What's the biggest mistake companies make when submitting a Google reconsideration request?

0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

0:41Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and joining me today is Kasper Zeminski, Senior Director at Search Brothers. What's the biggest mistake companies make when submitting a Google reconsideration request?

0:59Kaspar Szymanski: The by far biggest mistake is doing it straight away. Very frequently, it happens on the assumption that there's a queuing system. We're going to go ahead and submit the reconsideration request, and be that a really rational one or an upset one, it doesn't matter really much. And we're going to use the time to go ahead and look into what the issue really is about. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you've got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.

1:33You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie-cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.

2:06Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E dot I-O.

2:48Kaspar Szymanski: Very frequently, that will lead to rejection. Every consecutive reconsideration request that has been rejected makes the task at hand harder because there is a loss in trust. Everything is on record. So if a website has been applying for reconsideration time and time again, while at the same time not meeting the expectations, not introducing the changes that were necessary to the website, essentially it would have to increase that effort many, many times over next time around in order to be successful.

3:34Thank you.