Ecommerce teams will wish they started doing this earlier

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0:41Joe Doran: Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and today I'm joined with Joe Dorian, Chief Product Officer at Botify. five years from now, what will e-commerce teams wish they had started doing earlier? Attribution. How do I think about the outcome I'm trying to drive and the contribution of each of my channels to that outcome? So I'm trying to get somebody to buy a product and I should not leverage the past 10 to 20 years of thinking and think everything is based on... Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options.

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2:47A isolated session. I think humans are complex and messy people. I do not believe they just go to a single chatbot, make a request, and then kind of like follow through and purchase. I think the shopping experience is messy. I think they do some things on their phone. I think they do some things on their desktop. I think they do some things in traditional search. I think they need to lift their head and think broader, stay anchored on the purchase, and look at the contribution or the attribution of all these efforts to that purchase.

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