing department he remembers he was struggling with autoimmune and so was his kid and he's like one day i went to work and this guy rushes into this boardroom and he's like you guys i got a great idea i know how we're gonna sell more units we're gonna slap a mermaid on it and he's like wait what is going on i can't be a part of this you know because he had a little baby and he didn't want to see that so he's doing something different it's like a peel the little girls.

48:14Gary Brecka:Yes. Yeah. Yes. Or he said one time they were taste testing pizza rolls in the guys or girls, whoever's in charge of this says, you guys, we cut 30 % of our cost by not using real cheese. We got a flavor that tastes like cheese. And he's like, what are we doing? Why are we not using cheese? You guys mind blown. So he's going against the grain. All of his ingredients are listed on the front. It's all organic glyphosate free. The whole it's like top of the line um food but deceptive marketing like we said i mean they got simply you got natural you got non-gmo you got gluten-free you got organic and these are like for example um danen light and fit yogurt it's light and fit and it says zero grams of sugar there's so many ladies out there yes oh my god that's so like you know that's so mean because who doesn't want to be light and fit who doesn't women i want to be light and fit heck yes don't want to i eat good and i don't want to be more light and fit, you know?

49:10I need to drink more hydrogen water.

49:12Gary Brecka:Yeah, you do. So with that being said, though, it has sucralose in it. There's a popular energy drink out there. Sucralose in it. Sucralose is a sugar that is reacted with chlorine, okay? And there's studies out there that show, in animal studies, that it increases your risk for leukemia and blood cancers. And it's like, why are we not eating just yogurt? Like shouldn't yogurt be just some grass fed milk and then some probiotics, which there's another guy. His name's Coconut Colt Noah. He's really great. Have you heard of them? Coconut Colt? Yes. Okay, cool. He's great. So he went around to a bunch of yogurt companies to figure out like how do they bottle it?

49:54How do they process all these things? And he figured out that the yogurts say billions of probiotics, when in fact, most of these probiotics are actually dead because they apply high heat after they put the probiotics in there. And it's like, this is fake food. It's not even working for you.

50:12Gary Brecka:Most food dyes are antimicrobial. And so if the trace amounts of probiotics that are in there are absolutely killed by the dyes. You know, the dyes are, you know, bacteria are, I mean, you know, probiotics are bacteria. And an antimicrobial kills the bacteria. Listen, there's what I share on this podcast. And then there's what I share with my inner circle. If you've been following me for a while, you know how I hold nothing back here. But my VIP community, that's where the real magic happens. Picture this. You're struggling with energy crashes, brain fog, or just feeling like you're not operating at your peak.

50:51Gary Brecka:And you don't know where to get real answers. But here's what really sets this apart. You're not just getting my insights. When I have incredible guests on the podcast, VIP members get to submit questions for a private podcast segment. So that world-renowned expert we just interviewed, you get exclusive access to their knowledge tailored to your specific situation. This section is under the private podcast section in the Ultimate Human Community. And speaking of exclusive, you're getting my personal protocols, the exact tools I use for water fasting, gut optimization, and morning routines that have taken me decades to perfect.

51:23Gary Brecka:This isn't theory. This is what works in the real world. The community launches challenges throughout the year where you get direct access to me and my network of experts. It's like having a personal health advisory board for less than$100 a month. Your health is your wealth and this investment pays dividends for life. Join the VIP community at theultimatehuman.com forward slash VIP and step into your ultimate potential. Now let's get back to the Ultimate Human podcast. This is why you need to start talking to people though because most people, they see a yogurt, they don't understand the processing, right?

51:55You see your oils. You don't know what kind of solvents are being used. Your stevia, you don't realize that there's petroleum-based solvents being used to extract that. And it's coming out, it's messing up your gut. And when your gut microbiome gets messed up, it leads to inflammation. And then you got a whole host of chronic issues happening.

52:13Gary Brecka:I talk about this all the time, how one thing causes everything. Usually people don't have multiple things going wrong. They have one major thing going wrong. It's kind of like the dominoes that causes everything. So let's go down the artificial sweetener route for a moment. Because I think, you know, advertising kind of falls into two camps. Yes. One is glorifying natural sugars, right? So cane sugar is saying, hey, this actually, they actually put forward on the label, this is cane sugar. Yeah. And that's why you should eat this. Yeah. And others are sugar-free, no sugar added. Yeah. Um, because, you know, they're playing with, you know, both sides of the coin.

52:52Gary Brecka:People that like, okay, I want it to be organic. Okay. If it's cane sugar, it's natural. So I'm going to grab this one. Um, but, or I'm trying to avoid sugar and eat low carb. And so I'm going to add the sugar free or no sugar added. There are different levels to the artificial. I know my opinion is, but the different levels to this artificial sugar pyramid, everyone call it. Yeah. Um, what are some of the no fly zones? Like what are some of the sugar substitutes to absolutely avoid? Absolutely avoid. So I would say dextrose is number one, which by the way, can be found in your Costco chicken.

53:25We can go down that rabbit hole because I made a post once.

53:28Gary Brecka:Dextrose is glucose, right? I mean. Dextrose is made from corn. Okay. Which is a highly GMO crop. Okay. Okay. So you want to make sure that you're avoiding that. Another one is acylthame potassium. It's sold as like A-C-A-K, something like that. Yeah. Acylthame. Um, you've got it. I tell anybody or I tell people if it ends with OSE, avoid it. So dextrose, sucralose, sucrose is one, um, the asylphane potassium. Those are like the ones you're going to see the most of, but I actually have this guy, Dr. Michael Gorin. He studied the effects of sugar, mostly on kids for 20 years. I'm like, thank you for sitting in a lab for 20 years and studying this because I don't have the patience for that.

54:10But he said there's over 60 names for artificial sweeteners. So another one's brown rice syrup. It sounds really healthy, but it's not. And so these are ways to like spot on a label, just put it back. Right.

54:22Gary Brecka:So aspartame, sucralose, asylphane, potassium, dextrous, brown rice syrup. Yeah. Um, and because I think a lot of the, I remember sweet and low, uh, which was, you still see everywhere. Um, these are just chemical sweeteners. So now on the, on the better side, because you know, there's, there's no harm in, in having a little bit of a sweet tooth, right. Or wanting something that tastes sweet. So where do you gravitate on some of the, you know, like low glycemic sweet substitutes? Yeah. So I love unrefined, right. So it's going to have more vitamins and nutrients and minerals in it. So I love, I use maple syrup for my kids' waffles.

55:06I also love coconut sugar. It's unrefined. It's a great one-on-one swap. I use a lot of maple syrup too.

55:11Gary Brecka:I get it from South Florida Ranches. Yep. So maple syrup. There's dates, date syrup in your coffee. So good. It's called like date lady, something like that. Really? Yes. Okay. So good. Date syrup, date sugar, date sugar, date lady, maple sugar. And then for low glycemic, I love non-GMO monk fruit. Okay. I like the non-GMO monk fruit too. I think that's in your bar, right? Yeah. Yeah. I use the non-GMO monk fruit in my bar. And I also, when I do some of the swaps and I'm going to put a link to your manual and swaps. The interesting thing about if you can try to eat home more often, I found is it can often be less expensive to eat organic and less expensive to eat whole foods once you learn how to navigate this.

55:54Gary Brecka:And people think it's like overwhelming and it's this lifelong education. But once you understand the food labeling and you have your favorite products in the grocery store, you can just keep going back and buying this over and over again. So maybe it's a little bit of a curve in the beginning, but it's not like it's, it's overwhelming and onerous forever. Yeah. I got, I want to bring this, this people are going to love this. Cause did you know that Costco sells 2 million chickens a week? 2 million chickens a week? 2 million chickens. Are those the rotisserie ones? It is like the magnet that gets people in there.

56:29It's a low price.

56:29Gary Brecka:Yeah. Chicken should be what? Chicken. Right? Yes. I was waiting for that, Gary. thought it was a trick question but not a trick question it should be chicken chicken maybe salt maybe herbs and if you go to whole foods and you get this you get chicken it's just chicken and salt okay costco's chicken has carragegan in it it has dextrose and it has sodium phosphate which is an additive that's been shown to induce aging and it's like why why is this first of all what is this chicken eating you are what your chicken eats you are what your cow eats a lot of them are injected though too yes um and then i got a video once of them putting this just blazing chicken steam and smoke coming off in this plastic bag i'm like no but but anyway what i want to tell people is like there is a food swap it's not going to take you more time so instead of getting the the chicken with all the additives in it you get just chicken and salt and guess what when you have your chicken salad your chicken wrap or your chicken sandwich whatever you're going to stay fuller longer you're not going to need that you're not going to need that energy drink you're not going to need a second cup of coffee.

57:33You're not going to need a snack. You can actually like wait till dinner and stay fuller longer. So that is really how you save money. You take less medication when you aren't having all these ailments and these pains and you're taking less time off of work. Now you're high performing because you feel good and maybe you get a promotion. Maybe your relationships get better. Like the list goes on.

57:54Gary Brecka:Yeah. I mean, you know, inflammation truly is the root of all evil. And I don't really believe that people are fully aware of this low-grade inflammatory complex that happens in the body, brain fog, weight gain, water retention, poor focus and concentration, low waking energy, even hormonal disruption. A lot of this is directly related to the chemical additives and ingredients, but it's also related to this downstream inflammatory cascade that is just basically bringing ailments from your future and drawing them closer. You know, we are borrowing from our future. And I think that we talked a little bit about this too.

58:39You know, when you're young enough,

58:42Gary Brecka:I mean, you can't be killed by a bullet, right? So, because your metabolism works well, your methylation works well, your immune system's not overwhelmed. These inflammatory cascades in many cases have not brought you to the brink of disaster. But as we move through life and most of our friends are in their thirties because we're in our thirties. Most of our friends are in their forties or most of them are in their fifties or most of them are in their sixties. You move through life at the same stage and it's like, well, all my buddies are on high blood pressure medication and we're all taking methotrexate for joint pain.

59:16Gary Brecka:And four of the five of us have arthritis and we all wear readers. And so, and we're all bald. And, you know, it's like - It becomes acceptable. It's normalized. It's normalized. And what we've normalized. Sickness. Is the sickness. Yeah. And, you know, I hate to say this, and I hope people in my high school are not watching this. So I went to high school in Southern Maryland. I'm going to be really cautious about what I'm saying. And some of you guys are still my buddies. I'm not talking to you. But I went to my high school reunion. Scary. I thought it was in the room. was some aliens. Um, cause I remember, I'm not going to, I'm not going to say his name, but you know who you are.

1:00:03Gary Brecka:Um, this, this kid that was like two farms away from me, he beat me up in eighth grade and I still remember it. And I came face to face with him at our like 25 year reunion. I was like, man, we should run this back. You know, like I guess on his death that. But the, that area that I came from was very much like, you know, middle America. I grew up, grew up on a farm in Southern Maryland and, um, you know, we just didn't eat well. And, and I see the consequences of, of that. And, but it was so normalized again, because everybody was in that same group. Um, and I think we need to normalize like movement and sunlight and, and hormetic stress and reading food labels and normalize real food again.

1:00:52Gary Brecka:Normalize real food again. Yeah. Um, are there any tips that people can garner to maybe eat more local food? I mean, when we say eat local, how do you eat local? If you go to, I mean, I have a grocery store that's local, but I don't know where they're getting that stuff. Right. So how do I do it? That's a good question. We're here to solve that problem. Okay, good. Um, so, so what I tell people is just type in, into google farmer's market near me go talk to your farmer a lot of times they can deliver this stuff to your door otherwise if you're going to look for you know meats or eggs or something like that at the grocery you gotta you gotta actually like read you gotta look on the label and see where it's coming from um odds are it's not going to be local here in america at most of our grocery stores which by the way in the 1990s there were 7 000 approximately 7 000 food items on the shelves And today, at the average supermarket, 56 ,000 food items.

1:01:48There's 56 ,000?

1:01:49Gary Brecka:Yes. Which is crazy. So you know they're not inventing new foods, right? Like, is there a new broccoli or a new Brussels sprout? Yeah. No, that's absolutely incredible. But you got to get local. And I mean, I know you're going to ask me how to be the ultimate human or what it means to be the ultimate human. Oh, it's coming. Yeah. That's the last question. I want to save it. See, you watched ahead. This is what people need to do in order to feel better. And when you feel better, you'll look better. When you look better, everything's going to be better. What was it? Skitty and fit? What was the?

1:02:25Light and fit.

1:02:26Gary Brecka:Light and fit. You'll be light and fit. Yes. But like the natural way, not through eating preservatives. Right. Jen, what's got you really excited right now about your mission, your purpose? I mean, you know, we, we, we both share, um, uh, humility and a gratitude for the people that come to us and thank us for, you know, our message. And there's nothing better than meeting somebody. You were just talking about it, uh, in my wife's closet, um, while we were walking around the house, uh, but you know, just how amazing it is to, um, meet people in, in public and they go, Oh my God, Jen, you changed my life.

1:03:04Gary Brecka:Um, and so what's got you really excited? about your future. Yeah. What's got me so excited is that like, I'm sitting here talking to you about this because when I started this helping people six years ago, it was like, no one was talking about it. I didn't see it all over social media and now I'm seeing it. This idea is becoming alive and we're seeing these bigger brands are buying out these smaller ethical brands. Like for example, Pepsi just bought Siete and while Siete isn't, you know, meat or fish or vegetables or fruit, which is the ultimate way to be, we're eating mostly processed foods, but these foods are getting less preservatives and less poisonous.

1:03:49And so we're seeing more of those pop up on the shelves and people are talking about it more. So I think that's really exciting. And then another thing is like, I was pulling my hair out trying to help so many people in the beginning. Like I had groups of 60 women, five groups. I'm meeting them. They're texting me on my phone and I'm up all hours of the night. My husband's taking care of the kids full time. And like, I'm, my health is almost going down because I'm helping so many people, right? I'm not cooking. But when I developed those groups, somebody told me, Jen, make an online course, make an online course.

1:04:22And I did that. And that again, helps so many people, but nobody wants to read an online course. Nobody has time to do an online course. They want easy, accessible. And so we've created this app called read the labels app. And I'm so excited that this can actually be me in people's back pocket, showing them eat these foods. It's going to lower your inflammation. You're going to feel a difference immediately. And so giving that accessibility to so many people has really got me like fired up about this.

1:04:50Gary Brecka:Amazing. That's so awesome, Jen. Um, well, my, my VIP community knew you were coming on board. So we're, we're, We're actually going to go into a private room in a minute with my VIP community because they have a lot of questions for you. They love you. They've got a lot of questions for you. If you're interested in becoming an ultimate human VIP, just go over to the ultimate human.com forward slash VIP, sign up to be one of my VIP guests. This is where I pour myself into this community. You get to have private podcasts with guests like Jen. And we do live Q and A's there. I put my course in there as well for my VIP community.

1:05:23Gary Brecka:um but uh and for the rest of us i always end my podcast by asking my guests the same question you knew it was coming what makes me an ultimate human what does it mean to you what does it mean to me okay so i know it makes you an ultimate human you're like saving lives with food labeling you know okay so gary i almost want to cry when i think of this but i feel like the lost art in most people's lives and homes is the art of cooking. Just cooking a meal, right? And so cooking a meal every night for my children and my husband, I feel like means ultimate human. And when we sit down every night, we say highs and lows.

1:06:09What was your, we tell the kids, what was your school best? School best and personal best. And it's a great way to just, You have to check in. We're sitting around. And of course, my kids, they have to set the table. They clean up the dishes. Probably that only happens once a week, but we're hopeful. But I feel like I'm doing this little bit for my unit. And so if people listening can do this little bit for their unit, it'll do it'll just tenfold for you.

1:06:38Gary Brecka:That is amazing. So Jen, for my audience that wants to find you, how do they find you on social media? So I'm all over at wake up and read the labels on Instagram, YouTube, podcast. Also, I send a weekly recipe, an anti-inflammatory recipe and all the sweets. Sweets. Yes, there are sweet sweets or sweet swaps. Sweet swaps. Yes. You could go to. Light and fit. Yeah. We're going to write one about that. We are. Yes. Every week I send a recipe. So you can go to the label letter dot com. And I just kind of talk about swaps in there as well. also we have an app where you can scan an item and see instantly if it's clean or not clean and it'll even dive into the ingredients why they're why they would be in inflammatory so you go to your app store or google android just search read the labels read the labels amazing you can use the code gary i have a code yeah you do i want to say is it it's 10 off for people yeah there you go they'll save 10 just by knowing me That is amazing.

1:07:40Gary Brecka:Jen Smiley, thank you so much for coming on the Ultimate Human Podcast. We're definitely going to follow your journey. And until next time, guys, that's just science.

From the publisher

What if the solution to your chronic fatigue, stubborn weight gain, and persistent inflammation is hiding in plain sight on every food label you ignore? In this conversation with food label expert Jen Smiley, we expose the deceptive marketing tactics that keep you sick while revealing the simple food swaps that can transform your health in weeks, not years.

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Timestamps

00:00 ​Intro

0:28 Why food labels matter

1:27 Jen's personal health journey

4:50 How food companies manipulate nutrition labels

10:20 The hidden inflammatory ingredients

11:22 Exposing the intentional food addiction industry

16:01 Make America Local Again movement

18:36 Why kids don't need lectures, they need clean food

20:55 Simple family meal swaps that actually work

24:07 Hidden dangers in bread, non-dairy milk, & protein bars

26:28 Di-potassium phosphate & other toxic stabilizers to avoid

30:28 Deceptive "healthy" labeling on gluten-free & vegan products

31:47 The 1994 nutrition label designed to hide ingredients

33:05 How to eat clean when dining out

41:54 Local farmers have 200-300x more nutrition density

44:27 $14 billion food advertising targets kids with cartoon manipulation

50:43 Clean sweetener alternatives

56:56 How to actually find & support local farmers in your area

58:58 What does it mean to you to be an Ultimate Human?

Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions.

Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation.  Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature.
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193. Jen Smiley: How to Read Food Labels to Avoid the Hidden Toxic Ingredients in Your Food!The Ultimate Human with Gary Brecka · 1 h 8 min
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