383: The Father of California Cuisine with Michael McCarty

8 Apr 2024 · 52 min

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Podcast Notes: This Is TASTE - Episode 383: The Father of California Cuisine with Michael McCarty

Episode Overview

  • Host: Matt Rodbard
  • Guest: Michael McCarty, owner of Michael's in Santa Monica and Michael's on West 55th Street in Manhattan
  • Release Date: [Insert Date]
  • Podcast Theme: Conversations about food, home cooking, and culture.
  • Main Topic: The influence of Michael McCarty on California cuisine and his experiences in the restaurant industry over the decades.

Key Themes and Discussions

  1. Introduction to Michael McCarty
  2. Regarded as the "father of California cuisine."
  3. Opened Michael’s in Santa Monica in 1979 and Michael’s in New York in 1989.
  4. Influential figure in the culinary scene, mentoring notable chefs like Jonathan Waxman, Mark Peel, and Nancy Silverton.
  1. Dual Coasts Lifestyle
  2. McCarty divides his time between Los Angeles and New York.
  3. Spends approximately 10 days in LA and 4 days in NYC, forming a routine for over 30 years.
  4. He emphasizes the joy of connecting with clientele and the unique experiences both cities provide.
  1. California Cuisine Movement
  2. Defined as the first step in regional American food.
  3. Focused on utilizing local produce and traditions, modernizing them for contemporary tastes.
  4. Pioneered the concept of farm-to-table long before it became a trend, forming relationships with local farmers.
  1. The Evolution of American Dining
  2. Discussed the transition from classical French cuisine to a more diversified menu that includes regional influences.
  3. Shared experiences from the founding days of Michael's, including the challenges of gaining recognition in a market dominated by French dining.
  1. The Role of Media in His Success
  2. Highlighted the significance of media attention, especially from food writer Ruth Reichl, in the success of Michael's.
  3. Discussed how critical press coverage shaped public perception and restaurant patronage.
  1. The Restaurant Experience and Culture
  2. McCarty treats his restaurants like a performance art, fostering a unique dining experience.
  3. Emphasized the importance of creating a welcoming atmosphere akin to a dinner party.
  4. Regular clientele are fundamental to the restaurant's success; emphasizes relationships with guests.
  1. Impact of the Pandemic
  2. The pandemic reset the restaurant industry, pushing for simpler, more casual dining experiences.
  3. Surged interest in smaller venues and a focus on hospitality rather than lavish expenditures.

Insightful Quotes

  • “California Cuisine was the first step in regional American food...What was growing here, what were the traditions, what were the history...”
  • “I love my people. I love my restaurants.”

Conclusion

  • Michael McCarty's approach to running restaurants has created a lasting legacy in California cuisine.
  • His experiences reflect broader changes in the American dining landscape, highlighting resilience and adaptability in the face of challenges.

Related Resources

  • [Michael McCarty's Interview on LA Times](#)
  • [Michael McCarty in Forbes](#)
  • [Additional Readings on California Cuisine](#)

Call to Action

  • Enjoyed the episode? Leave a review on Apple or rate us on Spotify!
  • Stay updated with the latest episodes and food culture insights by visiting [TASTE online](https://tastecooking.com).

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Transcript

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0:28This episode is brought to you by Resi and American Express. It was called California Cuisine because it was the first step in regional American food. Because what we focused on, the maxims of our neighborhood were what was growing here, what was the traditions, what were the history of these areas, and how do we modernize it? This is Taste. I'm your host, Matt Rodbart.

0:59Michael McCarty is the owner of two restaurants, Michael's in Santa Monica, which he opened in 1979, and Michael's on West 55th Street in Midtown Manhattan, which he followed up a decade later. McCarty is the father of California cuisine, truly, and the center of a culinary movement that produced some of the top Los Angeles chefs like Jonathan Waxman, Mark Peel, Nancy Silverton, and many others. I had so much to ask Michael, and he was really game to go over his deep history in the American restaurant scene. And you know what? I wanted to hear about how he moves between the two coasts. He spends two weeks here, two weeks there, and it's really remarkable how he does it with such ease and with such grace.

1:42Michael McCarty is honestly a living legend, and I hope you enjoy this conversation.

1:57Michael McCarty, welcome to This is Taste. Great to see you. Great to see you, and thank you for having me here. I've been to your restaurant many times over the years, and from my mom and my son in L.A. in the 70s to your time in New York in the 1980s, so many eras to cover. I want to first get a sense, and I've talked to you in the restaurant a couple times, you split time between your restaurant in Midtown and your restaurant in Santa Monica. Yes. The Santa Monica restaurant started in 1979. The New York restaurant started in 1989. Michael, how do you split your time? Well, in 1989, my son was, our son was 90 days old.

2:34And our daughter was two and a half. And so we lived here the fall and the spring, and we lived in L.A. the summer and the winter, and they would go to prospective schools. So all the way up until 1993, so 89 to 93, and then we lost our house in the huge Malibu superfire of 1993. So then we moved back full time to L.A. because we had to rebuild the house. It was a complicated situation. And that's when I started coming every other week. So 10 days in LA, four days here, Monday through Thursday, like today, this afternoon, I'll go back to LA and I'll come back 10 days later on that Monday. And this is like a routine for, we're saying it's like 21 years.

3:17It is. Wow. Amazing. Yeah. How do you. More like 30 years. Sorry, I did the math wrong. I'm like 31 years because like that is the 93 is 30 years. Yeah. So 31 years you've been doing this. Yeah. Why is it important? Because clearly you don't have to do it this way. It seems like you're doing it the hard way. Well, it's not the hard way. For me, it's what I do. You know, I'm like a performance artist and I love to perform and I love my people. I love my restaurants. It's one of the reasons why I only own two restaurants instead of a million other ones, you know, or in airports or stuff like that.

3:49You know, I really just love focusing on both of my restaurants and my clientele. Yeah. I mean, it's like having a dinner party at your house every night. I mean, we have so many regulars in both restaurants. And they've evolved over the years. And they keep getting better and better and better and more diverse. The demographics keep exploding. It's great. You're making these flights. I mean, I love both of these cities. I mean, I think I like L.A. more, to be honest. Yeah. I mean, is that just like the beauty of this setup, that you get to experience these two super very different cities? Yes, exactly.

4:23I grew up in New York, so my first half of the life was here. And when I went away to France to cooking school in Paris in the 70s, the first half of the 70s, when I moved back in 1975, my parents had moved to Malibu, California. So I went out there in December of 75, and it was stunning weather and beautiful. And the calamities were a lot less than. You talked about traffic. That was about it. Yeah. But, you know, we live on a vineyard in Malibu. We've been there since 1975, my wife and I. and we've just, we live here in Midtown at 54th and 5th, and it's just such a great balance. People ask me all the time, if you had to choose living one and the other, I said, you know, it'd be very difficult to choose because they offer such a different thing.

5:10You know, LA is about the car culture. It's about, fortunately, my house is 10 minutes from the restaurant, and same thing here. It's like one minute by walking. So that's what I like to do, you know, and we have a lot of people coming and my wife's a painter. So we have both huge art collections in there. We do a lot of art shows, especially California, where we have our upstairs. Yeah, the salon. Where we're doing fantastic shows up there. My son got very involved in that when he came on board back in 2016. Yeah. And I can't complain. It's fabulous. No, and you live by it, honestly. You're not trying to, you don't have to.

5:47You don't have to make it be about Instagram or make it be about this. You don't like it's very much you. And but it's a lifestyle that's unique. Yeah. And hard to fathom that a restaurant group of two awards you this kind of lifestyle. But these are why your restaurants are special. They are. They are. I mean, that's really it. I mean, when you think about being open for 45 years in L.A. and 35 years in New York. And mind you, I found that site on in 1979. It took me 10 years to make a deal to get that site. from the Italian Pavilion, if you can imagine. Yeah. Which had been there for 50 years.

6:25I can imagine, Michael. 50 years. So it's on 50, what's it, 54th? 55th. Yeah. Between 5th and 6th. Iconic location. So it took you 10 years to get the - To make the deal with Guido. Yeah. Wait, do you own the building? It's long-term. Long-term. Yeah. Good. A lot more years. A lot more years. A lot more years. Good for Midtown to have that. Yeah. Do you have time to host at either of your homes? I mean, you mentioned the dinner party. Michael's is very much that. You walk in, you're there, you're greeting your staff as always. But do you get, do you actually have people over? Absolutely. Like in California, you know, I made a lifestyle decision to be open to the restaurant Tuesday through Saturday.

7:03So everybody has a five day work week. They have two days off in a row. We entertain all the time at our house in Malibu, almost every Sunday. And we entertain a lot at the restaurant. Yeah. Yeah. Again, when you're in the world of art, wine, food, it's it's there's always something going on. And same thing in California. I mean, in New York, we have a great terrace here at our apartment. Yeah. And I got a little barbecue going out there. And it's you know, we do a lot of good things. It's nice to bring your friends together in both your formal space in your restaurant or your home. Yeah. I want to ask you, what's a regular like in Michael's in New York?

7:40And what's a regular like in Michael's Santa Monica right now? Well, they're both defined by the single most important thing, which is they come a lot. Yeah. You know, the way people say, well, how do you become a regular? I said, you come a lot. That's so funny. You get to know my managers. You get to know my chefs. You get to know the maitre d's at the front. You know, L 'Oreal and Joanna here, they've been there 25 years each. And you just, you show up and you're not an idiot. You know, I mean, we we have a self-censoring situation where we don't get bad people. And we started out that way in the beginning.

8:17I mean, I remember when I opened in 1979, all the big shots in Hollywood, they wanted to slip a 20 to the maitre d' to get a table in a coveted table in the garden. And I said, absolutely not. You do not do that. That's amazing. Yeah. And you're you're you're telling this to to like executives in the entertainment world. And big shots. You know, the movie business is pretty wild today, but it was really wild. It was real the Wild West in those days. I mean, what's the one Jack story you're going to give in this podcast that we can say? Well, you know, I think that L.A., I think the thing in 79, which was something that I thought was a really intriguing situation was, is we were right at the turning point of old Hollywood and new Hollywood.

9:00Exactly. So, you know, the the the Lou Wasserman's that whole generation that ran Hollywood, the studios since right after World War Two was aging out. Let's call it that. And I was very fortunate that in Santa Monica that a lot of new Hollywood, young Hollywood was there. so you would walk into my restaurant and you'd have Lou and his crowd sitting in the main dining room and then in the garden you would have you know the Michael Eisner's to Spielberg's to Tom Hanks uh the David Geffen's uh the new Hollywood all in their early 30s you see what I'm saying so and the stories that went with that are insane and if I can remember most of them that's my next book.

9:49I mean, my guy, are you going to do a memoir? Right before COVID, we had begun talking about doing a book which would focus on the stories that people had in our restaurant. Because we have so many regular customers. And every time they'd come in, they'd say, well, you know, I was here, this is what happened. So we were going to gather all of these stories and publish that book. Then all hell broke loose with COVID, et cetera. And we're now beginning to get close to doing it, relaunching that. Oh my goodness. Well, you dodged the Nicholson questions. I know. You dodged it so well, Michael, and you seem like a discreet man.

10:26Yeah. He was a customer. Very big customer. Yeah. All of them. Yeah. All of them. I mean, remember something in 1979, there were like eight restaurants in the entire LA region that people went to. And now there's 20 per neighborhood. In 1979, you open the restaurant, you're 25 years old. Yeah. It's not even in the age of restaurants was a different thing. I mean, it's still very young, I'm sure. Now, I want to ask you, what was that first night of service like in Michael's Santa Monica? You're 25. It's 1979. You've just really well set. You've laid out the dynamic of Hollywood. What's happening in that first night?

11:04Well, you know what? The world was very small in those days. The restaurant world was small. The food world was small. The American had not accepted it as a rational career choice. So it was almost all Europeans that were in our business at the time. But there was a succinct group of people that were into food and into wine. And so before the Internet, before even fax machines, before anything other than word of mouth is what happened. So that's the way that I gathered my first team of chefs. They had heard about it. They all came down one by one. the Jonathan Waxman's, the Ken Franks, the Mark Peel's, the Billy Flug's, Nancy Silverton.

11:50Nancy Silverton, I was going to say her too. They all walked down the steps, because I had my office in the garden in those days, and just said, what's going on here? We want to be part of it. And so the first night, we had a gathering of a very interesting group of artists, because we had already begun to develop an art collection. the old famous you know column door where you you do a trade for an art piece it goes on the wall you get food and beverage yeah and it was a model that like really drove the restaurant industry in New York it drove it obviously in Europe yeah oh yeah I love that that was your model I had no idea oh yeah that was I love that very very and you could afford to do it in those days exactly because you know if I had to do that with a Basquiat for a hundred million dollars that wouldn't work that'd be a lot of hamburgers but at any rate so So that night we had, you know, Dan Helpern, by the way.

12:42Yeah, of course. So Dan was, he. Very famous editor. Very editor, big editor, Echo Press, big poet, but also a very big food guy. Yeah, he edited Bourdain later in life. Yeah. And so it was that group. There were a dozen of them that went to Claremont and there was Tony Bill, you know, who produced The Sting. There was David Ward who wrote it. there was Phil Reich who went who was my first sommelier and he's a guy I met in Colorado who was brilliant when when he ran a store called Liquor Mart there otherwise known as the Shrine and when he would get annually the the same exact quantity of California wines that entire Southern California got gotta remember this is in Aspen and no in Boulder Colorado Yeah, the professors, they all like good wine.

13:33Yeah. That allocation is remarkable. That's a whole other conversation. Oh, yeah. About how Southern California didn't respect Napa in that way. Just didn't have a thirst for... Well, it wasn't there yet. Yeah, right. You know, when you went into a liquor store or a wine store, it was French wine. There was no Italian wine of note. There was no Spanish wine, no Australian. None of what you have today. So we opened up with a list that was 50 % French and 50 % Californian. And, you know, we had Schramsberg by the glass for champagne. We had Dick Graff from Chalone for Chardonnay. We had Ridge for Zinfandel.

14:06I mean, you know, this is all names that are still here, fortunately. I mean, zooming out a bit, we're talking about you've got this modern art scene happening. You've got this really burgeoning wine scene. And it's all coming together in Santa Monica. Yeah. And you're creating something called California Cuisine. That's right. Which you are well, well established as founding. You're the founding father of California Cuisine. It was called California Cuisine because it was the first step in regional American food. Yes. You know, because what we focused on, the maxims of our neighborhood were what was growing here, what was the traditions, what were the, you know, the history of these areas, and how do we modernize it?

14:45And how do we, I won't say use the word Frenchify, but how do we use the coda of La Coulinale, you know, the famous book that codified it all for Escoffier? How do we do the same thing here? And, you know, San Francisco was growing at the, you know, working in the same lab, I say. I mean, Shea is there at 73, 72 Shea Pichis. So that's happening as well. But the California movement up there really started in the late 70s. Yeah, of course. That's where it was like, okay, we've done enough French food. Let's do our menus in English. Let's focus on that. And, of course, both Northern California and Southern California had stunning produce.

15:22But, you know, people refer to farm to table. I used to say back in the 70s when I was there, there were no farms. So we spent five years, two or three years before I built the restaurant, getting farmers to grow what we wanted. And that started this whole revolution. And I think what also started it, just to jump in, is that you clearly understood how the media worked. Oh, yeah. Because you obviously, to this day, know how the media works. Though I had to approach you, so that's okay. I was expecting you to approach me because you're so good at it. But honestly, Michael, you got a young food writer named Ruth Reichel to pay attention to you.

15:59Well, that was the most important thing because Joe Armstrong, who was also the publisher of The Rolling Stone and California Magazine, hired Coleman Andrews. Coleman, yeah. To hire a stringer named Ruth Reichel from Berkeley to come down and figure out what was going on down there. And Ruth came down, and that's where it all started. She spent two weeks with us before we opened, and then right through the opening, and then wrote that pivotal article that came out in New West Magazine. Which Coleman was editing. Yeah, they were really heady times. You know, it was simple. That's the beauty of it, and that's what we did.

16:40We simplified our product, our food, how to produce it, and we made massive changes in the way restaurants are run. They went from the old guard classical French restaurant, which you had in every city in the United States, major city. Here you had Lutece, you had La Granouille, Caravelle. You had all of them. And same thing in L.A. We had a handful of French restaurants. the best was Lermitage. He was a genius. He was the first French chef that embraced not Nouvelle Cuisine, but the various parts of Nouvelle Cuisine, which is what we did. Bucose, like Paul Bucose. Yeah, we brought over Paul Bucuse and Gaston Le Nôtre and Pierre Toigreau.

17:26We did a Dîner du Saint in the early 80s, like 80, which was the beginning of this sort of other revolution. I mean, so you're, Michael, just, I can't let it pass. You know, you say it's heady times and it is, but it's also just history. It's the founding of regional American cuisine in our country as we know it. Yes. Listener, take a break and take a pause and think about that. This is, we're talking to the individual who created regional American cuisine or at least brought energy around it. Yeah. Now, you were also, it was a nod to France because you brought the French guys in too because you knew how to market because you obviously couldn't only do so-called farm to table cooking.

18:09You had to, your customers demanded French cuisine. It's 1980. Yes. So it's like splitting the difference. How are you thinking about creating, and you've got Jonathan Waxman and Nancy cooking ambitiously but you've also have to get to a grata to come in and do guest dinners. Yeah. How are you marrying the two? Well, it was, again, what our food evolved to was, again, we learned the classics Escoffier. That was what was taught at the École Hôtelière in Paris. That was the school you'd go to if you were a French kid. And the Cordon Bleu and the Wine Academy with Stephen Spurrier, who put on the famous dinner in 76, where the California Chardonnay and Cab beat the pants off the French.

18:49but it was a time when you were sitting there trying you weren't necessarily just being creative but what you were doing is going okay this is what i've got what do we do here we've learned the classics we're not doing that but we're learning from it it's like latin i call that the lat yeah you can't you know can't learn to speak french if you don't really know great latin and then the idea of nouvelle cuisine the revolution happened fortunately when i was living in Paris in the first half of the 70s. So I got to experience what a revolution in food and something that was - So you went down to Lyon and had some meals down there.

19:25Oh, definitely down there. Our graduation present in 74 was myself and three other chefs. We went to Paul Beaucuse. We went to Rouen, La Pyramide, Trois Gros. And right before we left, because we were going down to Greece to have a big time, Madame Point, who is still alive, says to us, you got to go to one more restaurant. And I said, where is that? They said, well, it's in, it's next to Geneva. Freddy's Girardet. Oh, right. So we drove over the hill, because it's very close. Yeah. And we ended up staying there three days, eating lunch and dinner three days in a row. Absolutely a riot. Yeah. And I went back every year until he retired.

20:07Wait, Point's still alive? Point, no, he was gone. Okay. But Madame was. Ah, right on. In those days. Wow. So you are experiencing this idea that Roy Sokolov wrote famously in Time Magazine and brought French Nouvelle to America, media at least. This lightning of, you know, flour exits the program and it's purees. It's lighter and brighter. We call that bright cuisine or acidic balance. As I say, our food was defined as green, crispy, and acidic versus brown, mushy, and sweet. Because the old school was all about the brown, the mushy, and the sweet. And so we refined that attitude, still using sauces.

20:55We brought pasta onto a French menu. Which is remarkable when you think about it, because pasta in America is like Sicilian, southern stuff. No, and I'm doing angel hair pasta with a Chardonnay cream sauce with fantastic Sacramento caviar and spiny lobster from the coast of Santa Monica. You see, you're the guy who brought angel hair to America. You're the man responsible. Man, what are the most polarizing pasta shapes? Yes. Yeah. But easy to eat. Absolutely. And lighter, too, than other ones. Wow. And purees, right? Purees. Tons of purees. Yeah, because you would use, like Jean-Georges did a spectacular job of utilizing purees as an alternative to sauce.

21:39And again, it was all of this where you take fantastic olive oil, which nobody used really good olive oil here, you know, and you puree the tarragon, you puree the basil, you puree any kind of vegetables, et cetera. You build yourself for that. And it's that color on the plate. You know, do you want to look at that green, crispy and acidic plate or do you want to look at the brown, sweet, mushy plate? Pre-Instagram, mind you, but definitely salient now. Things need to have visual identity and be interesting visually. Well, this was our rule. When you brought the food to a table, let's say it's a six-top or an eight-top or even a four-top, all plates had to arrive at the same time.

22:14I mean, a lot of the service improvements that we made and enacted are an example of that. How many times in those days where this person gets its food, two minutes go by, another one comes out, another one comes out. This is before shared plates, where they've sort of gone back to that. I know. Ours was they hit the plates where everybody oohs and ahs and then goes on. It's also bringing in the giant plates, the Vila One Bush white plates, taking off the basket, which was the decal on it, just making it pure white. Yeah. And that's just an aesthetic choice that you made at all your restaurants and decided that white has to be a big part of it, right?

22:49Yes, it's the canvas. It's the canvas that you paint upon. We're going to talk at another time, and please come back. I hope we have a good time and we can talk about Nancy and Mark Peel and your team in L.A. But I want to move this conversation on to Michaels in New York, which you opened in 1989. Yes. And, you know, I got to get a sense. How did you find that space? How did you actually get onto that street? Well, ironically, when we opened in April of 79, we had such a huge success that we decided that the last week of August, sort of very French, we're going to close. for a week and the first week of September.

23:29So Kim and I went to Europe, went to Paris, and we're having a big time and everybody's having a big time and we're all ready to come back, et cetera. And I meet up with Steven Spurrier at the Academy Duvin. And I say, so what are you up to? He says, well, I'm thinking about opening an Academy Duvin in New York City. I said, that's so weird. I'm thinking about opening a Michael's in New York City. He said, well, I've got a great broker. So we got on the plane, went to New York, got a broker. He lived in that building. Oh, wow. Hey, I got a place for you. No, he didn't say that quite yet. I said to him, I said, because when I opened in LA, no matter how famous we were and packed it was, we couldn't do any lunch business.

24:10We're just not in that neighborhood. So I said, if I'm going to open in New York, it's like driving a Maserati during the day as well as at night, I want to make sure we have a lunch crowd. And in those days, Midtown Manhattan was it. And so I said, I want a space between 59th Street and 52nd and between Madison and 6th. And it's got to have a garden. Yes. And so we looked at so many spots and none of them were good. I finally said, all right, we're going home. He said, come by and have a drink. And there's a restaurant in the bottom of my building called the Italian Pavilion. So I go in there.

24:42It's pitch black. Yeah. You know, it's three o 'clock. Pitch black. Blacked out walls. Yeah. velvet, red velvet curtains, bunquets, you know, classic. Yeah. And we're sitting there and he says to Guido, who's 78 years old at the time, he said, my friend of California, he's looking to buy a restaurant and I just want you to know him, blah, blah, blah. And he says, why don't you give me a tour of your place? So you walk towards the back and that was a solid wall. Oh. And there was a hardcore door on it. He opens the door and shows me that garden and I go, this is it. That's amazing. This is it. Wait, was that back, was it like a private space?

25:17They were like smoking cigarettes back there. Oh, no, it was the parties that went down in there from the advertising world and the publishing world. It turned out that the restaurant at the Italian Pavilion was one of the places that the advertising world and the book and the magazine people went to all the time. Well, I want to segue to that topic exactly. So you opened in 1989 and, you know, Michael's to me as a young writer and a student of journalism in like the mid 90s. I'm reading New York Magazine. I'm reading Keith Kelly. Yep. And I'm seeing your restaurant mentioned. Yeah. Where Cy Newhouse.

25:55Yep. The titans of the industry are holding court. And, you know, Michael's, similar to the Four Seasons, which R.I.P. is not the same Four Seasons now. Right. You were home to Ty Minkhurst, Condé Nast, Random House. The biggies in publishing were there. Yes. And I'd love to get a sense of how that became. How did Michael's become the publishing center of the universe? Well, it's actually quite a simple story. When I opened up in 79, during the entire 10 years it took me to negotiate that lease. Guido, by the way, then was 88 when he finally sold it. So you saw that space in 79 for the first time.

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26:30And I waited 10 years. I made a deal to buy it. We were supposed to be open in 1980. That's incredible. And he got cold feet and he just couldn't figure it out. And I waited for it. You obviously were thinking about other spaces. I said to the broker, if you can find me something as good as this, I'll look at it. But don't bother because this is perfect. And so finally, in 89, he calls me up. Well, during that entire 10-year period, anybody from New York that came to L.A. specifically to deal with the movie business or the TV business ate in my restaurant because there was just a handful of restaurants during the entire 80s.

27:08And so I had this mailing list of all of these New Yorkers that consistently for 10 years have been eating in my L.A. restaurant. And I sent them a letter, old fashioned letter. Well, you had no email. I know. Which makes it so much better, Michael. That's like the charm and the beauty. You were writing letters. Letters to these people. And they all showed up. And I was fortunate. I was right about the location because you had William Morris on the corner in the MGM building. You had ICA around the corner. You had CAA, which was using the St. Regis as their offices. We had HarperCollins, everybody, all the book publishers.

27:51Yeah, 56 were right here in the Random House building. And you had all the magazines. You had Hearst. You had Condé Nast. You had, I mean, I can't tell you how many magazine companies there were in the day. And all, well, Time Life. I mean, those guys were there all the time. Yeah. And, you know, so it was like it was just like we opened the door one day and there were the same clients I've been dealing with for 10 years in L.A. that were here. So how did you work the reservation book? Because it's a real art form. And I know that you have standing reservations for particular executives like every day that table was booked for them.

28:27In the very beginning, we had regulars like, for example, like Larry Ashmead. I don't know if you know him. He was a stunning editor. and and he would he did a breakfast a lunch he hosted a book party and he stayed for dinner with 10 people so he ate four times in one day uh and and so it really was you know we had house accounts like in the old days and and and it just really developed into the place people would come they'd book five days they'd call if they weren't we'd call them yeah you know we developed a very this is an old-fashioned reservation book still. I mean, there is, the computer system is.

29:09No, we got the first open table, number 77, in 1999. I love that. So for 10 years, we're working off the old-fashioned book. Yeah, amazing. And let me ask you, what's the menu like at Michael's in 1989? What's on the menu? You should really go look at the menu. Yeah, I would love to. I have them in my LA office. Yeah, I'd love to look at those. It was exactly, essentially, the same kind of a thing we have. We had our crudos. I used to serve, you know, my mother lived in Maine. So we'd get beautiful diver scallops, raw, with a puree of baby beets, watercress, real watercress, real good olive oil.

29:57And so it was, we did a lot of grilled quail salad, lobster salad, scallop salad, wild mushroom salad, lots of salad, lots of vegetables in both sites. Great products. I mean, all the fish, you know, that you, you know, in the old days in 79, when you went into a fish store, all the fish was frozen. Yeah. And every purveyor sold you frozen food. and and so we started to work the crowd to get uh really good purveyors here like we had done before now i'd already done a lot of that yeah i mean it was like your ethic i mean yeah you were trained in france you had the farms in california you were starting to figure out from your chefs how to use these farms in a unique way yes i mean it's the founding of california cuisine for god's sake yeah we had our own duck farm oh i love it yeah let me ask you let's go to the 90s You know, you're in, Michael's in New York in the 90s, and this is the top of the publishing industry.

30:53I mean, this is truly when everyone made money. You talk about an editor having a house account. I mean, I'm an editor of Penguin Random House, and we have some expense accounts, but it's not, like, we're not, like, the most well-paid people in our social circle. Sure, sure. But back then, editors were the highest-paid individuals. They were, like, higher-paid than investment bankers. Yes, yes. And they loved being in the room together. you know like the titans of finance love being in the same room together the titans of real estate love to be in the same room yeah and we had the added benefit of the rock and rollers you know we had the music industry was in midtown yep the tv stations were all in midtown the studios uh so we had this great mix and it was always something and people say well how did you last all this long because our demographic always was spread across many different industries We weren't just focused on one.

31:44We became known as the media restaurant. Yeah. And then you know what happened to media? Media exploded into like 45 different kinds of media. Yeah. And in the 90s in particular, we're talking about book publishing and print. I mean, it was... Well, it was also the beginning of synergy where Hollywood would come in and they would go find a Vanity Fair article and they'd turn it into a made-for-TV series or a movie. So that whole dynamic between the publishing, book magazine and book, and Hollywood and TV really became, it just became something that happened all the time. Who is your favorite publishing regular?

32:19Oh God, too many. I know. Too many. Give us a story or a name. I mean, and I have a follow-up question about VIPs, but is there somebody who, we won't call it the favorite, but a favorite. Yeah. I have to think about that. Okay. You're being so diplomatic. I love it. I mean, you've got personalities and you've got money and you've got, I mean, there's there's gotta be one person that comes to mind right away yeah it's tough yeah it is because you know we had we had time life books yeah which was a big thing actually my stepfather of 35 years was the original manager who who created the concept of the uh time life cookbooks yeah wow and so so and that we all grew up in briar cliff on the hudson up here yeah and and so my dad was a GE and he passed away very young.

33:11You know, so we had that book history and magazine, Hachette, you know, and names you're going to have to do the next time. Let me ask you about VIPs. And your staff remains, so it's not like you have a lot of training, but say you were to train a new server at either of your restaurants. What do you tell them when you're talking about when VIPs, when people who are famous are in Michaels? What do you want your staff to know about that? Well, we have a famous thing called the pre-shift meeting that now every restaurant uses. They never did that before. Yeah. Pre-shift. And during that time, my manager goes through the entire list of people, the clients coming in for that day.

33:51He spells out who the super VIPs are, who the VIPs are, and where they're sitting and what history they have in the notes. That's the beauty of the resi system that we have now, is that you could put all of their stuff that they love in there. And so that's how you train because it's day by day and shift by shift. And then we happen to have a good amount of regular staff and they all get to be well-known amongst our clientele. And even after the pandemic, you know, we were closed for 14 months in both restaurants and we reopened in 21. And it was surprising how many people came back to the office and came into our restaurant.

34:34You know, people keep saying, well, hasn't it changed? I said, you know what? It really hasn't. You know, we had the best year we've ever had last year, 2023. That's really remarkable. It makes a lot of sense. And I go at breakfast and have a meeting or two. And it's always by the end. I'm kind of like a little later. By nine, it's full. Yeah. Your dining room is full. Today was wild. Today was a big day. We're recording this on a Thursday. It's a good meeting day. Yeah. Back to L.A., and this is just such a question, and we talk about L.A., about the trajectory of L.A. dining, and really, it's just a real honor, I have to be clear, to talk to you about L.A.

35:10dining, because you really were one of the founding fathers of really L.A. as a food scene. But wow, what have you seen in the past 40 years in L.A.? Is it better than ever now? Oh, yeah. It is. As I say, leverage the disaster. that pandemic sort of reset the restaurant world many things but it reset the restaurant world to okay let's get away from building the five million dollar restaurants the two million dollar restaurants the ten million dollar restaurants that it all occurred in the 80s and the 90s because all of the vegas people and the hotels you know you would never go into a hotel as a restaurant never now they're the only ones that could do it because they'll build you the $20 million restaurant.

35:55With very little liability for the operator. Oh yeah, totally nuts. Yeah, yeah. So, what happened was then, is that people went back to the old, like I did. You know, you take a piece of shit restaurant space in a weird location and you don't put any money into it and you focus on the hospitality and the food and the beverage. And you keep it simple. Casual, casual, casual. You know, nobody wants formality anymore. You know, we've had We just have a handful of tasting menu restaurants left in L.A. And it's not about the money. It's just about the lifestyle. Yeah. So that's what I've seen. And when you go to L.A.

36:33right now, you go to every single neighborhood. Silver Lake, Echo Park, Highland Park, Pasadena, Venice, Santa Monica has got I don't know how many restaurants now. It's insane. Just the volume you're saying. The volume of spaces. It's a restaurant crazed town. And the clientele is expanded to participate and support these restaurants. Yeah. I cannot agree more. And then the idea that the pandemic level set a lot of it is very interesting. We can tap into that later. We got to get into some favorite L.A. spots. I mean, you mentioned Silver Lake and Echo Park. Yeah. I mean, are you even heading east of the 405?

37:09Well, yes, because you see, our daughter lives in Silver Lake. Okay. So you got it. Okay. You're the father who visits their daughter in Silver Lake. So we go to Silver Lake. And my son lived in Mount Washington there. Yeah, yeah. And I think one of the best restaurants in Silver Lake is Alimento. Yeah. Very talented Italian chef, kid, American. Found Oyster, L &E, you know. Up on Silver Lake Boulevard. Yeah. Oh, yeah. They live right above Silver Lake Boulevard. We just walked down the steps. It's a good spot, Michael. It's a great place to live. Yeah. Live up in those hills above Silver Lake.

37:41Oh, yeah. I love it up there. Dwayne Street. Shout out to that street. I love it. Let me ask you, do you ever make it to Quarter Sheets, the pizza place? I haven't. Down in Echo Park? I gotta try it. That place is wild. You would absolutely love it. Yep. If they're open on Sunday, we'll try it. We'll have to connect you with the owner. Now, let me ask you about the west side, where you operate, where you know well. Yeah. I mean, Venice certainly had its moments. And I haven't really checked in with Venice. I haven't been up to... Venice is an interesting little thing because it totally was taken over by the tech industry.

38:15I know. It used to be old school, like when I opened. All the hipster artists were living there in storefronts, you know, like Tribeca here, like Soho here in the old days. And so it was much more of a rough and tumble. You had Bruce Marder at West Beach Cafe. You had, you know, that was about it. And then all of a sudden, you know, restaurants started to come to the area. Abbott Kitty became the phenomenon known as Abbott Kitty. So insane. And they, I don't know, they had 25 or 30 restaurants on there at a given time. But Main Street, which was long the forgotten street, has, one of my chefs has, if you ask me what a favorite restaurant is today, he owns two restaurants on Main Street, Brian Boardman, and he owns Crudo Inudo, which was a fantastic example of a post-pandemic restaurant.

39:05I mean, no indoor seats. Yeah. All on the street, all fish, all crudo, everything, barely a kitchen. and it's so successful. It's so great. You can't believe it. They just opened a isla next door, which has got a kitchen. Yeah, it's a little bit more built out. Can you just articulate the Jelena effect for the neighborhood? Oh yeah, the Jelena was a very important effect. Very important. Very important. You know, the guys that ran Jelena were just really on their game. Again, no money in the building, just a crappy storefront, put a kitchen in, they put a wood-burning fireplace in there, and they just really open all the day.

39:48You know, it was sort of like a cafe society in France, you know what I mean, where you could go for breakfast, you could go for lunch, you could go in the afternoon, you should go for dinner. And they were very heavily in the cocktail business, too. Remember, mixology became, nobody even says that word anymore, but... No, we know what you're saying, though. It really became a very important part. The cocktail phenomenon became an extremely important part. And, uh, uh, Jelena was part of that whole thing. Dudley market there. Uh, and West beach became James beach. It's the branding of that area is, is pretty remarkable.

40:22Now let me ask you about Nancy Silverton. I mean, we talk about her restaurants, you know, Moza, Pizzeria Moza. And, and what was her effect? You know, she's an alumni of your restaurant group and, and learned a lot of tricks at your restaurant. Yes. I think Nancy and Mark, you know, Mark was one of my opening four chefs, five chefs. And soon Nancy came by the restaurant and really wanted to get in there. And we had a night cashier position open because we used to cashier. I didn't want my servers writing orders, you know, punching them into the fist. Yeah. And so she came on. She became the night pastry, the day pastry.

41:03I sent her and Jimmy Brinkley to France, where they went to La Note, the great pastry school there. And they came back and they worked for me for a while. And then Mark and Nancy, like three years later, went, were hired by Wolfgang to open the original Spago up on Sunset Strip. And so that was like in 82, I think. And Jonathan was with me until 85 when he came to the New York. To do jams. To do jams and a few other places. Do you stay in touch with all these folks? Oh, yeah. They're all coming next month to the restaurant. We're doing our 45th anniversary in Santa Monica. And they're all coming back and cooking.

41:42That's April 21st, Sunday 1 to 4. So I've got 16 chefs coming back. They all take a table. They all cook something that they were inspired about. So you're in good terms with all these guys. Oh, yeah. I mean, my old, you know, when I first got in the restaurant business, you would always hear these French people say, oh yeah, I've been here for 40 years. I can't even imagine what that means. I'll be 65 and you're still working here. So I looked at my Michaels in Santa Monica especially as a school. You've got a freshman class, some of them come back for sophomore, some of them come back for junior, senior, some stay for post-grad.

42:23But you've got to set up a system in that kitchen and in the front of the house. It's constantly training. you know so and everybody those chefs started at the bottom and moved all the way up yeah uh uh and and that proved to be the most successful let's move back to new york do you have a relationship with keith pignally pique pignally's memoirs drop in pretty soon it's going to be big news around these yeah yeah what's your relationship with him i've no i knew he and his brother when they were at mr chow yeah wow bartenders yeah and i watched them go through all of their you know, Odeon and 44 at the Royalton and, you know, their whole machinations about doing it and he's remarkable.

43:04You know, Brian, I think, has disappeared to the Southeast Asia. I don't know that for a fact, but I believe that's the case. And Keith, of course, just keeps knocking him dead. Yeah. His restaurants are as consistent as ever. Yeah. Unbelievable. Do you guys ever, like, have a moment where you can have a coffee? I feel like... Oh, yeah. We go down there all the time. I love the Altars are, yeah. So, yeah, let's ask, we have a few more questions. Let me ask you, restaurants in New York and L.A. when you're not working? Because, you know, one thing about you, Michael, which I got to be clear about, you're at the restaurant.

43:34Yeah. Say hi, listener. If you go in, and you should go to both restaurants, say hello to Michael. You're going to have a great experience. But where do you go when you're not entertaining or not at your own restaurant? Well, you see, that's an interesting question because, fortunately, one of the things with the pandemic is 5 o 'clock is a new 7 o 'clock. Yes, it is. So both here and there, we got an enormous crowd from 5 to 7.30, and basically the last seating is at 8 o 'clock in both restaurants, New York and there. So we do often go out in both cities. We just recently ate at one of my general managers, Sommelier's restaurant.

44:10It's called Claude, C-L-A-U-D. Of course, yeah. And Chase, they all worked at, he and the chef worked at the Brooklyn Fair, the one here. Yeah, the one in Manhattan, yeah. Yeah. And they left to open that, and we've been there three times. It's a great meal. And they just opened a place upstairs called Penny, which is like a hipster bar. But I go everywhere. I mean, you know, Sunday lunch, you go to Cipriani at 2 o 'clock on a Sunday afternoon. And, you know, it was sad when it wasn't in the Sherry Netherland anymore, but we go everywhere. Is Cipriani going to make it in L.A. that is open? I don't know.

44:47They're getting a little. Well, that's a company that is super expanded. Yeah. It's getting beat up, I'll say. Yeah. You're being generous, but it's getting beat up. It's a tough one. Yeah. Tough hang. There's a lot of... I mean, Stella is a big polarizing restaurant in LA right now. Yeah. Yeah. Not polarizing. I've never been, but I think there's lots of takes on that place. Yeah. Well, it's been there a while. Yeah. And there's... That's the thing. It's all up who's running these joints, is whether they can bob and weave in a valve. On This Is Taste, we ask a guest about the discerning taste.

45:17So to close this interview, Michael, here's a little rapid-fire Fast and Furious taste check. Are you ready? Yeah. The best fruit. Best fruit are fraise du bois, wild strawberries. Wild strawberries. Yep. The worst vegetable. I don't really have a worst vegetable. Oh, you're a vegetable lover? Yeah. There's not one that just is like a little eh. I don't know. I'm a big fan of broccoli that everybody has come back at Brussels sprouts that everybody hated as a child. Well, they reformulated them. They're better now. They're better. They're better now. GMO. GMOs, baby. The best dessert. Eat and mess.

45:55We serve a lot of eat and mess. We have Harry's Berries on the West Coast that are the best strawberries on the planet. And we make an eat and mess here in New York and there. Yeah. And I'm a big fan of that. And passion fruit soufflés with raspberry coulis. We just are doing now. It's so great, the seasons, because right now we're doing rhubarb and strawberry. a foite and also, and you can't beat a good Afrogato, you know what I mean? But you got to put the grappa in it. You got to put a little bit of kick in it. I agree. Your favorite American fast food chain? I would say that our famous In-N-Out burger is the key to life.

46:32But you're a New Yorker, my man. I know. But you still, you side with In-N-Out. Okay. Yeah. You're a little bit more LA than, I mean, it's been a few years. It's been a few years. So do you have any relationship with the family that runs In-N-Out? I don't. But I knew the father, the grandfather, and the grandmother. Oh, wow. Yeah. What an incredible story. They were supporters of us when we first started the American Institute of Wine and Food, 79 and 80. They came to one of our big dinners. Amazing. But they're all gone. The granddaughter runs it. Yeah. She's quite a force. Yeah. Your favorite cookbook of all time.

47:04That's a hard one. I have to say, between La Coulinière, which was my textbook, and the Freddy's Year-A-Day cookbook. Yeah. I hand that to both people, young chefs. I say, read these, then read mine. You have two of your own, and you gifted me them, and I really appreciate that. I can't wait to look through your own books. Please. I love that. Your favorite city outside America to visit for food? It's a toss-up between London and Paris, but Paris is still my go-to spot. I lived there for so long, and I love it, and we love all the different— Same things happen there. Every around is small, has great new young chefs.

47:40Yeah. And that explosion there, we were in Rome. Rome's a little different. Rome's a little brown. Yeah. But, you know, everywhere. It's dry. Climate change is hitting pretty hard. I mean, you know, we went to Capri for 45 years, and I love the seafood of that place. You know, it's stunning. And again, we don't go in the summer anymore. It's too complicated. Yeah. Summer in Europe is tricky these days. We were talking about that off mic. A couple more, a cuisine you would like to learn more about. Well, I mean, I'm actually, one of the reasons I said Paris and London were toss-ups is because one of my first chefs, too, Sally Clark, she left in 85, moved back to London and started Clark's.

48:24Yep. And she pioneered what we did. She pioneered new English food. You know, none of those French guys, the Pierremarco Whites and those guys, they were still doing, you know, classic French food, maybe Nouvelle Cuisine. But she went out to the British Isles and foraged and found people and got stuff going there. So I am a big fan of English art. In fact, I'd rather, when I go to England, I don't eat in French restaurants. I don't eat in Lebanese restaurants or Chinese restaurants. I only eat in new British restaurants because I'm fascinated with what they're doing. And just going to St. John, you get to see what's happening there.

48:57Oh, we ate at the Fortnum and Mesa one. They had three weeks there. And it was absolutely fabulous. Yeah, yeah, it's great. Your last one, your favorite sandwich, Michael. My favorite sandwich. Yeah. Every Thanksgiving, the next day, I do a big party for 100 people. Turkey BLTs. Oh. On Bay's English muffins. So we use distal turkeys, and you slice the breast, and Bay's English muffins are out of Chicago. You use Hellman's mayonnaise. You get Harry's Berry's tomatoes, which is one of the only people that have tomatoes in November. And you use the baby gem lettuce and Nooski's bacon. Yeah, of course.

49:40And then that sandwich is through the roof. Is the English muffin toasted? Toasted, yes. Yeah. I grew up eating Bay's. Bay's is my brand. Oh, yeah. Absolutely my brand. The BLT in the turkey, it's like a diner. Yeah. But it's not. No. It's been transformed a little bit. It was a great... When we had brunch in the first 10, 12 years of Santa Monica, We had the turkey BLT. We had steak sandwich on baguette. We had chicken and goat cheese on a baguette. And this was, we had, I mean, really an interesting sandwich collection there. I mean, I'm still a pastrami and Swiss guy. Yeah. I love it with Coleman's mustard.

50:20Yeah. And real rye bread. Yeah. Not this fake stuff that these new companies are making. It's very difficult to find real rye bread. Do you still hit Katz's at all? I do yeah Katz's is still yeah still up there that's got it yeah he's got it Michael McCarty thank you so much for joining this Taste oh please it's been a pleasure

50:45This is Taste is hosted by Eliza Abarbanel and me Matt Rodbar the show is produced by Shalia Harris and Pat Stango and edited by Clayton Gumber theme music by Steve Rydell visit Taste Online at tastecooking.com and make sure to subscribe to our newsletter for updates on all cool things that are happening.

From the publisher

Michael McCarty is the owner of two restaurants, Michael’s in Santa Monica, which opened in 1979, and Michael’s on West 55th Street in Midtown Manhattan, which followed a decade later. McCarty is truly the father of California cuisine, at the center of a culinary movement that produced top Los Angeles chefs like Jonathan Waxman, Mark Peel, Nancy Silverton, and many others. I had so much to ask Michael, and he was happy to go over his deep history in the American restaurant scene. We hear about how he moves between the coasts with ease and how he thinks about the legacy of Michael’s after more than 40 years in the game. Michael McCarty is a living legendy, and we hope you enjoy this conversation.
Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We’d love to hear from you. 
MORE FROM MICHAEL MCCARTY:

Did This Man Invent the Modern Restaurant? [Los Angeles Times]  

Awkward Run-Ins, Big Deals Revealed by 27 VIPs in Dishy Oral History [HW]

Still Busy After All These Years [Forbes]

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