The source of information that will become more important to AI search

0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

0:41Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Alex German, co-founder and CEO at Bluefish AI. Which information source do you think will become more important in AI search over the next year? Brand data. And what I mean by that is like actual data that is made for large language models that is structured, is syndicated, and is done so in a sophisticated, measured way. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.

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2:42especially you know going into the holiday season we think that that brands are are going to really invest in okay what is our agentic customer journey what are the tools in the kit to to you know reach our customers as they move through that and i think you're going to see data um start to be a much more powerful tool than than it was you know in 2025 and for part of 2026