Onsite vs offsite as AI search continues to drive change

0:00Siiri Lee: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHeareEverything.com. My name is Tyson and joining me today is Siri Lee, Senior Director, Global Direct Consumer at Manscaped, where she leads the brand's global e-commerce strategy and digital customer experience. Today, we're going to be talking about who owns AI Discovery, why GEO and AEO are forcing SEO teams to work across traditional organization barriers, and what it takes to move fast when search is changing faster than most organizations can adapt.

0:48As AI search evolves, will we spend more time on on-site activities or off-site activities? I think right now there is some evidence that the off-site may matter more. With that said, though, you absolutely need to have kind of a balance and a holistic narrative. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you've got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges.

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2:41While I think we have some data in the offsite direction, I truly firmly believe that one, the onsite is what's more in our control. And two, we all need to make sure that we work from the same foundation and toward the same objective in both spaces. Thanks again to Siri Lee, Senior Director of Global Direct to Consumer at Manscaped for joining us. if you like the context here you can find a link to her linkedin profile in the show notes or you can go on over to her company's website at manscaped.com and if you haven't subscribed yet and you want a daily stream of seo geo eeo content marketing knowledge in your podcast feed hit the subscribe button in your podcast after youtube and we'll be in your feed in the following days that's all for today thanks for stopping by and we will see you in the next episode Thank you.