572: The Choi of Cooking with Roy Choi

12 Apr 2025 · 55 min

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Podcast Episode Summary: This Is TASTE - Episode 572: The Choi of Cooking with Roy Choi

Overview In this episode, hosts Aliza Abarbanel and Matt Rodbard interview Roy Choi, a pioneer of the modern food truck movement and co-host of Netflix's "The Chef Show." He discusses his new book, *The Choi of Cooking*, which emphasizes cooking with foundation, balance, and compassion. The conversation delves into Roy's personal transformation through food, the philosophy behind his recipes, and the rise of Korean cuisine in America.

Key Themes and Concepts

  1. The Journey of Writing *The Choi of Cooking*
  2. Title Evolution: Originally pitched as a keto diet book, the title evolved to reflect deeper philosophical insights about cooking.
  3. Personal Motivation: Choi's struggles with health and the loss of a friend catalyzed his transformation and the book's focus on wellness without shame.
  1. Philosophy of Cooking
  2. Foundation and Balance: Roy emphasizes that cooking should start from a place of understanding and balance—both in flavor and dietary choices.
  3. Compassion in Cooking: Recipes are framed as tools for personal growth, encouraging readers to make small adjustments rather than drastic cuts.
  4. Access and Relatability: Choi seeks to make wellness approachable for everyone, not just those in affluent circles.
  1. Cooking Techniques and Insights
  2. Flavors Over Restrictions: Emphasizes the importance of flavor bombs and the need to adjust quantities of common ingredients (salt, sugar, fats) without resorting to strict guidelines.
  3. Snacking Awareness: Discusses the need to be aware of snack choices, noting how habits can be unlearned.
  1. Cultural Reflections on Korean Cuisine
  2. Korean Food’s Popularity: Choi reflects on the evolution of Korean food in America, acknowledging Kogi’s role in making Korean cuisine mainstream.
  3. Celebration of Traditional Dishes: The episode highlights *Dakdoritang* (spicy chicken stew), a staple in Korean households, and its potential to create lasting memories for families.
  1. Practical Cooking Advice
  2. Use of Oils: Choi challenges traditional views on cooking oils, advocating for the use of sesame oil, despite common perceptions about burn points.
  3. Shrimp Toast Technique: Introduces a unique take on shrimp toast, blending elements of sandwiches and dumplings to make it accessible.

Important Takeaways

  • Cooking as a Form of Expression: Roy emphasizes that cooking is not just a skill but a philosophical and emotional journey that reflects personal experiences and cultural backgrounds.
  • Encouragement to Experiment: The conversation encourages listeners to break culinary norms and experiment with flavors, rather than adhering strictly to established rules.
  • Personal Connection to Food: Choi's fearlessness in sharing his vulnerabilities around food resonates with the audience, fostering a deeper connection to his recipes and philosophies.

Fun Rapid Fire Segment Highlights

  • Best Fruit: Coconut (for its versatility) and Strawberry (as a popular fruit).
  • Worst Vegetable: Spaghetti squash.
  • Typical Breakfast: Evolved to include granola, fruit, and soft-boiled eggs.
  • Best Dessert: Hot fudge sundae.
  • Dream Restaurant Revival: A-Frame, a beloved restaurant of his from 2010 to 2018.
  • Favorite City for Food: Tijuana, Mexico.

Conclusion Roy Choi's insights reflect a deep-seated passion for food as a form of cultural identity and personal healing. His new book and this episode aim to inspire listeners to embrace cooking as a joyful, compassionate, and personal experience rather than a rigid set of rules. The episode provides not only practical tips but also a broader understanding of the role of food in nurturing relationships and cultural heritage.

For more information and to explore Roy Choi’s culinary journey, visit [tastecooking.com](https://tastecooking.com).

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Transcript

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0:00This episode is brought to you by Resi and American Express. Resi is a digital platform that connects restaurants to restaurant lovers by elevating dining experiences, providing original industry content, and helping to fill some of the country's most exciting dining rooms. Because restaurants have always been more than just places to eat. The amazing world of restaurants is just a few taps away in the Resi app and at resi.com.

0:31thinking about like if i was to put a korean recipe in uh let me put in the recipe that all the kids grew up with you know let me put in the recipe when you wake up in the morning and you you know you get that cartoon's uh whiff of smoke going through your nostrils and when the when it's the taktoritang day that's like that's celebration

0:55This is Taste. I'm your host, Matt Rodbard.

1:22I love how Roy thinks about food, and we go over so many topics in this great conversation. I hope you enjoy it.

1:32Roy Choi, welcome to This Is Taste. It's so great to talk to you. How are you doing? I'm great, man. I'm on the media tour, man. Yeah, buddy. The war tour. I mean, Choi Cooking, what an incredible book. It's full of big ideas, a great title, like straight up great title. So tell me a little bit about when you came up with that title, what was ultimately going to be your big promise with this book? Well, it wasn't the first title. It came at the 11th hour after the team around me found the courage to tell me the first title was trash. And I'm glad I have a team that rallied to do that. The book started as a diet book.

2:15I had never dieted in my life, but it started, I pitched it as a keto book, believe it or not. And then because I had changed my eating habits and my lifestyle, everything was becoming extremely unsustainable. And I was gaining crazy weight and not just that feeling really lethargic and unhealthy. And I was going down the dark hole that had been going on for three decades. And so I finally made a change. And I thought that I could say something in this space because a lot of wellness and health doesn't speak to people like me, you know, and my friends and people from neighborhoods that the Kobi truck, you know, feeds and represents.

3:00And so it started that way. But then it grew as we were writing it. And thanks to our editor, Jen Sit, like she helped us shape it into this philosophy book. You know, I'd never really like had the courage or audacity to like feel I could write a book with a philosophy of life behind it. But I finally reached a place where I thought that maybe I could, you know, like I had lived long enough. I had enough experience. The recipes that I've developed over the last 20 years were really tried and true. The flavors had reached, you know, millions of people and there are results behind it. So I kind of use that ideology and thinking to give me confidence.

3:45And so the book has turned into and now has always been, I guess, my philosophy of life. And then so the title fits perfectly with that now. Yeah, it's really full of your voice and there's really nice, you know, breaks in the terrific recipes with some philosophy and just general thoughts about food and life. And I'm really curious, like take us back to that when you talked about the dark period when you were feeling lethargic and gaining the weight. I think honestly many of our listeners can relate to that. That's just part of life and it happens to many of us where we just aren't feeling great.

4:22I guess I know you can't summarize it in a soundbite, but what were you doing to your body and what were you consuming that maybe wasn't the best idea at that moment? Well, it's a little multifaceted in one aspect on the cook level. And many cooks out there will understand this. You know, we spend all of our working hours cooking the most nutritious food and delicious foods, you know, maybe 14, 15 different vegetables. um you know we're prepping all those things to make mise en place all the herbs that we're picking the flowers we're only using heritage breed meats and we're tasting the thing is we're tasting all that food along the way for 12 14 hours but as soon as we clock out like a cartoon you know where um you know we punch the clock and walk away from the the site like the old sheepdog we go right to fast food fast food candy chips chili burgers chili dogs milkshakes pints of ice cream ounces of weed edibles by the handful you know and and we just like almost like inundate our body at a at a at a turbo rate almost like a nitrous fuel can of of just horrible stuff just the worst stuff you could possibly think of and um that that's where i was man that's that's what and then that combined with the lifestyle that i lived as um outside of being a cook um the thing that kind of inspired this book if if you go all the way to the core of it is um my best friend died a few years ago and a few years before he passed away um he had been you You know, like us as guys, sometimes we have a hard time asking each other for help.

6:18Yeah, yeah, yeah. Yeah, how you doing? Just how you doing? Exactly. Help or whatever. But we throw hints at each other. And he was throwing me hints of like, hey, just can you create a meal plan for me?

6:34And I wasn't ready. My head wasn't there. I don't know if my life was at that point yet. And I just, I feel like shit, man. You know, I feel horrible. I know it's not my fault, but there is something I could have done. And in a way, this book is a little bit of, if I could have done it, this is for him. Oh, man. Well, thanks for sharing, Roy. And I'm really, I'm sorry that you went through that. I'm sorry for your friend's loss. And I can relate in that, you know, when big moments happen in your life, It just is a wake-up call, and clearly with the joy of cooking and what you put into this book, you've written that meal plan, and you've condensed some of these thoughts.

7:19And really, broadly speaking, the book is all over the place in the best possible way. It isn't a prescriptive diet. You're not saying eat this or don't eat that. It really just kind of seeps into the book's narrative. Tell us a little bit broadly about the recipes that are in this book. Yeah, I'm glad you picked up on all that. It's a wellness book. It's a health book, but it's the first step of that journey. Yeah. Right? And no one talks about that first step sometimes, you know? Like, because when you see wellness, when you see after leisure wear, you see Air One smoothies, you see beautiful skin and influencers, and you see the gym workouts and all these things, they already look beautiful.

8:05You know what I'm saying? But what about when you're ugly? You know? And what about like when you're ugly on the outside and on the inside and you want to change where you don't know where to start and you're still got you're still latched to the life that you're living, you know, and you don't hate the life that you're living. You love ice cream. You love chili burgers. You love hot dogs, you know. And then so this is about like, what's that first step like? Like, how do I not be shamed for still eating the way that I eat, but make slight little tweaks, slight little adjustments and remixes a little bit so that I can still feel good.

8:49But I can know that I'm heading in a different direction. And then I can start progressing and adding things to that. And I always equate it to like, if you want to start working out or getting some exercise, but you haven't exercised for a long time, you know, maybe you start with just walking down the street. Then that walking down the street becomes halfway around the block. Then halfway around the block becomes one block. And then before you know, one block becomes a half a mile. And it's the same thing with eating and cooking. And that's what this book is all about. it starts at the start line, not the finish line.

9:27Let me ask you broadly, you know, with this concept that you just laid out and you're in those first innings of your kind of diet journey and your kind of course correcting, is there something that you just are like, you should probably maybe eat less of this? I'm not gonna say cut because I don't think that's the vibe of this book is like restrict. But what are you thinking about like not leaning into food-wise? Well, I've been learning a lot too along the way. And in no way is this a nutritionist book. It's just a workshop book. It's a garage band of nutrition. But what I've learned along the way is that it's salt, sugar, carbohydrates, substituting certain fats, and looking at red meat.

10:20You know, and then so it's like taking those four or five pillars and finding ways to still create flavor bombs, but adjust the quantity of the salt, the sugar, the carbs, and the fat. Find different ways to fill your sensation with flavor. And that's where this book and the recipes, you have a whole section devoted to flavor bombs. It's like create these kind of – and you see it in a lot of cooking like Thai cooking, Korean cooking, on and on, right? Ethiopian cooking, like different dips and sauces, Laotian cooking. You have these like flavor bonds, especially Indian cooking. And so it's all about kind of that.

11:05And the other part is snacking. Snacking is the tip of the arrow to a poisonous death. How do you avoid it, Roy? I mean, so hard, man. We have to recognize it's not easy when we need like there's so many great snacks. So you have to train. You have to train yourself, Matt. I think, you know, it's all about training because we've been trained. You got to think about it this way. And these are all things I learned in my own head as I was going through writing this book. You know, we've all been trained by corporations and consumerism. our body wasn't we didn't come out of the womb craving red vines you know and doritos doritos you know and and and slowly slowly little by little our body and our psychology and our mind is being trained to develop these as natural instincts and habits um and so what we have to do is we have to untrain those.

12:05We have to endure the pain of untraining it. And what I mean by that, there is a transition period where your mouth and your sensation has to get used to nuts versus chips, has to get used to fruit versus candy, has to get used to vegetables versus bread, vinegars versus salts you know and you have to kind of like you have to that's the only that's the only difficult part i think you know that's the only kind of laborious part of this transition because i went through it so i'm speaking from a you know like an experienced first person like a journey of it is that i went through it too man i wanted i wanted to give up so many times and throwing the towel you know um those red vines and they're they're they're great like i love a good the red vines the the chips you know the uh the hot fudge sundaes you know with the with the sea salts you know like all that is sitting there for you and and you have and the mouth feel and you can just feel it you know and the porterhouse steak you know the the peter lugers with the grease and all of that's there, but you have to train yourself.

13:26How do you think about this age of protein then? Because there's so much data out there that protein-rich diet is really helpful, nutrient-rich, protein-rich diet, but also thinking about lean proteins. Are you counting macros for protein every day? Is that part of your plan? No, I don't count anything. Again, I take a chef's point of view, again, a garage band. I'm not doing the Philharmonic, you know, and I'm not reading music or writing, you know, doing Richard Wagner, you know, I'm not doing that. I'm just, it's just garage pan, figuring it out, but using, you know, there are other forms of intellect that we have in this universe.

14:09And it's using the intellect of sense, instinct, experience, muscle memory, and, and like, kind of working through it. The one thing that helped me in this, in this transition was I was a chef already, right? Yeah. So I wasn't jumping into the pool completely cold. my body was already warmed up a little bit and so then i could i could approach things on not a novice level but um i i could bring my own experience into the decision decision making with proteins um proteins are very important you know so it's like the thing is though it's just about quantity and another thing i want to add to this this whole kind of matrix is it's not about just giving up things like just going directly from chips to snack or to chips to nuts or whatever that's a huge part of it but it's also quantities so when you are um in the previous stage where you're eating chips and red vines and uh whatchamacallits and you know things like that the thing is you're because you're kind of so conditioned and you're almost numb to all of this what it's doing to you the the amount of stuff you're eating is way outside of the boundaries of what you know naturally us as animals should be eating and um and so as you make the transition uh it's not that you can't eat meat but you don't have to eat a 24 ounce cut of meat but but before you make that transition it's very normal to eat a 24 ounce cut of meat you know It's very normal to eat a whole roast chicken or to eat a big 16-ounce bone-in pork chop, but still have that meat or that protein, but maybe have four ounces and mix it with all kinds of other things.

16:10The Chinese knew it way thousands a year. I mean, look at the food of like, look at stir fry, you know, three, four ounces of meat and you don't miss anything, you know? Well, it's the flavor bombs you're talking about. It's making sure that these, these little bits of protein, all these great vegetables, but you, it has to be interesting. It can't just be a monolithic flavor profile, like ganjan or soy sauce. You need to do more with that. Right. And that's what you're doing. Yeah. Yeah. And sometimes that's the, I mean, I'm American first, but I, you know, being American, I I feel like I have the right to criticize us too, is the biggest fault that we have in our food and our cuisine sometimes is that we're not as interesting in separating the vegetable and the protein.

16:53And so we have to eat larger amounts of protein to satisfy us because the thing that lies on the other side of the plate is steamed broccoli or a piece of cauliflower or whatever the case may be. Very, very unappetizing. Unappetizing and it's separated. It's separated and there's an element of you have to eat it versus you want to eat it versus going to Singapore or China or Thailand where it's all mixed together in the most interesting of ways. And you're not even thinking about the separation. You're thinking about the dish. And so, you know, that's what this book kind of touches on a little bit.

17:47And some of that maybe from an American standpoint is because it's so new and even our country is new compared to those examples we just said, is taking an approach of not complicating it but making it fun, mashing it up, doing remixes, making it so that it was fun. It's like a drunk hookup. You know what I mean? No, and the joy there is obvious. This philosophy. This episode is brought to you by Aura Frames. If you're one of those last minute shoppers, you might know the feeling. Ideas are running low and the clock is ticking. Here's a fun idea. Aura Frames. Aura Frames is the solution with a gift that feels personal, a little curated, and sent with love.

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20:53And I think it's a great entry point into cooking with eggs and being interesting with eggs. But you have a long career before Kogi cooking in hotels and you know the omelet bar. And I'd love to hear about this idea and the recipe. Thanks for bringing that recipe up. It's cool. You know, hotel chefs are some of the most disrespected chefs in our industry. You know, it's getting a little bit better now because hotels themselves, there weren't boutique hotels before. So hotels and chefs weren't really attaching themselves. But now prime real estate is attached to hotels. So the whole genre is changing.

21:29But we used to be the butt of everyone's jokes. But if you look at an omelet station, it's probably, whether you're at a country club, a brunch place, or a hotel, it's probably the purest form of mise en place. You know, it's a station that's manned by one person that has to cook for maybe 700 people in a span of one hour. Incredible. Yeah. And you have to customize every single dish. and you not only do you have to customize every single dish you have to do it in a verbal way there are no tickets um you know everything is changed and and customized but it's also can be changed in the middle of the cooking process because someone's looking over and saying oh well you know add more mushrooms or uh that's too much cheese can you take half of that cheese out And this is happening while you have seven omelets going.

22:28And so it really takes, I think, the highest form of muscle memory, mise en place. But then also you have to have a smile on your face. A line cook getting a sub on a ticket in a kitchen that has no windows can mouth off. right oh but uh you can curse the diner all you want yeah you can curse the diner all you want so there's that part um i think there are related recipes in the list book the hotel omelet bar recipe and the big fucking salad recipe and those recipes are linked because they exist not only from a cooking a chef standpoint but uh but the other side of that where you're not before i was a chef or before you're a cook and it's the thing i love about those is that it's a little small window and pocket of freedom.

23:19You can do whatever you want in there. The salad bar salad, the big fucking salad, no one bothers you because the word salad makes it feel like it's healthy. But when you're a kid and you walk up to the salad bar, whether your mom is over your shoulder, whether your life sucks right now, whether you just can't take people in your ear and you just want to shut the world out, they're like headphones. You go to the salad bar, no one bothers you. And you could put as much bacon bits as you want, as much corn as you want. You know, you could put no lettuce if you don't want to, you know, you could fill it with croutons.

23:56It doesn't matter. It's kind of your own domain. And the omelet bar is that way too, because it's breakfast, because it's considered somewhat healthy. You know, it's the first meal of the day in many cases. If you're a kid, your parent wants you to eat hearty and healthy. If you're yourself an adult, you know, it's like, it gives you an excuse to figure things out, but it's like, you can make it your own. And sometimes when you're eating at an omelet bar in a hotel, you may be on a business trip, you may be at a convention or something, maybe at a job you hate. And maybe your whole life is a place where you don't have control over every single thing in your life, but the omelet bar, you got control.

24:38I love that. You know what I'm saying? The one moment in the day, you're adding a little bit of broccoli and ham if you want. You're doing a little broccoli. The one moment in the day, yeah, you could be like, this is yours. It's yours. It's your creation, you know, with this person, one-on-one, and it feels like jazz, you know? It's fun. And that's it. It's fun. I really like this recipe. You have an incredible recipe for a homemade sweet chili sauce, which I think, our shared friend Daniel Holtzman and I did a recipe for that one time and you got to make your own chili sauce and this is a great recipe you don't just make the chili sauce which you can use for many other types of cooking and cooking with vegetables and all that but you you add it to a peanut butter sandwich never thought about that Roy that's really I'm doing it I'm doing it thank you that's uh yeah that that sauce is called sweet child of mine after guns and roses yeah yeah um and uh there's a big philosophy in that in that recipe um and it's kind of hidden in in the context of the caption but it's because again if we want to get people to cook more sometimes everything can't be from scratch and we as chefs and as foodies and as connoisseurs and as food writers and as whatever right we're always like romanticizing and and putting a lot of weight on you know farm to table head to toe from scratch by hand artisan and those are wonderful things don't get me wrong you know they're important things that are the cornerstone of all of us in the industry but if someone's not cooking already that's a lot to take on you know and that might throw people off or push people away so sometimes we need recipes that start halfway in kind of like fast forwarding through like a movie or something to get to the good parts, you know?

26:32And, and so like this recipe starts with stuff that already exists, bottles of sauces, srirachas, this and that. And sometimes we shun that way of cooking, but a sauce doesn't have to all be from scratch. It can be 50 % already great sauces that are out there. And then you add a bunch of herbs and aromatics and gingers and galangal and all these things. And then you're just amping it. And, um, what I'm saying is it starts with a mayploid um and then it has sriracha and chili garlic sauce and i think uh oyster sauce or hoisin sauce fish sauce it has all these things that are already built on their own um and then you have to get past your ego and your your insecurity of like oh like i'm not creating a recipe ah fuck that and then you and then you just add a bunch of aromatics to it and you puree it together then you have something that is already great that has become greater i love Love that.

27:26Yeah. And then that sauce reminded me of like, you know, we as like Asian kids didn't grow up with peanut butter and jelly sandwiches. So, but then when I made the sauce and I tasted it, it tasted like jelly. It tasted like maybe if I had grown up with jelly or jam, that this is what jelly or jam would be like. Because all my food was already spicy and filled with garlic and ginger anyways. so why wouldn't our jams be filled with garlic ginger you know and and herbs so then that became that then it was like okay if i i kind of created like an alternate version of myself right and then it was like so then if i did grow up with jam and jellies and i did grow up with peanut butter and jelly sandwiches what would that peanut butter and jelly sandwich look like so then it became a grilled cheese peanut butter banana sandwich with chili jam oh buddy on toasted sourdough On sourdough.

28:23That's the clincher is like a little bit of a sourdough. Roy, I want to ask you about Duck Dory Tong. There's obviously going to be some Korean recipes in this book, and I love that you picked this one. It's one of my all-time favorite stews, and your sauce mix has some unique elements, which I haven't quite seen myself. It's definitely a Roy recipe. You've got kiwi and Asian pear, garlic soy sauce, gojujang, oyster sauce, and this spicy chicken stew. Why did Dr. Itang, why did that make the cut for a Korean recipe in this book? You know, Korean food has become, I mean, you've written two books on it.

28:58Korean food has become so popular. We as Korean kids would have never imagined it. It's a food that is so bizarre to the Western palate and now that is so ubiquitous. It's so strange because our food is not linear. You know, it's not eaten in a progressive format. It all comes at once, you know, and it's all separated into these different things. And there are multiple things, you know, like if you think of a Western meal, there's one entree. But what if you had seven entrees? You know, that's how a Korean meal is served. And there are certain things that I never suspected to be the things that kind of stick their head out that have defined Korean food around the world, like sundubu and certain barbecues and things like that.

29:53But one of the best dishes we have is taktoritan. And I can't believe that it hasn't risen to the level of sundubu. For sure. Agree fully. Fully agree. Yeah, or the level of, you know, selam tang or the level of, you know, even now, you know, gopjang is like very popular. Yeah. You know, like. People are lining up in New York for gopjang. For gopjang. Yeah. How the fuck does gopjang beat taktoritang? You know what I'm saying? Yes. So it's like, so I was just like thinking about like, if I was to put a Korean recipe in, let me put in the recipe that all the kids grew up with. You know, let me put in the recipe that really when you wake up in the morning and you, you know, you get that cartoons whiff of smoke going through your nostrils, you know, like what is, you know, every kid wakes up in the morning, you know, coming out of their bed.

30:52Like, and when it's the Tak Turitang Day, that's like, that's celebration. That's Macy's Thanksgiving Parade Day, you know. And that happens like maybe five to seven times a year, you know, if you're lucky. And you can count those days and those days are imprinted and embossed and, you know, embalmed in you. And I just felt like I wanted to create that recipe to share so that maybe if people start making it, that they could have that imprinted in them as well. Does that make sense? Foley and listener, you know, pick up this book and there's so many recipes, but just for the DDT recipe, it's easy to put together, you know, using a blender to make the sauce.

31:42And to be clear, it's a spicy chicken stew. It's got incredible balance with a lot of vegetables in it. You can add some rice too if you like. I mean, it's really like we love chicken stews in America. Like there's a lot of them. And if we position it correctly, it's really like a crockpot dish. Absolutely. If we can get the right narrative behind it and the right storytelling behind it. And that was a part of it, too, because I want people to eat more taktoritang. I want kids 100 years from now that aren't Korean waking up in the morning and smelling taktoritang. Because I know that those memories for me are extremely influential and valuable, you know.

32:33And again, going back to philosophy, if I'm sharing my philosophy, you're also sharing your nuances and your touch points. So that others can take those touch points, apply them to their lives or their children or their next generations. and then start to develop their own philosophies of life. And this, from a food standpoint, is a big one for me. Well, I have to just have a follow-up about Korean cuisine in America. You know, when we wrote, when Dookie and I wrote our first book, Koreatown, we were working on it in like 2013. I mean, Roy, you were an impetus to start thinking about Korean-American cuisine with Kogi and all the work you'd done in LA.

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33:20So you really are the tip of the spear for this growth that you talk about. I mean, I haven't had you on the show. We've talked a little offline, but like, how do you feel personally about this rise? And now just it's not going anywhere, my friends. Like Korean food is American food. And the entrepreneurship at the restaurant level in literally every major city is apparent and super exciting to me personally. I'd love to hear from you. You know, when we started Kogi, we never had the intention of doing that. And maybe that's why for me it means so much because we don't want any credit for it and we didn't intend to have any credit for it.

34:05But sometimes when you're, when you are at a place or when you do something that is completely free and pure, it has a more powerful echo effect. Because you're not trying to force it or you're not trying to control it. It was meant to be, you know, it spiritually was meant to be. And, you know, I had seen the decades where Korean food was completely foreign or shunned or ridiculed and laughed at. And you're talking about possibly four decades of that, 70s, 80s, 90s to early 2000s, where this food was treated like it was like you were eating dog food, you know. And then to see it completely turn.

35:00And then on the other side of that, the Korean culture and country itself was also not doing the best way of marketing. Like the government wasn't doing the best way of marketing the food all through those periods. They were too precious with it. They were promoting the wrong things like bibimbap and stuff like that. they were using the wrong slogans it's a beautiful thing man to see people eating korean food at this level and at this magnitude because it's delicious food and it's it's a food that translates from home to public restaurant and the streets all it's all the same food you know so it doesn't have to put on a tuxedo from one place to the other um it can go to the party in a t-shirt and jeans you know um across the board you know and um it's the brad pit of food it could wear like jeans and a t-shirt to the med gala you know and uh and it could and and people accept it for it just needed the breakthrough for people to see it for what it was um and if kogi had a little part to do with that uh i'm just so happy and and um i just i'm just so happy man i i'm sorry i'm running out of work no you you because i'm so happy you know to see people eating it you know yeah and really uh in your first book which is so terrific ali's son you write a lot about uh the early days and restaurants and like western and like some of the mom and pops and never to forget those places um they're still there too i think you know in la koreatown you know there's the buzzy places of course but then you got so many mom and pop still doing the work i love your city i love la koreatown it's such a special place but what we needed to do matt i i think i found what i was trying to say is what we needed to do is in in order for korean food to have made that transition we we had to kind of like we had to kind of disrespect it a little bit we had to kind of like take it out of its its protective uh uh kind of uh shell and we had to like add that's why the taco worked so well or we had to add we had to add the cultural elements of the second generation and third generation to it you know of of the perspective and the flavor and the feeling of a kid that didn't grow up in Korea.

37:44Because my food's not Korean. My food is Korean-American. And it had to have that piece added to it. And it took that long for a lot of us, kind of first wave of immigrant kids to get old enough and have the experience enough to be able to put something out in the universe. And just the hard work, the hard work that went into it. And it's built into Korean culture, built on hard work. Yeah. And it needed to feel young and American and be understandable. And that's kind of was the tip of the spear, as you say. And then it just spilled. Yeah, yeah. And then everyone started messing around with their cooking things, you know.

38:33And I think we're still, as ubiquitous as it is now, I think we're still only in like the first kind of quarter of it. No. You know, I think that there's like really long legs to it. And in the next 20 years, we're in 2025 right now. If you and I are still around in 2045 doing this interview, again, we can look back and like probably Korean food will – it will be – I mean, look at Thai food and Cantonese dim sum. Yeah. You know, how it's become just like the same language. It's almost English, you know. Yeah. I'm putting that on the calendar. In language. I'm putting that on the calendar. It's on the calendar for 45.

39:19April 10th. Yeah. April 10th, 2045. 45. We're doing it. A couple other recipe ideas that you bring that are really smart. I absolutely love your shrimp toast technique because I think shrimp toast is such a grail from the restaurant side. We've had it everywhere, and I think it's beloved because it's such a cool idea and mix of umami and acidity. But, of course, you've got this fry technique. You know, this, it's got really unctuous, I hate I use that word, but you know what I mean? It's like very rich. What's your technique though? Because you've simplified it in a way. I love it. Thank you. I think this is a good segue or bridge into what we just talked about regarding making Korean food feel American, right?

40:04And breaking it down. So the thing is, the shrimp toast, I thought about the dumpling, right? And the dumpling, everyone loves dumplings, but the dumpling is still very Asian. It requires chopsticks. It squirts out when you eat it. It requires a dough that not many people know how to make. You can't really go to places that aren't specializing in dumplings and have a good dumpling. And I don't think a lot of non-Asian people have figured out how to make dumplings yet. You know, like there's a lot of fusion restaurants out there where they're cooking, you know, like non-Asian chefs are cooking really good interpretations of Asian food.

40:50But I haven't had one where they're making a good dumpling. And so the dumpling is still in this like really weird space. But then I thought about like, what if the dumpling was a sandwich? You know, and then that led me to like shrimp toast. And then really shrimp toast is at the end of the day, it's a sandwich. And, um, and so it was like that whole kind of like vortex of thinking was like swirling around. And then it was like, okay, um, shrimp toast, but make it a sandwich, but make it a dumpling. And then that's this recipe. Yeah. It's a really, really smart way. And you can just make it as a sandwich as you would on a flat top with a little bit of uh butter on it and you're making your shrimp filling it's just lovely idea um yeah it's just a grilled cheese sandwich but yeah as a dumpling yep yep yep one more one more thing that you brought up uh to close this interview and uh i i think it needs to be said this explicitly is that you just smash this idea about cooking with neutral oil over sesame oil and this idea that You can't cook with sesame oil as your primary oil.

42:04It's going to burn. It's going to make it accurate. I mean, I love that you're just like wrote about this, Roy. Oh, yeah. I could be totally wrong. But my defense and the leg that I stand on is that I do it. Yeah. And the food tastes fucking bomb. Yeah. You know? And then just to give all you listeners context is people always told me, and it's like a given philosophy out there in the cooking world that you can't cook with delicate oils right because their burn point is too low you know that's the science quote unquote science behind it and you can't cook with extra virgin olive oil first press you can't cook with sesame oil because their burn points are too low and you're going to burn it and it's become bitter and you're going to ruin your food you know and that's like being like shovel down your throat as far as like information goes and i'm like all right i already break rules anyways and i already don't listen to fucking people anyways so why don't i just cook the way i want to cook and i've been cooking this way for a long time and a lot of people have been eating it this way and they're not complaining you know i'm saying like uh like i cook with sesame oil I start with sesame oil on high flame in a wok, you know, and I burn the shit out of that motherfucker.

43:28You know, I burn the shit out of that oil and I add the ginger, garlic, scallions, and I add all these things, you know, the water spinach and the Chinese broccoli and the cuts of pork and then all the sauces. and I mix that together or when I start my fried rice or whatever the case may be or if I'm making kimchi jjigae or things like that and I'm going to start with the pork belly. I start with sesame oil. I don't start with the neutral oil. And I haven't experienced it, man. I haven't experienced the burnt, bitter, whatever. And if there is a burnt, bitter flavor, it only makes the flavor of that dish better.

44:08So that's what this little kind of this chapter uh like philosophy thing is all about is like don't listen to anybody man just cook it and taste it and if it tastes good that should be good enough i think you've you've laid it out very clearly i mean especially as a home cook if you're adding like three to four cups of vegetables and then you know a small amount of protein yeah you really need that flavor and when you're cooking with sesame oil you're making a choice like it's a direction you're not like it's pumping the brakes on sesame oil when you're making that choice is a problem like to commit to the sesame oil saute with it season with it maybe have two sesame oils go first press if you have a great asian market or you live in a city you can get really nice stuff but like use like you can buy the stuff at hmart to cook with um i agree i'm we align philosophically about cooking in the wok with sesame uh i just don't like why would you hold back that's the question why would you hold back and sometimes there are things that are that are these like mythical folklore fairy tales or fallacies that we think are true and maybe they're not true like carrots being good for your eyes right yeah like maybe that maybe they're not true you just have to test them out you know i don't know who who came up with that but it's like the constitution and like how politicians always refer to the constitution maybe like shit needs to like be adapted you know yeah You know, like maybe we need to look at it and be like and not be so fucking stringent on things because it was written like 300 years ago.

45:40Like maybe someone who ever said that putting sesame oil in a pan and it burns and tastes bitter was someone that had a horrible fucking palate. Yeah. You know, and somehow we took that as law. And I'm just trying to debunk. May I dare even say, maybe they're not even Asian. You say that. You say it. I will say it. Perhaps it might be coming from a food scientist background that maybe isn't cooking all the time with East Asian, the flavors of East Asian. That's exactly how it happened. Yeah. If we're being real, that's exactly how it happened. And you gave me the best idea for an article or even something longer is cooking amendments.

46:29I mean, the Constitution is amended for a reason. So let's make some amendments to these ideas. And cooking with sesame oil is like maybe over a hot flame. That's an amendment. Let's just make it. This is the fucking rock we stand on. Okay. No, no, it's true. It's like not even an amendment because this is like the Constitution in parts of Asia is like – it's like in law. Like you can cook sesame oil over a hot flame. We're removing an amendment and adding a new one. Yeah. Yeah, this is a new law. I follow that. I like this metaphor. We went there. On This Is Taste, we ask guests about their discerning tastes.

47:04So to close this interview, here's a little rapid fire, fast and furious taste check. Are you ready? I'm ready. All right. The best fruit. It's got to be a strawberry, right? It's the most like. Whoa. You know, the most, the most. I don't have to give just one word answers. No, no. You can say some things. The most important fruit in the world is the coconut because just the role it plays. in civilizations and how it's used. But in popular culture today, it has to be the strawberry. You got some good ones out there on the West Coast, I must say. Yeah, the arrow one strawberry. Oh, yeah. But the Harry's berries.

47:44Beyond that, yeah, we have really good strawberries. Yeah, the worst vegetable. I have to say spaghetti squash. Everyone has been trying to tell me how good spaghetti squash. I go to restaurants and everyone's trying to do spaghetti squash. And everyone's talking about how innovative it is and what you can do with it. People lose their shit over spaghetti squash, but I think it's a fucking horrible vegetable. Yeah, we align. We align. What is your typical breakfast? It's evolved ever since I wrote this book. Yeah, I bet. It used to be my biggest meal. It used to be jigues and kalbi tangs and big bowls of rice and panchans and kims and kimchis and bacon and spam and eggs.

48:34Now it's a bowl of granola, fruit, maybe a salad. Very Japanese. Maybe a light salad. Maybe a soft-boiled egg. If it's a protein, it might be a little fish. Yeah. Yeah. So that's my breakfast now. What's the best dessert? It's got to be a hot fuck sundae. Are you making it? Go against the hot fuck sundae with anything. Are you making it? You can make it, but there are places that serve extremely great hot fuck sundaes, from chain restaurants like Houston's to even a Ghirardelli's to chef-driven restaurants, Haagen-Dazs in a cup. It doesn't matter. or you make it yourself. But take a perfectly balanced hot fuck sundae, everything at its right temperature with the right amount of crunch and salt and all these things to it.

49:31That could stand like on a rock against a storm of a million other desserts coming at it. And I think it will be the last one standing. So correct. And really what dessert is best at the last bite? Name a dessert. Name a dessert that can beat the last bite of a hot fuck sundae. Agree. And this is just my opinion. That's it. No, this is the first time it's actually appeared. And we ask this question to everybody. It's the first time. And you have a case. You have a case. Thank you. Really good one. All right. Is there a restaurant you wish you could bring back from the dead? In your email, you said you missed A-Frame.

50:08Yeah. A-Frame is a restaurant that I had from 2010 to about 2018. And I miss that place so much. You know, I really do. I missed the food. I missed the vibe. I missed where it was at, at, at, at the time of where food dining was at. Um, you know, we were at a, at a juncture where we didn't mean to, again, like Kogi with Korean food, we didn't mean to introduce a lot of these things, but we introduced base and subwoofers to restaurants. You know, we did, we introduced, uh, like, uh, eating with your hands. we introduced communal seating but not at a long table like at small tables where you put strangers together at a four top you know um and these are all things that are normal now and um but they were experimental back then and sometimes we we speak of experimental cooking as the cooking part but this was experimental in in the experience experiential part and i i miss that yeah i think uh my colleague gina and i were talking about it earlier and she grew up in la and and we were just talking about such an influential restaurant and such a good point it's like the style of service obviously the space you know this incredible a-frame space but also in culver city but like it was special uh thank you would you ever reboot it in some way or is it a time and place for you i don't know the recipes are still good yeah i cook them i cook them from time to time yeah um i don't know yeah i would like to and i know any chef that's listening our restaurants exist with us forever it may not be easy to understand but we could bring a restaurant back from the dead um because it's never dead within us you know i know like society likes to put bookends on things but for us a restaurant going under doesn't mean that it's over or that it failed it's just it's just not there anymore but even 15 years later if we were to bring it back like it it's like it it's like it was yesterday you know so yeah i'm just looking for that right moment it's uh maybe one day it'll happen i really hope it does your favorite city outside america to visit for food i would say tijuana i just went there recently and And the food is so incredible, man.

52:36It's so incredible. Yeah. But Tijuana. It's a good city to reference. Last one, your favorite sandwich. I have a version of it in the Joy of Cooking. Yeah. It's a veggie sprout sandwich. Believe it or not, that's my favorite sandwich.

52:54That sandwich done right, I think, gives you all the feels. If you get a really, really great veggie sandwich with a really amazing spread and the sprouts and the crisp vegetables and the really great inside great pieces of bread, it gives you all the feels of a meat sandwich. It's very fulfilling and satisfying, and the flavors are bouncing all over the place. But when you're done with it, you also feel extremely good. and strong and light. For me, it's a really well-made veggie sprout sandwich. Not like a roasted veggie sandwich. Fuck those. Truly, fuck those. Truly, say it twice, fuck those.

53:48Not a good hang. No one likes it. Like cheese, cucumber, tomato, sprouts, that kind of thing. It's so good. Roy Choi, this has been such a pleasure. Thank you so much for joining This Is Taste. Oh, man. Thank you. Thank you, Matt.

54:09This Is Taste is hosted and produced by Eliza Abarbanal and me, Matt Rodbar. The show is edited by lead producer Clayton Gumbert and supervised by Pat Stango, director of media production and development at Penguin Random House. Thanks to Shalia Harris and the production team at Penguin Random House. Theme music by Steve Rydell Logo and guest illustrations by Ellie Skrzat Visit Taste Online at tastecooking.com And make sure to subscribe to our newsletter To keep updated on all cool things in the world of taste

From the publisher

Roy Choi is known as one of the architects of the modern food truck movement through Kogi BBQ. He is cohost of the Netflix cooking series The Chef Show along with Jon Favreau and has written a terrific new book, The Choi of Cooking. In this episode, we talk all about Roy’s philosophy around cooking with foundation, balance, and compassion in mind. We hear about how he reinforces these concepts through smart recipes, and about his connection to the rise of Korean food in America. (For you dakdoritang lovers out there, this is the episode for you.)
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