302: Joshua Weissman

30 Oct 2023 · 1 h

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In short

Podcast Summary: This Is TASTE - Episode 302: Joshua Weissman

Episode Overview In this episode, TASTE editors Aliza Abarbanel and Matt Rodbard converse with Joshua Weissman, a prominent voice in the food internet scene, focusing on his passion for food, cooking techniques, his new cookbook "Texture Over Taste," and various culinary discussions, including rankings of fast food burgers and notable food experiences from all 50 states.

Key Themes Discussed

  • Joshua Weissman's Influence: Weissman has a significant following on YouTube, with over eight million subscribers.
  • Texture Over Taste: His new cookbook emphasizes the importance of textures in food, proposing that understanding textures enhances both cooking and eating experiences.
  • Culinary Insights: The episode features Weissman’s thoughts on various cuisines, fast food rankings, and personal reflections on food culture.

Detailed Notes

Introduction to Joshua Weissman

  • Weissman discusses his career and the evolution of his cooking style.
  • He shares his love for proper culinary techniques.
  • Highlights his popular YouTube shows and audience engagement.

New Cookbook

*Texture Over Taste*

  • Concept: The book advocates for focusing on textures in food rather than just flavors.
  • Six Main Textures: Weissman explains that understanding these can improve both cooking skills and dining experiences.
  • Cerebral Approach: The book aims to elevate the conversation around food from just taste to a deeper appreciation of the structural integrity of meals.
  • Target Audience: Written for cooks of all skill levels, the book serves as an entry point into food science.

Culinary Discussions

  • Fast Food Rankings: Weissman shares his thoughts on fast food burgers, ranking notable chains:
  • In-N-Out
  • Shake Shack
  • Steak and Shake (noted as underrated)
  • Food Experiences: Weissman reflects on his culinary experiences in Austin, Texas, and expresses enjoyment for local favorites, including bagels and BBQ.

Personal Culinary Journey

  • Weissman credits his parents for allowing him the freedom to explore cooking from a young age without pressure or judgment.
  • Started cooking at four years old, fostering a deep understanding of cooking principles through hands-on experience.

Culinary Techniques and Recipes

  • Weissman passionately discusses various recipes:
  • Tempura: Advocates for making it at home due to its versatility.
  • Fried Chicken: Emphasizes the importance of texture in achieving the perfect crunch.
  • Cultural Significance of Texture: Discusses how different cuisines emphasize texture, with examples from Cantonese and Southeast Asian food.

Aliza and Matt's Segments

  • Three Things: Aliza and Matt share their culinary highlights:
  • Bolivian Llama Party: A restaurant in Queens serving unique Bolivian dishes.
  • Panettone Season: Discussion around the cake and its different types, particularly those available at Eataly.
  • J. Kenji López-Alt's Garlic Noodles: A popular noodle recipe recognized for its umami flavor profile.

Conclusion

  • Weissman's insights provide a fresh perspective on the food industry, emphasizing the importance of culinary technique, texture, and a deep understanding of food culture. His work continues to inspire both amateur and professional cooks to appreciate the art of cooking beyond just flavor.

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By focusing on the conversations surrounding technique and experience, this episode of *This Is TASTE* not only entertains but also educates listeners about the deeper connections we can have with food.

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Transcript

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0:28This episode is brought to you by Resi and American Express. Taste has been the conversation for so long. Now let's give texture a chance. Okay, let's put taste to the background for a second. Flavor, put that in the background for a second. Let's really focus on the structural integrity of a great meal or a great bite of food. I think that if you can learn a little bit about these six main textures, not only will it make you better cook, but it's also going to make you a better eater. This is Taste. I'm your host, Matt Rodbard. Joshua Weissman is the biggest thing in food YouTube. He's got over 9 million subscribers, and you probably are here listening to it because you know Joshua Weissman.

1:07But if you don't, you should tune into this episode. We talk about his latest book, Texture Over Taste. We also go into so many topics about, like, Austin, Texas, where he lives, his favorite restaurants there, his favorite fast food hamburgers. We also talk about what's cool on the Internet and what makes a video sing. I love catching up with Joshua Weissman, and I hope you enjoy this conversation.

1:37Joshua Weissman, welcome to This Is Taste. Hey, thank you for having me. I'm happy to be here. Happy book birthday. Today's your book song. I know. I'm not pregnant anymore. It's awesome. Pop that thing out real good. Texture over taste. It's cool. And I want to get into this. This is like a cerebral idea, very key to understanding our food culture and what we like. But first, we're in New York. Where have you been for food right now? You live in Austin, but you're back in New York. Where do you go? Back in New York. You know, I love New York food. The funny thing is I've been so busy this time around that I didn't really have the chance to really explore, if that makes sense.

2:13But I love Contra. Yeah. Big fan. I'm sad they're going. They're gone. Yeah, they're out. Yeah. I'm sad they're going, so I didn't get a chance to eat there. I haven't been anywhere this time I'm gonna be honest with you I haven't had a chance to go out I had some hotel food It was trash I mean, it really happens most of the time Yeah, it's pretty good Because the club sandwich is usually fucking soggy Yeah, you know what's funny? I think the club sandwich, despite it being soggy simultaneously Is the most reliable thing You could have a really dry-ass burger if you want You know, there's that Yeah Where are you staying?

2:44Anywhere good? Downtown, uptown, midtown? Pierre Oh, you're at the Pierre? Yeah, yeah, yeah All right. Well, the food is not good there. That's good to know. I mean, it's okay. You know, I ordered a, what did I order? I ordered the shrimp curry and what I didn't like about it was the rice that they gave me was like this fragrant rice, right? There were so many curry leaves in this rice that when I picked them all out, I could fill the bowl back up with the curry leaves. Look, I get it. It's fragrant rice, you know. Oh, look, we're so traditional. no nobody wants that i just want rice you know call it a day yeah it's it can be like hard to fish out certain like objects in rice and you know curry leaves not not great not great to eat great to eat yeah i love them cooking and obviously using like tempered oil you know use a curry leaf throw that shit in there yeah um you have a chew chapter i love this so much and you talk about new york city bagel have you have you have bagel plans new york city bagel plans if i have time today i definitely will swing by and grab some i might go swing by utopia My boy Scotty.

3:48Yeah. Love that guy. That's a good spot. Yeah, it's great. It's awesome. I love Utopia. You know, I mean, there's all sorts of bagel places around here. I love, you know, Russ and Daughters is a classic. You know, let's go by there and grab something. You know it's going to be consistent. I don't think it's the best bagel, but I think it's consistently good. What about Courage LA? Have you been there? Love it. Yeah. Love it. Shout out. Part of me is like, I don't want to love it. It's okay. I'll say it. I'll say it. Courage Bagels is very good and can compete with the majority of New York bagel spots, and it just is what it is.

4:20I'm sorry. It's completely, completely. No, no need to apologize. It's true. It's been well documented. Okay, on that note, have you been up to Barney Greengrass recently? Do you ever go there? Have you ever been there? Barney Greengrass? Yeah. That sounds like some guy that smokes a lot of weed on the corner. It's great that this is the first time we're talking about it. It is true. It feels like the guy who's about to go to the Beacon Theater and see Sealy Dan. It is a legendary deli. they have these salmon collars that are incredible smoked. But it's like a legendary – it's kind of like the Uptown Cats' in a way or Russ and Daughters.

4:50Love it. Just throwing that out there. Okay, so you open the book, Texture Over Taste. I love this book because it's like answering a lot of the questions that I have, a lot of questions that come up. And you open the book with fried chicken drums. They look super nice, nice work with the photos. But is this like the ultimate texture over taste food? What, fried chicken? Yeah, man. I mean, I think it's so loud, and it's something that people can immediately identify the textures that are involved with eating a chicken leg, right? Like, we all love a good fried chicken. Even if you're vegan, you probably love a good fried chicken.

5:25True. You just don't eat it anymore. Yeah. But, you know, it's easy to identify that classic crunch. Yeah. It's fatty. It's juicy. It's just such a visceral experience, and I knew that that imagery would invoke some thought. Yeah, no, it really does because there's like no name brands there. It's like your homemade version, but you look at it like that is a fucking good fried chicken right there. Yeah. Now, then like backing up, Texture Over Taste, why is this book two for you? Why is this the big idea, Texture Over Taste? So, you know, when I say over taste, it's really not saying that it's more important per se.

6:02It's just over taste in the sense of taste has been the conversation for so long. Now let's give texture a chance. Okay, let's put taste to the background for a second. Flavor, right? We're talking about flavor. Put that in the background for a second. Let's really focus on the structural integrity of a great meal or a great bite of food or what have you. You know, I mean, ultimately this is a recipe book, but it's subject-based and it's driven by the six main textures that create a great meal, recipe, eating experience, so on and so forth. And I think that if you can learn a little bit about these six main textures, not only will it make you better cook, but it's also going to make you a better eater, which means that your experiences when you go out will be better.

6:39I think if someone could just think 5 % more about the food they're eating, that their positive experience on life will increase by at least 10%. It's multiples, right? Yeah. I agree with you. Knowledge is multiples. It will increase your pleasure that much more if you understand origin or understand the food science. And back to like the food science part, this is a pretty food science heavy book though. You're certainly not saying that. You're not like, there's not you in a lab coat or anything, imagery of that. Yeah. I tried to keep it like as softened as possible. There's so much to talk about.

7:07I could have made this a 10 ,000 page book easily. But what I wanted was I just wanted a rough overview that everybody could understand. And we're kind of like touching on it, you know, and depending on how much people love that subject, maybe we'll write a deeper book on it. Right. But this is a good dip your toes in no matter what skill level you're at. Understand it. Like why book two with such a cerebral or high minded idea? I mean, you could have done like sandwiches are cool, bro. Like, I mean, it would have done really well. Would have crushed or a grilling book would have. And I mean, people really want to butt better.

7:35book. You know, we're working on something like that too. And that probably, you know, that's, that's a bit more broad, but this book to me was like, I'm like, okay, I'm going to put out a second book. I'm going to put something out that is contributive to the community, not just here's my book and that's it and go buy it. And so I looked at the overall landscape and I'm like, oh yeah, every book talks about flavor. You know, there's literally a whole book's dedicated to it. Flavor Bible. You've got, you know, salt, fat, acid, heat, which by the way, love those books, incredible books important books necessity books but um the problem is everyone's kind of followed suit and just got like flavor flavor flavor flavor but to me flavor is kind of easy to achieve especially in the modern day you know if even if you don't know how to cook fine go throw a ramen packet in your sauce right you can fix with like extra seasoning msg which we love you can cook with over acidity if you want to re like correct over salting right store-bought sauces like use your palate like people you know what tastes good keep adding stuff until it tastes good but what's really challenging or not even challenging but what's hard misunderstood is how important texture is right yeah you might have a great corn dog but if that thing is soggy as fuck you know it might taste good but that texture you're not gonna be able to get over or a soggy old french fry it's like it was it it's salted properly it's cooked perfectly the flavor is nice but why don't you enjoy it the the experience is totally ruined because the texture isn't there and it is 100 % reliant on it.

9:03That's just how I feel about it. Nobody wants to eat stale cereal. No. You know, or stale chips or stale saltine, stale crackers. And so it's like that missing element of texture, you cannot overcome that with flavor. Or soggy lettuce. I mean, like go the opposite direction, right? But it's why Cantonese food, it's why dim sum is so fucking good because like the actual texture that you're getting in a dim sum haul is like what's there. It's like always crunchy or it's like, you know, there's a squish factor. There's always, like, I feel Cantonese is great. Is there any cuisines that you feel really get texture over flavor?

9:35I mean, I think most, most, like, really big food-oriented cultures, which there's a lot, have, like, some sort of textural thing to them. But I guess, like, well, I mean, Southeast Asian culture is very good at that. That's, like, you know, like you said, that's the focus for sure. I don't know. I mean, I think French cuisine has its textures. You know, they love flaky. They love rich, fatty, viscous things. Laminated doughs and, like, meat that is very fatty. Yeah. Fatty, you know, just very unctuous foods. And then, of course, like, Italians love, I guess, Italians love chewy, actually, now that I think about it.

10:18You know, they love chewy things, pasta, pizza. They love crunch, like fresh vegetables. you know and you can see that reflected in a lot of different cultures. I love that you dedicate this book to your parents and you note how they let you be who you wanted to be and you know let's get into how that kind of translated to food. How did they let you be how you wanted to be with food? They never interjected their opinion on anything I did except for positivity but they were never like are you sure you want to do that? They never made me question myself. And I think that's the number one thing. Like I could probably just end that question with that answer, which is they never made me question myself.

10:58They just let me try shit and called it a day. There was no like, and if I mess something up, they would just, you know, let me mess it up, which is totally fine. Like, right. And you learn. I think nobody wants to mess anything up. Um, and so yeah, their, uh, biases and opinions were never involved in my advancement towards becoming an adult. So that means that if there was something that I really liked, they supported a hundred million percent. And if there's something that I didn't like, they also supported a hundred million percent. Um, and that was kind of it. Like, I feel like all the decisions I made in my life were my own.

11:32Which is great for food because there's no like preset agenda about like feeding you food that you didn't want, but it also let you like kind of play around. And were you playing around food at an early age? Yeah. So I started cooking when I was four. Um, and my mom was the one who brought me in the kitchen. She never forced me in there, by the way. I was just naturally curious. Um, and my mom was like, yeah, sure. Come on, you know, make a little thing, you know, she would let me, it, it allowed me to do things that I wasn't allowed to do in other areas, you know, like hold a knife, uh, control fire, you know?

12:00And when you're four, like that's pretty bad-ass just turning on the stove as a four-year-old is like, yeah, I'm, I'm God. I am, I am him. But, you know, that, that got me really intrigued with sort of just this ethereal process that I could do whatever I wanted. There were no rules and I got something at the end of it and there was something to be won at the end of it. So it's like this game to me and that turned out I was pretty good at it. I just naturally was inclined. I don't know why I just immediately understood it. I think it's because it's so obvious. Hot pan put thing. There's a cause and effect like very clearly as a kid.

12:39Yeah. Touching a band. Yeah. Or like, you know, mix an egg. It gets mixed. You know, it's just very commonsensical, I guess. In a way. And so, yeah, I loved it. And they nurtured that, but not in a way that pushed me into it. It was just more of like, if I continue to have interest, I'd be like, all right, cool. For Christmas, we'll get you a little knife. you know maybe that cool or like if i asked for something even if they couldn't afford like i'm on that afforded even if it wasn't like ideal for them to spend the money on it they would get it anyway and as a parent it's like this could be a phase you know spending that 200 or 400 dollars on a stand mixer like what if he just never uses it you got a kitchen aid for for for the holidays one time um did i get a kid no they actually already had a kitchen aid but i asked for like a$200 knife.

13:26Oh, nice. Good. And when I was a kid and, uh, I think most parents would have gotten something cheaper and been like, look, this is probably a phase. Like what if they never do it? This is going to be a waste of money. They're never going to use the knife. Right. But the thing is, is like, they didn't really consider, they didn't really consider those things. They're just like, this is something he's interested in. This could nurture a path for him. Let's just go ahead and get it. And we'll see if he uses it, you know, and the worst case scenario, you never, you never use it, but it's a$200 investment that could change your kid's life.

13:52So like, They were like, cool, that's fine. That's really cool. Now, was it like cooking over sports and cooking over music for you? Is that like your focus growing up? 100%. Yeah, I hated school. Yeah. 24-7, clicky. I was always very, never understood people's behavior at that age. I was just kind of like, okay, none of y 'all know anything. None of us know anything. Yeah. We're all stressed out about dumb things. I was never into that. I wasn't into the cliques. I really wasn't into, like, formal education. I didn't like being told what to do. I still don't like being told what to do. And so food was kind of my safety away from that.

14:34You felt working in kitchens, like, was a nice relief from that? Yeah. I mean, it's funny. Like, kitchens is a very militaristic thing. Yeah, sure. There are plenty of rules. Tons of rules. But it was a price. It was the only place I was willing to pay that price because I enjoyed what I was doing every day. And it did the one thing that I wanted, which was I wanted to further my expertise and skills. Yeah. Back to the book. Make a case for making tempura at home. I feel like you make it in the book, but I'd like to hear it because I don't think about making tempura. The case is you can tempura whatever you want.

15:09So if there's something you can't get tempura traditionally in a restaurant, you could do it at home. And frankly, it's not that hard. It really isn't. It's a thin batter. You put your whatever it is. I mean, fuck it. You could temper a batter that red solo cup over there if you wanted to. Yeah, cool for beer pong. Yeah, it's great. Honestly, that'd be kind of crazy if you think about it. Like temper a red solo cup beer pong. Yeah, definitely. And the ball would have like an extra layer on it. I like that. Yeah, yeah. If it hits someone in the eye. With sucky. Vegetable oil everywhere. But yeah, so like, you know, that would be my case that I would make.

15:43If you don't want to make it yourself, I totally get it. You know what's funny though? I'm actually glad you asked that. So I think there's this thing where it's like people think that I'm trying to convince home cooks to cook or people to cook in general. And I really don't care if anyone cooks. Like if someone comes up to me and they're like, I never want to cook. I'm like, all right, cool. I literally don't care. Even if half my audience didn't want to cook, I don't care. I think the only thing I care about is just getting people involved and excited about food to any level. And I don't mean excited in the sense of when, Oh, when I go to the grocery store, I'm more excited.

16:18I just mean like, I don't know, go out for a different meal than you normally would and enjoy that. Because I, I have this like part of me that I love people seeing things from my perspective for a split second. Cause there are things about food that I love so much that I'm just like, man, if someone else felt the same way about this as I did, they would really see something. And so if you feel that way about eating your first soup dumpling, fuck yeah cool yeah and that's the beauty of youtube as well and like having like over 9 million followers on youtube it's like you know you can have like a second or two in your 30 minute video that people click into or it's the whole 30 minutes and cooking doesn't matter but we consume food media in different ways and you've linked in to like a way that is i think the most progressive way which is short form and middle form video yeah totally yeah i mean and tons of people that watch us don't cook they just love watching me cook or they love learning new things that they're like oh shit i didn't know that um i've never i don't know like this is pretty common nowadays but let's just say it's new to someone but it's like oh i've never heard of karage i love fried chicken i didn't know there was a japanese version of fried chicken and it's just mayo and lemon and cool like fuck yeah i'm gonna go try and find that yeah cool mission accomplished it's so cool i mean i i love what you do i really am a huge fan of the of the way you talk about food because it is without arrogance is without borders.

17:34It's cool. It's rad. Appreciate that. A lot of people think I'm very arrogant and in some ways I am, but I don't vibe that way with you. Do you link with like Tina Choi from Doobie Doobop or any of the other YouTube creator people? I hate that word, but you know, no, I mean, you know, it's funny. I'm very outside the community. I have a lot of big goals and you know, YouTube is always going to be something important with what we do, but it's not the end all be all to me. You know, I'm building for something bigger and we're going to build, I think far outside of it. And I don't want to rely on the necessity of having to collaborate with people.

18:10I want my work to speak for itself. And if there's someone that I like, then cool. Like maybe we find ways to link up. Fuck dude. Like I'm busy as shit every day. I'm working, working like 16 hour days for the past like decade of my life. I mean, just doing that a hundred tips video that you, which I'm linking to, which is like, like should be like the hall of fame that was like such a good one it's a good one it's a banger i mean for sure it is really really really good yeah i mean you get to like 54 and you're like oh we're going like six 45 more and all of them are pretty damn good i agree i don't think that there are any in there that aren't valuable to some level yeah i love that video and let me ask you when you are talking about bigger ideas are we talking about like restaurants are we talking like what like how do you get bigger than being like the biggest food personality on youtube right now.

18:58I, it's funny. I don't feel like we've, I feel like we've barely nicked the surface. And, and I, and I don't want to sound like, um, you know, big boy over here, but like, you know, I look at people like Gordon Ramsey and all these people who were ushered into the food network era of food. Right. And amazing era, by the way, incredible. An era that's dead. let's call it it's dead yeah it's done yeah um and that hurts to say but at the same time i'm ready for the change because um it's time to be more value focused it's time to put things out that are about the people more than it is about you know i don't know i don't really have a a example of a subject but just make it more focused for the people make it more honed in i think food deserves to be at a in a higher place in entertainment and i want to help take get there.

19:53When you say value focused, I like that. What does that mean? Value focused doesn't just mean learning how to cook. It can, value means that the person that's watching has something about the thing that they're consuming that means something to them. And it doesn't have to be logical. It doesn't have to be like, oh, now I know how to make pancakes. That's value. I mean, it is value, but also just being entertained is value. Learning something like, and like I'd said earlier, going and having your first soup dumpling because you watched my video. That's big. That's massive value. Huge value. If you can, if it is so hard to convince people to do new things because of how loud it is in entertainment now, so, so hard.

20:36People can't even imagine if you can manage to inspire a million people to go try something new. That's massive value to me because it's a, it's a domino effect. That's not going to be the first thing that they go try. When they go have that epiphany mode, they're going to go do it a hundred times more through the rest of their life. and that's going to teach them something through the rest of their life. So to me, that's like an element of value. So the point is looking at the whole picture and providing that to as many people as possible. I really like that, Josh. I totally agree with you. And I think that it gets noisy and it gets to be like 25 hacks to like become the best chef ever bullshit and like all this window dressing.

21:10And it's loud and noisy and it gets distracted from actually learning to cook or appreciate food. Transition to Austin. I just got back at a great trip there. You live there. What do you like in Austin restaurant-wise? Well, I have a question for you. Where did you eat? Oh, my God. Where's your top three places you went to? Number one, Kanje. Nice. Yes. Great choice. Taville is, I think I pronounced Taville. That guy is, like, super good. He's also really cute, Loki. Yeah, yeah, dude. He's, like, a really cool, and I can't wait to have him on the show when he's up here. He's awesome. I love Birdies.

21:42Those guys are my friends now, and I've become cool with them. and then I'll say the third I went I went to Franklin and the line was only 8 minutes long. Wow. You got lucky. It was the end of August right before school just started. It was a weird time but it was good. There's a barbecue truck out at a brewery that does KG BBQ? Not that one. That was closed. Solid. That place sounds good. Solid. I went to a barbecue truck and they had a mango soft serve that was extremely good and the truck was good. Distant relative. Do you know that spot? I've never heard of it. Distant relative. Yeah. So those are my three.

22:26What about you? Let's fill in some links here. I have a lot of places. You know, I'm a big fan of consistency, right? I never ever put a restaurant in my top five, no matter how good it is. It needs to be that good the second, third, fourth, fifth time before it goes in my top five. So some of these places are top three, I guess, in this case. I don't man before I say top three let me just these are top three that are coming to my mind right now there are a lot of places that that probably are at the same level as these three but what's come what comes to mind first because of consistency of product and just being great emmer and rye for sure if you're gonna go to Austin Texas and you want like a little contemporary a little bit Texas a little bit like just what's Austin about in terms of great execution of food Emmer and Rye.

23:07They're not going to disappoint you. I'm also buddies with Kevin Fink, the chef there. He's a super cool guy. Very focused on quality. Oh, man. What else is there? I'm, like, drawing so many blanks. You know, I was pretty surprised by KG BBQ. Yeah. I think I'll put it on there. I've had it two times, so I'm kind of making an exception for my rule here. Sure, but it's fair enough. I mean, it's definitely, like, Middle Eastern, broadly barbecue, I guess. The lamb. The lamb barbecue. I love that they did that too. It's a big risk. Anytime I ever try to put, I love lamb. Every time I've ever, I think I've only made one lamb dish ever go on a menu.

23:47It's so fucking hard to sell. But let's see, the third one. Okay, what have I, you know, I think I'm going to put Kanji on that list. Yeah. Kanji kills. It's just his saucing alone is an exceptional way to make your dishes shine. Like just like everything has a great sauce. Yeah. And it's composed cuisine. Suerte also. Ah, yeah. Love suerte. Shout out to Fermin. Yeah. Suerte is cool. I love that. Another cute chef. Yeah. Austin's a great city. It's really fun to hang there too. Yeah. Back to your book, Carbonero Dukboki. Fucking great idea. Yeah. I've never seen that. I've written books about Korean food and never seen that kind of play.

24:27How does it work for you? It kind of makes sense though, right? There's so many Korean dishes that include like cheese. Yeah. Why has this not been? I don't know. It must be a thing somewhere. But yeah, I mean, I honestly didn't put that much thought into it. My first thought was what's chewy. Oh, tabochi. What would be good with tabochi that's not going to be the same sweet chili sauce that they always put on there? I want something different. And I was like, yeah, thinking and I was like, well, you know, I mean, like pasta is chewy. What if there was like a pasta vibe? And I ran down the list of different pastas that there could be, you know, combined with that.

24:58And Carbonaro was the one that kept calling out because it's it's the easiest to understand for people. Yeah. And it's just a crowd pleaser, too. I bet Olagricha would be great on it, too. Olagricha would be great, too. I like the jolmyun that you did, too. Yeah. That's cool. That's another great Korean banger, yeah. I mean, those noodles are all about being chewy, right? That's like kind of the whole POV of that dish. So that one was a no-brainer. That was actually one of the first recipes that came on there because I was like, these are literally about being chewy. And chewy is a weird word because I think for many it's pejorative.

25:29It's definitely a neg and hard to wrap your head around, but you're celebrating it. Totally. I think the American palate doesn't celebrate it, but a lot of other cultures do, especially Asian food culture across the board. It doesn't matter where you are. They all in, you know, I mean, to the point of Korean food, I mean, so many different dishes. I mean, taboqui is a great example because that's what it's all about. That's the whole, that is the main experience of that. There's not that much flavor in those rice cakes. The sauce has flavor, so why are the rice cakes there? The texture. Super well said, and I agree, and I kind of misspoke when I said Chewy's not loved.

26:10It's from the American gaze. Fuck yeah, it's not. No, I think it's a good point. I'm glad you said it because it shows that the American palate just doesn't, like, hasn't recognized it yet. That doesn't mean that they don't like it. It's just that it's typically because like Americans love all these different foods. They just don't think about how why they love them. Yeah. And chewy is usually just something you say, oh, that was too chewy. Right. We like say it's too chewy. It's like extra chewy. Yeah. Not to interrupt you, but when was the last time you were like, that was perfectly chewy? Right.

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26:41Who's ever said that? No one says that. But if you go to Korea or Japan, it's like that is the perfect chewy noodle or chewy rice cake. The best comparison I've made to get people to understand why chewy is great is just like bagels. and they go, oh yeah, oh, I love a chewy bagel. Yeah. Cool, all right, there you go. I love chewy taffy. There you go. See? Yeah. Now people can make that connection. Cool. One pound butter mashed potatoes, you are my guy. I'm more of a 50-50 personally, but that's a little insane too, but one pound saying it right in the headline, yes, thank you. I mean, that's what it is.

27:14They're kind of a riff off of... Robichon? Robichon, thank you. Sorry, I was forgetting. They're kind of a riff off Robichon potatoes, which, I mean, frankly, they basically are. That's what they are. It's just, it's not really a, it is mashed potatoes. You know, if you like mashed potatoes, you're going to see a very similar association. But what it really is, is it's a potato emulsion with butter. Yeah. That's really what it is. That's a good sense. I mean, you got to do it at Thanksgiving though. It's like the perfect Thanksgiving showstopper. I love doing it because people are like, these are the best mashed potatoes ever.

27:46But here's the best part. You don't have to make that many because no one's going to be able to eat the normal portion size. It's so true. And I mean, that's why like buffet style with these 50-50s or one pounds can be tough because people will scoop like a bunch of scoops. Yeah. Yeah, that's not going to happen with this. You got to plate it, right? Yeah, you got to plate it, but also like if you just let everyone know, hey, start with a small amount of these potatoes first and then come back for seconds if you want more. They never do. No, definitely. It really hits you. Okay, so I never thought about caramelized onions and miso soup.

28:17And you're doing it here. and this marriage of umami sweetness is nice. How did you come up with that? I was thinking French onion soup, miso soup. And that was it. It's so smart. It's good. Yeah, because, well, it's funny. French onion soup almost is the miso soup of France, so to speak. I mean, granted, French onion soup isn't that popular in France. It's more of like an Americanized thing. But when you think of French onion soup, I would put borderline in the same category as miso soup. It's like the starter. It's very unctuous. It's very rich. It's very dark. But it's also kind of refreshing.

28:48It's kind of nice. Yeah, and the technique that you use with the onions is you kind of puree them, right? You get them kind of broken up a bit, right? I mean, I think they naturally get broken up just because they've been cooking for so long. Maybe that's why I'm thinking about it. Yeah, I think that's one thing I'm like, you've got to puree. Like, chunky soup can be a bummer, right? Yeah, yeah, I agree. And you know, like, the funny thing about the caramelized onion miso soup, you could also, like, not caramelize them and just char them. Yeah, yeah. And leave that in there, and that has its own flavor.

29:16It just smokes it up a little. Yeah, burnt char is a good point. I love your jungle juice, which is mezcal, campari, orange, pineapple, smoked salt. Man. Good stuff. It's like you're not going to get that at a Big Ten University that I attended. No. But it's pretty nice. Unless it's like one of those universities that has really snobby kids that are super rich. Which is like every Big Ten University, to be honest. Well, I guess you're right. So then maybe you will see it. After this, hey, to all the universities out here that have me speaking, maybe you should give them this book. No, but I mean, it's funny.

29:49I made that recipe because I've always hated jungle juice. Yeah. And I was like, well, I guess jungle juice isn't that different from like a, you know, a fun tiki style cocktail. And so that was kind of the inspiration of that was like tiki style cocktail in the form of just a ladle full of it. Yeah, it's the best. And like I think putting like smoky flavors with the mezcal and the salt is like a great way to like be like, whoa, this is weird. Yeah, exactly. because jungle drinks usually taste terrible. So when someone tries this, they're going to go, oh, I'm definitely going back for another one of these.

30:19They're like, what's in the punch? Yeah. So you said you're just talking to colleges. That's cool. So, like, you have a lot of college-age fans, and what do you teach, like, a 19-year-old about food? Normally they bring me in to talk about, like, career stuff. Oh, really? Cool. I think because it's, like, my age, and I'm close enough to their age range, and they happen to watch me. It's a good connector. I like doing it because I like being able to shed some light on like the perspective of, um, get close to the sun. Like there is no secret kind of energy, you know, like don't overthink it so much.

30:50What do you like? And then actually answer that question and then stop there. Say nothing else to yourself and just ask yourself the question of what do you like? If you can't answer that, you already have problems you need to fix. But if you can't answer that, which I feel like a lot of people really can, if they really sit down and think about it, then just stop yourself there and do that. Was always kind of the talk I usually have. But what do I teach? You know, I think it's just a fun, again, another way to provide value that's not necessarily about cooking, but more about thinking about food and how that affects your life.

31:23And so, you know, we do a little cooking demo. We do a Q &A session. I like the thing I love about the Q &As. I bring a ton of people on stage. Yeah, right on. And I love like just executive chefing them. You know what I mean? just like shitting on the college kids are great because they love being deprecated they're very self yeah they can admit they're like their their shortcomings yeah they love it they love it so i you know i'm basically just like razzing the crowd razzing the people on stage and they love it it's just like it's humanizing it's fun that's cool it reminds me like hugh atchison he does some of that shit it's it's it's a cool vibe to do that yeah it's good it's such a positive energy in there and being able to like make fun of yourself and laugh about like life's hard like food is great Let's call it a day.

32:03I agree. You make your own breakfast sausage in the book. I got to ask, have you had Taylor Pork Roll? Do you know what this is? Oh, we just launched a video where we slandered it a little bit. So you're a West Coast guy, right? So you're not really the Jersey dude, but what do you mean by slander? Where do we go? It was just like not what I expected it to be. I'd never had it before. We did a video recently. Is it up? I haven't seen it. It's up officially. It literally just went up like two hours ago, three hours ago. Oh, okay. It's performing really well. We're super happy. Interesting. This is a random question.

32:33Wow, interesting. It is by far the biggest video we've ever done. It is tasting and ranking every single food in America, all 50 states, the most popular dish from each state. Oh, shit. That's great. We made all the way through, tasted and ranked every single one, 50 dishes across the United States of America. And we had people vote on each state. Because what I didn't want was I didn't want people coming back to me saying, that's not the food, that's not the food. It's like, look, I'm going to put it on y 'all. Y 'all vote and tell me. Everybody voted. That's what we picked. We got to Taylor Ham.

33:06And that was one of the dishes. I cannot remember who we gave that to. I didn't know what to expect. I thought it was going to be like a smoky ham kind of. It was just like this really salty, salty, salty. It's not smoke. It's more salt. You're right. Yeah. And we put it on, I think, in a sandwich. Oh, yeah. And I was really had high hopes. It wasn't bad. It was just really salty. It's, it's, if it's the first thing you eat, agree with you fully, it's too salty. And, and, and if you've had like eight things, it's bad. If it's like the first thing, like at 8am after coffee. Totally. It hits. But like, it's a, it's a tricky one.

33:43It also depends on the brand you get, I bet too. I bet, yeah. Because the brand that we got, I feel like could have been better. Is it in a white package, the one you got? That's the one. Oh, fuck. That's the one, but you know. I was expecting it to be like fattier. It's not. It's definitely not. It's just very, just lean and salt. It has a little bit of haggis vibe to it, I think. I think it's a little bit, but haggis can be very salty. You know, it has a little bit of that. I wanted it to be good, man. I really, I had a bias tilting towards good. And when I ate it, I think I was sadly mistaken.

34:10But also it was like 20 dishes in. I mean, that's the thing. What about Michigan? Do you recall which one you had for Michigan? I don't remember. I was going to say, if you remembered every single one, I would be impressed. What do you, what do you think it would have been? So I'm thinking, well, we've got Werner's, which is like a kind of a second rate ginger soda, which I think is amazing. We have that. I'm going to say either something with maple but you know I think maybe Vermont might get maple I think Vermont got maple they got the maple creamy have you heard of that? yeah I've heard of that oh my god it's pretty good it's fucking good for Michigan I would probably say the Detroit style pizza with frico on the like cheese on the outside I think it got something like that that would be the one I would probably pick I think the square pies with cheese on the side is probably the Michigan food I wish I could remember the Coney is not Michigan food maybe the Coney dog hit your radar Whatever they voted for.

35:00All I got to say is if you're from Michigan and you're like, that was a terrible choice. It's like, okay, well, then you can blame y 'all self. Yeah. Because we got like hundreds of votes for each state. Yeah. And then let's talk about the fast food burger showdown, which is highly entertaining. Oh, it's fun. I'm not going to spoil the show, but can we say like who is in your top three? Totally. Like who is in your top three? So top three, if I remember accordingly, was not necessarily in this order, was In-N-Out, Shake Shack, and Steak and Shake of all places. Buddy, these are like absolutely part of my rotation.

35:38Yeah, they're great. But Steak and Shake was a surprise to be in the top three. I think that was the biggest surprise of them all because Steak and Shake, I would argue, may very well be one of, if not the most underrated burger spot in the U.S. Simply because it's a dying thing. Like, I don't know that they're going to go out of business, but, like, they're dwindling. You know, there's not many locations. We had to— You were in Southern California. You did, like, hike around. Where did I—I think we had to go to California to get there. And then we found out that there was one really far away from us in, like, Dallas or something like that.

36:11But that's cool. I have one in my hometown in Kalamazoo, Michigan. They're amazing. So good. And the shakes aren't bad either. So I'm glad to hear that. How was the production for that? Was that a, that's a lot of work that went into that video. We push it, man. I mean, you know, we really, people have no idea how much work goes into this. Enormous. You know, I'll put it into perspective. That one video was three days of, was it three or four? three or four days of filming across multiple states, by the way, across those three or four days. And sorry, actually, prior to those three or four days was probably one and a half to two weeks of pre-production, as in like how many places do we go to?

36:54What really is every burger place in America? And how, like, because technically there are thousands, right? We can't visit thousands. It'll be a four-hour video. What's our, so we had to define some lines. and then after that it was three and a half to four weeks of editing because it's just like dude the amount of footage holy fuck so we're talking like a month and a half for one video a big production and you have a lot of crew on there you have a lot of team how big is your crew about so originally we had about 13 people on the team we've chosen to lean it up because it was just too many people to keep track of and there were just a lot of people not doing things Oh, okay, yeah.

37:34Or not doing enough. You know what I mean? Like one person just doing this one thing. I'm like, ugh. Is that, Josh, is that your decision when you start to lean your crew down a little bit? Yeah, a combination of my decision and also like some people were just like, it's a big, it is, if you're going to work for me, just know that you're not coming to, you're coming to work your ass off. Yeah. It just is what it is. Everybody's working their ass off. Don't come to me talking about how hard you're working. Like everybody, me, my director. Yeah. Everyone. It's, you know, we're building. And so, you know, some people, you know, it was too much for them, so we let them go because they're not enjoying it.

38:11And so I realized I'd rather have a leaner team that is willing to work harder, upload less, and collectively do something that we're all passionate about, that we all love. You've got to be straightforward when you're hiring people. Yeah, I like having groups of people that are all fighting for the same thing. Does the algorithm bug me out in YouTube? I feel like it's like you put something up, and then there's like this weird algorithm thing happening that doesn't perform. I mean, they perform millions. You get millions of views regardless, but you're not getting like 10 million for everything, right?

38:40Yeah, I mean, like, I don't know. It's, there's definitely levels to it. It depends on what application you're talking about, but YouTube, I think, is pretty good about it. Here's what I've learned about the algorithm. The algorithm is only a reflection of what people click on and watch. And YouTube has done the best job at making a really legitimate algorithm. And the simple reality is, if you're gonna come up with an idea, do you think 100 million people care about it? Truly, gotta ask that question. And like, answer it as honestly as you can. Do 100 million people care about your chihuahua?

39:20Probably not, right? You may love that thing. You may even be willing to jump in front of a car for that. That's you though. You gotta be able to rip your biases away from what you make. to look and see, well, do how many people care about this thing? And fast food burgers is clearly indexing high. Yeah, pick things that are as broad as possible. Start learning about what are the things that do well. I mean, I'm not like the end-all be-all seeing eye, but like, let's look at this. Not everyone cares about food, right? Yeah, no, it's true. Mr. Beast does things that everybody cares about. Throwing a Lamborghini in a gigantic shredder.

39:53Okay, cool. That's something that literally anybody on planet Earth could click and watch. Or giving away money. Or giving away money. Everyone kind of likes that. Everybody, what's the number one question when you're sitting in a room full of like a bunch of random dudes that have probably been drinking? Oh, would you eat poop for$100 million? It's like, yeah, Jeff, I probably would. I probably would because I would, yes. You know, it's fine. $100 million, yeah. $100 million? Yeah. Hell yeah, dude. Well, how much, you know? And then the people get in and then it's like this fun conversation. Yeah.

40:24Okay, well, he just brought those to life. He's like the modern day, hyper high level game show. And everybody loves a game show because it's about money, something everybody cares about. So anyway, long story short, you got to kind of like find your genre and see how broad it is. Food is more niche and we more people watch our show than just about any food show ever. No, it's it's true. And you're like the executive, the programmer of the Food Network, plus parts of NBC, plus parts of Disney, plus. Yeah. Plus HBO. I mean, you've got this audience that everyone covets in these in the places I just mentioned.

41:00I think it's hard to do in a corporate setting. I don't blame Food Network or any of the well. How deep can I do? Did they pass on a Josh Wiseman show? Like back in the day? Um, I don't think they passed on it. They you know, they they we had little conversations here and there that never I didn't. They basically were trying to get me to come to them. Yeah. And I was very much of like, you know, I don't want to be told. Remember what I said earlier? I don't want to be told what to do. And I think that what I was going to say a second ago was like, you know, it's very hard to be corporate and have all these layers and be able to creatively pivot aggressively.

41:40And a lot of the food ideas that I think will perform really well cannot go through a hyper bureaucratic system. they have to be very wide open especially for how much the food audience space has changed yeah it's the way you Babish, Laurent Dejeuner Doobie Doobop, like all these folks are just like crushing it and changing the way we think about food media like real good on This Is Taste we ask guests about the discerning taste so Josh to close this interview here's a little rapid fire fast and furious taste check are you ready? yes the best breakfast wait how long do I have to think or do I just go?

42:16You're going. Okay. Bacon, egg, and cheese on a brioche bun. I know it's not very New York, but this is me, okay? Not New York. Yeah, bacon, egg, and cheese on brioche with a spicy mayo. Oh, mayo is the best. You're going to say ketchup. I was like, we're out. We're done. Yeah. It might be a little ketchup in the mayo, but not on the sandwich. Love it. The best dessert. Best dessert. Ooh. I would say, you know, honestly, simple chocolate chip cookie. Chewy, fudgy, salty. Birdies. They serve it on a plate. Yeah. That place in Austin. That's fire. Really great. Favorite American fast food chain?

42:50In-N-Out. Favorite cookbook of all time? Ooh. I would say, I can't remember her name, but it's a book called All About Brazing. Have you ever heard about this book? Completely. Molly Stevens. Yeah, Molly Stevens. Legendary. I love that you call it Molly. Molly is amazing. She's been on the show. She hosts a great podcast. Dude, she changed my life. Legitimately, with that book. Yeah. Because I'd already picked up a lot of skills as a kid, but I cooked at it through that entire book and it made me like take all the skills that I had learned and made me realize this is why I learned these things.

43:28Technique. And it made me realize the power of technique. And if you have all the little building blocks, once you have that epiphany moment, that's when you're on your way to becoming a real master. Really cool that you said about Molly. I think she writes her cookbooks like you. She's very, very, very, very focused on testing and making sure it works. So cool. You should have her on your show. Would love to. Molly, hit me up. Your favorite recent cookbook discovery. You know what's kind of crazy? I haven't, like, read a cookbook in years. Buddy, you've been writing them. It's all good, man. Years.

44:01Is there one that, like, maybe is within reach? Yeah. You know, the most recent one that I really sat through and, like, went all the way through and went deep on was the Noma Guide to Fermentation. Cool. I've always been into fermentation, but it was cool to see the way that they approach it. It's a little bit more fine detailed, a little bit more Michelin, a little bit more, oh, wait, why don't we do it in a jar? Why don't we just do it in a vacuum-sealed bag? I'm like, fuck, that's so good. Yeah, yeah. And they got the hand on the cover. I mean, come on. So good. And it was on the bear. I mean, it's a great one.

44:27They killed. All right. Your favorite New York City restaurant classic edition. Classic edition? Yeah. So nothing, we don't need to go new wave. I know you talked about, I mean, I love that you called out the Wilder guys and Contra. That actually might be classic, but one more. Russ and Daughters because it just, when I take friends there, it just feels like New York. I can hear Frank Sinatra in there. You know what I mean? Even, I know a lot of people are going to probably judge that, but like, I don't know. It's like my childhood, you know? I mean, I grew up Jewish father. My brother's Jewish.

44:59Like, we go and we eat fucking, you know, white fish and bagels. Ashkazee food is fire. It's amazing. It's great. Favorite LA restaurant classic edition? LA restaurant classic edition. If it's not going to be In-N-Out. all the delis are gone man yeah it's so sad and canters isn't good right yeah yeah you once was once was of course once was uh you know maybe old school canters yeah if we wanted to go that route sure a few more a couple more uh the chef you would want to work under and learn from oh there are a lot i would have said you know it's funny we're kind of like we're kind of friends now we're instagram friends now uh but renee red zappi for sure just because I like his tenacity.

45:43Yeah. And he builds, you know, he's built a universe, built a world around him like yourself. I see the comparisons. Favorite vegetable? Broccoli. Comes up like, you know, the guys who know know. That's the one. So good. It's great. Last one, favorite sandwich? Favorite sandwich. Patty melt, 100%. But it has to, and it's not a patty melt unless it has this, has to have fried onions on it. Oh, yeah, definitely. It can either be shoestring onions or it can be onion rings. I don't care. It just needs to be a onion that is deep fried. It has to have that sweetness. Josh Weisman, it's been a pleasure.

46:13Thanks for joining us to taste. Thank you so much for having me.

46:24Hey, Liza, we're here with three things. What's going on? Not much. I have, you know, more than three things on my mind, but three big ones. Three big ones. What do you have for your first one? My first one is that I went to this restaurant called Bolivian Llama Party when I was in Queens recently after going to Costco. Have you been to this restaurant? You know what? I've not been to the one in Queens, but around the corner from our office is a little food hall and a food court and Bolivian llama party was there and he's to go. It's great. Yeah. Are there gone though? It's called turnstile. Oh yeah.

46:55I hate going there because it's in the subway. Yeah. I'm not a fan. It sounds, it smells like candles or something down there, which I can't. It does. I can't with like eating food and candles? Well, I might have to go see if they're still there because I had a saltania for the first time. What is that? I don't know what that is. A saltania is a Bolivian. It's kind of like if you cross an empanada with a soup dumpling is the best way I can explain it. Stop it. It's incredible. It has this kind of like sweet, spicy, it has raisins in it, kind of like stew. And the way that you make it is you mix in gelatin so that it's kind of congealed.

47:28And then when it's fried, that kind of unsets and it's really juicy. It's definitely a messy thing to eat. And I think that the crust has plantain in it. It has that sweetness and also this really beautiful yellow color. But it was amazing. And now I'm craving them all the time. Is there any dipping sauce at all? Yeah, there's, you know, the kind of classic Bolivian salsa. I can't remember the name of that right now. Very like green, acidic, bright and punchy. But it's very, you know, it's self-sourcing, as the British would maybe say. Self-sourcing. Yes, it is. Every Britishism. Yeah, I like that.

48:00So that's my first thing. What's yours? I am just going to say that right now we're recording this in late October, and we have entered Panettone season. Yeah, they're everywhere. They really are starting to get everywhere. Are you a fan of Panettone? Yeah, you know I didn't have it that often, and then I had the great pleasure of being sent a Framroy Panettone last year, which maybe is what you're about to talk about. That's kind of like the bougie gold standard of Panettone, and it was quite good. Well, panettone is a food that delivers and lands in multitudes, I must say. There is the Roy, and actually Roy was at the end of my list.

48:36Because, yeah, I love Roy. Like from Roy, if you can get it from Roy, you're loved, you know, you're cared for. But I received a panettone from Giada De Laurentiis, which was super good. And I just, I thought about panettone for a while and did a little research. And there's like so many panettones at Italy. If you happen to live near an Italy, you can head there starting now. And there's like four or five versions there. One is Olivari 1882, which is this bakery outside Venice that does a total version of panettone. And I think we should break down what makes panettone good. When you think of panettone, what do you think about?

49:17I think lots of fruit studded evenly throughout. and that like spongy plush texture. Absolutely agree. Like that, like it's almost like whispery. It's like very, it's, you can pull it apart. It's very, the bread is enriched. I mean, it feels very rich and decadent. And then you've got the like booze soaked stone fruits, dried stone fruits and raisins and et cetera. And I just love, I love that kind of bite to them, you know, that you get when you break into it. so yeah I think it's one of these foods that maybe if it's a lesser version it kind of turns you off I think it's quite good and also if you have panettone that you're maybe not eating and it's getting a little stale panettone bread pudding is just fantastic and just to add panettone french toast amazing Mauricio Leo the author of The Perfect Loaf is on his own panettone journey and I had him in and we talked about it on an episode we'll have him on the show soon but I've been following him on Instagram and he's trying desperately to make his own version and it's looking pretty great.

50:22Well, I'll have to check in on that. That seems like quite the saga. It's not, that's the thing. It's not easy to make either. It's very challenging. Yes. Especially for even a professional. It's really hard. It's something that many professionals won't even tackle. Well, that's why you should just go to Italy and buy it yourself maybe. What's your next one? My next one is that I had the garlic noodle recipe that Kenji Lopez-Alt did for the New York Times for the first time recently, which apparently was their most popular recipe of the year last year. No way. Have you had this before? No. Tell me about it.

50:51I don't think so. It is so good. It is very simple pantry pasta where you're simmering like truly a huge amount of garlic and olive oil. And then you add oyster sauce, soy sauce, and fish sauce to that. So it's this very like umami satisfying pasta, but it's also like those are all very strong flavors. But the garlic, there's so much of it that that kind of balances all of it out. And it's just a pasta that I keep thinking about. What's the noodle choice? Spaghetti. Yeah. I think like any noodle that you wanted to use, like obviously there's some Asian pantry ingredients being used. But I think it's quite nice with just kind of Italian spaghetti.

51:30But I think with like fresh ramen, that would be so good. It's interesting. That trio is actually in the japchae recipe in Koreatown. It's exactly that trio of soy sauce, oyster sauce, and fish sauce with garlic. But, of course, a little more sugar and maybe some meishol, which is like a kind of fruit preservative or preserve, that is. A fruit preserve. And it's sweet and also umami. So I feel – but I like it with Kenji's version with a lot of garlic and with regular, like, pantry pasta. It sounds good. Yeah, I think it's really good. and next time I'm going to have to add a little bit of chili crisp on top.

52:06Oh, definitely. Oh, that sounds good. I like that. Yeah, I recommend it. What's your next thing? I have just recently, as in the last day or so, been hip to this really cool book called Negatives, a photographic archive of emo, 1996 to 2006. Whoa. Kind of my shit. I love it. It's by an author named Amy Fleischer Madden. She's the founder of Fibler Records, early home of Dashboard Confessional New Found Glory and Recover. I feel like I emailed Amy a few times back in the day when I ran zines and wrote about music a lot. But man, it is a cool book. I'm going to link to the show notes. Features photos from Jimmy Eat World, Dashboard Confessional, My Chemical Romance, Texas is the Reason, and then some lesser known emo bands like The Anniversary and remember Hot Rod Circuit.

52:52I do not. Were you ever connected to emo in your... I mean, like the first names you just said, like Jimmy Eat World, like that vibe, yes. But I have friends, I think that holds like MCR all of that a lot more dear than I do. It's really been fascinating to see emo, especially like second wave and third wave emo come back for a younger generation, for Gen Z and even younger, even high schoolers now and teenagers. And I mean, I love the music. It's incredible and it's very much of an era and it's rooted in punk and hardcore, but definitely emo is its own thing. And I just really love the way this book brings all this like behind the scenes photography.

53:29most of it's on film and I think Amy did a terrific job. That sounds great. Yeah, and they also had a couple moments from some of my favorite polyvinyl records bands. Were you ever into polyvinyl records? No, I feel like I have to go do a lot of research after this. Yo, polyvinyl records, Paris, Texas, Rainer Maria, Braid and Of Montreal's, I would say best album, the 2004 Satanic Panic in the Attic. Oh, I do like that album. That's a great album. That's their only polyvinyl records release. Uh-huh. Is this like a Athens, Georgia based label? No, they were based in Champaign, Illinois. Oh, okay.

54:06But Polyvinyl, I'm sorry, but of Montreal definitely. They're from Athens. Yeah, they were part of Elephant 6 and they were definitely in that Athens zone with that great label Elephant 6, which kind of hewed away from emo when it was more like Django Rock. Yeah. And this was like their only polyvinyl records release and they went major and they, you know, they were big of Montreal. all. They were big and I was just thinking about I have to do research, but you're recommending this book to me. So I know exactly where to start. It's a it's called Negatives, a photographic archive of emo. Fantastic.

54:37What's your final one? My last one is another restaurant experience that I had recently that I really liked, which I went to Hainan Chicken House in Sunset Park. Have you been there? I've not been there. I've heard about it. I've read about it. I think Sitsama wrote something about it in the last year. Yeah, I think they got a Times write-up over the summer also, but it's just like such a good Malaysian place in Sunset Park. The Haini's chicken is like what I came there for, which was so good. It was a rainy – it's been raining a lot in New York. It was one of those rainy Saturdays where you kind of don't have anything better to do than to just like go on a food mission.

55:07And it was so great. They had really good like classic milk tea. I had some fried pawpaw for dessert. Oh, cool. How do you fry pawpaw? I don't know. With great difficulty, I would imagine. But it was very great. And like all of the ladies working there were like so lovely and friendly. And it just made me wish that I lived closer to Sunset Park so I could go more often. Sunset Park is really cool. I haven't been back in a while, but I have a couple of friends who live down there. And I think it's a great neighborhood worth maybe doing some editorial around. Maybe we should write something about Sunset Park.

55:38Yeah. There's so many great different like immigrant communities that have really like established great dining destinations in Sunset Park. I wanted to go bowling afterwards at Melody Lanes. but I stepped one foot in there and I was like, okay, this is like children birthday party. Not ready to fight all of these dads in Sunset Park for a lane. So just went to Greenwood instead, which is honestly a great one to activity. Wait, you hung in Greenwood Cemetery in the rain? Yeah. Speaking of emo. Speaking of Scorpio season, yeah. And you did a little like drive, listening to music, went to go see Basquiat's grave.

56:11Apparently like one of the inventors of the hot dog is also buried in Greenwood. That's, wow. Fun fact. Wow. Wait, how do you invent the hot dog? I thought it was like a German food from like way back. Maybe they like commercialized like the hot dog press or something. Look, we should fact check me. Maybe we should do a Sunset Park and then Greenwood Cemetery double feature. Food history. Have you ever had a drink at the bar at Melody Lanes? No, this was my only experience was like not making it past the entryway. They have a bar? They do and they have a bartender. And Punch wrote a great profile of him back in the day.

56:44And if you've ever been, and I have, and that guy will talk your ear off. Okay, I'm going to have to go read that because I bet he's seen a lot of things. He's seen something. He's an interesting character. He also dresses the part. It's great. Okay, what's your last thing? Hudson Valley steelhead trout. Oh, it's so good. Yeah, you've had it. Okay, let's talk about it. Yeah, I wrote a big feature story for Bon Appetit a couple years ago about the future of sushi and sustainability with fishing and I had this steelhead trout at Rosella, which is this great sushi place in the East Village that does all like locally caught or farmed fish instead of like overnighting their seafood from Japan.

57:22Yeah. So that's when I first had this. They're doing it up in the Hudson Valley. And then there's also a good trout person in Bushwick. Absolutely. And to add to that, I love what they're doing with this product. And it's up in Newburgh. And I love I just love the the clean finish of this trout you can buy it raw or you can buy it hot smoked or in law as locks or cold smoked but i like cooking it i like doing a really simple like a lemon and and kind of baking it on low heat and just kind of getting it to that perfect temperature i'm really making sure you're not charring it overcooking it um and really i think for the value too you know it's really you can get like a package of it for under 30 bucks shipped to your house or you can pick it up in New York City at many markets.

58:07I will link to the website in the show notes. It's some of the best fish I've had. It's so clean. I just love steelhead. I love this fish. Well, I'll have to go have more of it. Yeah, it's a good one. And again, farmed fish, it's a tricky topic. And I think it gets neutral to negative in most people's impression, but we eat so much of it as a culture. And I think when you find good farm-raised fish, you should celebrate it. Yeah, I think also especially in the context of diminishing fish populations around the world and the amount of people that need to be fed, I think that farmed fish and even like cell-cultured fish will be a way of the future.

58:41Maybe not quite now, but five years from now. And so especially if you're having good practices and the flavor is prominent as well, it's totally like worthwhile. It's so worthwhile. Thanks for sharing your three things. Anytime.

59:03time.

From the publisher

Joshua Weissman is one of the strongest (and largest) voices on the food internet and the host of a series of YouTube shows that clock more than eight million subscribers. He has an abounding love of food and proper technique, and we get into what makes a great cooking video, how Joshua likes to spend his off time in Austin, Texas, and his great new cookbook, Texture Over Taste. We also talk about how he ranks fast-food burgers and foods from all 50 states. It’s really fun having Joshua in the studio, and we hope you enjoy this conversation.
Also on the show, Aliza and Matt talk about three things they each are feeling. In this episode, Bolivian Llama Party, Panettone Season, J. Kenji López-Alt's Garlic Noodles, good book alert: Negatives: A Photographic Archive of Emo (1996-2006), the fried paw paws and more at Hainan Chicken House in Sunset Park, good fish alert: Hudson Valley Steelhead Trout.
Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you.
MORE FROM JOSHUA WEISSMAN:

I Tried Food From Every State In America [YouTube]  

100 Food Hacks I Learned in Restaurants [YouTube]

Making the Burger King Whopper Meal at Home [YouTube]

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