Advice for your ecommerce team

0:00Lucas Tieleman: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. My name is Tyson and joining me today is Lucas Tieleman, CEO and co-founder of Optiversal. Lucas helps some of the world's largest retailers optimize for AI-driven discovery by turning product data into machine-readable content that performs across both traditional search and emerging AI platforms.

0:42Today, we're going to be talking about why AEO starts with better SEO fundamentals, how AI changes, why brands think about search, and why creating more content isn't the same as creating more value. If you could give every e-commerce team one piece of advice, what would it be? Really understand your customer. Like if I could give one piece of advice, it would be to work in the retail store. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.

1:23You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.

1:57Prefizzable's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E.io.

2:39And try to sell your own product. Don't talk about how much gigabytes a computer has. Talk about how many photos you can store on it. If you were in the store and the person would walk in, what would you actually tell them? And is that reflective of what you're doing in SEO? If you'd like to contact Lucas, you can find a link to his LinkedIn profile in our show notes, or also be sure to go over and check out his company's website, see what they're doing, see how they're supporting e-commerce companies at optoversal.com. And if you haven't subscribed yet and you want a daily stream of SEO, AEO, GEO, content marketing knowledge in your product feed, hit the subscribe button in your podcast app on YouTube or in your preferred app.

3:24And we'll be back in your feed in the following days. With that, that's all for today. Thanks for by the voice of Serge, and we will see you in the next episode.

3:41Thank you.