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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

29 Oct 2026 · 1m · 1 chapter

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Why Is AI Discovery Replacing the Search Industry’s Acronym Debate?

In short

The episode discusses “AI discovery” as the evolving replacement for the search-industry acronym debate (GEO, SEO, AEO, etc.) and how brands should operationalize it.

Guest

Jordan Cooney, co-founder and CEO of Previsible, an SEO and AI discovery agency. Background: Previsible draws on a collective 40 years of SEO and digital marketing experience.

Key claims

AI discovery is the clearer, practical label for what’s replacing acronym confusion; Previsible’s integrated consulting model helps brands turn organic growth strategy into execution.

Notable examples

Previsible works with Yelp, eBay, Canva, Atlassian, and Square.

Written by AI. May contain mistakes.

Chapters

0:49

Introduction of Guest and Topic

Host Benjamin Shapiro introduces guest Jordan Cooney and discusses AI discovery.

“GEO, SEO, AEO, LMNOP, EO, what are you putting on your business card?”
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Transcript

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0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Benjamin Shapiro.

0:42I'm Benjamin Shapiro and joining me today is Jordan Cooney, the co-founder and CEO of Previsible, the SEO and AI discovery agency. GEO, SEO, AEO, LMNOP, EO, what are you putting on your business card?

0:57Jordan Koene: This is simple. It's AI discovery.

1:27Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.

2:09So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E dot I-O.

2:28Jordan Koene: We don't know what these three letters are, and we are still transforming what this industry looks like. So until we really know what it is, it's AI discovery. We're still on the hunt.

From the publisher

Four acronyms now compete to define search: GEO, SEO, AEO and LLMO. Jordan Koene is CEO and Co-Founder of Previsible, the AI discovery agency he founded in 2020. He previously served as CEO of Searchmetrics Inc. and Head of SEO and Content Development at eBay. He explains why Previsible positions around "AI Discovery" instead of committing to a single acronym while the discipline's boundaries are still being defined. The conversation covers category-level positioning for an agency in an unsettled market and leadership through ongoing change in AI search.

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