

8 Sep 2026 · 1m · 1 chapter

The episode argues that most people underuse Google Docs’ “Refine” feature (now tied to Gemini) to improve writing during collaboration.
Tasia Custode, founder and CEO of Brio Media.
Refine helps when team edits don’t match a desired brand voice; users can highlight text and click Refine to “match” a specified style or rewrite content.
If someone adds text that doesn’t fit the document’s brand voice, highlight it and use Refine to align tone/style; alternatively, use Refine to rewrite a passage when the user isn’t satisfied.
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Discussion about the Refine feature in Google Docs and its benefits.
“Huge win because if someone's added something to your document, it doesn't quite fit the brand voice that you would have for the document.”

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On Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast, what are the key points of this episode?
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0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
0:42Tasia Custode: Joining us today is Tasia Custode, founder and CEO of Brio Media. What is the one Google Workspace feature that you think everyone is underusing? In Google Docs, using the Refine feature. So like Gemini is now built into Google Docs and there is a refined feature. And with that feature, you can either put something matching a brand voice. So if you're collaborating with a team. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.
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2:34Huge win because if someone's added something to your document, it doesn't quite fit the brand voice that you would have for the document. highlight it, click refine and say like match, you know, this style or match my style. Or you could just have it just rewrite something if you're just not happy with it. So the refine feature in Google Docs, that's what I'm going to say.
Content teams lose brand voice consistency across collaborative drafts. Tasia Custode, founder and CEO of Brio Media, breaks down an underused capability inside Google Workspace for enterprise content teams. She details Gemini's Refine feature in Google Docs, showing how to highlight a collaborator's edit and match it to brand voice or personal style with one click. She also outlines using the same feature to rewrite underperforming copy on demand, streamlining editorial consistency across team-authored content.
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