A nation of jerks

21 Sep 2025 · 30 min · 12 chapters

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In short

Whether people are getting ruder and more antisocial, and how to respond—through politeness, skepticism about self-help, and healthier relationship boundaries.

Guests and backgrounds

  1. Allie Volpe (Vox). Writes about relationships, social health, and friendship.
  2. Jessica Lam Shapiro. Author of Promise Land: My Journey Through America’s Self-Help Culture; grew up around self-help via her child-psychologist father.
  3. Nedra Glover-Tawwab. Licensed therapist and author of Set Boundaries, Find Peace.

Key claims

  • Many people feel rudeness increased post-pandemic; stress and shifting norms are major drivers.
  • Self-help isn’t inherently a scam, but can become overly individualistic and productivity-obsessed, reducing community.
  • Boundaries should be flexible (porous vs rigid); labeling can be unhelpful; people need scripting and proactive planning.

Notable examples

  • Loud podcast in Target; people scrolling in movie theaters; loud TikToks/FaceTime on buses; smoking on the subway.
  • “Is it rude?” Google searches rising; Pew survey (nearly half think behavior is ruder post-pandemic); UNC study (73% vs 61% since 2012).
  • Self-help history: Samuel Smiles’ 1859 Self-Help; Stoics like Marcus Aurelius.
  • Boundaries examples: hotel vs couch during Thanksgiving; rotating who sleeps on the couch; using scripts instead of labels.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Exploring Modern Rudeness

1:00 to 1:53

Discussion about perceived decline in politeness and social behavior.

“I feel like people like are still like, oh, human contact.”

Examples of Rude Behavior

1:53 to 3:14

Guests share personal anecdotes highlighting modern rudeness.

“To find out where exactly our manners have gone, I talked to Allie Volpe, who writes about relationships and social health and friendship at Vox.”

Is Rudeness on the Rise?

3:14 to 4:50

Analysis of research showing increased perceptions of rudeness post-pandemic.

“But it's just them and their music out loud.”

Understanding Causes of Rudeness

4:50 to 6:20

Discussion on stress, entitlement, and their roles in rude behaviors.

“Like, in that study in particular, the 2022 survey, she found the number one reason for people being rude was feeling stressed or overwhelmed.”

Practicing Politeness

6:20 to 9:39

Strategies for maintaining politeness in a rude world.

“And to do that, people are sort of pushing out other people that they see as problematic.”

Self-Help Industry Insights

10:17 to 11:28

Exploration of the self-help industry's impact on social behavior.

“And we wanted to ask the question, are we doing so much self-help that we've ended up actually self-helping ourselves into being antisocial?”

History of Self-Help

11:28 to 14:00

Discussion on the origins and evolution of self-help literature.

“So the first incarnation of self-help, where they actually used the word self-help, was in the mid-1800s.”

Exploring the Self-Help Industry

14:00 to 19:46

Discover the size and appeal of the self-help industry and its impact on personal growth.

“The global self-help industry is worth between$45 and$59 billion.”

Exploring the Self-Help Industry

20:17 to 20:40

Discover the size and appeal of the self-help industry and its impact on personal growth.

“The Vanta agent works like a GRC engineer in the background, finding every app your team uses, scoring the risk and drafting fixes for you.”

Understanding Boundaries in Relationships

20:46 to 28:07

Learn about the importance of boundaries in relationships and how to establish them.

“So we're more lonely than ever these days, and that's partly because of the ways we are and aren't interacting with each other.”
Show all 12 chapters

Exploring the Impact of Fatherhood

28:07 to 28:47

Discussing how fatherhood changes relationships and personal dynamics.

“Many of us were hyper-focused on very few relationships.”

Call for Listener Engagement

28:47 to 29:14

Invitation for audience feedback and contributions regarding fatherhood experiences.

“It was edited by Miranda Kennedy with help from Megan Kanan.”
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Transcript

Automatic transcript. May contain errors.

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1:01Jonquilyn Hill:Oh, pandemic. I feel like people like are still like, oh, human contact. How do we do this? You treat people like they treat you. Kindness and politeness are important. Get away from me is the energy right now. I'm not even getting pleasantries no more. It hurts. It's Explained It to Me from Vox. I'm John Blinhill. And it feels like people are way less polite than they used to be. A quick look online proves that a lot of you feel this way. If I'm holding the door open for you, you need to say thank you. You know, if you don't want to say hello to me, just don't look at me. That's fine. You don't have to say hello to me.

1:41But I think it's a polite thing to do when you're walking past people to say hello to them. Today, you guys, I witnessed a woman listening to a podcast on full blast strolling the aisles of Target. Are we kidding? Does that bother anyone else or just me?

1:53Jonquilyn Hill:To find out where exactly our manners have gone, I talked to Allie Volpe, who writes about relationships and social health and friendship at Vox. Yeah, it seems like we are in a weird time for how we're treating each other. Everywhere you go, it seems like there are people who are acting in ways that are pretty bizarre and are signifying that they do not care about other people's comfort. Google searches for, quote, is it rude, have steadily climbed over the last 20 years. and even Lizzie Post who's the great great granddaughter of like the famous etiquette maven Emily Post gets this question all of the time and her predecessors have gotten it too of like are we ruder now than we were in the past and so it's almost a comfort to know that each generation seems to be facing the same issue of thinking the one that is following it is more rude.

2:43Jonquilyn Hill:Okay have you noticed any of this rudeness yourself like are there examples you have in your day-to-day life where you're like, oh, that was crazy. Oh, definitely. People openly scrolling on their phones in movie theaters, like not even trying to hide it anymore. I've seen someone like smoking a cigarette on the subway. Like that to me seems like really bizarre behavior. Yeah, I think the thing that I see the most is people playing music on their phone out loud. And it's not like a crowd is around them and they're trying to like, you know, listen to this. But it's just them and their music out loud.

3:21I know. I know. And like, I take the bus a lot. I love the bus. And like, it is every single time I'm on the bus, someone's like playing a TikTok full blast, having a FaceTime conversation full out in the open without headphones. And I'm like, this is bizarre. But like, everyone's in your business now. Like, do you want everyone to know what's going on?

3:40Jonquilyn Hill:I know as a nosy person, it's good in that way, but don't do that. OK, so we have this anecdotal evidence, but are people actually ruder now? Right. It's like kind of hard to measure rudeness because everyone has like a slightly different definition of it. One of the experts I spoke to defined rudeness as a behavior, an action or a comment that is meant to be disrespectful or violates a social norm. So everyone has like a little bit of a different idea of like what they consider disrespectful, you know, but there's some like evidence that people are feeling that we are being a little bit rude.

4:17There was a recent Pew Research Center survey that found that nearly half of the country believes that people's behavior is more rude than it was before the pandemic. And a UNC business professor conducted a worldwide survey in 2022. So sort of like in the midst of pandemic changes. And she found that 73 % of respondents said it wasn't unusual for customers to be rude compared to 61 % who said the same in 2012. So, like, that's a pretty significant jump over a decade. Why are we more rude now? Right. Like, in that study in particular, the 2022 survey, she found the number one reason for people being rude was feeling stressed or overwhelmed.

5:00And I think that is, you know, in part because of the pandemic. The pandemic was a really stressful, crazy time. And it was an inflection point because because rude can be defined as like a behavior that like violates a social norm. And when we think about the pandemic, social norms were being created in real time because we had this like virus that nobody knew what to do about. So there's a lot of new social norms cropping up and a lot of ways to defy those. We had a lot of people, you know, not wanting to mask, not wanting to stay home. Also, like we live in a world that's incredibly polarized and it's only gotten worse since the pandemic.

5:42Like inflation, tariffs, stressful news. Like it makes sense that people are more stressed and have shorter fuses than ever before.

5:50Jonquilyn Hill:Do you think any of this is from a sense of entitlement? You know, we're told to put ourselves first a lot, which is good for a long time. People haven't been thinking of themselves. But is that almost making us a little less empathetic? Yeah. Yeah. Like this pendulum has really swung from like, like work hard, sacrifice to now prioritize your own comfort at all costs. And I understand it. Like the world is crazy and it's stressful right now and everything feels really hard. And so one way of controlling that is to make your world a little safer, a little less chaotic and to self-soothe. And to do that, people are sort of pushing out other people that they see as problematic.

6:34And, you know, I think we've taken it a little too far.

6:36Jonquilyn Hill:It can sometimes be hard to confront people on their rudeness, but it's not always clear whether what they're doing is actually rude. How do you know if something is rude or not? Yeah, it is so hard because there's a lot of ambiguity. Recently, like I was finishing up a run. I was like chatting with a neighbor and she was like, oh, I said hi to you like a couple blocks back, but like you didn't say hi back to me. I'm like, oh, my God, like because I had headphones on. I had my music. I like when I run, I'm like very in the zone. I'm like, oh, my gosh, I just totally did not see you. I'm so sorry.

7:13But like she kind of called me out on it. But like she could have easily been like, oh, Ali was being rude. Like she totally ignored me. Like she saw me. She just wasn't saying hi. Because like there are a lot of times when like people are just like not paying attention. Like you don't know what their intentions are. And so I think it's like a very, very fine line to walk of like telling someone to like stop it.

7:34Jonquilyn Hill:OK, that's if you encounter something that is rude. How do you keep from being the rude one? Yeah, my mom will probably be really happy that I'm quoting her here. But she always says, like, the only thing you can control is yourself and your own behavior. Like, that was something she always tried to instill in us. And that, I think, is the easiest thing we can do when it comes to rudeness. Like, if we just perpetuate polite, nice behavior, like, that is number one modeling it for the people in our life, especially kids. Like, we can remind ourselves that not everybody is being rude. You're like, oh, yeah, that guy held the door open for me the other day.

8:11Like, that was really nice. And, like, it just helps you remember, like, this world is not all bad. And, like, I can do those little things like that, too, to sort of, you know, bring some positivity to the world.

8:26Jonquilyn Hill:All right. Thanks, Allie. That was a really polite conversation. Thank you.

8:33Jonquilyn Hill:So we can control our own behavior. But what about the self-help industry making billions of dollars off of our self-control? That's up next.

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10:17Jonquilyn Hill:We're back. It's Explain It To Me. And we wanted to ask the question, are we doing so much self-help that we've ended up actually self-helping ourselves into being antisocial? Jessica Lam Shapiro is the author of a book called Promise Land. My Journey Through America's Self-Help Culture. She grew up around self-help, and it left her kind of skeptical of it all. My dad was a child psychologist, and he wrote parenting books. And I later found out that he used me as an example in his parenting books. So I'm not going to say I was being experimented on, but I was a little bit being experimented on because he had theories about child psychology and how to raise kids.

10:55And then he implemented those theories as a parent, but also as a self-help writer. And so in that way, you know, I grew up around self-help, but like we all did, you know, because that kind of stuff percolates, even if you're not reading self-help book, you know, we all see affirmations everywhere. And like, if you ever shop at Lululemon, there's like a bunch of affirmations on their bag and there's posters. And like, we're just, it's so kind of woven into the fabric of our experience that I kind of think everyone grew up with self-help, even if they didn't grow up reading self-help books or having a self-help book writer for a dad.

11:30Jonquilyn Hill:How long have these books been around? So the first incarnation of self-help, where they actually used the word self-help, was in the mid-1800s. There was a writer named Samuel Smiles. He wrote for the Leeds Times. And there was a society called the Mutual Improvement Society, and they invited him to give a lecture. And he told these stories, these anecdotes about working men, you know, rising from poverty into positions of power. And it was hugely successful. People love the stories. So he started doing more and more lectures and then eventually made it into a book. And the book was called Self-Help.

12:09It came out in 1859. It was immediately a bestseller. The spirit of self-help is the root of all genuine growth in the individual and exhibited in the lives of many. It constitutes the true source of national vigor and strength. Help from without is often enfeebling in its effects, but help from within invariably invigorates. So it was like popular way before I thought. And then you can also find predecessors in like the Greek Stoics, which is like, you know, 160, 180 AD. There was a Roman emperor named Marcus Aurelius who wrote a book called Meditations. And that book is actually sold as a self-help book today.

13:01Like if you go to your bookstore and you look in the self-help section, you can find Marcus Aurelius' self-help.

13:06Jonquilyn Hill:Oh, my God. Every man I know reads about Stoicism. So yes, I do know the name quite well. It is essential for you to remember that the attention you give to any action should be in due proportion to its worth. For then you won't tire and give up if you aren't busying yourself with lesser things beyond what should be allowed. Like when I was writing the book, I was like, oh, you know, this is Don't Sweat the Small Stuff. Do you remember that book? It was like a bestselling book. I don't know, when I was growing up, so 80s, 90s. And it basically is the same thing with a different, you know, more dire message.

13:43Like we're all going to die one day. So who cares? That's the stoic version of don't sweat the small stuff. But, you know, repackaged for like today's happy America. It is basically the same message. So like any self-help book you find today, there's always a predecessor of like 100 years or earlier that like somebody basically wrote the same thing. How big is the self-help industry? I actually had to look this up. The global self-help industry is worth between$45 and$59 billion. It's also called personal growth or self-improvement, not always self-help. And this isn't just books, but it's also like courses and TikToks and affirmation a day calendars.

14:27Jonquilyn Hill:So you did all of this work and part of it was to find out if self-help books are a scam. Are they a scam? This is a very difficult question. I wouldn't say that they're a scam. And then again, there are so many self-help books. There's good ones. There's bad ones. There's bad ones that have some good qualities. So if you kind of don't take everything as a gospel, you can kind of pick and choose what's helpful and what's not helpful. It seems like we love self-help if billions of dollars are being spent on it. I'm looking at my bookshelf as we speak, and I can see a copy of Radical Candor by Kim Scott.

15:09Jonquilyn Hill:And that's just one of the many self-help books I have. Why are we so drawn to these? I mean, I think it's a really appealing idea that whatever your life is, it could be better. You could be richer, you could be hotter, you could be smarter, you could be more popular, You could be faster. It's just an idea that's very appealing to us as human beings that we could just be more awesome than we are right now or have more awesome stuff than we have right now. That's like the whole manifesting thing, right? At its base, it's actually a very appealing idea. And it appeals to me. I mean, I don't – I'm always trying to do things better.

15:48I'm trying to learn. I'm trying to be smarter. I'm trying to be more social, leave my house more, be a better dog owner. I have read books about dog training.

16:01Jonquilyn Hill:It's interesting because you started out pretty skeptical of self-help, you know, going into writing this book. Do you still feel that way or have you found redeeming things in it? I've definitely found redeeming things in it. I absolutely think you should always retain a bit of skepticism and a little bit of cynicism when you're encountering self-help just to stave off the weirdest ideas because there are some really weird ideas out there. But also, I was in my 30s when I wrote the book. I'm in my 40s now. And a lot has happened politically, socially. The pandemic happened. And those were some tough times for me and for everybody.

16:43So I feel like I have a lot more sympathy for like the urge to self-help and just sort of the idea of it, even if it doesn't get realized in the books.

16:54Jonquilyn Hill:What's changed about self-help in recent years? Anything at all? One thing I've noticed is that they've kind of become better and more mainstreamed. I'm thinking of like someone like Brene Brown, who is an academic researcher and actually has, you know, studies to back up the things she's saying, but also is sometimes seen as a self-help writer. And certainly her books have helped people. Vulnerability is our most accurate measurement of courage to be vulnerable, to let ourselves be seen, to be honest. If we're going to find our way back to each other, vulnerability is going to be that path. So there's kind of an elevating of the discussion where it's like a little bit more intellectual.

17:42And I think that appeals to more people. And so they've brought in like a whole new audience to self-help. And I think in a way, the books have become better as a result. And they're certainly better and more interesting reads.

17:53Jonquilyn Hill:Do you think we're overdoing it on self-help? Like, are we trying too hard to fully optimize ourselves to be our best selves? Yes, absolutely. Yeah, I think we're like obsessed with betterment, obsessed with productivity. You know, I don't think that's healthy necessarily. You know, self-help books are appealing because like you're thinking like, oh, well, I'm going to go to therapy for years and I'm going to spend thousands of dollars. I could just buy this book for 20 bucks and feel better immediately and maybe get something out of it. But I think we're really losing the sort of community aspect when you're talking about self-help and everything is done by yourself.

18:34I think when you do that, you lose the opportunity to have a community and to strengthen your relationships with other people, because I know that's what it's done for me. When I try to help myself on my own, I'm still by myself. Whereas if I ask for help, you know, I'm strengthening my relationships and I'm getting a lot more out of it than just the help that I was looking for. And I think that that sense of community is really important. And so many people are feeling lonely and alienated and, you know, behind their computer that like to get out from that and actually make contact with another person or an organization, I think is really beneficial.

19:18you know, not just to society, because it's definitely beneficial to society to have people invest in the community, but also to the individual to kind of feel like they have community support and they're not just completely isolated and alone.

19:34Jonquilyn Hill:Coming up, how to get that community back.

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20:46Jonquilyn Hill:We're back. It's Explain It To Me. So we're more lonely than ever these days, and that's partly because of the ways we are and aren't interacting with each other. In other words, our boundaries. I spoke to Nedra Glover-Tawab about this. She's a licensed therapist and author of several books, including Set Boundaries, Find Peace. But before we got into that, we needed to establish some boundaries of our own, like what boundaries are in the first place. Needs and expectations in our relationships that make us feel safe and comfortable. The boundary can be verbal. It can be a behavior that you start to exhibit, but it is a way for you to show up in your relationships, hopefully save them, keep them well, be better in them.

21:34Jonquilyn Hill:So you write a lot about boundaries. What got you interested in boundaries? Well, when I first became a therapist, so many of my clients were talking about work-life balance, challenges with family, challenges with their partners. And one of the very hard things to do in relationships is to be assertive. And we started to talk about boundaries, not with using the B word of boundaries, but about self-advocacy. What would you want them to know? How do we manage this situation? Which for me, translates to boundary issues. How often does this come up in your clinical practice? I would say all the time, but I don't use the word boundaries.

22:17We talk about their situations and I like to think of it as coming up with solutions. I don't think using terminology is always the best way for us to work through our issues to say, okay, so you're a people pleaser. Let's do this thing. We can just talk about whatever issue you're talking about. You allow someone to use your time in a way that you are uncomfortable with. How do we prevent that in the future? We don't have to use the word you're a people pleaser. I don't have to give you a label. We're really talking about what's presently in front of us.

22:52Jonquilyn Hill:Is it possible we're overdoing this therapy speak, especially, I think, among middle class young people these days? Are we sort of twisting these concepts at all? We are twisting them. I liken it to us using medical terminology in our everyday conversations with people, which you don't typically see people doing. Like I'm not naming bones when you told me you hurt your knee, right? Like I don't know all of the parts of the knee, but I find that with therapy, people are saying like bipolar, this person has a boundary issue. They have an attachment this, it's this thing. Without the clinical skills to actually diagnose and help people troubleshoot in a way that is actually helpful and not just labeling them.

23:46So I think that the terminology in a way it boxes it in. It leaves us without nuance. And we're not giving people enough flexibility in who they are and saying that you're a people pleaser.

24:01Jonquilyn Hill:Are we meant to apply these things, you know, sort of blanket across the board with everyone we interact with? Or is this more about these really personal, closer relationships? Well, I think boundaries can be universal, but they should also be flexible. There are levels to boundaries. You see a lot of people pleasing, you know, when people don't have boundaries, and I would label those as porous boundaries. Then we have rigid boundaries, which we're starting to see a lot of, and that's what you're speaking to. Rigid boundaries is where we have these walls, we have these hard rules, and we keep everyone out.

24:40Everybody gets the same rule. Well, I'll tell you, because I have so many variety of relationships, everybody doesn't even need the same rule.

24:49Jonquilyn Hill:What's some advice you give your clients about how to set better boundaries? And I mean that both when the boundaries are too porous and when they're too rigid. Like, how do people do better? Yeah, well, with too rigid boundaries, I often find that they have a lot of discomfort around holding the boundary. And so we explore, is this a boundary you even want to have or is this a boundary that you feel like you should have? Is this some sort of punishment you're trying to issue? Is this guilt that you're feeling? So very often with folks who come to therapy, they've been tolerating things for a very long time.

25:23And so that's why we've seen a lot of overactive boundaries, right? Because people have been tolerating their uncle, their cousin, their friend, their job for so long that when the boundary comes out, it's a yell, it's a scream, it's aggressive, it's firm because we're tired. And so we have to think about what are the boundaries that I can implement here that I can actually live with? What are the boundaries here that would make me feel comfortable in this relationship? If all of your boundaries end in a cutoff, because I see that sometimes, the boundary is a cutoff. There is no in-between. It's either we're in relationship or we are not.

26:05Have there been any things in between that help you all stay in a relationship in jobs? We call that a performance review plan, right? So you give somebody some things that they need to do, or you take on some things that you need to do so the relationship can be better. But we are going right from problem to firing.

26:28Jonquilyn Hill:How do you encourage your clients to connect with people if they want to and they're struggling to? We do a lot of scripting. It's September right now. And I'll tell you, this is the time of year, particularly October, where a lot of my clients start talking about their family stuff. And so during this time, because, you know, a lot of my clients, I've seen them for years. So guess what? We can start right now in September and we start talking about, OK, so when you go home for Thanksgiving and you got to sleep on the couch and your sister gets to be a room, what are we doing different this year?

27:07What are we? These are these are boundary things. Right. So the different thing that they might do is they stay in a hotel. they decide to have the conversation before the holiday that perhaps this would be a rotating thing, right? Sometimes they get the couch, sometimes I get the couch. So it's really about being proactive when you know situations will occur.

27:30Jonquilyn Hill:We've spent this episode, we've talked about, I don't know, just how so much of life is individualistic now. We've talked about self-help and all these different things. But it does seem like at the end of the day, the only thing you can control is yourself. So maybe it's just thinking, okay, what are the ways that I control myself in these situations? You know, one of the things that I think about often when I hear people lamenting about relationships is we actually need more community than we have. And that's why we put so much pressure on the one friend or on our parents or the one sibling.

28:14We just need more people. Many of us were hyper-focused on very few relationships. So now it's leading to depression and loneliness because we don't have enough people to be kicking people out of our lives.

28:36Jonquilyn Hill:that's therapist and author Nedra Glover-Tawwab we're doing an episode on how fatherhood and our idea of a good dad is changing so if you're a dad give us your thoughts why did you decide to become a dad and how has fatherhood changed your friendships we'd love to hear from you give us a call at 1-800-618-8545 or send us a voice memo to askvox at vox.com This episode was produced by Avishai Artsy. It was edited by Miranda Kennedy with help from Megan Kanan. Fact-checking by Melissa Hirsch and Isabel Lichtenstein. And our engineer this week was Matthew Billy. Special thanks to Noelle King, the co-host of Today Explained, who's very well read.

29:18Jonquilyn Hill:If you want to check out more podcasts from Vox Media, head over to podcast.voxmedia.com. I'm your host, Jon Flynn Hill. Thanks for listening. Bye!

29:37See you next time.

From the publisher

Americans seem to be getting ruder. Are our attempts at making ourselves better actually making us worse?

This episode was produced by Avishay Artsy, edited by Miranda Kennedy, fact-checked by Melissa Hirsch and Isabelle Lichtenstein, engineered by Matthew Billy and hosted by Jonquilyn Hill. Image: Francesco Carta Fotografo/Getty Images. 

If you have a question, give us a call on 1-800-618-8545 or send us a note here. Listen to Explain It to Me ad-free by becoming a Vox Member: vox.com/members. 
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