Will structured product feeds become more or less important to AI search?

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0:41Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Alex German, co-founder and CEO at Bluefish AI. And I do see like the optimization of strictly structured data or I mean, product feeds being one facet, maybe within a larger topic of structured data. Do you think that that would start to emerge as like a specialization or almost like its own discipline and focus within our industry? Usually when there's a new category, what happens in the beginning is that everybody kind of does everything. so in the early days of like geo aeo there were you know everybody was sort of an aeo platform time for a one minute break to hear from our sponsor previsible so you're looking for seo help and you got a couple of options you could start replying to spam from agencies that claim they can get you to rank number one on google you can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.

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2:58Everybody was basically trying to be everything to everyone. What usually happens is that doesn't work. Like if you solve for everyone, you kind of solve for no one. And so there will be more specialization by customer segment. So like Bluefish, we're committed. We only work with a Fortune 500. There's also going to be more kind of flora and fauna in the ecosystem. So you're going to see, you know, data companies. You're going to see analytics focused companies. You're going to see optimization focused companies, measurement focused companies. You're going to see, you know, pay media focused companies.

3:32There will be an ecosystem. For better or for worse, there will be another, you know, Loomiscape. You know, you're just starting to see real maturity start to emerge in this category. So I think we're still in the earliest innings of AEO and agentic marketing. We'll see a lot of new companies in 12 months that don't exist today. And that will ultimately be a healthy thing for the category.

4:04Thank you.