752: Asha Loupy Is Here to Save Your Spice Drawer

30 Mar 2026 · 55 min · 27 chapters

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In short

Interview with Asha Loupy, Oakland-based food writer and recipe developer, about spices and her work on the Diaspora Spice Co. Cookbook. She also discusses her upcoming solo cookbook (Dinner Season, 2027). The episode also includes “Return of Three Things” restaurant/food recommendations from the host.

Guests

Asha Loupy (food writer, recipe developer; co-author of Diaspora Spice Co. Cookbook; Diaspora Spice Co. recipe editor for 5+ years). Also featured in the host segment: restaurant chefs/owners Brendan Kelly and Dino Grossman (Confidant); Eddie Wong (Bauhaus); Takumen team (Takumen/ Taku Sando); and co-founder Jake Carl (Midday Squares).

Key claims

Diaspora’s cookbook archives heirloom spice recipes by collecting them in farmers’ home kitchens across South Asia; cumin can be used beyond “Indian food” and spices are versatile globally. She learned to bloom ground spices with a splash of water to avoid burning.

Notable examples

4-month trip across 11 Indian states + Sri Lanka; 18 flights and long car rides; pakora party at a Coriander/Fennel farm; Kashmir roasted squash and lebna dip; Andhra Pradesh Gangura Papu dal; pepper farm where pepper is a fruit/berry; dosa batter ratios requiring separate dosa vs idli batters.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Three Things: Eliza's Excitement

0:45 to 2:07

Eliza shares her excitement about food and restaurants, focusing on Italian snacks.

“Asha Lupi is an Oakland-based food writer, recipe developer, and co-author of the Diaspora Spice Co.”

Matt's First Food Observation

2:07 to 4:04

Matt discusses a new restaurant, Confidant, and highlights its unique dishes.

“Because I just, I've been thinking about Italy.”

Exploring Bauhaus

4:04 to 9:48

Discussion about the new Bauhaus restaurant, its menu, and vibes.

“And this is from the chef and co-owners, Brendan Kelly, who was at Aska and Per Se, and Dino Grossman, who was Gage and Tolner, Fowl Witch.”

Japanese Sandwich Delights

9:48 to 11:23

Overview of Taku Sando, highlighting their unique sandwiches.

“Music is fucking loud and it's all Eddie Wong.”

Midday Squares and Food Finds

11:23 to 14:02

Discussion on Midday Squares snacks and a favorite rice roll place.

“My last thing is a quick shout out to a product that I am just going to say obsessed with, which is something I do not use often phrasing.”

Discussing Rice Rolls and Sauces

14:02 to 15:19

Learn about different types of rice rolls and the best sauces to pair with them.

“And I just like to zone out and watch him.”

Early Food Memories

19:25 to 21:03

Asha shares her childhood food experiences and early interests in cooking.

“cookbook, your own work as a recipe developer, your own cookbook that's coming out.”

Culinary Background and Career

21:06 to 22:20

Asha discusses her journey in food writing and experiences in the culinary industry.

“I always knew that I wanted to write about food because thinking about working in a restaurant kitchen terrified me.”

Joining Diaspora Spice Co.

22:24 to 23:39

Learn how Asha became involved with Diaspora Spice Co. and her role there.

“So when I was a buyer, someone said, hey, there's, you know, this woman, she's bringing in turmeric.”

Creating the Diaspora Cookbook

23:44 to 25:31

Asha talks about the process of creating a cookbook that highlights spice growers.

“an extension through the recipes, which I think is a really cool way to kind of connect with a spice company.”
Show all 27 chapters

Traveling for the Cookbook

25:34 to 26:59

Asha shares her experiences traveling in India and Sri Lanka for the cookbook.

“cookbook and how did this version of it kind of come to be?”

Cooking with Local Women

27:02 to 28:10

Discover how Asha preserved recipes while cooking with women on farms.

“How did you kind of organize how the trip would run?”

Capturing the Culinary Chaos

28:10 to 29:40

Learn how recipe preservation in a chaotic kitchen environment unfolds.

“And that could inform all of the recipe development once we got back to the United States.”

The Role of Research in Recipe Development

29:40 to 31:20

Discover how research shapes the cooking process and recipe selection.

“Did you know what they were going to be preparing ahead of time?”

Balancing Tradition and Innovation

31:20 to 33:00

Explore the balance between traditional recipes and modern adaptations.

“So I think as we continued to travel, there was a little more specificity in what we were asking to learn.”

Memorable Cooking Experiences

33:00 to 34:30

Hear about unforgettable cooking moments and unique recipes from farmers.

“And I think because we were guests, there were so much of the time that, you know, they wanted to serve us like really celebratory food.”

Understanding Spices and Terroir

34:30 to 36:20

Uncover the significance of spice origin and its impact on flavor.

“The other meals that you would be eating when you were in those regions, did you have specific, were you looking for like similar flavors or dishes to what you'd previously had at the house?”

Adapting Recipes for American Kitchens

36:20 to 38:10

Learn about the adaptations made to recipes for American cooking.

“And what the pepper farmers, you know, I didn't even think about how pepper was grown and that it is a fruit, that it is a berry.”

Challenges in Perfecting Dosa

38:10 to 40:10

Explore the challenges faced in perfecting the dosa recipe.

“And then there are some recipes where we took a little bit more of our kind of California creative license.”

The Art of Photo Shoots for Cookbooks

40:10 to 42:00

Gain insight into the elaborate photo shoot process for cookbooks.

“when we were learning the dosa recipe, it was like a lot of people talking at once and saying like, no, this is the right way to do it.”

The Creative Process Behind the Cookbook Photos

42:00 to 43:55

Learn about the elaborate photo shoot process for the cookbook, including challenges and creative solutions.

“What was the kind of photo shoot element for this book?”

Impact of the Cookbook on Home Cooking

43:55 to 45:28

Discover how working on the cookbook has influenced the host's cooking techniques and approach.

“And you have these different photos from different parts of it, but ultimately it feels like the same dish.”

Writing a Solo Cookbook: Challenges and Insights

45:28 to 48:25

Hear about the differences and challenges of writing a solo cookbook compared to collaborative projects.

“And I think there's so many recipes where you're trying not to burn the spices.”

Navigating the Publishing Process

48:25 to 50:29

Learn about the publishing journey and the insights gained from previous cookbook experiences.

“And, you know, most of the time it was like, this needs more lemon juice.”

Food Preferences and Flight Anecdotes

50:29 to 51:18

Enjoy a light-hearted discussion about food preferences during flights, including amusing anecdotes.

“Well, I can't wait to read your own book when it's out and have you back on the show to talk about it.”

Rapid Fire Favorites Game

55:16 to 56:00

Engage in a fun rapid-fire game where favorites in various food categories are shared.

“So I'm going to make you play some favorites.”

Exploring Food Memories and Fictional Delights

56:00 to 57:36

Delve into a whimsical discussion about favorite foods and a memorable fictional food scene.

“Oh, that is like the best pitch I've ever heard.”
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Transcript

Automatic transcript. May contain errors.

0:28Every soda's got something to say. the more cash back you can earn. Plus, there's no monthly fee or minimum balance. Sign up now at Venmo.com slash college card. The Venmo MasterCard is issued by the Bancorp Bank N.A. Select schools available. Venmo stash terms and exclusions apply at Venmo.me slash stash terms. Max$100 cash back per month.

0:52For me, it was going to be a special cookbook because I'm a South Asian adoptee And I never thought I would ever get the chance to travel in India for almost four months and get to go into kitchens and learn with women and be welcomed. And it was a really special experience. This is Taste. I'm your host, Eliza Barbinell. Asha Lupi is an Oakland-based food writer, recipe developer, and co-author of the Diaspora Spice Co. Cookbook, a debut cookbook from the beloved Single Origin Spice Company. As Diaspora Co.'s recipe editor, she spent over five years developing recipes that showcase the most of singular spices.

1:37And for the book, she joined the brand's founder, Sana Javari Kadri, on a four-month trip across South Asia to collect heirloom recipes from their farmers' home kitchens. Today on the show, we go deep on all things spices and bringing this special book to life, plus Asha's own upcoming solo cookbook. And at the top of the show, it's The Return of Three Things, where Eliza and I talk about what is exciting us in the world of restaurants, cookbooks, and the food world as a whole. Eliza, we're back with Three Things. How are you doing? I'm doing good, Matt. How are you? I'm good. I'm going to start.

2:12Okay. Because I just, I've been thinking about Italy. I don't know why. It's like maybe because the weather's turning. I'm like thinking about vacation that I'm not going on. No plans for Italy right now. But I had a Turali that it really took me back to Puglia. Do you know those Turalis, what those are? No. What is that? So Turalis are these Puglian breadsticks, snacks, crackers. Oh. That are in the shape of kind of like they're like a circular shape. A ring shaped is what you call a ring shaped. And they're made with a lot of great Puyin olive oil. That's kind of the trademark. So you bite into it.

2:52And the good ones that are fresh, it's really, really crispy and have olive oil essence everywhere. And you can get them at, of course, Eataly and at Italian markets. And sometimes they've probably been in those markets for like six months. And you bite into it and it's like dust and it's not great. Yeah. You know what I mean? That's been the majority of my experiences, I would say. They can be really, really not good. But somebody, a nice person, sent me this new one, and I'm loving it. It's called Svizi. That's S-F-I-Z-I. And it's a cool company. They're importing them from Puglia. They have a really good branding.

3:33And they have three flavors, classic fennel and pizza. And I definitely went for the fennel first, and it was great. Pizza flavored things is not really my thing. Pringles included. fight me. Some people really love pizza Pringles. I think it's truly one of the worst Pringles flavors, but we can talk about that another day. But I just thought the pizza was like the best one. It was so flavorful. And really the essence of these of these Turalis was really there. It's Svitzi Turalis. That sounds delicious and like something I have to seek out. So good. What's your first thing? My first thing is that I went to the new location of Confidant, which was a popular restaurant in Industry City that moved from Industry City, not the best dining neighborhood, I would say, to Brooklyn Heights, right across Long Island Bar, right down the street from Abu Dhabi, like a very good restaurant neighborhood by all accounts.

4:24And this is from the chef and co-owners, Brendan Kelly, who was at Aska and Per Se, and Dino Grossman, who was Gage and Tolner, Fowl Witch. And those are all kind of like fine dining-y names, But I would say the food they're doing here is kind of somewhere in between like neighborhood restaurant and like with a little bit more of like a fine dining edge. I think my favorite thing I had was this puffy prawn pot pie that they have with this really deeply savory prawn bisque. And then this like puffy, almost like a chef's toque hat of puff pastry on top. Really delicious. I didn't want to share that one.

4:59Spaghetti all fungi, very good. And then their desserts I think are really fun as well. They have a malted milk chocolate milfoy that has almost like, you know, those pirouette like wafer cookies that you get. It's like that kind of experience where you have this little chocolate wafer then with a really rich almost Nutella-y chocolate hazelnut cream. As in milfoy. As in milfoy. So I think milfoy, like, I think that makes you think of like the puff pastry layers. But this is more of like this kind of like mound of like wafers and soft chocolate hazelnut situation. So good. Also a banoffee sundae with banana ice cream, butterscotch toffee, buttered brioche crumbs.

5:33I think they're definitely hitting on, like, what is the kind of food people want to be eating at restaurants right now. And also I'd have to compliment the lighting in the dining room. There's really beautiful, like, non-overhead light sourcing happening. Even in the kitchen, I was sitting, like, looking at the pass, and the chef is standing at the edge of the pass, and it looks like a Vermeer painting almost. He's being, like, lit from beneath with these soft lamps. And as somebody who's very allergic to overhead lighting, like I really appreciate when there's good lighting in a restaurant. So I had a good meal there.

6:03I love hearing that Atlantic Avenue is getting new restaurants. Yes. It's like the best restaurant neighborhood it can be. Yeah, I'm really, I'm happy that they have moved into the space and it seems to be a neighborhood that, you know, wants to be going there. So it's great. Great. What's your next thing? My next thing is also a newer restaurant. I stopped by the new Bauhaus on St. Mark's. Oh, I've been curious. It's cool. I wanted to go early. Eddie Wong is a friend and has been on the show. I actually went to Flower Shop as well recently, and I actually didn't talk about it on the show. Had a great meal there.

6:36He's kind of running two restaurants at the same time right now, which is remarkable, plus, like, writing a great sub stack. Like, really, if you didn't know, like, Eddie is, like, such a terrific writer and commentator on food and many other topics. and I was hesitant to go early because honestly restaurants take time to develop and going week two is not really my thing. As an aside, Matthew Schneier went there on like day two and wrote like a big piece for New York Magazine, which I thought was interesting. Very positive. Yeah, but typically I would say etiquette would be to wait more than two days before you write a It was interesting.

7:13It was very interesting. But, like, I think the food was, for the most part, good and getting better is what my assessment is. I just love the way Eddie is thinking about stir fries. He's always, like, his menus, and I've been to many of his restaurants, are built around the wok. And there's such a big section of these wok dishes. They come out very fast. And I think that's a really cool thing about Bauhaus. You can definitely be drinking great German Rieslings and these high elevation wines that pair perfectly with these flavors of Taiwan and China and really the way he's cooked throughout his career.

7:52A couple of highlights for me, I had this wonderful like kind of peanut mix with spicy preserved radish and anchovies. And it just was something that they presented early and we could like mix it with many of the other dishes. There was also a big pot of rice that was dropped really early as well, and they suggested that we use the rice and this peanut mix and kind of mix and match and kind of pick your bites, which I think is a really fun way to have this new iteration of Bauhaus. And I should say like Bauhaus has been in New York in many iterations over the course of the past 15 years. For the most part, Bauhaus was like a pretty casual Bau shop.

8:31They were doing boughs and, you know, some cool smaller salads and maybe a wok dish here or there. This is a very extensive menu. It's very different. And I can't wait to keep going back and seeing what Eddie is up to. Another highlight was the tomato and egg. Just delicious. Yes, super classic. And, you know, Eddie's been making that for a long time and it really landed well. And, you know, honestly, it's the kind of place I know will be evolving as as like the word gets out. I know he has plans for late night when you can have more bows and possibly some noodles after after midnight. And it's right on St.

9:12Mark's in first. It's like a it's not the craziest part of St. Mark's, but it's like that kind of buffer between Avenue A. And, like, it's kind of that spot where I think will attract a lot of, like, late-night diners. Yeah. And there was no pastry offered at the time. I was there. I was there very early. So they offered us at the end a couple very, very good cherry gummy bears. And I asked where they came from. And they came from Albanese, which is my brand. I was going to say, that's the best gummy bear brand. The best brand. They knew what they were up to. So they had cherry gummy bears. That's Bauhaus in St.

9:46Mark's. Definitely check it out. Really cool place. Music is fucking loud and it's all Eddie Wong. Eddie is there cooking and I love the energy there. Well, I love that. I was walking down St. Mark's yesterday and I saw a teenager with a three-foot tall red mohawk. So St. Mark's is back. St. Mark's is back. What's your next thing? My next thing is I went to Taku Sando, which is a new-ish Japanese sandwich place in Greenpoint. It's from the same team that does the ramen shop Takumen in Long Island City, which is a great ramen shop. And I had two very good sandwiches there. I was with a friend and we split.

10:21We got a chicken katsu sando and then a fruit sando, which they were doing with strawberry with this matcha cream. Not too sweet matcha cream. They make their shogupan milk bread in-house every day. They have loaves with the milk bread that you can buy, which I've been regretting every day since that I did not buy a loaf and bring it home to make sandwiches with. But I think this is like a great, especially like lunch, kind of like a quicker meal addition to the Greenpoint neighborhood. So I was very excited to have it and to go back soon. That's wonderful. A fruit sando. It's nothing like it.

10:51Yeah, I know. And the strawberries were, you know, they're not in season here in New York. They're perfectly good strawberries. But I would be interested to see if the sandwich evolves at all over the summer when we start getting like the real good stuff. Have you had a grape sando? I have not. Grape? I've had it before. It's great. What color grape? They were like purple grapes. Yeah. Yeah, I've seen them with yellow or I've seen them with green as well. Well, I'm kind of interested in buying a loaf of the bread and then bringing it home and making my own fruit sandals with like the really good summer produce we get here.

11:21So maybe I'll do that next time. What's your last thing? My last thing is a quick shout out to a product that I am just going to say obsessed with, which is something I do not use often phrasing. The new Midday Squares are crazy good. Midday Squares. You're like the number one fan. They're really good, though. You gave me some. And I ate them very quickly. I'm glad you like them. I mean, I just like, I like them. This is like a nut butter square. Yeah, it's like they were, they originally were like chocolate on top and like, like a nut butter or like, it was like the cookie dough is a flavor. So like kind of like traditional, more chocolate driven bars was like the way.

12:01And to remind everyone, these are in the cooler case. Their whole idea is like it's a midday snack. It's like, you know, the macros are like a little bit of fiber and protein. Not super high calorie. They're kind of small. And it's really taken off. Jake Carl is one of the co-founders has been on the show. But I really, really, really like this new product. Peanut butter strawberry. It's totally different from what you had before. Oh. Peanut butter on the bottom and like very soft strawberry jam on top. So not like a thick layer. like it felt like it felt like it was coming out of the out of the jar of jam which is hard to do yeah that is hard really hard to do and man uh they they they when i talked to jake he gave me a box and that box left our house very quickly it was it's really good i'm gonna i'm gonna reload um i'm just a huge fan uh peanut butter strawberry midday squares what's your last thing my last thing is just my new favorite rice roll place.

13:04I love rice rolls. That's one of my all-time favorite lunch snack meals, especially when I'm in Chinatown. And I've been going to West Rice Roll recently, which is on Hester Street. And I still like the other rice roll places I go to, but I think that they're just doing a lot of really good things at this location. It starts at just$5 for a rice roll, which would be shrimp or dried shrimp or egg or whatever you want. And then you can choose to add bean sprouts or scallion like in just like for free in that order, which I think some people don't do because it's kind of written in really small font at the bottom of the venue.

13:40But also if you want to do a more elaborate rice roll, like Eiji Shomo is my other go-to rice roll place and they have these kind of like five or six ingredient rice rolls. So if you want to kind of get closer to that, you could ask them to add in more things as well. But But it's just the perfect, like, squishy, soft, chewable rice roll texture. They're absolutely ripping through them in the location. Like, this guy who runs the steam cart area has maybe, like, five or six going at once. And I just like to zone out and watch him. It makes me feel really calm. And I just, you know, grabbed a bunch of rice rolls and then took them over to my friend's apartment and played mahjong and hung out.

14:18Sweet. Also, oh, the curry fishball rice roll was really good there. If you like a curry fishball situation, I think their curry flavor was doing a lot of good things. So that's my final thing. What's your saucing situation with the rice bowl? It depends. I feel like I'll do just normally like soy sauce and a little bit of chili oil and just kind of keep it like that. I know that like sometimes people will do like peanut or sesame or something. I think it depends on like what else you have going on in the rice bowl. My favorite right now is to do two kinds of shrimp. So like the big shrimp and then also the dried shrimp.

14:51and then you get like two different kind of textures. Oh, I haven't been down to have this rice roll at either of these places. I mean, there's so many rice roll places in New York and I think that's kind of the beauty of getting to try new ones. And I will say West Rice Roll, they do get really busy. It is often like a 15, 20 minute wait. So if you want to, you know, put in your order and then walk around the block and get a coffee or a boba or something and come back, that's like the right way to do it. But that's my final thing. Sounds great. Thanks for sharing your three things. You too. This episode is brought to you by Wayfair.

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17:30Thank you so much for having me. I'm super happy to have you here while you're in New York. You were just telling me off mic that you've been eating a lot of bagels during your trip. So the obvious question is, what is your bagel order? So my bagel order, it's either a sausage, egg and cheese on an egg everything or a French toast bagel with strawberry sour cream cheese. OK, I just tried a French toast bagel for the first time and it was a whole experience for me. It was pretty life changing. I feel like when I first had a French toast bagel because we don't really have those in California. Yeah.

18:08And it was, you know, I'm a fan of anything maple. So if you put maple in something, I will be eating it. And I guess for someone listening who's wondering what a French toast bagel is, my understanding as a novice to the genre is that it's an egg bagel that has cinnamon and like maple syrup kind of infused into it. Is that right? Yes, I think so. And it's kind of like a, it's a whole, it's a whole experience. It is. And sometimes I feel like there's powdered sugar on them. So I don't always get them toasted. And I know toasted versus untoasted is a very, it's a larger debate probably for another podcast.

18:44It's like the whole podcast. I feel like if you get it toasted, then the powdered sugar burns. So I'm an untoasted French toast bagel strawberry cream cheese. I guess in the spirit of sharing, I will tell you my standard bagel order, which is a sesame bagel lightly toasted with a little bit of scallion cream cheese. And I have to say a little bit of scallion cream cheese because I like the ratio a certain way. But if you say light cream cheese, then they often give you the half fat kind, which is not my dream. So that is my nine years in New York perfected bagel order. I love that. Okay, we're here to talk about a lot more than bagels.

19:25The Diaspora Co. cookbook, your own work as a recipe developer, your own cookbook that's coming out. But I guess besides your bagel orders, I want to get a little bit more insight into who you are. And I'm wondering if you would tell me an early food memory you have. Sure. I think I have two that are at the forefront of my brain, which one is I started writing my own little cookbook when I was very young. But most of the titles were like banana shake yum, chicken yum. And so I really liked the word yum. Luckily, now that I have grown, my vocabulary is a little bit larger than the word yum. And so that's one of my first memories.

20:08And then another one is my neighbors that I grew up with. They really loved cooking. And I came home when I was maybe four or five. And I told my mom we needed fruitier olive oil. So I think that kind of led into my whole journey of how I became a food writer. What was your mom's response when you said that? I think she rolled her eyes and told me no because she was a single mom and we definitely did not have the money for fruitier olive oil. Yeah, that makes a lot of sense. What a precocious thing to hear out of the mouth of your child. Yes, definitely. Was that before or after the childhood cookbook?

20:50I think that was after. So she knew. Yeah. There were signs. Yes. So obviously a lot has happened between childhood Asha, adult Asha making all of these recipes. Could you speak a little bit to your kind of culinary background and career? Sure. I always knew that I wanted to write about food because thinking about working in a restaurant kitchen terrified me. If someone were to yell at me, I probably would just walk out. And my mom was an elementary school librarian, and I loved cookbooks. So it just felt like a natural path to write about food. I graduated college, and then I needed a job. So I started working at Market Hall Foods, which is a specialty food grocery store in Oakland, California.

21:45and I did everything there from working behind the cheese counter to ending up in their grocery department and managing their online store and being one of their grocery buyers. So that gave me a lot of knowledge about ingredients and so I learned how to taste olive oil. I learned about pasta. I started learning about spices. I think a lot more of that knowledge would come later when I started working for Diaspora, but it gave me a really foundational base on ingredient knowledge. And then how did you kind of come into the Diaspora Spice Co. fold? So when I was a buyer, someone said, hey, there's, you know, this woman, she's bringing in turmeric.

22:30And I bought it myself and tasted it and felt like this moment of maybe I haven't tasted real turmeric before in my whole life in, you know, my 30 years of being on this planet. And it was bright and citrusy. And so I just started personally using it and then tagging Sana and Diaspora and all of the things I was cooking and basically just slid into her DMs. And then we built a relationship and that evolved into me doing one recipe a month. And that was right at the start of the pandemic and she had three spices at the time and then knew that like Sana knew she wanted to grow the catalog and to do that really meant giving people recipes and making sure people knew how to use the spices so then she brought me on as recipe editor when that catalog was starting to grow and I feel like I have known you for a long time even though this is our first like long conversation because I've been following Diaspora and Sana's work for so long.

23:38And so that means I've been seeing your recipes and kind of cooking along with them and understanding this brand as an extension through the recipes, which I think is a really cool way to kind of connect with a spice company. And I guess I'm curious, when you're developing these recipes, is the main goal to be highlighting this one spice or how do you kind of balance like, you know, showcasing the catalog alongside a larger recipe or a larger recipe project? I mean, I think my work as recipe editor versus my work on the Diaspora Spice Co. cookbook is very different. The recipes that I'm doing for the website and for the newsletters, they do very much have a base in South Asian flavors.

24:22But oftentimes it is how to use spices in a multitude of ways because I think so much of what we've heard in the past is like, oh, I have to cook Indian food because these are spices from South Asia, which is not true. Like a good cumin is going to be a good cumin in cumin and lamb dumplings and also great in sag paneer. Or tacos or anything. Yeah. So I think there is that aspect of being recipe editor where I'm doing recipes that are more free flowing and can be a lot more creative. They're coming from me. They're being brainstormed by the marketing team in India. And then with the cookbook, it was very much like we are storytellers and we are here to archive these recipes from these women on the farms.

25:21Like it's not me reinventing the wheel at all. Yeah, I think the cookbook is so special and really unlike most other cookbooks that I've read before. When did you guys start talking about the idea of a Diaspora Spice Co. cookbook and how did this version of it kind of come to be? We started talking about this cookbook in January of 2021. I'm sure it had been in Senna's brain for longer than that. But that was when she approached me. She brought it to me in this fully fledged idea of going to the farms and highlighting seasonal rural farm cooking. I think there are a couple different ways we could have gone with the cookbook.

26:02This was the toughest one. You know, we could have gone with the recipes that were similar to what I was doing for the website. We could have done a cookbook that was recipes from her family. But we chose to do this cookbook highlighting the people who are growing the spices in their everyday cooking. And so I knew that it was going to be a special cookbook. And for me, it was going to be a special cookbook because I'm a South Asian adoptee. And I never thought I would ever get the chance to travel in India for almost four months and get to go into kitchens and learn with women and be welcomed.

26:46And it was a really special experience. So I knew right off the bat when she even just said, would you want to do this? It was an immediate yes for me. Yeah, it must have been such an incredible experience. And I'd love to kind of drill into that. Where did you go in the four months? How did you kind of organize how the trip would run? So we traveled to 11 states between India and Sri Lanka. It was two trips. We did a shorter three-week trip and then a longer trip. That was almost three months. And it was a lot of bouncing around. I think we took 18 flights in that longer trip and a lot of like eight-hour car rides.

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27:29And, you know, we were driving up into the Himalayas and going to South India and then going all the way up to Kashmir. So it really was a lot of travel. But then in each region, we would be there for a few days, go to the farmer's house, meet with the women, be able to cook with them. And then we would also stay in that region for a few days before or a few days after so that I basically could eat as much food in that region as possible so that I would understand the flavor profiles of the region we were in. And that could inform all of the recipe development once we got back to the United States.

28:17That must have been such an incredible and ambitious eating experience to embark on. It was very ambitious and very delicious also. How did you kind of go through the process of preserving the recipe when you were in the kitchen with these women and watching them make these meals that, from my understanding, are kind of staple meals for that family using the spices that they're growing on their farm? Being in the kitchen with the women, you know, a lot of the time it was chaos because we also had our photographer with us. So we were trying to take photographs. And then I think a lot of people can understand like when you're cooking and not really measuring.

29:01And that is the way that these women cook. And so trying to get measurements was very difficult. Most of the time I would just say, like, hold out your hand. And I would guesstimate. And I had a little tiny pink notebook that traveled with me everywhere. And I think Sana was really afraid I was going to lose that notebook. It was on my person at all times. You slept with it under your pillow? It was in my bag. It was on my person. And, you know, I would, on our break days, put it into a document that was in a cloud that would not get lost. but it was really amazing to learn from the women like you know it was chaotic but they were really patient and I didn't speak the language of most of the people we were going to visit and you know there were places where Sana didn't even speak the language and so we had translators so there was that added layer of trying to figure out what was happening so it was just a lot of watching and taking notes and just asking them to slow down and then tasting and writing down every single thing that I could taste in the finished dish.

30:14Did you know what they were going to be preparing ahead of time? We did. So we were lucky enough to have a researcher who Sana hired named Shubra. She is actually the wife of our garlic farmer and she's just amazing. She works on films and And she is just a historian and loves everything having to do with food and regional food. And so she would call the farmers ahead of time and also prepare these reports of the region and the things that that particular family was cooking. And so we would read through those before going to the region and know what we were cooking. But also towards the middle to end, there would be times where we would get a list of things that that farmer cooked.

31:03And I had a list of like all the vegetables you could buy in the United States. And so I would say, you know, I think this farmer would be a great farmer to learn an okra dish from or a cabbage dish from because this feels in their wheelhouse to teach us. So I think as we continued to travel, there was a little more specificity in what we were asking to learn. Totally. I feel like a lot of times throughout the cookbook development process, there's certain categories of, you know, meals of the day that you're trying to hit or like soups and stews versus salads. Like the way that people normally come up with a cookbook is probably very different than having this huge wealth of recipes that are being presented to you and then try to puzzle piece like a complete kind of book out of that.

31:50Definitely. And I think that there were some recipes that came from, you know, we would be with a family for a couple days. And so on the second or third day, we would all just be a little bit more comfortable with each other. and so then they would show us something like when we were in Kashmir, the saffron farmer's wife, Alia, you know, kind of timidly took out this pot of yogurt chutney that was made with squash and walnuts and we tasted it and we were like, this is delicious. But it wasn't, you know, on any of our reports that we got. It was just something that she made and it ended up being one of, I think, Sana and I's favorite recipes in the book.

32:28We actually turned it into a dip and it's this roasted squash and lebna dip. And so, you know, there were moments like that where we would taste something and know that it was going to end up in the cookbook. Yeah, I can imagine, like, there's the recipe that you present to these visiting spice cookbook people because you think that's, like, what they're looking for. And then there are recipes that you just kind of make and eat every day. And maybe some things in that latter category that aren't thought of as being as flashy or as like notable or actually the most delicious or useful or interesting ones.

33:03Definitely. And I think because we were guests, there were so much of the time that, you know, they wanted to serve us like really celebratory food. And we would have to say like, no, no, no. Like, what would you be cooking for dinner tonight? That's what we want to learn. Totally. Are there any, I love this like saffron farmer example. Are there any other examples of homes you visited, farms you visited, where the recipe was, you know, surprising or special to you? I think, you know, the thing that stuck out to me was one of the first farms we visited was the Coriander and Fennel Farm. And they were all so excited that we were there.

33:43And, you know, people had come from out of town knowing that we were coming. And they grow everything on their farm. And when we got there, they pulled out, you know, this huge pot onto their patio, filled it with oil and they were like we're having a pakora party and so they were frying all of these fritters and basically like sent the kids out into the field to be like pick whatever you want and then they just battered and fried it and it was you know everyone was pitching in and it was one of those moments where i thought i don't think many people get to really experience this and I will remember this.

34:21Yeah, it sounds really fun. I wish I had the patio space to have a Bakora party in New York. Me too. Or the farm, I guess, to pick everything from. Yes, that too. The farm and the patio. The other meals that you would be eating when you were in those regions, did you have specific, were you looking for like similar flavors or dishes to what you'd previously had at the house? Or did you have any kind of guidance or were you just kind of quantity tasting? I think a little of both. When I could taste different versions of the dishes, that was very helpful. So, you know, there is this dal that is in Andhra Pradesh called Gangura Papu.

35:02and it is a really spicy, sour dal with lentils and it's flavored with amjur, which is a green mango powder that gives it a lot of bright acidity, but then it also has a bunch of sorrel in it, which also gives it that kind of herby tanginess. And so I tasted, I think, three different versions of that, like one on the farm And then we would go to restaurants in the city. So there were times like that where I would try and taste different versions of it just so that I could feel like I have a little bit more foundation in different spice combinations. And so I think there was a lot of there was just a lot of eating.

35:51Yeah. It must have been really special for you as someone who's been developing recipes with these spices for so long and just even cooking with them at home to be able to try them. You know, we talked so much about terroir, like in the place that they were grown with the local produce that it was like most commonly being paired with at home. It was really special. I think for the pepper, that felt like a special moment for me because, you know, pepper is something that I certainly have been using my whole life and that a lot of people don't really give a second thought to. And what the pepper farmers, you know, I didn't even think about how pepper was grown and that it is a fruit, that it is a berry.

36:31Meaning like black peppercorn, right? Black peppercorn. Yeah. And so, you know, going out and seeing these vines of really juicy, almost blueberry looking fruit that eventually is going to become peppercorns. And then at the same time as the pepper harvest, there's also a bunch of coffee flowers that are blooming. And that kind of smells like honeysuckle and jasmine and orange blossom all mixed together. So it was also the most fragrant farm. And there were many moments like that where it just felt almost unreal to be where a spice was growing that I cook with at home. And the peppercorn that Diaspora Coast sells is like the best peppercorn I've ever had, to be fair.

37:21It is so fruity and floral and it has so much more nuance than the like kind of dusty pre-ground black pepper that some people, you know, cook with at home. It really does. And I think that is because of how long that peppercorn is ripened on the plant. A lot of times, you know, peppercorns are harvested when they're green and then they're dried and they turn black and they don't have as much of that kind of layered fruity flavor as if you are to leave something on the vine to ripen. That makes a lot of sense. You mentioned earlier adopting this squash into like a squash labneh dip recipe. How much kind of transformation or adaptation of these recipes did you do when you came back to the States?

38:08I think there is a lot of recipes where pretty much was a direct translation of what we learned there. And then there are some recipes where we took a little bit more of our kind of California creative license. and there is some things that we adapted like particularly for the squash dip. None of the farms we went to had ovens. They don't really have ovens in a lot of the South Asian kitchens that I visited even not on the farm. And so when we learned about that dip on the farm, it was that the squash had been pressure cooked and then hung overnight to get all the excess liquid out of it. And then, of course, you know, I come back to the United States and I'm just going to roast the squash.

38:58I'm not going to ask someone to pressure cook it and then hang it in cheesecloth. So there are some things like that in the cookbook where, you know, I utilized things that we have in the American kitchen versus what was in the South Asian kitchen. Yeah, that makes a lot of sense. I'm curious, looking back at all of the recipes, if there was a recipe that stands out to you as being like the most difficult one to perfect. I think the dosa recipe is the one that scared me the most. I am not someone who, you know, is a like sourdough bread baker fermentation expert. And so I think the fermentation and also the fact that there are so many dosa recipes out there and how am I supposed to make one that, you know, can equal someone else's.

39:46and that one I didn't start until I think three days before our manuscript was due and I just needed Zana to cheerlead me through it and tell me I could do it which she did and I did it and I got it right and it felt great but it was a lot of research beforehand because on the farm when we were learning the dosa recipe, it was like a lot of people talking at once and saying like, no, this is the right way to do it. This is the right way to do it. So I had several different recipes written down and I kind of had to do my own research to figure out what my percentages of ratio to lentils to rice.

40:35And so that was the one that really scared me. What was the kind of perfect dosa that you were pursuing? I was pursuing something that was lacy and really crisp. And I think a lot of people, and we also have an idli recipe in the book, which is another South Indian breakfast item. But it's a similar batter and it's steamed and really fluffy. And a lot of people think that the two batters are interchangeable. But like to get that fluffiness, you need a different ratio of rice to lentils than the dosa. And so I tried doing a batter that would work for both and then ended up deciding like, no, we're going to do two separate batters because even the lentils that were used in it were different.

41:23Yeah. And so there were things like that where it was a lot of trial and error. That makes sense. I feel like you might as well have each one be the fullest expression of itself as opposed to sacrificing a little bit for the convenience of one dough. Yes. And I think my shining moment was when we were doing a studio shoot and someone was there from our India team. And they were saying, like, this is one of the best idlis I've tasted. And it stayed soft for hours. And, you know, I felt good about that one. Yeah, that must have felt really special. Definitely. So you mentioned your studio shoot.

42:03What was the kind of photo shoot element for this book? It seemed like it must have been pretty elaborate. it. It was. We had our photographer, Malati, who was also Oakland-based, traveling with us on our whole farm trip. So we did get dishes and photographs of all of the dishes on the farms. But because a lot of the ingredients did change, the end result of how they look changed. So like Like with the country chicken curry, all of the country chicken curries we were taught there, the chicken is butchered in a totally different way than the chicken is butchered here. Like they have a curry cut for the butcher.

42:50And that is just not something that is readily available in the United States. So the picture that we took of country chicken curry there just didn't look the same as what I had developed. So we do have a lot of photos of dishes that we took there that are in the book and all of the beautiful photos of the families. And then we did a secondary studio shoot in the United States and really tried to mimic the vibes of and the design of the photos that we already had. So I think it is a testament to our photographer and to our food stylist that even when I opened the book, there are some that I think, did we shoot that on the farm or did we shoot that in studio?

43:42And that was a fun challenge. Yeah, I mean, it seems like really rewarding to get to work on a nuanced project like this where you are kind of tracing the whole growth of a recipe in different ways. And you have these different photos from different parts of it, but ultimately it feels like the same dish. Yes. And I think we also shipped a ton of props from India. The whole trip, we knew we were going to have a studio shoot in the United States. And so in every region, we would go prop shopping, which was another fun thing. Yeah, that must have been so fun to be like having an excuse to buy all of the beautiful things.

44:21Yes, 100%. Did you get to keep any of the props? I did get to keep some of the props. And I do have a few Kashmiri things that are very special and hang out in my kitchen. What's your favorite prop that you rescued from the shoot and brought home? Probably a Kashmiri spoon that's, you know, a serving spoon and it's beautiful. It's silver and very ornate. I think I would probably also want to rate all of the silverware. I, you know, I'm sure that my friend who I live with would like me to stop buying things and taking things when it comes to props. But, you know, we have a lot of bookcases full of different ceramics and I love to add to that collection.

45:09I think that's pretty fair. Yeah. I'm curious after working on this book, if you found that your own home cooking has been impacted or changed at all. It definitely has. I, you know, I do think this doing this book has made me a better cook. There were a lot of things that I learned from the women, you know, even as simple as when, you know, after you saute your alliums and onions and garlic or whatever, and you're adding the ground spices to bloom them. and sometimes like the oil is too hot. And I think there's so many recipes where you're trying not to burn the spices. And so they would add the ground spices and just a splash of water.

45:53And I had never thought about doing that. You're still frying and blooming the spices. It just slows down the process. And I have started doing that in any time I'm adding ground spices to anything I've sauteed. And it just makes it so that I'm not scrambling to not burn anything. And it was such a simple thing. But even those moments have made me a better cook from learning from these women. Totally. I've never thought about that before. So the splash of water is kind of like bringing down the temperature of the pan just a little bit. Yeah. And then the water evaporates. And so it's still able to fry and to bloom, but just in a more gentle way.

46:43Oh, I love that. Less rushing happening. Yes. Less frantic rushing. And I think there is that moment of like people who are new with using spices. It takes away a little bit of that intimidation of maybe potentially ruining a dish because the heat was too high. and anything like that is, you know, good in my book. Totally. And speaking of books, you have another book that you've been working on, which is your kind of solo cookbook dinner season, which is coming out in 2027. What can you say about that book? How is that different than this one? Writing a book on my own is a vastly different experience.

47:25I think for, you know, the Diaspora cookbook and other cookbooks. And just in my time of writing recipes, a lot of the recipes I've written are other people's stories. And so writing a cookbook that is much more focused on me and my story is very different. And just answering the question of what's for dinner, which is an eternal question, and using vegetables and a well-traveled pantry. So I think that my journey with diaspora and learning about spices in a really deep way has certainly informed my cooking and will find its way into this book as well. So it's been fun. And also, it is really different writing by yourself versus having a co-author.

48:18You know, I developed all of the recipes for the Diaspora Spice Cookbook, but I had Senna there to taste things and to talk through things. And, you know, most of the time it was like, this needs more lemon juice. I think we had a joke that the tagline for this book should have been more acid, please, because that was always the thing we wanted more of. But writing your own book by yourself and not having that person that you can just ring up and say, hey, like, I need to work through this. You know, I'm lucky to have food friends to do that, but it is a very different writing and developing experience.

48:59Yeah, I don't know if it's the same with cookbooks, but I found that in my own writing, it's always so much easier for me to write a story that's rooted in like other interviews and reporting where I feel like I'm telling someone else's story as opposed to when I sit down to write something more personal, I find myself second guessing. Oh, who am I? Like, what do I want? 100%. I think the question, who am I, has gone through my brain a lot in the last few months because my manuscript is due at the end of April. So I am on book tour, but also in the midst of writing my manuscript. That's crazy.

49:36How do you feel about it? Are you almost done? I am almost done. I just had my studio shoot for the first part of my book and then did laundry and hopped on a plane to New York for the book tour. But it is in kind of the final stages of writing. And then we'll go into all of the other fun publishing, design and everything. Yeah, it must be useful to have gone through the whole experience and now be on the promotion leg of one book. Maybe it gives you a little bit of insight into what's going to be coming up again. 100 % I think that having gone through the process with the diaspora cookbook I know a little bit more of what to expect you know how many rounds you know you're doing before you even get to copy editing and also how many rounds of design there are so it's been a journey with the diaspora cookbook and now I feel like a lot more well versed in the diaspora cookbook.

50:42the whole publishing world. Totally. Well, I can't wait to read your own book when it's out and have you back on the show to talk about it. It would be fun. I'll be here. You'll be back eating your French toast bagels. 100 percent. I will be here with my French toast bagel and probably stashing one in my bag for the plane ride home, too. Yeah, the person next to you is going to be like, what smells like breakfast? I know. I mean, it's better than having someone with a tuna fish sandwich next to you. Asha, I was on a flight where somebody produced and ate six hard-boiled eggs over the course of the flight.

51:18And every time I thought it was going to be the last one. It was so crazy. Six is a lot. I also, I famously, I don't famously, but I don't like eggs. Like, I will not eat them. So I kept on texting my mom and being like, she's produced another egg from somewhere. Yeah, I think a French toast bagel, much better than six hard-boiled eggs. Totally. This episode is brought to you by Masterclass. Here's my honest take. Most learn-something-new content on the internet is kind of bad. Algorithmic, shallow, optimized for watch time. Masterclass is the opposite of all that. I've been spending a lot of time with Gordon Ramsay's class on cooking.

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55:21Perfect. Okay, your favorite cookbook right now. My favorite cookbook, Lesud from Rebecca Pepler. I love that book. Three things that are always in your fridge. Preserved lemons, eggs, and yuzu kosho. Your three favorite spices right now? Coriander, fennel, and black pepper. A spice that you think more people should be using at home? Mace. In what context? So in the context of fruit, I feel like a little bit of mace added to anything that you are adding fruit to will make that fruit taste like the best version of itself. Oh, that is like the best pitch I've ever heard. I don't have any mace at home.

56:09I'll have to go get some. Wonderful. Your favorite ice cream flavor? Anything with maple. Your favorite grocery store? Berkeley Bowl. Great grocery store. It is. What you think is an underrated kitchen utensil? A bench scraper. Your favorite Oakland restaurant? Cafe Romanant for their Shiro veggie combo. Ooh. Okay, final question. a fictional food scene like from a book or a movie or something made up that you wish you could magically eat in real life? I think about this food scene a lot. It's the one in Mrs. Doubtfire where, you know, the dinner has not gone as planned and Mrs. Doubtfire orders takeout to like plate and pretend, you know, that that is the dinner that was cooked.

56:58And I still haven't been able to like truly figure out what sauce is being spooned onto the plate with like pasta and some shrimp and baby carrots, I think it is. And that lives in my memory of like, I just want to be able to know what that is and taste it. It's not even that you think you're going to enjoy it, but that you need to solve the mystery. Yes. And there's like a certain sound that the spooning of the sauce makes on the plate that just like itches my brain in a way that nothing else does. Okay, I can't wait to revisit this movie and try to figure out what the sauce is. I'll let you know if I have any leads.

57:32I love it. We can solve this mystery together. Absolutely. Asha, this has been so much fun. Thank you for coming on the show. Thank you for having me.

57:44This is Taste is hosted and produced by Matt Rodbard and me, Eliza Abarbanel. The show is edited by lead producer Clayton Gumbert and supervised by Pat Stango, director of media production and development at Penguin Random House. Thanks to Shalia Harris and the production team at Penguin Random House. Theme music by Steve Rydell. Episode portraits by Louise Zergang Pomeroy. Logo design by Ellie Skrzat and Ian Dingham. Visit Taste online at tastecooking.com and make sure to subscribe to our newsletter to keep updated on all cool things in the world of taste. There's a world where legends race across city skylines.

58:27Romance blossoms in glittering ballrooms and there's magic around every corner. It's a world known to many as Great Britain. You've seen the action on screen. Now visit the real star of the show. Visit Great Britain to To discover more, go to tripadvisor.com slash Great Britain.

From the publisher

Asha Loupy is an Oakland-based food writer, recipe developer, and coauthor of The Diaspora Spice Co. Cookbook, a debut cookbook from the beloved single-origin spice company. As Diaspora Co.’s recipe editor, Asha has spent over five years developing recipes that showcase the most of singular spices, and for the book, she joined the brand’s founder, Sana Javeri Kadri, on a four-month trip across South Asia to collect heirloom recipes from their farmers’ home kitchens. Today on the show, we go deep on all things spices and how they brought this special book to life, plus Asha’s upcoming solo cookbook.

And before that it’s the return on Three Things. Aliza and Matt discuss some of their recent restaurant visits as well as other fun things entering their worlds. This includes: Sfizi taralli is Italian snacking done right, Confidant is a great neighborhood restaurant in Brooklyn (with the best lighting), Eddie Huang’s Baohaus is back in NYC and we gave it a visit. Also: Taku Sando is a terrific Japanese sandwich shop, we’re obsessed with the new Mid-Day Square, No Bread PBJ Strawberry, and a visit to the great West Rice Roll on Hester Street.

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