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Podcast Summary: This Is TASTE - Episode 529: New York’s New Semi-Anonymous Restaurant Critic with Feed Me’s J Lee
Overview In this episode of "This Is TASTE," hosts Aliza Abarbanel and Matt Rodbard engage in a lively conversation with J Lee, the semi-anonymous restaurant critic for the publication "Feed Me." They discuss Lee's unique perspective on food culture, his experiences in the restaurant industry, and the current state of food media.
Key Themes and Discussions
J Lee's Background
- Experience in the Food Industry:
- Lee has worked in various roles within the food and beverage industry for almost 20 years, which informs his critical perspective.
- He maintains a semi-anonymous identity to separate his critical writing from his professional life.
- Approach to Criticism:
- Lee avoids overly negative perspectives, aiming instead for constructive critique that highlights issues within the food industry.
- He emphasizes the importance of diverse voices in food criticism and media.
Critique of Food Media
- Lack of Criticality:
- Lee points out that many media companies avoid writing negative reviews, which he finds troubling.
- He believes this leads to a homogenization of restaurant critiques and a lack of accountability for poor dining experiences.
- Diversity of Voices:
- Lee advocates for a broader range of perspectives in food writing, especially regarding cultural nuances in cuisine.
Notable Restaurant Reviews and Commentary
- Review of Aqua:
- Lee delivers a sharp critique of Aqua, pointing out inconsistencies and poor execution, which sparks a discussion about the state of high-end dining in New York City.
- Institutional Critique:
- He discusses the importance of holding restaurants accountable, especially as costs rise and quality may decline.
Cultural Reflections on Food
- Inclusivity in Food:
- Lee argues that food should be accessible and enjoyable for everyone, and he expresses concern about how food media has evolved into an influencer-driven space that prioritizes visuals over flavor.
- Food and Identity:
- His commentary reflects on how personal backgrounds influence one's culinary perspective, particularly regarding Asian-American experiences in the food scene.
Rapid Fire Segment
- During the rapid-fire segment, Lee shares personal preferences:
- Favorite Fruit: Mango.
- Worst Vegetable: Green bell peppers and artichokes.
- Favorite City for Food: Tokyo for its quality; Toronto for its diversity.
- Restaurant to Bring Back: Village Yokocho and Del Posto.
- Favorite Sandwich: Jimmy John's Turkey Tom for its simplicity.
Conclusion The episode concludes with a celebration of the importance of honest food criticism and the need for more diverse voices in food media. Lee's insights shine a light on the evolving landscape of restaurant culture and provide a refreshing perspective on the dining experience.
Key Takeaways
- Critique of the food industry is essential for accountability and improvement.
- Diverse voices in food media can lead to a more inclusive dining culture.
- Honest and entertaining food criticism can serve both consumers and the industry.
Additional Resources
- Follow J Lee on Instagram: [@carry_bradshaw_](https://www.instagram.com/carry_bradshaw_)
- Read J Lee's reviews in Feed Me: [Meet Feed Me's Semi-anonymous Restaurant Critic](https://www.feedme.com)
For listeners looking to deepen their understanding of food culture, this episode is a compelling exploration of the intersection between identity, criticism, and the culinary arts.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:28This episode is brought to you by Resi and American Express. Especially as far as criticality, I've heard stories like, oh, these media companies, they don't want any criticality. Not that I think that that's the end-all, be-all of food media, but it's pretty sad that, I won't say names, but a lot of these companies, they're not allowed to write a bad review of a restaurant. It's crazy.
0:54This is Taste. I'm your host, Matt Rodbard. It was a lot of fun having Jay Lee into the studio. Lee writes for the terrific business culture publication Feed Me and files unflinching restaurant reviews and observations about the state of the food world from New York to points beyond. I wanted to have him in to find out a little bit more about his background and what got him interested in writing about restaurant culture. We also go over some of his memorable writing, including a very funny takedown of a Midtown newcomer, some buy-sell grades, and lots of love for places doing it right. I'm a big fan of Lee's work, and it was great getting to know this fresh voice on the scene.
1:49Jay Lee, welcome to This Is Taste. How are you, man? Oh, I'm great. I'm having a great day. Well, I'm having a great day to get to meet one of, I would say you're a fresh voice on the scene. And I've been reading you in Emily Sundberg's Feed Me, a terrific newsletter, sub-stack publication. And you're part of the team. Yeah, it's a great team. I'm really happy to be part of Feed Me. It's like she's killing it. Yeah. It's like, it's crazy. It's been great. I mean, Emily's been on the show and I'm a huge fan of her journalism and her reporting and the way she speaks to so many different communities.
2:23and it relates to what you're doing. You're the semi-anonymous food critic for Feed Me and I really appreciate you coming in and wanting to chat because I think we're going to talk about some parts of your life, but we're not going to get into too much. But then we're going to get into the food scene. Yeah, a little bit, a little bit. But I want to know in general, like broad strokes, do you work in the like food industry? Because I feel in reading your work, you have an erudite voice you have intel into the industry. Yeah, I mean, I've worked in the food industry for like almost 20 years now in different capacities, almost every capacity, never really back of house.
3:06I kind of feel like I can write a little bit more freely because of that. I don't know if I could say bad things about food if I knew how much actual work went into it. But I've worked in many capacities in the food and beverage industry. And yeah, part of the reason that I'm anonymous This is like, I have a job in the food and beverage industry. I won't say what it is, but probably wouldn't be great for me to be writing about restaurants the way that I do. It wouldn't be a big deal, but it probably wouldn't be the best idea to do with the position that I have. And I really, I respect that you're putting yourself out there.
3:42I also respect that you come from a background. You have 20 years of experience. You're not just shitposting about food. You care about the industry. And deeply, and I think in reading your limited writing, I think you've just started your journey and I'm reading you for a long time, I feel. You want the industry to be better. Is this correct? Everyone eats. I've been parts of lots of different scenes, lots of different subcultures. But the thing about food is that every single person on the earth eats food. And they're not all eating it per se or something, but everybody eats bread or drinks water.
4:20and that's something that we all share in common and then that can be like a great like bringing together people. It's like such a special thing and I just want it to be, I feel like it can be so fun and it can be so inclusive and it can be real and I feel like we've lost a little bit of sight of that in a little bit. Yeah, I think we also eat a lot of pizza. Everyone loves pizza. Yeah, BDU, we eat in this city Like so many things. And I think having a clear vision and assessment of the scene is so needed. And we've had Ryan Sutton on. We've had Bill Addison on. We've had lots of restaurant critics and you're a restaurant critic yourself.
5:01I think I read from you and your writing, you're responding to something in food media. You're responding. And maybe you said that we're lacking. Is that is it a response? I thought about this a lot. I don't know if I, I wouldn't have necessarily wanted to be a response to something because I feel like I'm trying to do my thing and have my voice that sounds like me, even if it's anonymous, like an authentic voice that people can trust, that people think is funny and entertaining. that's the thing that I care about first and foremost but like I guess I won't miss words when I say that there there are things in like food media that to me I hate and to me is like my competition and my enemy and to me that I would like to like be the opposite of and be like the response to like I thought that I would say that like I thought I'd be coy and say that I'm not trying to like be reactionary to anything but like the truth is that like there are things that i think can change and i'm not trying to be batman or something like at the end of the day i want to be entertaining but i don't know people can do better we've gotten so lazy with the voices we've gotten so like like narrow with the kinds of voices and i like i don't even think i'm that good but just the fact that people respond to my voice just because it's like a little bit different is like enough to like speak to the fact that there's not enough diversity in voices.
6:38Yeah, no, I am drawn to your voice for that reason. And for sure, like definitely it's an evolution. And I think if you look even 10 years ago, it's much different now. And in 10 years, it's going to be way different. I mean, when you say you're responding and what in particular is the bee in your bonnet with food media? I mean, and I don't need you to say names. You do you, but you use the word inclusivity. What does that mean? Food in general is just so diverse. But I feel like we've reached a point in food media. I'm not going to pull the DI card or any kind of diversity card, but I do think it's super important.
7:22I do think that I have an understanding of some Asian-American person that is different than a person that did not grow up with that. And I think that's an important voice to have on a team or an important voice to have like critiquing a dim sum restaurant or like a Mexican restaurant. I think it's important to have lots of different perspectives. I think food is for everybody and that everybody has an opinion and their opinion is always right. But I do think it's important to have all these different voices And I think we, around like 2018, 2020, like it's become like an influencer sphere or something where like rather than like it becoming a wider chorus of voices, it's become a little bit narrower, especially as far as criticality.
8:12I've heard stories like all of these media companies, they don't want any criticality. Not that I think that that's like the end all be all of food media, but it's pretty sad that I won't say names, but a lot of these companies, they're not allowed to write a bad review of a restaurant. It's crazy. It is. And I think this really does echo my conversation with Ryan Sutton. And I'm going to link to that in show notes. I think it's a great dovetail to this conversation with you, Jay, because to his point and your point, there aren't enough critical voices. and critical reviewing, which is looking at the full picture of the restaurant.
8:48And I think, you know, with Aqua, I want to get into that, you know, the writing that you gave a negative review. And, you know, I honestly didn't really want to talk a lot about this because there's so many other great, we'll cover so many other topics and broader topics. But I just have to say, this is what you wrote in your opening. Aqua does not know who it is or what it wants. Aqua has a doorman, but no coat check. Aqua has a DJ booth, but no DJ. Aqua has a signature martini, the first on the list. Their take on the lychee-tini, but no lychees. And they're not getting them until the end of the week.
9:23This restaurant wants to be two restaurants, when actually it's more like half a restaurant, if that. Terrific review. It was really colorful. I think the negative review can always, you know, blows up on the internet. But I think you had a lot of really good points about maybe a big restaurant with a lot of money and capital missing the point. What did you find at Aqua? See, this is the thing is that I find especially, it's such a strange thing. I guess it happens in all the mega cities in the world, London, New York, not so much in Chicago. But this is a restaurant with so many half-baked ideas.
9:59No one has any follow-through with it. It's amazing to me that they can get the funding to open this multi, I can't even imagine and how many millions of dollars it cost to open this restaurant. And you can't even have a lychee for the lychee teeny. I don't have like a coat check where they have a bathroom attendant who's asking me if I'm okay. As a kid from Chicago, I don't know. If I told my dad that I went to a restaurant, that I spent as much money as that restaurant costs, where like I couldn't even check my coat, where they're giving me like, it's not in the reviews, but they're giving me the wrong glass of sake like a few times.
10:36No one knows what's going on at that restaurant. The food's not good. They're bringing us the wrong dishes left and right. They're charging us for stuff that wasn't on the check. Like, I'm just, I'm amazed that this kind of thing can exist. And it's like, I don't know, it's really hilarious to me. Also, I think that's like part of the problem with the food culture in New York is that it costs so much money to run a restaurant in New York. that so many like small, like in Chicago, like we can have like, like a Mexican family open a restaurant and it's popular and like open another restaurant. There, you can kind of do it in Queens, but even Queens is getting too expensive.
11:16And then we have these like, every restaurant needs to have a graphic designer and a PR person. And like, it's like, so what are we paying for? We're paying for the PR person and the graphic designer and all of that. And we can't just have good food. Get the leachies, guys. Yeah, get the leachies at least. Yeah, at least get the leachies. And, you know, I think for Emily's audience at Feed Me, it's a real service because, you know, her readers, I would imagine, you know, work in finance, work in media, work in Manhattan where this restaurant is. And this is real service because, you know, Aqua, big opening, you know, it seems like it was one of those like Greenpoint high rises that are half built sitting there in the wind.
11:56I mean, it feels like it's a real half-baked idea. But I think these are the types of restaurants you want to go after, right? Well, the thing is that obviously my column is kind of institutional critique. And it is a little bit of a poking at her readers a little bit. You know, it's like it's about it's me pretending to be one of her readers. Yeah. And like her readers are like these finance people. I'm not one of those people. Her readers are these people that would go to Aqua and not bet an eye. And I am the guy that's saying that this is shit. Well, I mean, it's a great point. And I get that just knowing you for 15 minutes that you're definitely not one of those guys.
12:35And that's not how you roll and think. I do think like they're not going there now. I'm lucky. I've like grown up caring about this. Like not everyone needs to care about food. It would probably be better if I cared about making a ton of money. That would probably be a better thing to care really deeply about. But like I didn't. And instead I cared deeply about food. And like I would love if someone gave me investment advice, like don't invest in this stock or something. And I feel like I can offer that same service but be like don't go to this restaurant at least. Even if it's saving you like 200 bucks as opposed to saving you thousands.
13:07And, you know, I'm going to be fair and just say I think you're not going to always be just shit-talking restaurants. I feel this column is going to be more than that. No, it's not always that. And that's why when you were asking me about being reactionary initially, I was like, I wouldn't necessarily describe myself as reactionary. Like everything is reactionary, whatever. I want to like build what I want to see in the world, all of that. People care about the things that are like the big ones. Like when I write like a little poetic piece about like dim sum or something, it's not the same as if I write a big slam.
13:46So the thing that people associate me with is this reactionary kind of thing. I mean, your career is evolving. I mean, you don't publish that much. Yeah, yeah, yeah. You're going to have some—there's going to be some bars. Yeah, yeah. I like all of it. That's the thing is that I wouldn't have necessarily wanted to describe myself in that way. But I'm fine taking the heat and wanting to be that person. Before we get back to Feed Me, I want to get a little bit more into your semi-anonymous bio. You talk about Chicago, and I know you grew up there. Yeah. So what's food like in your household growing up in Chicago?
14:20I mean, I will talk about my ethnic background. I'm Chinese and black. I'm Belasian. So there was a lot of, I mean, we're also Midwestern. So there's like tater tot casserole. There's like chicken breast stuffed with cream cheese and wrapped in bacon, you know, that type of thing. Lots of that, almost more than that than Chinese food. But when we'd go out as a family for dinner, we'd go to a big Chinese banquet. We'd go to dim sum. That's the kind of thing that we'd always do. Or there's pizza, of course. There's tavern-style pizza. Oh, you said style. The way you said style, you've been doing this for 20 years.
14:59I know. You had it. I know. I know when I play Chicago. Oh, shy, there it is. I love that. In dim sum and tavern. Yeah, yeah. Great. I have a very provincial accent. I mean, it's beautiful. And are you a Millie's Pizza and the Pan guy? Are you a Pat's guy? Are you going south? The thing is that, like, I'm from the south side. I mean, Vito and Nick's is, like, amazing, but it's a little bit far. Yeah. And for me, like, the Tavern Style was all about, like, what I was getting for my pizza party for, like, selling the most, like, bookmarks or whatever. Yeah. It was about, like, what was it, the bowling alley for my friend's birthday party.
15:44It was all good. My mom likes it. My mom is a Lou Malnati. My family is a Lou Malnati's family. We always bring back the frozen deep dishes from Chicago. And their thin crust is really good, too. Oh, yeah, definitely. And Luz is great. Yeah, it's an amazing institution. So consistent. It's like Din Tai Fung for pizza. Yeah. It's so good. That's a great call. It's a great analogy. I think Luz, you can get mail order sent to you. Why don't they have it in New York? I know. They, you know, they're a Chicago family. You know, they don't need New York. They don't need it. Yeah. They have gold belly.
16:18Yeah. They have gold belly. They got gold belly. Let's go back to some broader topics. You know, this idea of the food fluencers. It's hard to say. Versus the critics. It is hard to say, but I think we know what they are. Yeah. You know, this idea, and you wrote me, you're working on a piece now. I've not read the full piece. I've never. You wrote me some broad strokes, and you were talking about the idea of the food fluencers kind of like draw to this idea of texture over taste. I thought that was really interesting. I'd like to hear more about that. It's something that's a loose idea. It's something that you haven't read, and I'm like typing words and trying to feel my way about how to say it.
16:54But it's like a thing where like all these TikTok people, when they describe food, now instead of describing the flavor of the food, they describe the texture. It's all like soft, and especially because like they're always ripping something apart or crushing something with their hands. It's always like a juicy dumpling that's dripping all over their face. It's perverted. It's so crazy. It's like a croissant that they're like, everything is stretched. Everything's ripped apart. Everything's squished. And then texture becomes this thing that's visual that you can see in a video. And it's almost easier to relate to.
17:29Lots of times when people describe taste, especially I will say, I have a background in wine. it's people that describe tastes like especially like wine notes or something it's so subjective and it's like it can become kind of boring and annoying when someone's describing something that you're not tasting but everyone knows what soft is or everyone knows what like pillowy is or like juicy so like this thing that they can see on a video and this thing that they can actually like perceive themselves way easier it's like actually more inclusive to them it's like and And so now I think that a lot of food is like starting to cater toward people like TikTok people that like want to have more textural foods.
18:16Like I posted a video from Aqua that was just like everything was dripping. Everything had to be like have a soft egg yolk or like avocado squishing around. And it's like also it's ASMR a little bit. Like it's all a little perverse. It's such a really fascinating thread to pull on because it's clear that, you know, the visual identity of dishes is what matters. And, you know, talking about like the subtleties of a Korean tongue or pho or, you know, matzo ball soup and the broth. Like we're not really talking broth on TikTok. No, no, no. And also I'll just add like, and I want to get your take, like size.
18:55This idea of like the size of food is important and like the quantity and it's kind of gross. Yeah, but it also, I can't knock that as much because it's also like has to do with like a certain class mindset that like it's like sometimes you go to a fancy restaurant and you're like, this is tiny. I'm paying so much money for this. It's like I'd rather be too big. Not really. Now I complain about things being too big, but I always know that's like a place of privilege that I'm coming from when I'm being like, oh, the portions at this restaurant were too big. I was stopped. Like I've more often like experienced the opposite or in previous years or something.
19:34Yeah, yeah, I agree. That's a good point. Like it's definitely like size is plentiful and that's cool. Like it's almost like playing for the camera, I think, is what we're kind of talking about a little bit. The recession, baby. Oh, yeah. Remember all those burgers? Yeah, yeah. Remember that? Yeah, oh, no. That was a time. So let's tap into dim sum. You refer to it as your death row meal. and you write me and you've seen like respected writers posting about dim sum and it gets you thinking a little bit. What do you mean by that? One, I will say death penalty should be abolished. So no death row meals.
20:08Fair. You're responding. You're right. I mean, that's. But also like last meal sounds so sad. It's like, oh, it's like I'm on my deathbed in the hospital. I'm not going to want to eat a shumai. It's different. I don't know. We won't get into it. Yeah, technically it would be a challenging final meal. There's not a good word for it. But I was telling you that I won't name names. They probably can identify themselves. I don't care. I saw a big food writer posting about Nam Wah. And Nam Wah used to be great. Nam Wah is one of the most historic Chinese restaurants in New York City. And I respect that.
20:50But they grew in like a startup way. And now their dumplings are made by machines. Like their hargows have a seam on them because they're punched out. Like they're not crimped by hand. And for me to see a food writer that I respect eating that, when they are in Chinatown, they could go walk one minute away and eat good dim sum. To me, that's like, I'm like, maybe I don't trust your opinion so much. Or maybe we need new voices because you don't know. Like, I don't know. It's crazy. That's like, I don't know. It made me really judge this person. Yeah, I know. That's the kind of the game we play when we put ourselves out there with food writing.
21:31Yeah. And you're in the game now. And, you know, maybe someone will judge you. Everything is judging me. I will go to bat and I will lose sometimes. Yeah. And that's okay. No, I respect it. And, like, you're being honest. Like, sometimes, you know, critics. I judge people all day. Yeah. That's not my job. I would like for it to be my job. Yeah. No, I mean, it is. In Phoebe, you're writing these pieces, and we're going to read them, and I'm sure the Aqua team is not so pleased with you, and that guy just doesn't know what he's talking about. I don't clearly know what you're talking about. But it's kind of the contract, right?
22:07You're putting yourself out there, and that's why I like to have a lot of restaurant critics on the show, and we need to give you guys your flowers. all restaurant critics who have a byline who go out there and say this restaurant's good or bad or this dish is good or bad it's it's you know it's not the hardest job in the world right we're not going to say that but it's it's noble work and like you're being vulnerable by going out there yeah i mean i i'm not at that point i've had a few times where i've gone to restaurants and people been like oh you're giving me like free food or something and i've been like like i don't like it like i and i've now had people in my dms being like asking me if i want to come to so and so yeah and like i like i'm not rich i'm never gonna turn down free food but also i'm never gonna like write a good review like that's a free meal yeah like that's that's the thing is like it's hard to have that integrity because like most influencers they that's their bread and butter like they go out to free meals every night of the week because they will just like pull apart the croissant right like i will go and i'll be like thank you uh yeah bye or i will write something that nice and i will never get invited again i think paying for the meals that you review is is part of the deal yeah yeah i have not i've not yet done gone i don't want to but it's also just as a person that's not a professional it is hard to turn down like a I don't know it's interesting to me I have not done it but I have been offered yeah I mean listen I would never write something I would never write a positive review about something that I got for free because I got it for free yeah no doubt and you that's where your internal meter kicks in and I think for background for other stories for listicles or lists or whatever or just like having more experience in restaurants where we don't have infinite budgets.
24:09No one does in food writing. Like for real, like no one does. So I'm definitely for a free meal or a partially comped meal. If it gives me exposure or if like a guest, like I have on this show, I really will not talk to a chef unless I've had their food. Really? For sure. Wow. For sure. That is always my goal. That's amazing. That's also a flex. Well, it's – I feel like – and sometimes it takes time. Like sometimes with a guest, I've had their food and they are coming to New York like six months later. And that's why maybe the feed looks a little random at times. Maybe they don't have a project.
24:47Maybe they're just showing up because I just can't – I just can't have a long conversation with a chef without having had their food. I'm not trying to flex. I'm just saying like – No, no, you're not. And I think like I don't have an infinite budget. So I'll go out and have a meal if someone invites me. I pay for plenty of meals, but I'm glad we're having a transparent talk about it because I don't think there's any shame in a free meal. Yeah, it's something I'm trying to navigate now where it's like a new thing to me. And it's like it's flattering. It's flattering and we're really privileged too.
25:18Yeah, it's sick. Like telling my parents I'm turning down like hundreds of dollars in like a free meal because I have too much integrity. But at the same time, it's like all I've got is integrity. Well, you're taking the good ones. I have to offer. You're taking the good ones, of course. I mean, that's the bottom line. I've not taken any. Okay, okay. But I would, I don't know. It's like the times paying for your meal, what's the difference if the times is paying and like a restaurant is paying, except that maybe they would try to lean on you. But I think I'm a good person of being impervious to that kind of pressure.
25:53I mean, a restaurant can't switch the concept and their point of service and their style in the kitchen. And them coming to me as brave. Yeah, that is a great way to recontextualize this talk. I think when you offer somebody who no writes negatively about restaurants or critically, we'll say, will hue negative and speak the truth. But it is kind of bold to invite a journalist into the fray. Yeah. So it's interesting because I feel like you're at this point in your career where you're like, you know, learning the ropes on the fly. One thing I will say about the negative, like, people viewing me as someone that likes to write a slam piece or something is that I think it's important to have institutional critique.
26:34Like, I think that we have institutions in New York all over the world that aren't very good and don't uphold their end of the bargain. They continue to get more expensive and they continue to go down in quality. And someone needs to keep these institutions in check. And I think it's important to check in on these types of places every now and then and be like, you are getting poked right now because you have gone down in quality and gone up three times in price. That's an important service to consumers. And as far as entertainment, everyone loves some of the most legendary reviews from Pete Wells and Sam Sifton.
27:12I love them. We love them. Let's go there. Like what's the institution that's doing it right, like the Lumenatis of New York that is consistent, that lives it to its rep? And what's one that maybe doesn't as much? I guess it's not an institution necessarily, but I wrote recently about the Voodoo. I've always been a big fan of Frenchette in Le Roque. I think that they, I don't know, they have like a level of service that's like become a little bit rare in New York. Even I find that the crowd is not always, for me, it's more of a beat me kind of crowd. Yeah, yeah. But, like, they always, I don't know, there's always, they're never stingy with their bubbles.
27:54Yeah. Like, they always. They're topping you off. Yeah, they're topping you off. They're never stingy. They're giving you free bread, which in this day and age feels, like, radically generous, and it shouldn't. But they do restaurants right, I think. Frenchette is, like, getting a little bit worn out, and that's fine. It's an old hat. The new place, Levoudor, it's so cool to see them finally do what they've always wanted to do, what they could do if they didn't have to have a whole room full of bankers. It could just be a little space with a little wine list. They're doing it, and the service is amazing.
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28:34The food is amazing. I wrote a really glowing review. What I didn't mention is I haven't been so hungover the next day. It's so long. Yeah. I've had a lot to drink. It's been my job. You're a professional. I'm a professional, and that was next level, which is maybe a means that it was a great time. I had a great time. Yeah, I'm glad to hear it. Yeah. Levador, I got to get to know. But it's not an institution, but it is an institution at this point. Well, it's a historical place. Yeah. I mean, I've written about Balthazar. I've written about the Odeon. They do things that are good. I don't know if I necessarily need to eat at a bistro in New York.
29:15I guess I've been privileged enough to go to France enough where I'm like, why is our institution pretending to be, oh, S &P. Yeah. S &P, it got bought. It's gotten a little bit more expensive. But S &P, everything there is fantastic. It's a great vibe. They do a good job. It feels like New York. Yeah, I mean, the original S &P, you know. Yeah, it's a little different. That place was a little dusty. Yeah, yeah. But that was great about it. Yeah, no, it was. I definitely had a lot of meetings there. It was a great little, great neighborhood in the Flatiron. But, like, I love S &P. And, like, Balthazar, I've been to Balthazar and Odeon in the past six months.
29:56I have to say, I mean, Odeon, I talked about in three things. It surprised me how great it was. And they do, like, I want to hate on it more. I want to. I used to be. Everything is, like, the service. It's like, the lighting is like, it's like Disney World. It's like, it's crazy. It's a very young crowd too, which is cool. And it used to be really bad. I mean, I would say. I don't know. It was bad. I mean, it's been around for like 30 years, 40 years. I avoided it for like. 40 years. It's crazy. Everyone, I hadn't been until last year. Everyone's like, you like restaurants. I was avoiding it. I always thought it was so dorky.
30:32And then like Keith McNally did his like anti-Chinese food post. And I was like, I hate this guy. Yeah, no. I didn't like that. No love for that guy. I'm sorry. He's going to get a lot of press for his memoir, but he's been. He's influential, but I was just like, you and I don't see eye to eye on food, so I don't care about going to your place. I don't love Balthazar, though. I feel like outside of getting a seafood tower and pretty consistent, I guess, I just have a disappointed time and again with breakfast and with dinner there. And, you know, I'm not going to like, you know, yuck on someone's yum.
31:04I mean, it's a great space and great location. I'm the, I've said that I'm the yucker of yums. I'm the self-proclaimed yucker of yums. I mean, it's part of criticism. And we call it as it is here. I really loved your buy sell for 2025. I think this common end of year, you know, rubric that can be quite, you know, wane and not great, a little bit trend following. But yours, I really liked it because you had some really strong opinions. and I want to go over a number of them. So you had sell croissants, buy tavern-style pizza. Tell me about that. See, when I was making the list, like when I'm thinking about being an influencer versus being a critic, and I do want to be entertaining, there's the thing of the take versus the opinion.
31:55Like sometimes the take can be more entertaining, but the opinion is what I actually believe. And when they overlap, that's when things are perfect. And with this list, I tried to have it be almost entirely things that I actually believe. I would say that they're all things that I stand by that aren't just takes, that they're all actual opinions. Good context for this list. Yeah, yeah. Croissants. Croissants, that's what I'm saying. I don't not like croissants. I just think every day I'm seeing someone literally rip apart a croissant, and it's like, this is crazy. It's like a stick of butter. It's so rich.
32:34I don't understand the context for these people. I'm not a bread person like that in general, but I'm always like, how are so many people are eating croissants? Every day a new bakery is opening where I'm seeing a new croissant on Instagram. And I'm like, who are all these people eating croissants? People are eating croissants every day? That doesn't seem healthy. Keeping the butter business in check, I would say that. When I'm in France, I put on my beret, I eat a croissant. But we're in New York, eat a bagel. Yeah, yeah. Truth. And you talked about Tavern, but I feel Tavern is the superior pizza.
33:09It's the best casual-style pizza outside of New York-style pizza. Yeah. I don't know if I agree, man. I think I'm all Tavern. Tavern's number one. I was trying to not be controversial. I do think Tavern is the best style of pizza. Best style. Period. Period. I think that, yeah, I was scared. Thank you for encouraging me. I was scared. I mean, Tavern, and listen, if you've been rolling on the show, we've talked about Tavern a lot. I had some guys on thin crust, sausage giardiniera in Chicago. Oh, my God. Pepperoni, I would say, with sweaty pepperonis. Traditionally served at Taverns, very light bites with beer.
33:50Really, really, really thin, and Vito and Nick's pats, we talk about it. But some places in New York, I think, probably do it pretty well. Yeah, I mean, Emmitt does a good job. Good pie. Yeah. Yeah. And I've heard that the Pizziolo that I know, Pizziolo that I really respect, he has two great pizza places in New York City. He might open a new place that's going to have tavern-style pizza. He's a Midwestern boy. I was like, are you friends with Scars? It's not Scars. It's not Scars. I'm just kidding. It's not, but it's going to have natural wine and tavern-style pizza. It's my dream. It's a dream, and that's a great guy.
34:26I hope the tavern is giving more flowers. We're moving on. Buy sake, sell omakase. Yeah, yeah, yeah. Talk about that. I like that. I love sake. I used to be, I still am. I'm a wine person, you know. I was like a very, like, part of the natural wine thing in New York, you know. But at a point, like, it becomes pretty intense. And it's like all of the, it's like, it's a lot. Sake is just so nuanced. It can be so beautiful. It's hard to even taste for most people because we're so used to drinking. I was used to just drinking super acidic natural wines all the time. It had to be crazy tasting. It had to taste insane.
35:11And then sake is like, oh, it's like you have to like not wear deodorant and like close your eyes and like be in like a room with no music, you know, especially at the high level. but it's so nuanced, so beautiful it's also just so easy to drink and it has umami which it pairs so well with food the thing that changed it for me was going to this restaurant in Paris it's called House it's the old chef from Clown Bar and he has this tasting menu in Paris and it's like, he's Japanese and they're doing the French-Japanese thing but they do like I did the drink pairing and we did the cheese pairing and it was all sakes for Rockford and blue cheeses and all these.
36:01It just blew my mind what you can do with the pairings for sake. It pairs so well with food and people don't realize it. And then omakase. Crazy times these days. If you hit resi. That's what I was going to say. Sorry, I don't want to interrupt you but I was hitting resi. It's a ghost town. Wow, there's a lot of availability. I go on a Friday night, I'm like, where can I eat? Nowhere that I want to eat. It's only 10 ,000 omakases. And half of them, they don't have sushi chefs. It's just like someone they found on Craigslist, they have a fridge, they have a cutting board, and they have a knife and some second-rate tuna.
36:38And they call themselves an omakase. It costs$70. It's like the only thing you can get on Resi anymore. It's literally a ghost town. It's crazy. Yeah. Yeah, we should write about that in taste. I think we're going to tackle that. And you're going to write about it too, I'm sure. All right, next one. Love this one. Buy Pepperidge Farm. Sell the giant goldfish at Time and Tide. Love that. Tell me about it. I haven't had this goldfish at Time and Tide. Neither have I. Fair. I love having an opinion about something that I haven't even. At least you're honest. At least you're honest. I was writing this and honestly, I was struggling to have a list that didn't feel like everybody else's list.
37:15but at the same time I just bought these Milano cookies from the every time I'm walking through the grocery store and I go to the Pepperidge Farm I'm like it's literally a struggle it's a fight to not just buy any Pepperidge Farm item and I was like yeah they're amazing dude the Sausalitos oh Sausalitos every Milano Sausalito oh my god you and I we were messaging when you posted this because this like drew me to your writing and you made this comparison it's like in Japan yeah Talk about it. I was really smart. Yeah. It's just like they're doing like every cookie they have is like spot on with texture and spot on with flavor.
37:53That's their own lane. Everything tastes perfect. I've left the bag open. I felt like for like two weeks. It doesn't get stale. It also doesn't taste super artificial. Like I got these mint chocolate chip Milanos. I don't like mint chocolate chip that much. And it didn't taste like gross artificial mint chocolate. It tastes natural. It tasted like itself somehow. It was like everything just the food science in Asia is like insane. Yeah. They have amazing packaged goods. And I feel like this is like the American company that's doing it on the low key. Yeah. Great observation. And I agree. I walk down that aisle every time at my shop, right?
38:32I'm like, yo, I got to grab a saucepan. I'm always fighting against the Intimans. Yo, that's a different conversation. I know, I know. We're going to do it another time. I'll feel like. There's so many cookies to talk about. We can go long. All right, next one. Buy, late night dining, sell. Servers explaining the concept of small plate. Oh, yeah. So I was scared when Great New York Noodle Town, like, stopped being open, like, late night. It was closing at, like, 9, which is, like, that's ridiculous. You were, like, the late night boss. That's 12. That's 12. I was, like, it's done. It's, like, finito.
39:08It's, like, over. Late night dining in New York is, like, why would they ever want to? I was always like, two people are going to come in? Why would you ever have a staff? And then they realize that they just don't have to. And I was like, oh, no. Oh, no. But now it's back. Not in full force, but Kellogg's is doing, they just did on The Times today, like the 24 Hours of Kellogg's Donner, shout out This American Life, Chicago. Yeah, yeah. But they just did that. Kriya Krishna wrote a great piece. I like that one. Great piece. Yeah, yeah. That was very entertaining. but also like something like Dim Sum Garden like they're open until 2am I've been in there late night so cool they're drinking Hennessy these like old Chinese ladies and they're letting them smoke inside oh cool it's crazy but I think it's coming back I think people want that was what's so cool about New York it's like you don't always want to be at a bar sometimes like I'm still waiting for Superiorty already burger to be open 24 hours yeah is it gonna happen I don't know I think Brooks probably keeps it a little bit tighter and he's gotta have a reset Because they're right on Avenue A.
40:12That's like the worst place to be open late night. I know. I know. And I mean, it would be really interesting to see that spot run 24. Oh, yeah. Yeah. Maybe. I mean, who knows? It could be in the future. And then the small plates. Oh, the small plates. Selling on the splinters. I feel like I've gone to places recently, and they haven't asked me that. I feel like every time I would go to a restaurant for a long time, they would ask me that. And now I feel like they're like, I think they've realized it's uncool. I mean, every GM in town read that Eater article. That's why. I think those— Food writing matters.
40:48Food writing can change the world. Brother, you're speaking it, and I think everyone wants to know about restaurant culture, and they want to know, is it worth spending our precious money on dining? It's a high way or act with the prices, and we've well established these prices are merited. Many of these prices, not all of them. Some of them. But I'm not making a comment on pricing. Yeah, yeah, yeah. People want information. People want information, and you're providing it. I got one more. Yeah. Sell industry, buy. My challah hurts me, but I'm going to let you talk first. I love industry. Oh, you do?
41:30I do. Oh, man. That's why I'm selling industry. Oh, you're selling high. I'm selling high because, one, I didn't love the last season, being real. But, two, a lot of people, this was their favorite season, and it was their most popular season. Now they blew up the world where all these people are in different cities. Yeah. Like, I have not seen a show where they've been able to sustain, like, when it's been in one place and then they've blown up the whole world. Like, I don't think it could be very good. You're right. I mean, they blew up the world. And you've got to sell high. They blew up the world.
42:02They're doing a full reset. This isn't a TV podcast, but no spoilers. And maybe turn off if you haven't watched season three. But, I mean, let me just throw this out there. Yeah. Let's take industry to New York. I know. Let's frame it in New York. It's such a London show. I know. I always wanted Harper in New York. I was hoping, yeah. I mean, that's. But I don't want it in L.A. And I don't want it in the English countryside. Red herring. Red herring. Red herring. Let's just say New York-centered industry season, I'm here for that shit. Yeah, yeah, me too. I'm here for that shit. I pray to God that's what happens, and I pray to God that Harper gets more fucking flowers.
42:40Yeah, let's give Harper Mahal is the actor, and you're, like, great. I love her. Yeah, she's great. She's, like, ice cold. Yeah. She's, like, incredible. Like, she gives me chills. She's so cold. It's been a fun conversation, and I got a few more. I mean, I spot on Instagram that you had this nice stack of mineral waters. Ah, yeah. Mineral waters, we talk about it. I just can't stop talking about it. Mineral waters, you do not get enough love. Shouts to Jordan Michaelman for writing out and taste about mineral waters. And I saw that. I'm like, we should talk about mineral waters. Ah, nice. You have a wine background.
43:12You clearly care about beverage. What do you got to say about mineral waters? I like them. I mean, I like to taste anything. Yeah. Like, yeah, I have a beverage background. These waters taste crazy. And, like, if you're into wine or if you're into sake or something, it's the base for, like, all the beverage we drink. Like, especially with sake, like, the water is what gives it all of its character. It's also, like, so cultural, the way that these waters taste so different. So you get to, like, travel around the world in these, like, nuanced bottles of, like, bubbles. And I love bubbly water. Yeah.
43:45So I'm not so serious about it. It's, like, one beverage that I've not been, like, certified in or whatever. But it's something that I love to indulge in. I love to indulge in general. Yeah. But it's just great. It's natural sourced water. Places like Poland, Ukraine, you know, Albania. We can get these waters at markets that sell foods from these countries or on some restaurant list. But it's really untapped, pun intended, resource. It's crazy. And restaurants should be. I know. I'm surprised. Actually, after I wrote this. It's SP. That's why. Someone hit me up about doing a collab on a water tasting for a restaurant.
44:26Oh. Come back and talk about that. That would be fun. Yeah, yeah. I would love to. Because San Pellegrino and Aquapana, they got the lots. I think it's an industry thing where it's like. Yeah. Yeah. That shouldn't be the case. I know. Yeah. Because you can sell these waters for the same prices. It's a smart business. Free business advice. anybody start like a water consulting company. I think water on menus. And we could talk about domestic spring waters too. We've got plenty of sources in America who doesn't have to. I mean, on the flip side, there's questions about the carbon footprint of bringing these heavy waters from overseas.
45:07There's that. I mean, I have to recognize that. That's the one knock and it's valid, right? But also we're bringing wine. So why should something that we need to subsist be like it's bad to bring that from overseas, but then we bring over wine from overseas. Yeah, everything is bad. I mean, bro, like if you're drinking out of a Nalgene and that's it, sure, you got that argument, but if you're drinking anything, you pop the top. I'm sorry, the argument's over. Yeah, all of this, yeah, I don't know. It's a tough argument. Yeah, it's tough. You're heading to London soon. Probably by the time this airs, you might be returning.
45:44But I'd like to get a sense. You travel a lot. You're just in Australia. And when you're heading to London, what's on your hit list? Where are you going out? I've never been to St. John. Word. I've never been. People have been in my DMs telling me they lost their fastball. It's past its prime. The flagship or bread and wine? Some people tell me that bread and wine is better, and some people tell me that the flagship is better. I don't know. I'm getting lots of mixed reviews. But I think I have to just see for myself. And the thing is, like, guess what? I am a tourist. I think I'm going to—I won't say that I'm going to like it, but I think I won't see the cracks in the facade the same way that someone from London will.
46:23And it is an institution. It's an institution that changed culinary history way more than something like Balthazar. Balthazar changed no culinary history. St. John's has. Facts. Facts, for sure. And I was just at St. John's Bread and Wine, and I think it's worth visiting. You think it's better than the— I've never been to the flagship, and I was a pure tourist myself, so I can't represent, and I know dining is different when you're visiting a city. Anything else on your hit list? I'm going to go—this is the big one. The Yellow Batoran. Have you heard this discourse? No, no, no. Tell me. Oh, there's a big discourse going on online about the Yellow Batoran.
47:00And the chef is kind of a bit of a very British, like a certain type of British person, like I would say posh, maybe pompous. And he posted this diatribe on his Instagram that was saying, small plates is ruined dining. He's like, when you come to a restaurant, you must know the etiquette of coming to a restaurant. You must wet your tongue with a little bit of Beaujolais. and then you must have like a little bit of cheese to wet the palate and then you must have a pie to satiate the tummy. It's like this whole thing. And everyone is like, he basically was just being like, people who come to my restaurant are cheap.
47:41And he called out all his customers. Everyone got so mad. But everyone either says it's the best restaurant or the worst restaurant. They're only open for lunch Monday through Friday. Jay, this is lining up to be something. I know. There have been some good articles about it. Yeah, yeah. You got to really. Give it a look. Yeah, Viddles, of course, I'm sure. Jonathan Nunn and Viddles wrote an amazing review of it. He's an amazing writer. I love Jonathan. Yeah, yeah. Good writing there. I'm excited to have an American, because the class thing in London is just so different than here. I'm excited to bathe myself in this weird class dynamic that I will pretend to ignore.
48:20No, it's different when you're walking around Soho, I've got to say. Right by. Yeah. I have to say Rambutan, if you can make it over there. Oh, Rambutan. We'll put that on my short list. Cool spot, you know, Sri Lankan restaurant right off Burrell Market. Sick. Definitely worth visiting. That would be my one London record. I appreciate that. It's a cool spot. All right, so you're staying semi-anonymous, so we're not going to draw your illo as your face. Yeah. But I do want to ask you, because we have to draw an illo. What do you want? How do you want us to draw you? Draw me as a knife. as long as a knife wearing a hat and glasses tinted glasses a knife wearing a hat and tinted glasses Jay can we get a little specific about the knife what are we talking like an Indian chef are we talking about I would like to think that I'm a chef's knife but I'm a paring knife well you're you're razor sharp yeah yeah yeah I want to be more nimble I like to be more nimble nimble you're getting tight spaces I like that on this is Taste we have guests about the discerning taste so to close this interview here's a little rapid fire fast and furious taste check are you ready Yeah.
49:24The best fruit. Mango. Mango. Definitely mango. Mango. Yeah. I wanted to have an interesting response, but mango. No, no. Mango is the best, period. Love that. Worst vegetable. Worst vegetable. The worst vegetable. I've got the take and I've got the answer. The answer is bell peppers, green bell peppers. The take is artichokes. I think I agree with both, but do tell me why. Artichokes. people love to love artichokes but they would not love them if they did not look so beautiful and if they weren't so hard to eat. I've never encountered an artichoke that was worth the time and effort. Yeah. Word.
50:04And then, I mean, bell peppers. Bell peppers are gross. I mean, I like them like on a sausage. I like them on a tavern style pizza. Oh, yeah. Yeah. But they are, I don't know, it's cool that everyone's into Jimmy Nardella's and stuff and they realize that there's a better world out there. Oh, yeah, Jimmy Nardella. So buying that. Yeah, buying Jenny's. All right. Your favorite city else in America to visit for food? This is where I have the answer in the take. The answer is Tokyo. The take is Toronto. Oh, word. Yeah. Tokyo is amazing. It's obviously best food in the world per capita. You can get the best pizza.
50:36You can't get the best Mexican food probably, but you can get the best everything else. Yeah. Toronto, it's the most diverse food city I've been to. It's like Chicago, I think it's pretty diverse, but it's segregated. Toronto has ethnic food that I've never even heard of before. The first time I went to Toronto, I was like, what is Eatrian? Their diversity, and it's all great. I don't know. It's really a cool city for food. And it's close to New York. Yeah, I know. It's a short ride in Canada. We can get up there, drive up there. All right. A restaurant you wish you could bring back from the dead.
51:11Okay. I got Village Yokocho. Oh. Village Yokocho, legendary restaurant, perfect restaurant, perfect place, like perfect price. And like when they had Angel Share, like there was actually like a speakeasy in it. It's like that's goaded. 2005, 2006. But my other answer is Del Posto. Ah. Del Posto is where I first learned about fancy food. They had a lunch that was like, it was 45 and then it was 60. But I would go to lunch there and be like, oh, like they put a little like they put a little stool for like my girlfriend's bag. Like I spilled a little wine on the table. They put a little tablecloth.
51:49It's the same pattern. They line it up. That's like the first time that I ever was like, oh, like there's something higher than what I've been eating. But this is the service and this level of presentation is. And with Italian food. And that's the pioneering moment for that restaurant. Yeah. New York City. There were French restaurants that got the four stars, but never an Italian restaurant. This was the first to do it. And Mark Ladner, chef, and of course, Brooks Headley doing pastry. What a combination of talent in that kitchen. One more just shout out. I wouldn't. Yeah. Sambar. That's mine.
52:20If I was on the other side. Sambar. Oh, my God. Second to have Samb. Obviously, that's the one I was back literally every week. Yeah. I'd say about Echoco. I love that call. It's been on the show a couple of times, too. and you know the foil yaki I think I was I learned about foil yaki there and and just what an array yeah it didn't fall off yeah I know it never always the same and they had such a like wide variety of food like you could get a different menu every time and it's always interesting yeah yakitori you could get some some fish if you want it's like a great energy yeah I wish and you know that that block down in the east village you know kind of kind of blew up you know there there a lot of gentrification or whatever, moving in, moving out of stuff.
53:01And unfortunately, we lost that one. So, all right. I got to ask you this. You're your number one restaurant in New York City of last year, 2024. I already said it, Le Boudre. Yeah, that's the one. I'm not too ex-poetic because it's just like I've gone so hard about how much I love this place, but they just do everything right. And like, as I've said, I don't want to eat French food in New York like that, but just their level of generosity yeah the it feels like a restaurant that's been there forever at the same time it feels like a restaurant that's not afraid to do new things um it's like in the past in the present at the same time it's like the perfect room it's beautiful like i can't think of a restaurant that i'd rather spend a special occasion at i love that and you can party like i got i had The best time there.
53:53I got wasted. Yeah. I mean, sometimes that's the sign of a great meal. But you can have both. Yeah, exactly. A few more. Your favorite cookbook of all time? Superiorty Burger, hands down. I'm not a vegetarian, but Brooks changed the way that I cook. He does fusion without it having—it's not fusion. He just uses anything he wants to his own delight to make the most delicious food possible. It's not like he's trying to make an Asian-style salad. He just makes it delicious every time. And it doesn't always look beautiful, but it's perfect every time. It changed the way that I cook. I love that assessment of Brooks cooking.
54:37And yeah, it's like he's not trying to play up any labels. Yeah, there's no labels. It's very punk in that way. And I don't even want to say that because it's just a dorky thing to say. No, it is. In this format, in the audio format, maybe in Rit World, you don't want to say punk, but. Yeah, not that, but yeah. It works. It says what it is. Last one, your favorite sandwich. Oh, Jimmy John's Turkey Tom. Oh, stop. Double J's coming in. I love the call. Jimmy John's Turkey Tom. It's just the most bland food in the entire world. To me, it's the most neutral food. It's like eating a bottle of bubbly water.
55:20I've said that it's made me feel like God. I look at the world and I'm indifferent to it. I don't need some bombastic huge sandwich. I just want turkey. I just want water and white bread and white meat. It sometimes is the meal that speaks to you. At a certain moment. Yeah. Well, Jaylee, what a pleasure. It's great getting to know you on the mic, and can't wait to hang with you and have a meal. Oh, yeah, we should. Thank you so much for joining This Is Taste. Thank you. This is amazing.
55:57This Is Taste is hosted by Eliza Abarbanel and me, Matt Rodbar. The show is produced by Shalia Harris and Pat Stango and edited by Clayton Gumbert. Theme music by Steve Rydell. Visit Taste online at tastecooking.com. And make sure to subscribe to our newsletter for updates on all cool things that are happening.
From the publisher
It was a lot of fun having J Lee into the studio. Lee writes for the terrific business and culture (and the culture of business) publication Feed Me and files unflinching restaurant reviews and observations about the state of the food world, from NYC, and points beyond. We wanted to have him in to find out a little bit more about his background, and what got him interested in writing about restaurant culture. We also go over some of his memorable writing, including a very funny takedown of a Midtown newcomer, some Buy/Sell grades, and lots of love for the places doing it right. You can read J in Feed Me, and follow along on IG: carry_bradshaw_
Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We’d love to hear from you.
MORE FROM J. LEE:
Meet Feed Me's Semi-anonymous Restaurant Critic [Feed Me]
This Is a Review of a Restaurant with Personality Disorder [Feed Me]
This Is TASTE 330: Emily Sundberg [Apple]
This Is TASTE 479: Ryan Sutton [Apple]
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