An SEO tactic marketers should stop doing

0:00Lucas Tieleman: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. My name is Tyson and joining me today is Lucas Tieleman, CEO and co-founder of Optiversal. Lucas helps some of the world's largest retailers optimize for AI-driven discovery by turning product data into machine-readable content that performs across both traditional search and emerging AI platforms.

0:42Today, we're going to be talking about why AEO starts with better SEO fundamentals, how AI changes, why brands think about search, and why creating more content isn't the same as creating more value. What's one SEO tactic that you think marketers should stop doing today? I think like sloptimization is the thing you should stop doing if you are going to.

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2:37Do a bunch of keyword research and turn it into 1 ,500 word posts based on the keywords that you researched and just feed them back into the model. you are perpetuating the problem and you're not going to make more money. If you'd like to contact Lucas, you can find a link to his LinkedIn profile in our show notes, or also be sure to go over and check out his company's website, see what they're doing, see how they're supporting e-commerce companies at Optiversal.com. And if you haven't subscribed yet and you want a daily stream of SEO, AEO, GEO, content marketing knowledge in your product feed, hit the subscribe button in your podcast app on YouTube or in your preferred app.

3:20And we'll be back in your feed in the following days. With that, that's all for today. Thanks for some by the voice of search. And we will see you in the next episode.

3:44Thank you.