One AI search trend retailers are overreacting to

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0:41Joe Doran: Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and today I'm joined with Joe Dorian, Chief Product Officer at Botify. What's one AI search trend retailers are overreacting to? One of the biggest things people will look at, the first thing they'll look at is they'll look at their share voice, which is kind of like how often I'm mentioned. But the other thing that they overreact to is prompt volume. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you've got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.

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2:38And how many prompts are actually being executed? Both those metrics are probabilistic metrics. Both of them are synthetic. No one is publishing. accurate transparent data we really struggle to go and represent to the marketer that this data is meaningful and is representative of their shoppers