What's the biggest misconception SEOs have about Google's August 2026 Spam Update?

0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

0:41Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Kasper Zeminski, Senior Director at Search Brothers. What's the biggest misconception SEOs have about Google's August 2026 spam update?

0:59Kaspar Szymanski: The ads sites are being affected merely for utilizing AI solutions and for the content in particular. And I do not believe that to be actually the case. Yes. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.

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2:38Kaspar Szymanski: There is a representative volume of AI utilizing websites that have been affected, But it is not about how content is being produced. Rather, it is about the output and the quality of the content that triggers Google to flag them as low quality sites.

3:15Thank you.