If a site was negatively impacted from the Google August 26 Spam update what should they start doing immediately?

0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

0:41Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Kasper Zeminski, Senior Director at Search Brothers. If a website was negatively impacted from Google's August 26 spam update, what should they start doing immediately?

1:01Kaspar Szymanski: If they're not doing it quite yet, please go ahead and save and preserve your server logs. This is really, really important. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you've got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they?

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2:37Kaspar Szymanski: Probably not going to be helpful in terms of kicking off the instant analysis that is necessary, But it can be helpful in understanding how the website is interacting with bots. And depending on the size of the website or volume of landing pages, it can be a godset.