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69 episodes
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
by I Hear Everything · English
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Latest episodes
All episodes
The Future of SEO When Agents Replace Website Visitors
How SEO changes when AI agents/chat-based search do most of the “journey,” shifting websites from ranking for humans to training bots for transactions.
10 Nov 2026 · 43m · 22 chaptersSkiing out-searches snowboarding
Why SEO is changing (not shrinking) and how to choose between in-house vs agency SEO, framed by Previsible’s integrated consulting model.
3 Nov 2026 · 1m · 1 chapterHow Is AI Changing SEO Career Progression?
How AI-driven “AI discovery” (AEO/GEO/AI search) is changing SEO career paths and hiring, without eliminating demand.
2 Nov 2026 · 33m · 14 chaptersWhy Is AI Discovery Replacing the Search Industry’s Acronym Debate?
The episode discusses “AI discovery” as the evolving replacement for the search-industry acronym debate (GEO, SEO, AEO, etc.) and how brands should operationalize it.
29 Oct 2026 · 1m · 1 chapterHow Can Search Leaders Turn Practitioner Insights into Strategic Learning?
How search leaders can turn practitioner insights into strategic learning, using an SEO/AI discovery agency’s integrated consulting model.
28 Oct 2026 · 1m · 2 chaptersWhat Does a Perfect Day Look Like?
“What Does a Perfect Day Look Like?” Host Benjamin Shapiro interviews Jordan Cooney, co-founder and CEO of Previsible, an SEO and AI discovery agency.
27 Oct 2026 · 1m · 1 chapterHow Should Search Leaders Navigate the AI Shift?
Enterprise SEO measurement in the AI/LLM search era—why “visibility” metrics and impressions don’t explain revenue, how to track citations/coverage instead, and what budget shifts to make for…
26 Oct 2026 · 35m · 15 chaptersLate night vibe coding?
Enterprise SEO teams using their own data to understand consumers and improve search results, with a focus on “late night vibe coding” versus “GA5” (likely a tooling/approach comparison).
22 Oct 2026 · 1m · 1 chapterEducation vs work
The episode contrasts “education vs work,” arguing education should be open and accessible regardless of money, while work is framed as profit-driven collaboration where employees share in project…
22 Oct 2026 · 2m · 2 chaptersThe most underrated piece in your AI tech stack
Enterprise SEO teams using their own data to improve consumer understanding and search results, focusing on an “underrated” AI tech stack component.
21 Oct 2026 · 2m · 2 chaptersAre you calling it SEO, AEO, or GEO?
Enterprise SEO teams using their own data to better understand consumers and improve search results; discussion of whether the industry should be called SEO, AEO, or GEO.
20 Oct 2026 · 1m · 1 chapterBuilding AI Agents That Actually Work for Enterprise SEO
Enterprise SEO for AI search—using first-party consumer data and AI agents to find “hidden gem” purchase intents that keyword volume misses, and to build scalable classification and content…
19 Oct 2026 · 44m · 15 chaptersIf a site was negatively impacted from the Google August 26 Spam update what should they start doing immediately?
Immediate actions after a site is negatively impacted by Google’s August 26 spam update, focusing on preserving evidence for analysis.
17 Oct 2026 · 1m · 1 chapterWhat's the biggest mistake companies make when submitting a Google reconsideration request?
The biggest mistake companies make when submitting a Google reconsideration request, and why rushing harms approval chances.
16 Oct 2026 · 2m · 3 chaptersWhat's the most common warning sign that a website is at risk of a Google manual action?
Most common warning sign a website is at risk of a Google manual action, and why there’s no clear “red light” in Google Search Console.
15 Oct 2026 · 2m · 1 chapterDoes using AI to create SEO content at scale increase your risk of a Google penalty?
Whether using AI to create SEO content at scale increases the risk of a Google penalty, emphasizing human oversight and quality.
14 Oct 2026 · 1m · 1 chapterWhat's the biggest misconception SEOs have about Google's August 2026 Spam Update?
The biggest misconception SEOs have about Google’s August 2026 spam update—whether it targets sites for using AI to produce content.
13 Oct 2026 · 1m · 1 chapterGoogle Spam Update: This episode is about prevention and SEO worst case scenario readiness.
Google spam update (August) and a simultaneous wave of Google manual spam actions; how to prevent SEO “worst case” scenarios and how to respond if rankings drop.
12 Oct 2026 · 1h 3m · 25 chaptersThe biggest organizational barrier preventing brands from succeeding in AI search
The episode argues that the biggest barrier to brand success in AI search is “thinking in silos,” treating AI discovery as an SEO-only problem instead of a holistic, cross-functional effort.
7 Oct 2026 · 2m · 1 chapterOnsite vs offsite as AI search continues to drive change
AI search reshaping SEO work, specifically who “owns” AI discovery and how GEO/AEO require SEO teams to collaborate across organizational boundaries; whether on-site or off-site efforts matter more,…
6 Oct 2026 · 2m · 1 chapterWho owns AI discovery?
Who “owns” AI discovery in enterprise search. The episode argues that GEO/AEO (and AI-driven search) require decentralized, cross-functional responsibility rather than a single SEO team owning…
5 Oct 2026 · 44m · 17 chaptersWill structured product feeds become more or less important to AI search?
Whether structured product feeds will become more or less important to AI search, and how structured-data/optimization may evolve into a specialized discipline.
3 Oct 2026 · 2m · 2 chaptersWill search marketers spend more time optimizing for humans or AI agents?
Whether search marketers will spend more time optimizing for humans or AI agents in the next five years, and how agentic marketing will change SEO work.
2 Oct 2026 · 2m · 1 chapterThe source of information that will become more important to AI search
What information sources will matter most for AI search in the next year, and how brands should prepare for more “agentic” customer journeys and tool-driven marketing.
1 Oct 2026 · 2m · 1 chapterWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy