Skiing out-searches snowboarding

0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Benjamin Shapiro.

0:42I'm Benjamin Shapiro, and joining me today is Tyson Stockton, co-founder and COO of Previsible, the AI discovery agency helping brands navigate the changing search landscape. And today, Tyson's going to explain why the SEO industry is changing, not shrinking. Would you rather be an in-house SEO at an enterprise company or at a agency serving mid-market B2B? For me, I mean, I would say both. Bullshit. No, no. Rejected. No, no. Can't do it. Pick one. No, you have to like, you're going to gain more reps at an agency with a variety of businesses. Time for a one minute break to hear from our sponsor, Previsible.

1:23So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.

1:57They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Prefizzable's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible.

2:36For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E.io.

2:47Right now, that's probably more valuable because of the pace of change. As far as like personally, I'm drawn to the big complex enterprise businesses and that like game within the game of working through the company is something that's also interesting.