Tater bot

12 Feb 2025 · 26 min

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Today, Explained - Episode Notes: Tater Bot

Podcast Overview Podcast Title: Today, Explained Description: Today, Explained is Vox's daily news explainer podcast, hosted by Sean Rameswaram and Noel King. The podcast covers important stories of the day.

Episode Summary

Episode Title

Tater Bot Episode Description: This episode discusses the persistent high prices of frozen potatoes amidst cooling inflation and explores allegations of algorithmic price fixing within the industry.

Key Discussions

Introduction to the Topic

  • The episode opens with a focus on frozen potatoes, suggesting they reflect larger issues in the economy.
  • The discussion emphasizes how the pricing of frozen potatoes can highlight systemic problems affecting consumers, such as lack of affordable housing and government regulation.

Price Fixing in the Frozen Potato Industry

  • Guest: Katya Schwenk, a reporter from The Lever, reveals that four companies control 97% of the frozen potato market.
  • Case Study: Josh Saltzman, a bar owner in Washington, D.C., notices simultaneous price increases from suppliers and tweets about potential price fixing.
  • His tweets gain attention and are later cited in lawsuits against the major frozen potato companies.

Major Players in the Market

  • The companies involved in the alleged price fixing include:
  • Lamb Weston Holdings
  • Cavendish Farms
  • Cane Foods
  • These companies primarily serve restaurant chains rather than consumers directly.

Mechanism of Price Fixing

  • Price fixing allegedly occurs through a data-sharing platform known as "Potato Track," where companies share sensitive pricing information, reducing market competition.
  • The episode discusses the implications of this practice, suggesting that it leads to unreasonably high prices for consumers.

Impact and Legal Actions

  • A wave of class-action lawsuits has been filed against the companies, referred to as the "potato cartel."
  • The suits argue that coordinated pricing has harmed businesses that rely on frozen potatoes, such as grocery stores and restaurants.

Broader Context of Algorithmic Pricing

  • Bill Baer from the Brookings Institution discusses how pricing algorithms are influencing various sectors beyond frozen potatoes, including poultry and real estate:
  • Agristats: Involved in raising poultry prices.
  • RealPage: Linked to rental price fixing among landlords.
  • These practices reflect a modern form of anti-competitive behavior that extends beyond traditional collusion.

Legislative and Regulatory Responses

  • Potential Legislation: Senator Amy Klobuchar discusses the need for new laws to address the misuse of algorithms in pricing.
  • Current antitrust laws may be outdated in addressing these sophisticated pricing schemes, necessitating new regulations.

Conclusion

  • The episode concludes with a reflection on the challenges consumers face amidst these market practices and the importance of ongoing discussions and potential reforms to ensure fair competition.

Key Takeaways

  • The consolidation of power in the frozen potato market has led to price fixing, affecting businesses and consumers alike.
  • Algorithmic pricing across various industries can lead to higher prices and reduced competition without traditional collusion.
  • Legislative action may be necessary to modernize antitrust laws to encompass new forms of market manipulation.

Additional Information

  • Production Team: Produced by Peter Balanon-Rosen, edited by Jolie Myers, fact-checked by Laura Bullard, engineered by Patrick Boyd and Andrea Kristinsdottir.
  • Support the Podcast: Listeners are encouraged to support Today, Explained by becoming Vox members.

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This markdown file provides a structured overview and analysis of the "Tater Bot" episode, highlighting significant discussions and implications surrounding the topic of frozen potato pricing and algorithmic market practices.

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Transcript

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0:00On the show today, we're going to talk about potatoes. Frozen potatoes in particular. Prevance forecast. A freeze is coming. We're going to talk about frozen potatoes because they actually have a lot to say about where the country's at right now. Brixton's baked potatoes mascot, you see it there. It's the tater trump. Frozen potatoes can tell us a lot about why things cost what they cost, about why it sometimes feels like the odds are stacked against consumers, about why it sometimes feels impossible to find an apartment to rent in the United States, about how our government has failed to do much to regulate big tech, and why it's high time we hash it all out.

0:47Good luck. Live in peace. Go ahead, please. Tater Bots, coming up on Today Explained.

1:02You're listening to Today Explains. Is it Today Explained or Chey Explains? Explained. Explained. Sean Romsfirm here with Katya Schwenk, reporter at The Lever, who has been investigating what is going on in the frozen potato industry. There are only four companies that control 97 % of this market. And what people say that has led to is price fixing, including to keep the prices of your french fries very high. Katya says this big story starts with a kind of small fry, a guy named Josh. Josh Saltzman is the owner of a small sort of divy sports bar in Washington, D.C. called Ivy & Coney. Josh, you know, like many bar owners, he's getting his french fries from food distributors, which are buying them from these frozen potato companies.

2:00And a couple years ago, Josh gets a notice from this food distributor he works with saying, you know, these three or four big companies that are selling you your french fries. They're all raising the price of their product and they're all raising them by the same amount, by 12 cents a pound. All effective, like the same week or the same day. And, you know, Josh was like, you know, that's really weird. He goes online. He writes a few tweets saying, you know, this looks a lot like price fixing, looks a lot like pollution. Amazing how all of the major suppliers for French fries and the like are all raising their prices at the same time and by the same amount.

2:40totally not collusion or anything, right? Big potato? Is this what's going on? Big potato, not to be confused with baked potato. Yes. Okay, so Josh takes to the internet. He sees all of the prices of potatoes going up, but also by the exact same amount. And he says, something's going on here. In this moment of frustration, he's like, it's happening in this way that looks really a lot like price fixing. I'm going to go online and write some tweets about it. The tweets go viral. And then no one really talks about it for, you know, a couple of years. Two years later, Josh's tweets show up cited in this like series of private lawsuits calling out price fixing in this frozen potato industry.

3:28So, you know, but, you know, he was not the only one to have been harmed by this because all of these lawsuits are being brought with the help of, you know, So these antitrust lawyers buy grocery store chains, restaurants, food suppliers all around the country who are saying like these prices are going up. They're going up in lockstep and it's hurting our bottom lines. When we talk about the potato companies, who are we talking about? Would people know the names of these companies? Are they, you know, like everyday companies that you see at the grocery store? These are companies that are a little bit behind the scenes.

4:07Their names are Lamb Weston Holdings, Cavendish Farms. Probably you're unfamiliar with them if you are a layperson. I've heard of Cavendish. OK, yeah. You know, like they are often part of bigger agricultural conglomerates in the case of Cavendish Farms. But, you know, these are not big brand name companies because they're not usually selling their products to consumers at the grocery store. You're not going to be going to buy your frozen french fries. They have sort of this niche of the market where they are buying potatoes from growers and then they are preparing those, pre-preparing those potatoes and selling them mostly to big restaurant chains.

4:49Presumably this is, you know, free market. They're competing with each other. In reality, what the lawsuits allege is that because this market is so, so consolidated, it sort of allowed these companies to sort of collude tacitly to fix prices by feeding their information into this data sharing platform that allows them to share confidential information about prices. Yes, it's actually called potato track, if you can believe that. You know, so that has done a lot to reduce competition in this market. Unlike Nike and Adidas, maybe, for example, the big potato firms are essentially using the same software to fix the price of potato.

5:35And that software is perfectly titled Potato Track. How does it work? That is right. Yeah, this is actually something of a trend in a lot of the big anti-monopoly cases that we're seeing, whether it's like from meat processors to like sugar, are looking at these, the rise of these third party data platforms that allow companies in the industry to sort of feed information. so things like their labor costs their operational costs their prices for different products um and once that it is in this platform the platform shares that information among the rivals so it's a way for executives to share the kind of confidential pricing information that you need to do to fix prices without having to like gather together secretly and conspire to fix them which is like against the law yeah it's hard to imagine something called potato track being illegal, but can you give us an idea of how expensive PotatoTrack might be making potatoes?

6:37Yeah. So prices have gone up really significantly. They actually increased by almost 50 % from July 2022 to July 2024. The companies are initially justified by pointing to higher operational costs, supply chain pandemic stuff, but those costs have since gone down. And the prices have stayed high. So this whole time people might have thought my frozen potatoes cost more because of Joe Biden. And really it was because of potentially potato track. Right. In fact, you had the wrong villain potentially. People got really mad at Joe Biden. Have people gotten really mad at like Cavendish and potato track and all the rest?

7:21So over the last like three months, starting in November of last year, we have seen a bunch of cases against these four companies. Class action lawsuits were filed in Illinois against four food producers. They're being called the potato cartel. Prosecutors say the companies formed a cartel by having equal access to each other's data on pricing and other sensitive information. Cane Foods, Cavendish Farms, Lamb, Weston and J.R. Simplett. These are the companies that tried to create a monopoly on our favorite fried food. Grocery stores, restaurants, like bars, like Josh's have banded together and they have sued for damages saying, you know, these companies price fixing has hurt our bottom lines.

8:09Has Big Potato spoken about this publicly? Have they said anything to try and ease the public's concerns about the price of frozen potatoes? Yeah, they've actually been quite, they've said very little. I had one of the companies get back to me saying, you know, we completely deny all of these claims. The rest haven't said anything. Big Potato remains silent on this issue. For now, they're not saying much. And what does that mean for Josh in the bar in D.C.? And all of us, are we going to be able to get cheaper french fries and hash browns and all the rest anytime soon? Right. I mean, I think that's where this speaks to this bigger problem, right?

8:49Of like, if we are living in a world with really lax anti-monopoly enforcement, we are living in a world where companies are sort of allowed to like price fix and, you know, buy up all of these markets and, you know, the agriculture supply chains remain as they are. These are the bigger systemic issues. It's hard to know, hard to say if we'll be able to get cheaper French fries until they are solved. But for now, you know, Josh's bar is doing fine. They're still making it work with the French fries they have. So, you know, and I think at least the fact that people are talking about this issue has brought a little bit of hope.

9:36Katia Schwenk, LeverNews.com. The government, at least parts of it, would like to do something about algorithms. We're going to tell you about it when we return on Today Explained.

10:05Bill Baer is a fellow specifically at the Brookings Institution, but he also served in the Justice Department as head of antitrust enforcement. And he also also served as the head of antitrust enforcement at the Federal Trade Commission, known by its friends as the FTC. Bill says it's not just frozen potatoes. He says price setting algorithms are shaping prices across our lives. The government enforcement agencies, the antitrust enforcers, are very worried that this use of pricing algorithms is growing. There are cases that have been brought by the government relating to the use of a third party called Agristats, which is alleged to be using a pricing algorithm to raise prices for poultry, for chicken, all essential things in our consuming America.

11:00All the major packers are paying Agristats to provide them with information. It's alleged that Agristats organizes and then launders that information across the industry. Total collusion. It makes me have goosebumps. There are also allegations that a third party called RealPage is limiting competition by suggesting prices and output that have the effect of raising prices and also restricting availability of apartments. because shortage allows companies to raise prices. When the Sherman Act was passed, an anti-competitive scheme might have looked like robber barons shaking hands at a secret meeting.

11:44Today, it looks like landlords using mathematical algorithms to align their rents. The third area this appears to be going on involves hotels in major cities across the country. The lawsuit claims those companies used a revenue platform called Rainmaker to monitor real-time prices for their competitors so an algorithm could adjust their rates on the fly to maximize profits. If those companies sat together and did this, they would go to jail. That's classic price fixing. But they think by being clever and using a third party, they avoid antitrust violations. They don't.

12:30Have we seen something like this before? Like competitors becoming collaborators to serve their bottom line? Are there examples of this from before the age of algorithms? The answer is yes. Back when I was in the government in the 90s, we found that Toys R Us, which was the dominant retailer of toys. Once a Toys R Us kit, always a Toys R Us kit. Was upset that discounters like Costco and Sam's Club were selling popular toys at prices cheaper than Toys R Us. So Toys R Us went to the toy manufacturers and said, if you all stop selling to Costco and Sam's Club, you'll make more money and we'll make more money.

13:20We sued at the Federal Trade Commission. The courts agreed that was designed to facilitate price fixing and limit competition. Wow, that giraffe is evil. It is evil. Same thing happened in the airline industry. In the 1990s, the government found that airlines were using a third party to announce forthcoming fare reductions on particular routes. The airlines that were making the most money on those routes then would retaliate by proposing a dramatic fare cut on the competing airlines' favorite routes. They coded those flights as FU flights. Are you serious? FU. The implication could not be clearer.

14:14Absolutely. If you cut rates on my bread and butter, guess what's going to happen to your bread and butter? And the result was the airlines moved back to the higher fare rates. So the airlines made money. Consumers got screwed. What happened in each case with the airlines with the giraffe? Did the government say F you back and did they have to pay hefty fines or what? The government was able to stop the behavior. and private plaintiffs acting on behalf of ventured consumers were able to secure monetary relief. And yet we're back where we were back then. Surely there are arguments for letting these companies determine their prices through algorithms.

15:00What are those arguments? Well, the companies will say it's more efficient if I can respond to developments in the marketplace, if my pricing algorithm allows me to meet a competitor's discount, meet a competitor's sale price. But the worry is, and there is some evidence to suggest, the actual real effect of this is to discourage discounting in the first place. Joe Biden once famously said, Capitalism without competition is not capitalism. It's exploitation. And that sums up the worry about what's going on here. Come on, man. Joe Biden was, you know, relatively tough on tech. Lena Kahn, the FTC, they were bringing a lot of antitrust suits.

15:56We covered some of them on the show. So what appears to be coming with Trump is a much friendlier relationship with big American technology. Is Congress cooking up any legislation that would address this? There are a number of bills pending. The lead bill by Senator Amy Klobuchar from Minnesota. Because that is sophisticated price fixing. Price fixing illegal. legal. I'm Amy Klobuchar, U.S. Senator from the state of Minnesota. Senator Klobuchar, we've been talking about potatoes and algorithms on the show today. Trump has been president for a few weeks now. We've got planes blowing up. We've got trade wars ramping up.

16:38We've got the federal government being remade before our eyes. We've got policies about diversity being rewritten. And yet we asked you here to talk to us about algorithms. Why is now a good time to talk about algorithms? Well, first of all, it's always a good time to talk about algorithms. But the second reason is that when President Trump ran, he talked about bringing prices down on everything from groceries. And from what I see right now, you see chaos up, corruption up, and egg prices up. But from groceries to health care costs, to child care, and of course to housing. What some of these major landlords are doing right now is they're giving all their data to the company that the competitors go to.

17:26Then that company goes through their data with algorithms and says, hey, why don't you both charge this rate? You would not ever under the law allow the two apartment owners to go and shake hands and say, let's both set our rents high. You would never let them do that. That's against the law. It's against the antitrust laws. But what do we have now? We have high-priced, sophisticated price fixing. They let these algorithms go unchecked with all those broligarchs that were at the inauguration and all their buddies. If that continues, this is not going to be good for you. In the same room as you.

18:00I saw you guys all in there together. Oh, yeah. So you don't have to convince me that we should talk about algorithms because here we are. But I do hope that was useful for our audience. What would your bill do for them? So what this says is this is illegal, basically. And it's being sued out in court anyway. I think it is illegal, but we want to make it very clearly illegal that landlords cannot collude by putting all their data when they compete against each other in one company. And what the bill says is, yeah, you can use algorithms. We're not Luddites here. However, you can't give your data to the same place that has your competitor's data in the same market.

18:38It undermines all competition in the rental market. And that is the worst thing for consumers. It's great for landlords. It's horrible for renters. Help people understand why we need new legislation on that front, because presumably we already have antitrust law. We already have the FTC. Why do we need something further? I'm laughing because I'm just I want you to picture back to the days of, you know, when the Senate, everyone drove a horse and buggy there and or like they came in their trains once a month or something. Okay, so that's when they did the antitrust laws in the late 18th. They didn't have algorithms.

19:14And one of the frustrations on all of the tech rules in place, despite these incredible companies and what they've done for us, is that a lot of our laws are just not as sophisticated as those marketplaces. So you should make adjustments, right? Ticket prices. Let's get this Ticketmaster bill done. That was bipartisan. And also Senator Lee and I had a major hearing on Ticketmaster. And that led, I believe, that evidence that we extracted from that hearing led in part to a major Justice Department case started during the Biden administration, can easily be finished in the Trump administration. And that's, you know, they've hired a pretty good person that they're putting in charge of antitrust.

19:57That's not true of a lot of the people they've hired. But on this front, this is a good person who understands these laws. I'm glad you brought up your prior work on this issue. You're basically Senator Antitrust out there. I wrote a book on it. I was on the New York Times bestseller list for 10 days. There you go. Congratulations. Yeah. You've introduced a number of pieces of legislation to this, and a lot of them haven't been signed into law. Do you think there's an opportunity here with these price-fixing algorithms where maybe there wasn't on Ticketmaster or some anti-tech stuff? It's not just passing bills, Sean.

20:34We can do that, but it's also, is the law being enforced? Are they actually bringing actions? Are they getting results that matter? In the cases of this, the case going on with RealPage or Ticketmaster or the tech companies, so much of it is in the details of what they agree to. They could actually get them to agree, the tech companies, to a bunch of things they already agreed to in other countries to protect consumers. You were in the same room as the president and the vice president a couple of times a few weeks ago. A lot of Americans saw that. And in the same car as both presidents. I'm the only person that I know of in history that rode with both President Biden and President Trump from the White House to the Capitol.

21:19Did you happen to bring up algorithms? I have to ask. Well, at some point during the day, I mean, it was a little hard to avoid not mentioning tech with all those geyser. And, you know, I believe, and I'm not going to talk about what I talked about, but I believe that they've got to make sure they hold these companies accountable. It doesn't mean you're going to get rid of these companies. Of course not. But what it means is you're going to have true competition.

21:56senator amy klobuchar you can call her senator amy klobuchar before that you heard from bill bear from brookings peter balanon rosen made our show today we miss him already devin schwartz helped jolie myers helped laura bullard helped patrick boyd played the potato here's a fun one today explained is doing a show about the great wealth transfer if you don't know what that is i feel you Some lucky youngish Americans are getting trillions, literally trillions of dollars from their parents. Not like individually, but when you add it all up. Like, you know, parents pay the credit card bill every month.

22:34They pay the rent for that two bedroom in Brooklyn. They throw you 200K for a down payment on your first house. Tuition for the kids' private schools. Are you getting money from your parents? Call us and tell us about it, if you will. You can be anonymous if you want. 844-453-4448. Especially if it's a lot of money. We want to hear from you. No judgment, but we might call you back. 844-453-4448. Thanks for sharing.

23:20After the crisis begins not the calm, but the change. It's going to work again, but different than before. Who is going to stop and is going to go on, is going to change. That's showing us the patients, the experts and experts. In episode 5 of the end of the day, it's about how a real power can be a real strength. Now listen to the podcast channel for credit reform, everywhere where it's podcasts.

From the publisher

The prices of all kinds of things have stayed stubbornly high even as inflation has cooled. And a spate of lawsuits point to algorithmic price fixing as the culprit. Just look at frozen potatoes.
This episode was produced by Peter Balanon-Rosen with help from Devan Schwartz, edited by Jolie Myers, fact-checked by Laura Bullard, engineered by Patrick Bpyd and Andrea Kristinsdottir, and hosted by Sean Rameswaram.
Transcript at vox.com/today-explained-podcast
Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members
Chef Jay Murray at Grill 23 in Boston shows off a dish of tater tots. Photo by MediaNews Group/Boston Herald via Getty Images.
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