In five years will we still be talking about SEO rankings?

0:00Jason Lax: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.

0:42I'm Jordan Cooney, and joining me today is Jason Lax, senior SEO and AI expert at SAP. Looking years into the future here, will we still be talking about SEO rankings? We'll still be measuring a position somewhere, but it won't be the headline, the most important thing. And the main question will be, are you being recommended or not? Are you being recognized?

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2:35In many ways, that's maybe what it's about. You know, the ultimately a ranking was a recommendation about where to click through to. A citation is a recommendation about where to validate the answer or maybe even what to do within the answer itself.