What's the most common warning sign that a website is at risk of a Google manual action?

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0:41Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Kasper Zeminski, Senior Director at Search Brothers. What's the most common warning signal that a website is at risk of a potential Google manual action?

1:00Kaspar Szymanski: I'm afraid there is no clear card warning signal as a red light, nothing of that sort in Google Search Console. There is a warning sign, which, however, I'm very hesitant to recommend to look out for because it can be very misleading. That would be very... Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.

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2:45Kaspar Szymanski: And there would be many false positives. And that is increased crawler activity in particular sections of the site, which can indicate that there is an impending drop or they can indicate absolutely nothing. They can indicate that Google has been more interested in that section of the website because there may have been more outset references or maybe internal references, or maybe that query has been coming up more frequently because the topic is trending.