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Podcast Episode Notes: This Is TASTE - Episode 717
Episode Overview Title: From Finance to the “Fantastical Promise Land of Food Media” to Hollywood Writers' Room with Ella Quittner Description: Ella Quittner, a journalist and humorist, discusses her journey into food media, her new cookbook "Obsessed with the Best," featuring over 100 perfected recipes derived from head-to-head tests, and her thoughts on cooking, culture, and the dynamics of food media.
Key Themes and Discussions
Introduction to Ella Quittner
- Ella Quittner is a journalist, screenwriter, and humorist.
- Author of the new cookbook, *Obsessed with the Best: 100+ Methodically Perfected Recipes Based on 20+ Head-to-Head Tests*.
- Discusses the concept of "best" in cooking and its subjective nature.
Journey from Finance to Food Media
- Ella's background includes a career in finance at Credit Suisse before transitioning to food media.
- Describes her early passion for writing and cooking, influenced by her family.
- Took a drastic turn into food media during the peak of food culture, notably with outlets like Bon Appétit.
Bench Testing and Cookbook Insights
- The idea of finding *the best* recipe is central to her book, showcasing that there is no absolute best but subjective preferences.
- Ella's method involves "bench testing," where she conducts head-to-head tests of various recipes (e.g., biscuits, pancakes, cookies).
Key Recipe Highlights
- Pancakes:
- Discusses the global variety of pancakes and how this influences her recipe creation.
- Emphasizes the importance of techniques learned from international cuisines.
- Biscuits:
- Explores the similarities between biscuit and pie dough.
- Shares the unique technique of using vodka to create flakiness by inhibiting gluten formation.
- Smashed Potatoes:
- Details the process of boiling and then smashing potatoes for optimal texture.
- Highlights the importance of baking soda in drawing out starch for a crispy exterior.
Food Media Observations
- Ella reflects on the chaotic nature of buffets, contrasting her initial thesis about value with the reality of dining experiences.
- Shares her insights on the cultural significance of buffets in America and the illusion of choice rather than value.
Writing and Future Projects
- Discusses her experiences in a Hollywood writers' room for a fantasy show and ongoing projects related to food media.
- Mentions the development of a new food show focusing on front-of-house dynamics in restaurants.
Key Takeaways
- Subjectivity of "Best": The quest for the best recipe is subjective; Ella's approach is personal and investigative.
- Cross-Cultural Influences: Cooking techniques are enriched by global culinary traditions.
- Food Media Landscape: The current state of food media is dynamic, with traditional models being challenged by new narratives and formats.
- Narratives in Cooking: Ella combines storytelling with food, creating a rich narrative around her recipes which deepens the reader's experience.
Closing Remarks Ella Quittner's journey from finance to food media is filled with humor, insight, and a love for cooking that permeates her work. Her upcoming projects hold promise for further exploration of food culture and storytelling in both written and visual formats.
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Hosts: Aliza Abarbanel and Matt Rodbard Production Team: Clayton Gumbert, Pat Stango, Shalia Harris Theme Music: Steve Rydell More Information: [TASTE Cooking](https://tastecooking.com)
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOAwkward Subway Encounter
1:34 to 3:40
Ella shares a humorous story about mistaking a stranger for a friend on the subway.
“I just waved at someone on the subway that I thought, I was like, oh my God, my friend from college that I haven't seen in six years that I'm really fond of is on the subway car.”
Discussion on Ella's Book and Culinary Obsession
3:40 to 4:36
Ella discusses her book, 'Obsessed with the Best,' and the subjective nature of determining the 'best' in cooking.
“What do you – like I'm like should I ask this question?”
Ella's Journey from Finance to Food Media
4:36 to 6:04
Ella recounts her unexpected transition from a finance career to food writing and journalism.
“What ended up happening is I had to define very clearly like what I specifically was looking for going in because you could have ended up with 400 different mother recipes from each of these trials, right?”
The Journey from Finance to Food Media
14:04 to 18:05
Ella Quittner discusses her transition from finance to food media, including her challenges and experiences in the industry.
“You're working at Credit Suisse, five and a half years.”
Finding a Unique Voice in Testing Recipes
18:05 to 21:15
Ella shares her approach to recipe testing and how she incorporates unique influences into her work.
“You get there and it's like, first of all, I'd gone from this incredibly stable place where I totally knew who I was and where I could look around and see who I would be in 20 years.”
The Art and Science of Pancakes and Biscuits
21:15 to 27:45
In-depth exploration of the techniques behind making the perfect pancakes and biscuits, along with personal anecdotes from Ella.
“So, Ella, how do you figure out a style of bench testing?”
Challenges in Recipe Development
27:45 to 28:00
Ella reflects on the labor-intensive process of developing recipes and the challenges faced during her culinary tests.
The Challenges of Food Testing
28:00 to 30:40
Explore the challenges of testing recipes in a small kitchen.
“Like how much time goes into just one of these chapters?”
Unexpected Culinary Adventures in Japan
30:40 to 36:40
Discover a surprising culinary experience during a trip to Japan.
“is cool because you're doing the bench testing and you're doing the very best, but then you kind of like to do these asides.”
A Culinary Emergency
36:40 to 40:40
Follow a dramatic incident involving a fall and a dinner in Japan.
“Because as I write about in the book, we go outside and my dad, who another major part of his personality besides having gone abroad to Japan in 1975, is that he's extremely effusive.”
Show all 15 chapters
Perfecting Potato Techniques
40:40 to 42:00
Learn about the best methods for preparing smashed and roasted potatoes.
“And I'm glad you figured out the type of pasta you wanted to write about in the book.”
Mastering Smashed Potatoes
42:00 to 45:32
Learn the simple technique for creating perfectly smashed and roasted potatoes.
“The restaurant industry introduced us to smashed potatoes.”
Insights from Las Vegas Buffets
45:32 to 50:51
Discover the unexpected behaviors and trends observed in Las Vegas buffets.
“And man, again, there's so many other recipes to talk about.”
The Chaos of Buffet Culture
50:51 to 54:58
Understand how buffet dining often reflects the illusion of choice rather than value.
“Let's close and talk about the chocolate chip cookie.”
Ella's Journey into Food Media
54:58 to 55:10
Explore Ella's transition from food writing to screenwriting and her current projects.
“But Ella, this has been such a pleasure.”
Transcript
Automatic transcript. May contain errors.0:00This episode is brought to you by Resi and American Express. Resi is a digital platform that connects restaurants to restaurant lovers by elevating dining experiences, providing original industry content, and helping to fill some of the country's most exciting dining rooms. Because restaurants have always been more than just places to eat. The amazing world of restaurants is just a few taps away in the Resi app and at resi.com.
0:31I have a friend who used to joke that the true point of this bench testing exercise was to determine the exact volume at which a food becomes disgusting. And for meat, that happens so much earlier in the testing. Whereas for something like jam or whipped cream, you're like, I could have another bite. This is Taste. I'm your host, Matt Rothbard.
0:59Ella Quitner is a journalist, screenwriter, and humorist who writes about obsession, culture, and food. She's the author of a terrific new book, Obsessed with the Best, 100 Methodically Perfected Recipes Based on 20 Head-to-Head Tests. On this episode, we talk about those tests and about finding the absolute perfect recipes for biscuits and pancakes and chocolate chip cookies in so many more dishes but also we talk about her journalism. I really hope you enjoy this conversation.
1:31Elle Quintner, welcome to This Is Taste. How are you? I'm so good, Matt. I'm so good. I just waved at someone on the subway that I thought, I was like, oh my God, my friend from college that I haven't seen in six years that I'm really fond of is on the subway car. What are the odds? Waved like this. He didn't wave back. I was like, he's always had bad eyesight. And I walked all the way over waving across the whole subway car and everyone saw and it wasn't him. It was not him. Yeah. Did he handle it gracefully? Not at all. He actually got off at the next stop. I'm pretty sure he wasn't planning to.
2:00He was just mortified that a stranger was talking to him on the subway. I got really close waving. Yeah. I was like, that's not Alex. And I just sat down. I panicked and I just sat next to him. So it was like a crazy moment where I got so close waving, like within three feet, and then dropped my hands and just sat next to him and pretended I did it. I think he thought I was going to kill him. So you did not acknowledge the gaffe? No, I wasn't like, sorry, I thought you were my friend. I legitimately just sat in the seat next to him and stared straight ahead. So I'm good now that's over. That's a great way to get the adrenaline pumping before a podcast session.
2:35Yeah, I'm going to do that to you, too. I love that. I mean, I think we should have some awkward moments here just to get our juices flowing. No problem. I have a lot on tap. No, it's good. Man, I have to say, give me 30 seconds. Amazing book. Thank you. I saw it launched. You were like, I thought it was fall. And then I talked about it on the show. Like, oh, my God, this is cool. Book from Ella coming out in the fall. And then someone was like, actually, it's in the spring. It got pushed back. It got pushed back. That happens sometimes. But at the time, I only had seen the cover and like the promotional stuff.
3:07And I'm like, this is very cool. But then I read it. You are a great writer. Thank you. You are a great writer. So that means a huge amount coming from you. Thank you. I really think your introduction needs to be read. It says so much. It's talking about food media. It's talking about what is the best. There is no best. So, listener, you should buy this book. Again, we don't publish you, by the way. You're from— But I'll give you like 20 cents for every copy. We can work on a royalty agreement. But I just—I love the way you've thought about the best. So, let's just start there. That's so sweet, Matt.
3:44Thank you so much for reading it. It's a great read. What do you – like I'm like should I ask this question? Like how do you determine the best? Do you mean in a culinary sense? Yeah. Like intellectually? Culinary. Let's go there. I entered this project kind of – it was sort of like meta, right? On one hand I was like I'm doing clickbait. I'm doing kind of a meditation on this idea that we're all so obsessed with like listicles and the best and we can't walk past a billboard offering an idea for like the best thing that's just around the corner and we can't not click on an article that promises the best way to do a thing for free.
4:21And I knew that going into it. And I also knew that the idea of the best is completely false, right? You can't have a best in cooking. That's so subjective. And I was actually really curious how I would get to the bottom of like what the best methods were so I could develop recipes from my trials. What ended up happening is I had to define very clearly like what I specifically was looking for going in because you could have ended up with 400 different mother recipes from each of these trials, right? And all the time I'll do these interviews and someone will say, well, for me, the best biscuit is something that takes 10 minutes to put together.
4:54And I'm like, well, that's not what my mission says. Yeah. And when you say interviews, you mean speaking with chefs and home bakers and really a part of this journey is not just you bench testing and fuck you, bench test. It's amazing. You open the book up and there's like 20 deli containers of a red sauce and clearly you put in the work. But it's not just like the food lab boring BS of that. It's like you actually going out into the world and talking to people. Like harassing servers and being like, can I come into the kitchen and see how you do the check-in? Well, you're a journalist, a bully, and you like use that card to get into these kitchens.
5:30We will get into like the ideas here and like the choices you made because it's not like the best of everything. You had to make like 20. It's like 20, right? It's 24. 24. I feel like it was 25. And then I just was like, what if I didn't do moose? I love that. I did that in my book one time. I was like so ready to do a big section. I was like, why don't we just not do it? Yeah. What if we make it less than 400 pages? Yeah. Moose is wonderful, by the way. I mean, I did the test. So if I do a second version of this book, I have moose. You got to do a second It's on the cutting room floor. I just didn't write it up.
6:03Near the end of it, I'll be like, should you do – will you do another one? And you'll say yes. Where do I sign? Yeah, where do I sign? So pleasant. Zooming out, let's just do this. I want to hear about you because I did a little like LinkedIn snooping. Oh, God. You've written for Taste, wrote a piece, and I know your journalistic work, and you write for the New York Times, and you've written these wonderful pieces, investigations, et cetera. But you came from finance. you obviously really, really care about home cooking. It's like an interesting background that I could not find like the Ella bio.
6:41So what's your story? Yeah, I have a really weird path. I grew up wanting to be a writer, thinking I would be a writer, simultaneously spending all of my free time in the kitchen because I have this wonderful but very neurotic Jewish, like vaguely Philip Rothian family, more pleasant and lovely than that. And the only thing that calmed all five of us was food. So like truly my best memories revolve around just like all of us in the kitchen kind of like tasting a stuffed cabbage or a sauce that my dad was making all day. And that was like the only thing that would calm all of us and make us happy.
7:14So I grew up learning to cook from my parents who were terrific cooks and then went to college. Still thought I was going to be a writer, like ran the student blog, did some internships and stuff. Took a very sharp left turn onto Wall Street. Yeah. Yeah. Was it because of like just quant stuff, like you're good at math, or was it because you wanted to make money? So I didn't take – maybe I took calculus in college, but I didn't take much math. Yeah, yeah. I was like a junior, and my boyfriend at the time was like, hey, do you know how much money you can make if you take a summer internship on Wall Street?
7:48And I was like, what are you talking about? I don't know what a stock is. I don't know what a bond is. I have not taken econ. I will not be taking econ. I'm like taking like Hindi in a drawing class. Those are like, that's me. And he was like, oh, well, here's how much money you can make. I don't remember what it was, but it was like the largest number I'd ever heard. Like I had worked for like six years as a barista to like scrape together my funds for like spending on the side at college. And it was like$800. And I was like, holy shit. So I signed up for all these interviews, like crammed so hard.
8:21Wait, you crammed finance? Like, teach me finance. I truly, I'm not kidding when I say I didn't know what the difference between a stock and a bond was. Cool. I, like, no, I do now. But I truly had never cracked a Wall Street Journal of financial, like, nothing. Yeah. But I just, you know, and it's college, so everyone has, like, a 16-page thing that's been passed down for 100 years on every topic. So I, like, read that, stayed up all night, asked, like, anyone I knew who peripherally worked in, like, the business world what to wear and, like, what to do. And they were like, here's what a suit is.
8:54Here's like a black tote bag. Did these interviews, got a job, a summer internship, and I was like completely hooked. I got like so addicted to it. And it was a really wild ride. I was there for like five and a half years. Credit Suisse? Credit Suisse. Yeah. RIP. Did you go to EMP when you were working in that building? I went to EMP once before I worked in that building. And then every day when I was walking into work, I was like, oh. That's cool. I want to go to EMP. And it was after Tabla closed? It was, yeah. It was in the EMP era. I think EMP opened when I was still in college in like 2011, 2012.
9:30Yeah, right on. Wow. I mean, I want to get to the food stuff, obviously, but like what were you doing at Credit Suisse? I was working with private equity fund managers to do everything from like the very beginning of their fundraise through to the end. So if someone was like, we're an energy credit fund and we want to raise$2 billion to do upper middle market deals and blah, blah, blah, whatever, they would come to us and we would assemble a deal team of like three people. And then we would do everything from work with them on how they talked about themselves and sort of branded and marketed themselves and their past investments to like process all of their kind of like track record to make it friendly for like a fundraising scenario, make all of their marketing materials, set up all these meetings for them all around the world with LPs.
10:14Yeah, yeah, yeah. Pitch them and then basically raise the money for them and process all the diligence. Did you work with any food brands in that PE world? Because that's a wild time for private equity and food brands and like, you know, the bodies are littered on the path. For sure. This year of 2026. I know. We didn't work with a ton of food brands that tended at the time I was doing it. CPG investors tended to be a little bit like earlier. Yeah. We worked with like fully private equity, not like venture typically and bigger. Like I would say the smallest fund I ever worked on was$250 million.
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13:47And right now, our listeners get an additional 15 % off any annual membership at masterclass.com slash tastecooking. That's 15 % off at masterclass.com slash tastecooking. Masterclass.com slash tastecooking. All right, so you're working PE. You're working at Credit Suisse, five and a half years. You end up working in food media. You make another hard turn. and I really, really, really love that in your intro you talk about this wild ride. You know, there's thoughts on late-stage capitalism in that introduction, but you also mention, you know, the BA staffers posting about copping chinos, cappuccinos.
14:30So tempting. What an era. But you say this whole project started with bacon and insecurity. So a lot to unpack there. First, just how do you get into food, end up at Food52, and like then get to this idea of the best. Yeah, for sure. So while I was on Wall Street, there was like one part of me that could see my entire life just staying there in this like very stable job that I was fully addicted to, right? You're like getting paid while there's all this validation to be had. It's very competitive. And also the dynamics of it really mirrored the places I had thrived and like would go on to thrive, like journalism kind of newsrooms or writer's rooms, things like that, like very political, collaborative, intense stakes.
15:11And then there was this other part of me that just like couldn't stop making stuff. Like in the middle of the night, you know, I was working like very, very long days and not like 1 or 2 a.m. I would be like, you know, drafting shouts and murmurs under a pen name to submit or like so embarrassing, running out to do like a stand-up comedy open mic. I'm pretending I was like just picking up my seamless and then coming back to my desk. It's like stuff like that. And it was also at the time, as you say, that it was like peak Bon Appetit is cool, food media. Like we all have a parasocial relationship with Molly Baz.
15:43We all are like obsessed with everything they're doing. Alex Delaney is constantly posting just like a photo of a single cappuccino and writing copped. And I would be like miserable in an ill-fitting pantsuit at my desk like I want a cop of cappuccino. Like I don't even know what that means but I want a cop of cappuccino. So bad. So I applied to like a thousand food media jobs. Obviously didn't get any because they were like sorry what? Really? Really you applied to all these jobs? Yes, I applied to the infatuation. I'm sure I have all these really embarrassing emails if I go back and, like, litigate it now.
16:15Oh, show the receipts, man. I would love to see that. I know. I'm trying to think if there's anyone that I'm, like, now work with or in touch with that, like, completely blew me off. Did they just not see you as fitting in because you didn't have, like, a culinary degree? Absolutely. I mean, I didn't have any culinary—I had grown up cooking, but, like, I probably wasn't marketing that correctly. Exactly. So, in fairness, like, there's probably a reason you weren't a high school. For sure. They were right to do that. And people were so nice to me. I remember Andy Bargani was a friend of a friend of a friend, and he agreed to get coffee with me.
16:47And I was so nervous, and I went home from Credit Suisse to change out of my work clothes into what I thought were cool pants, and then ran to the coffee. And then after, I was told everyone I knew. I'm like, Andy's not drinking dairy milk right now. Goss in the office. I love that memory of Andy, and it's cool to hear his generosity. For sure. He was so nice. Chris Morocco met with me. But, yeah, I didn't get any interviews, didn't get any jobs. So I did a bunch of, like, food-adjacent freelance stuff. Like, I had a family friend who ran a blog called Remodelista, which was about interior design.
17:21And I was able to do stuff for them, like, about interiors of a restaurant. You know, like, as close to food as I could get. It seems like a cool, like, way to get in. With, like, the paths I had. Yeah, yeah, yeah. I, like, knew I needed some bylines. Basically, I did a piece, this is before he was famous, on Joshua McFadden where I like took a train up to some book event he was doing and wrote it up. So accumulated some bylines, kept applying, and eventually got an interview at Food 52 and sort of managed to like talented Mr. Ripley my way in to a job that was half recipe development, half food writer.
17:55Wow. Thrilling for me. Thrilling, absolutely. I mean, and you had this, you know, deep knowledge of cooking. I did. I did. I'd grown up doing it, but I was obviously just massively insecure, right? You get there and it's like, first of all, I'd gone from this incredibly stable place where I totally knew who I was and where I could look around and see who I would be in 20 years. Yeah. And I gone from that to basically like the fantastical promised land of food media where quite literally it was like exactly what you wanted that to be in whatever year was like 2018 where in between meetings in our like open plan, gorgeous office where there was like a big test kitchen that you could walk through.
18:38literally people in like trendy like hedley bennett aprons would bring out like a giant tray of frosted cupcakes and just like leave them on a table and you could eat them you were encouraged to eat them it was like everything i'd ever wanted it was like the scene in willy wonka when they go into the you know the like land of can yeah and at the same time immediately i realized like oh my god did i make a massive mistake because it was the most kind of food media, media generally at that time, it was like the most unstable professional environment I could have entered. And left and right, as soon as I get there, is this like sense, very strong and very true sense that anyone and everyone can get laid off at any time.
19:18And they were like constantly people are just like getting a calendar invite that was like, hey, quick meeting at three. And they would like go up to a conference room on another floor and then they'd be like escorted out without their stuff and laptop, you know, and you'd never see them again. Yeah, that is the reality of this industry that we work in, unfortunately, and getting worse. For sure. So it was terrifying. I had gone from like literally having a 401k to being like, wow, what did I do? I had worked for this whole career. Now I'm like in a place where I probably will get fired tomorrow.
19:49What kept you going though? What kept you like showing up? And like you must have had, it's the nerve, right, to show up. how this whole project started. Sure, I had the nerve to show up. I don't know if it's the nerve to show up. I'm like extremely, I was extremely afraid of getting fired. I was like, I need to, I mean, this isn't a very flattering story for me, but I was like, I need to make myself indispensable. I like absolutely have to like carve out some sort of place here. And I'm like the newest person and I have like almost no value. So I went into the, you know, like the CMS, I opened up the backend, which we all had access to because we all choose it to create posts and stuff.
20:22And I sorted the posts from like most comments to least. And the top post was something from like many years ago. That was some like benign article called like how to cook bacon or something. And it had just like hundreds of comments of people in the comment section being like, this is bullshit. Like if you don't get a bacon press, you should be in jail. Like, you know, no, you're so stupid. Like the fact that you're not glazing it and doing this, Like, you don't know what you're doing. And I was like, cool, perfect. And so my old column that I started while I was there called Absolute Best Test was born.
20:56And the first one was the absolute best way to cook bacon. You just went there. Yeah, I was like, I need a traffic boon. Yeah, exactly. It was like a traffic play, but also your instincts to like look at like engagement. I mean, this is traffic era, food media, and this is engagement era. This was just before we crested the SEO era. Yeah, yeah, yeah. Which was a fun one. So, Ella, how do you figure out a style of bench testing? Because there's a lot of bench testing in the world, you know, between the Food Lab and America's Test Kitchen and Milk Street. You know, there's just like a lot out there on Mysterious Eats.
21:28But you had to put your own stamp on it. How do you do that? I think my version of it is really personal and it's also deeply reported. Like what I'm interested in is not just Googling like best ways to make pancakes and collecting the top five, but like going around the world and finding a person that I think makes the best pancakes or is known for making the best pancakes in their community or won like a state fair contest for making the best pancakes and finding out how they do it and incorporating that into my testing. because a big kind of part of this whole project is that very soon after I started that calm, I became not a stranger to the idea that I could be like surprised in all of my ideas about the way that was the best to cook something that I'd always had because it was like how Silver Pallet did it or how my mom taught me could be challenged successfully.
22:14And so I think the more sort of like rocks I can turn over and uncover strange or unexpected techniques, not the thing we think or that people are taught in culinary school, the more fun I have with it. And it really is a rich text to follow with your talent, with the pen. So I think you can kind of be a strength, this investigation that you're doing. It's not just the grid of 20 versions, though you have this certainly in the visuals of this book. You're putting in the hours and hours of work. I do want to stick with pancakes. I think it's a good place to go. You set this book up wisely. You talk about your goal at the beginning of each of these sections.
22:53And for pancakes, you wanted pancakes with deep flavor, a degree of fluffiness that feels celebratory, but or and with crispy edges. How did you end up getting there? So I learned very quickly as I reported it out that the pancake is a sort of globally ubiquitous concept, kind of like stuffed cabbage, right, which exists not just in Ashkenazi cuisine, but in Chinese cuisine and French cuisine and various Middle Eastern cuisines, etc. You can find a version of it anywhere in the world. Pancakes are the same, right? You have kong yubing, like a green onion pancake. You have like a Korean pancake, like a hotteok.
23:28A hotteok, yeah. The kind of chewy, you know, filled street food you have. In Ukraine and Russia, you have like blini. You have yeasted olari. You have various kinds of things. And so it forced me very quickly to be like, okay, what do I want in a pancake? And just identify those flavors and those textural elements. And it sent me to the sponge cake. because that's really what a pancake is. It's like a cake that cooks very quickly with heat just on one side at a time. Yeah, it's the same idea. And in fact, actually, as I was researching and reporting, one of my favorite pancakes in New York City is the one at Commerce Inn.
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24:04Have you heard that? Yeah, sure. I've not had the pancake. We only had dinner there, but that's... They have these extremely fluffy pancakes that almost look like a slice of wedding cake when they're coming to your table. They're like towering and quivering. And the way they do theirs is actually more like a normal cake. It's like they put – it's like a tapioca flour batter and they put it in a pan and they bake that in the oven. So in a certain sense, it is really a cake. So I stole a lot from the idea of sponge cakes. Yeah. And I used a sugar-stabilized meringue, like a whipped egg white in my – Stop.
24:33That's really interesting. Yeah, which you can do by hand and I encourage you to in the book because I don't think anyone should have a stand mixer out before like 11 a.m. It's too – it's too heavy. You're not warmed up. You might pull muscle in the morning pulling the thing out. It's already on your counter. It's like we're plugging a thing in. We're making a – like that's too much for me. Not right. What about the grains, the mix of the grains and the pancake? How does that work? Yeah. Does that work? So I tested a bunch of different recipes that called for different things, like an Edna Lewis recipe, et cetera.
25:04One that was really interesting that didn't make it into my mother recipe was cornmeal. Yeah. I think Hellbender has like a masa cornmeal pancake in Queens or Brooklyn right now. Yeah, yeah. that people love. And that's a great example because it gets kind of crispy around the outside, but it's very tender inside like a cornbread. I ended up with mostly all-purpose flour and a little bit of whole wheat just for extra body. Yeah, yeah, but mostly AP. It makes it accessible. That's right. You could use cake flour, which I do in my yellow cake. Quinoa you could even use. Buckwheat. Buckwheat. I tested.
25:39Yeah. The thing is about a pancake is it's sucking up so much flavor from the syrup and the butter. And like if you're really trying to treat yourself and using like a great maple and a great butter, you want it to be sort of like a blank slate. Like it can have some body and depth and intrigue. Yeah, yeah, yeah. But ultimately you might be doing a disservice to more interesting milled heritage flowers if you're kind of burying them under all that kind of sauce and accoutrement. Why do it? I love that. Let's move on to biscuits. You write that biscuits are just pie dough with a better personality.
26:12Very, very, very cool observation. What did you learn about biscuits while doing the bench testing? Well, they have all the same ingredients as pie dough. Yeah. Did not realize that until you wrote that. I didn't realize it until like 40 tests in when I was like, wait, this is pie dough. It's just a different shape. The goal is the same, right? A very tender, solid carb that is supposed to flake apart and often is eaten with fruit or preserves or something like that. And in fact, the biscuit can top roasted fruit in a cobbler like an upside down pie. Once I realized that, it led me to a trick that bakers have long used in pie dough, which is basically replacing some of the liquid that you're adding in before you make the shape with vodka.
26:53Yeah, I've heard that. For two reasons. One is that alcohol inhibits gluten formation because it's like the layman's way of saying it is basically like just as wet as adding water at the beginning. So bring everything together. but there's actually less water in it. Well, yes, then it leaves. But at the beginning, there's actually less actual H2O, right, in the thing. And so you're having less of what happens when you add water to flour, which is basically like that the proteins that make up a gluten structure start to snap together. So that happens less. And then, yeah, as it's baking, it bakes off which kind of creates more steam right and then you're getting a better rise very very cool let's zoom out and talk about the actual bench testing because you look at the visuals in the book and you read through it and you're like ellis putting in the work it's crazy like i i was i do holiday baking that's about the only time i bake well congratulations it's hard to get through yeah it's hard to get through and i just i am not a baker and i don't really love it all the time.
27:56It's good to know yourself. But like you did these tests, I mean, multi-day, right? Like how much time goes into just one of these chapters? Well, when I used to do it for this column that I wrote, I did it all by myself and it could take you. The thing is, you kind of do have to plan it in a way where you do it all in one day because you need to get a photograph at the end and all of the food starts to die. Exactly. That's the challenge for this book for the ones that were the most labor intensive and required and it seemed like i couldn't do by myself i had help i would hire people to come over and cook with me i had a wonderful person named mia glickman who i think actually worked at little egg at the time um and has worked all over brooklyn and she's a fabulous cook so she would do a ton of stuff and we would kind of work in tandem to help get things out on time it's uh what was the hardest one to do What was most difficult?
28:48Oh, gosh. No one's asked me that. Yeah. They're all sort of vaguely traumatizing in their own way. Hardest were most unpleasant. Were the eggs hard to do? I feel like the eggs might have been difficult. Eggs were difficult but did not hold a candle to one I did many years ago, not in the book, which was hard and soft-boiled eggs. Yeah. Which I baked like – I mean I boiled like 200 eggs for my apartment smelled for literally weeks. The meat ones are the hardest. I would say like chicken maybe because it's just – I have a friend who used to joke that the true point of this bench testing exercise was to determine the exact volume at which a food becomes disgusting.
29:27And for meat, that happens so much earlier in the testing. Whereas for something like jam or whipped cream, you're like, I could have another bite. Yeah, yeah. And it doesn't – it's pretty neutral in the house. With meat, it's like a smell and it's heavy. And also you start to feel really bad. You're like, wait, what about the environment? You're just like surrounded by all this stuff that, yeah. Yeah. It's like opening 10 Amazon packages at once. Did you test in your apartment this whole book? Yes. Wow. And we shot it there. Yeah, I love that part of it. That's cool. I mean, but like testing it and not having like a space, like that's intense.
30:02Yes. And I have an 85 square foot galley kitchen. Yeah. I know the vibe. Yeah. 17 years I had one of those. Yeah. That's the number one thing when people come over to my apartment where they're like, wait you did this in here yeah it's cool it's new york books are special yeah new york books are special you have to get a speed rack did you get one yes yeah yeah i guess like i love seeing speed racks in like home kitchens i think that's like always they can be done artfully you know you don't have to totally you know by the way if you want a speed rack when you're not using it you could turn it into a bar cart oh yeah put like sheet pans on it oh yeah good call kind of a life hack well yeah nice job so i want to talk a little bit of the essay writing because i think this book is cool because you're doing the bench testing and you're doing the very best, but then you kind of like to do these asides.
30:48And there's a really nice essay about your father. You went to Japan together and you went to a restaurant that was like a 90-minute bullet train ride from Tokyo and you found this restaurant that peddled in Italian, Sicilian trottoria cuisine. That's right. But we all know that Japan just sometimes it just hits different. And it's just like a special culture when it comes to just a deep passion for cooking. And you found like the best Italian food you've ever had there. Yes, but in a very unlikely place, right? When you go to Japan, everyone's like, oh, my God, go to Serencon. Go get pizza. Totally.
31:28And it makes total sense because there's such a culture there of mastering a craft. So something like pasta or pizza that requires careful study, you can find it really well done in droves. I went there with the intention not to eat Italian food because I'd just come off of a several week trip traveling through Rome, Florence, Amelia Romana, having all of these lovely nonas and experts and Michelin chefs teach me all these tricks about the absolute best ways to make fresh pasta for the fresh pasta chapter. So I felt like, okay, I'm pretty carbo loaded. I mean, not even just carbs, I'm like pasta'd out.
32:06I'm here for sushi, I'm here for ramen, I'm here for tonkatsu, etc. Also, my father, a big part of his personality is that he went abroad to Tokyo in 1975 for a year. That will stick with you. Yeah. So when I was a kid, he called South Park a manga from Colorado. Like, Foli has claimed for decades that he, like, lightly speaks Japanese. Talks about it all the time. And so when I went there, I knew I was going there for my reporting trip. I invited him to come. I thought it would be so fun. Yeah. And because he's so obsessed with Japanese culture and Japanese food, that was another reason why I was like, we are not going to be eating Italian food here.
32:44We're just going to go so hard on all of his like nostalgic favorites and do food crawls, et cetera. And then, of course, I make us go to this extremely rural and random suburb, not just 90 minutes by bullet train from Tokyo into the country, but then a further 20 minutes on local train. Oh, yeah. Right on. Because I wanted to attend something called the Porktober Fest, which was an Iowa pork-themed sub-festival within a larger annual festival that celebrated an Edo period samurai warrior. So they were cosplaying Iowa? So the main stated purpose of this Shingen Ko festival is to dress up in Edo period garb.
33:27Got it. And basically like reenact play fight like this samurai era fighting and like celebrate the history basically of the guy who sort of established this region. But within it, this guy who I've been following for the better part of a year who I write about in the book as Bacon Jesus, there was a sub festival called Porktoberfest due to local interest in Iowa bacon where there's like a small part of the fairground that is just dedicated to Iowa bacon and various interpretations of pork. Incidentally, they're getting a Costco there soon. Oh, wow. So I wanted to go to that. But by the time I decided that it's in a city called Kofu, which is like a real city.
34:05It's on the train and stuff. There was no housing, affordable housing options left. So I booked us like an Airbnb in this town called Kai 20 minutes away, like whatever. And by the time we get there to the festival, my dad's getting over cold. He's like very sick. I'm starting to get really sick. It's like a total nightmare, right, to be like in the middle of nowhere. There's like we don't have a rental car. Oh, yeah. My dad does not speak Japanese fluently. We're like basically like what are we going to eat for dinner? We find this the only walkable place near our Airbnb was this trotteria. We get there in the vibe.
34:44Sicilian trotteria. Sicilian, yes. That was the translation. Not exactly the menu. And we get there in the vibe. It's like gas station. Yeah. Right. It's like one flickering fluorescent light by the side of like an unlit road, which, by the way, all the roads in Kai have these like coffin width channels beside them. Part of. Oh, it plays a role in the story. Right. Well, part of what this samurai era warrior is famed for is like developing a system for like alleviating the flooding of the region. So they have basically these like little rivers beside all the roads that don't have guardrails or anything.
35:23And it's just like rushing water kind of a few feet below street level. So we go to this trattoria and it's not promising at all. Yeah. Like we've got a weird app. Yeah, yeah, yeah. And then the pasta comes out. It's not really Sicilian style, which I was grateful for. Yeah. It was more like pan Italian, but best pasta I've had in my entire life. like specifically I remember like a tagliatelle that was like maybe green and like a lamb ragu oh yeah just one of those things it's like you know the first time you go to esoti yeah totally like oh oh back in the day yeah I remember that like you know just getting fresh pastas and like a tagliatelle and not like a like a ravioli or anything that's like hand cut like a tagliatelle with like knife cut looser but by the way my big thing that I complain about in the book is that I don't really like fresh pasta because it's never chewy enough for me that's right that is a point of view you have.
36:13I love that. That is my opinion. And so this was perfect, right? The perfect texture, but somehow still so thin. That's the challenge if you make it chewier is to get it really thin. Just a perfect pasta. And I say like, I'm coming back tomorrow. Obviously, you know, we're in a very rural area. So like, I don't speak Japanese. And I had a translator with me on part of the trip, but he wasn't with us at this point. So I said to my dad, like, I'm gonna have to figure out how to come back here tomorrow with a translator and get to the bottom of what's going on here. But of course, I never did. Because as I write about in the book, we go outside and my dad, who another major part of his personality besides having gone abroad to Japan in 1975, is that he's extremely effusive.
36:53Like the way he talks about things is like an orchestra conductor. Like he comes in from Iran and has a sip of water and it's like, ah, it tastes like a milkshake. Like that's his whole vibe. He grabs life by the collar, shakes it and kisses it on the mouth with tongue with tongue and he like obviously loves this meal he's like so high on japan he's like of course we went into this random restaurant by the side of the road with a flickering bulb and it's like the best meal we've ever had and he's like talking so voraciously that he loses his sight of where he's going and bounce and it's like an unlit surface road and tumbles through the air like simone biles off the vault like head first into this kind of water canal.
37:41And I, you know, his like giant leather bound iPhone flip case like flies open and flies into the water and illuminates the dark street and it like lights him up from below because it's like under the rushing water and I just see him like lying face down like a CSI teaser. Oh my lord. Are you like for a moment like dad died and he had a really great last meal? For a full 10 seconds. I wasn't like oh and he had a really great last minute i was like my mom is gonna be so mad at me yeah yeah um and also this is really sad but yes i fully thought he died yeah he's not moving oh the water's like rushing serious business here and i was like oh he hit his neck on the way down like this is terrifying and um then like you know a few seconds passed and then he like emerges from the water like poseidon like screaming in pain and i like hauled him out of the thing and like kind of like army carried him back is that a phrase yeah no army carries like he was like on me and he's like bleeding and it cues this long night where we have to figure out sort of the hospital system he's talking and fine and relatively fine just like he's relatively fine but there's blood gushing down his leg into his sneakers and it's like leaving a trail on the street which i'm also like oh god they're gonna be really mad at us about this like i'm gonna have to come back here tomorrow and like spray this blood away like clean it up yeah it was like a really clean beautiful suburb um and also his like everything that was in his pockets like flew out and has like rushed down the river so he's also very freaked out so but he's and he's like howling in pain like we don't know what's wrong with him but like something's wrong with his leg and he kind of can't walk and we get him back to also to this um airbnb we're staying at which was like a traditional style like beautiful you know you take off your shoes and it's all tatami mats and stuff and i'm like oh my god he's bleeding a lot of the mats everywhere i'm like stay on the porch Oh, my God.
39:36And I called the Airbnb host guy who is like a sweet sort of elderly man who didn't really want anything to do with us. And he was like, yeah, sorry. I don't know. I don't know a hospital. Totally. Yeah. Ooh. So what do you do? I called. This is probably so annoying of me. But first I tried to call the 911 dispatcher, but I was like, I don't speak Japanese. This isn't working. So I called the translator who was so lovely, who I'd been working with the prior week, who brought me to these dueling ramen festivals and helped me interview people and things for the book. And he, like, stayed on the phone with me.
40:15This was, like, late at night also. He, like, stayed on the phone with me and then I called 911 or whatever the version was again. And he, like, explained it to them and they found an English-speaking dispatcher. And then they came and picked us up and then went to the hospital. and he got x-rays and I ultimately put him on a plane. Yeah. And I never got that recipe. You never got the recipe. You'll be back at Kai in your life. I know you will. You know it, right? Because you'll – Book two. This book two and the story will be continued. Glad he's okay. Me too. And I'm glad you figured out the type of pasta you wanted to write about in the book.
40:48Right. Like toothsome is – Silver lightning. I hate that word, but it's like you want spring and you want bounce to it. Yes. And you want to have – It just it's and it seems like it's not just about the cooking technique. It's about the way you make the pasta. Absolutely. It's about doing the exact thing that I'm trying to avoid in the biscuit chapter and the yellow cake chapter, which is I want to form as much gluten as tightly as possible. Yeah. And have these networks that spring up like a fishnet that stay there even when you roll it out. We could go in many directions. And, you know, I don't want to I didn't want to ask you about everything because there's so much more to cover and you need to buy this book.
41:23Thank you. It's truly one of my favorites of the season. And where should we go? Like, I've got this, like, long list of questions. Let's go to potatoes. Because I think potatoes is an interesting, this idea that, you know, potatoes, when you're talking about Thanksgiving potato prep or you're talking about the way that potatoes are, there's never a coalition in a home kitchen, especially with family members. You know, it's masked or some people love roasted. Right. But the big but here is that you end up making this epiphany or this realization that smashed potatoes, roasted smashed potatoes, kind of everyone loves those.
42:02Yeah. There's like something about them. And I think it goes back to like 2010s. The restaurant industry introduced us to smashed potatoes. Yeah. And like the kale salad era. The kale salad era. Exactly. It's like almost like 1B of the kale salad era. Like these trendy dishes. What did you learn about smashing and roasting potatoes? I learned that a few things will get you there, and it's actually a pretty straightforward formula. So anyone can do this at home. You just kind of have to memorize the steps, and you don't even really have to follow a recipe after you learn the technique. Bless you for that.
42:32So one, you're going to boil your potatoes actually before you roast them. And you're not just going to very heavily salt the water. But by the way, you do need to do that. I do two heaping teaspoons per quart, like really, really heavily salted like you would pasta to flavor it because that's going to be the first sort of flavor to penetrate these otherwise quite bland, starchy potatoes. But you're also going to add some baking soda because what that does in this initial boil is it draws out some of that like fleecy interior of the potato so that when you do this next step where you drain them, you're boiling them until they're about, you know, you can pierce them pretty easily with a knife, butter knife.
43:12Yeah. Ooh, nice call. Yeah, not like they should not still be hard at this point. They should be like you could eat them happily. And they're like well flavored from the salt. Drain them completely dry. They shouldn't have any moisture left. And then you're going to really rough them up like the English do with like a Sunday roast potato. In a bowl or in a high sided pan with a bunch of fat. And having added that baking soda to the cooking water makes it so all of the starch from the potato starts to come out and coat it in this like it's almost like you're putting like a North Face fleece on the potato.
43:43Like, yes, it's the craziest thing. Once you try it, you'll be like, OK, that's the easiest hack ever. because then when you roast them in the oven at a high temperature, all of that like fleecy matter is going to crisp up extra. So like, yes, the skin is going to crisp up, and yes, the parts of the potato that are touching hot metal are going to crisp up, but you're also creating almost like, you know when you're at like a baseball game and you get those fries and they have like the double coating? Oh, yeah. I mean, it's a little bit like the skirt of a dumpling, that little extra matrixy part.
44:12Well, when they pour the rice starch in with the water. It's like the extra crispy bits that are like, the fleeces are great. I love that. It's perfect. It's like the thing that you don't need but you want so bad. And it's, so it's that. And then the other thing is just also you cannot be crowding your potatoes on a pan. Yep. So when you drop them down, like it's better to do this on two sheet pans than one if you have any spatial concerns or like a cookie sheet and a sheet pan. Because you need to be able to smash them with like a cup measure or a wine bottle or like a mocha hetje. And a tip I learned is that you can use like a piece of parchment or wax paper also in between if you're worried about it sticking, which is nice.
44:53But you need like a circumference of space around each potato. They should not be overlapping or touching because they're going to steam in the oven. So that helps. And then I also have a step in there that's optional, but I call it insurance cheese, where you sprinkle a little cheese over the top of each one just in case. Like an aged cheddar or like a parm or peccari. So I would have to double check. So an aged hard cheese. But honestly, anything that would form a Frico, if you put it in a pan works. Because that's what we're going for. You're just doing a little Frico. You're going Frico. So you're like an aged cheese.
45:25You're going Frico style. Frico, Frico. And I just think this technique with the baking soda is great. Thank you. Yeah, I think it's a really smart way. And man, again, there's so many other recipes to talk about. Two more. What did you learn when kind of camping out at the Wicked Spoon buffet at the Cosmo? I feel like that was a nice little moment that brought you some revelations about the way people eat, the way people eat times three. I actually went to that buffet or I walked by and the security guard was like, that's a good buffet. But you didn't go in? I didn't go in because I was like, I had a couple other meals.
46:05Good places to be. I mean, I'm not judging. It looked cool. But the guard was like, that's the good one. That's a good buffet. That is how it's known on the strip as like the fancy buffet. It might be the most expensive buffet. And I believe it's also known as the one where they first started doing individually portioned like little bites, you know, instead of just giant tureens of stuff. Now a lot of them do this in post-COVID. But my brother-in-law, who's a buffet aficionado who I talk about in the book, I think, told me that that's, you know, where you first started seeing, like, the bat mitzvah treatment of, like, a soup dumpling spoon with, like, a little, like, vol-a-va in it.
46:41Yeah, yeah. So you just, like, pull the small little bite in as opposed to it being, like, a massive portion. Which is fancier in buffet culture because it requires more, like, labor to put together versus, like, we all know family style. Yeah, but less food waste, too, you'd imagine. Huh. That's a good question for someone to investigate. I don't know. Like when I cook that way at home, it's probably more of a cook family style. But what did you learn? What did I learn? So I went into these buffets. I spent a few days at the last remaining Las Vegas buffets to survive the pandemic and to survive the food court era.
47:10Thinking I had this thesis around this idea of that Americans were going to these places because they love value. And so my brother-in-law, Ray, the buffet aficionado, had been giving me for years this like really intense lessons on how to extract the most value out of a Las Vegas buffet because he'd been going like multiple times a year since he was a child. And it's like, you know, you can hear this. You could see this on Reddit. You could talk to anyone who loves a buffet about this. There's very much a strategy where it's like, you know, you want to start with the crab legs and do at least two plates of crab legs because that's like the highest ticket value.
47:42Before the salad, before the appetizers you hit in crab? You're not supposed to hit the salad, Matt. Sorry if I'm the one to tell you that. But yeah, that's what Ray calls filler. He calls stuff like salad, the big thing of like white rice near the dim sum section. Oh, yeah. You can't do that. Pack and cheese, grandma's meatballs. That's filler and you're not to touch. You're to go crab leg to shrimp cocktail. And he says you could tell which buffets are nicer because they pre-peel the shrimp. If there's caviar, you're to do that. And then you're to move on to the premium meat. So he says don't even look at like a brisket, a pot roast.
48:14But you want like a tenderloin, right? You want something that's like a wagyu if they have it. And so he has this whole order that ends with several flavors of gelato, but obviously the more expensive ones like pistachio. Yeah, yeah, yeah. The rare nut gelatos. Right. You're not going like pedestrian. No, you're doing like$11.99 per kg ingredient. And so I thought I was going to do this story about how Americans like value and how, of course, it's not uniquely American as a cultural thing to seek out the best value. But we have a very unique flavor of it, right? Like my grandfather's life motto was free is free.
48:47Like it's we have the flavor of it. My motto is free tastes better. That's what I always say. Are you my grandpa? I mean maybe spiritually. And I went there thinking that and then I spent all these days watching what actually happened in these buffets. And in practice very few people behaved like Ray and it was total chaos. It was like, you know, like a grown woman on her Bluetooth. Like where does she even still have that from walking by with like a full plate of just like all like all mac and cheese with like one sushi roll on top. Right. It's like entire plate. All the only thing on is a chicken wing.
49:22It's like a man taking a Zoom call from the table, like not even eating. It's just paying to be there. Just to be in the space. Having a bottle of champagne. Do you think that there's people like watching the cameras behind glass or like look at the lady with all the rice and all the mac and cheese with only the sushi is like we got one. For sure. We got one. and there's like dollar signs of the AI above each head. Yes, absolutely. I think it's like that's extremely the vibe. Yeah, yeah. And also, by the way, those same people are watching you and timing you to like kick you out when you reach your limit.
49:51Usually it's like a 90-minute limit or something. Wait, are you really? Do you get like bracelets with color codes or something? No, people are. You think you've – there's like this illusion of freedom where they're like, all right, well, enjoy. But if you overstay or welcome, someone will come over and bring you your check and be like, well, it's a good one. Wait, stop. Like with a headpiece on, your piece will come in and say it's time to go. Yeah. Like similar to like, you know, if you were counting cards or something. Wait, is there like there's no all-you-can-eat framing with this place? It is.
50:18It's within a time limit. Okay, that's the asterisk behind it. But there used to be this thing, I think it's now defunct since the pandemic, called the Buffet of Buffets Pass, where it was like a pass you paid some dollar amount to be able to hit every buffet. So while the time limit may still have applied, I feel like you could go out and go back in. It's like the apex ski pass for buffets. Exactly. You go all the way at buffets. Exactly. Oh, my Lord. My dream is that it comes back, and I can do that as another story. But so I went in with this thesis about value, and I thought that's what I'd be observing.
50:47And then I observed complete chaos and, you know. Yeah. And I think what I landed on is that buffets aren't actually about value, but they're about the illusion of choice, which is something that is very hard to come by in America. Yeah. Let's close and talk about the chocolate chip cookie. You write that it is charted territory and very much I agree. But you still include it. You still include it. I do. But I don't want to talk about chocolate chip cookies. Okay. Beautiful image, great for marketing. I want to talk about yellow cake. Yeah. You really went hard and deep with yellow cake and I applaud you.
51:23I think it's underrated. Why pick that? A perfect plush yellow cake with a salty, dark chocolate, super fudgy, super silky buttercream and like a crazy amount, crazy ratio is my favorite food. Like I could eat that six times a day. And I know that there are people out there who think classic cakes and layer cakes are boring and I think they haven't had a good one. I think anyone who truly loves food and eating will eventually find that they love layer cake and they just have to find the right combination. one of my favorite foods of all time obviously my favorite dessert so I went into that one just so excited to eat layer cake because I was like ultimately unlike some of these tests like shrimp I will want to eat everything that comes out of this like every single one will be pleasing to me and it was um like just the idea of like several layers of very soft richly flavored fluffy but still sort of like dense and velvety cake swaddled by like a silky french chocolate But buttercream just gets me going.
52:25Yeah, that's a great company. Like I'm going to go home and do that test again. Like I don't even have to. Yeah, the book is written. Right. And the book, I mean, it's in the Amazon warehouse. But you still want to test more. I just want to like eat it. So that's why I did that one. I think practically speaking, it's like a little black dress for people to have a good yellow cake in their repertoire. And since finishing the book, I would say that's one of my recipes I turn to the most because it's so easy to like doctor and manipulate a yellow cake recipe or just use a very good, very flavorful yellow cake recipe as a base and do like all sorts of fun frostings and fillings.
53:01So you can basically turn it into anything. It's like an extremely versatile recipe. Really, really, really cool. Well, you'll come back, right? Because we're not going to do a taste check because we're running a little long. You'll come back and talk about more recipes? Whenever you want. I want to talk about writing in Hollywood. You were staffed in a writer's room for a fantasy show. Yes, that's right. But you also are a screenwriter and you have some projects that are taking out, some involving food media. Tell me about what is the fantasy show? You were in this room. What were you kind of chopping up there?
53:31Yeah, so I split my time between food writing, journalism, screenwriting, and fiction. And I've been working in TV and film for maybe the last four or five years. And the last show I worked on was, I'm so excited about it. I loved it so much. I'm trying to think. What I can say about it is what's public, which is it's called Rise of the Empress. Yeah. Empress? Yes. Great. And it was an epic fantasy. And I had the absolute best time getting to write on it. Yeah. Just the most wonderful experience. And now that I'm back, I'm working on a couple of features and also working on a pitch for a food show, which is basically a really fun, slightly soapy, super propulsive restaurant show set in New York.
54:15That's all about kind of the front of house. Interesting. So there's that other one that's a little more back of house. Yeah, that other one you may have heard of. Yeah, we're not talking about it anymore. We're done. But the front of house is a great way to frame drama. Is there a lot of sex? For sure. It has to be, right? Yeah. Yeah, think like industry vibe, gossip girl vibe, but for like, you know, the idea that the person that is actually the most powerful in the restaurant industry is like the hot shit maitre d' that owns the list and can make your opening matter. I'm going to leave it there because maybe when you come back, you can tell me more about that show being sold and the production of it and all that.
54:53Let's fingers crossed for that. Thank you. Thanks for manifesting that, Matt. Yeah, well, I try to do that here. But Ella, this has been such a pleasure. Thank you so much for joining This Is Taste. Thank you for having me. I had the best time.
55:09This Is Taste is hosted and produced by Eliza Abarbanal and me, Matt Rodbar. The show is edited by lead producer Clayton Gumbert and supervised by Pat Stango, director of media production and development at Penguin Random House. Thanks to Shalia Harris and the production team at Penguin Random House. Theme music by Steve Rydell. Episode portraits by Louise Zergon Pomeroy. Logo design by Ellie Skirzat and Ian Dingham. Visit Taste Online at tastecooking.com and make sure to subscribe to our newsletter to keep updated on all cool things in the world of taste.
From the publisher
Ella Quittner is a journalist, screenwriter, and humorist who writes about obsession, culture, and food. She’s the author of a terrific new cookbook, Obsessed with the Best: 100+ Methodically Perfected Recipes Based on 20+ Head-to-Head Tests. On this very fun episode we talk about those tests, and finding the absolute best recipes for biscuits, pancakes, cookies, yellow cake, roasted chicken, and so much more. We also talk about her writing, and unique journey to cookbook authordom.
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