Does using AI to create SEO content at scale increase your risk of a Google penalty?

0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

0:41Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Kasper Zeminski, Senior Director at Search Brothers. Does using AI to create SEO content at scale increase your risk of a penalty?

0:58Kaspar Szymanski: To be honest, it absolutely can. And really comes down to the wider conversation we had just a moment ago. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in.

1:35Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Prefizzable's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.

2:15So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E.io.

2:34Kaspar Szymanski: When we talk about human oversight, editorial process, and quality insurance, Content that is created for humans is the objective, right? Rather than being created with Googlebot and SEO primarily in mind.