Will search marketers spend more time optimizing for humans or AI agents?

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0:41Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Alex German, co-founder and CEO at Bluefish AI. Five years from now, will search marketers spend more time optimizing for humans or AI agents? I would be surprised if humans basically stop using the internet at all. I think that there are definitely channels in particular that are not going away, like social, I think is a really good example where consumers are very happy with social experiences and their adoption rates and usage rates. Time for a one-minute break to hear from our sponsor, Previsible.

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2:46But I definitely think that the split is going to shift quite a bit. We will be using agents in ways that we can't fathom today. And search marketers and agentic marketers and the rest of the marketing teams will be solving for those applications. So, you know, like I always love when I see people have the like SEO versus AEO debate, you know, because of course, like everybody's wrong. And so, you know, you sort of hold that line at your own peril. Anytime we've seen a big, you know, marketing channel cycle on the internet, it has opened up sort of a new class of talent, a new class of companies.

3:20And it's created opportunity for new players in space. And I think we'll see the same thing here.

3:31Thank you.