The biggest organizational barrier preventing brands from succeeding in AI search

0:00Siiri Lee: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHeareEverything.com. My name is Tyson and joining me today is Siri Lee, Senior Director, Global Direct Consumer at Manscaped, where she leads the brand's global e-commerce strategy and digital customer experience. Today, we're going to be talking about who owns AI Discovery, why GEO and AEO are forcing SEO teams to work across traditional organization barriers, and what it takes to move fast when search is changing faster than most organizations can adapt.

0:48What's the biggest organizational barrier preventing brands from succeeding in AI search today? Thinking in silos. time for a one minute break to hear from our sponsor previsible so you're looking for seo help and you got a couple of options you could start replying to spam from agencies that claim they can get you to rank number one on google you can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate none of those sound very good now do Well, that's where Previsible's integrated consulting model comes in.

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2:25And specifically thinking of AI-driven search as a problem of a single department rather than a holistic organizational effort. Thanks again to Siri Lee, Senior Director of Global Direct-to-Consumer at Manscaped for joining us. if you like the context here you can find a link to her linkedin profile in the show notes or you can go on over to her company's website at manscaped.com and if you haven't subscribed yet and you want a daily stream of seo geo eeo content marketing knowledge in your podcast feed hit the subscribe button in your podcast after youtube and we'll be in your feed in the following days that's all for today thanks for stopping by and we will see you in the next episode Thank you.