One SEO habit marketers should stop doing

0:00Jenna Hannon: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. My name is Tyson and joining me today is Jenna Hannon, founder and CEO at Hatter. Jenna was one of the first marketing hires at Uber Eats before launching one of the first agencies dedicated to AI search visibility. And today we're going to be diving into why AEO starts with better SEO fundamentals and why AI search is changing how marketers think about visibility and attribution.

0:47What's one marketing fundamental that AI will never replace? I don't think marketing is going to be replaced with AI in the way that people think. I think that the core of marketing, which is the strategy, which is what we've been talking about, this entire conversation is not going to get replaced. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges.

1:27or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Fizzable's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach.

2:02Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E dot I-O.

2:37With AI, because it takes a human to synthesize and understand human emotion, to understand why someone purchases your product. but you can scale with AI. Well, with that, that is going to wrap up this episode of the Voice of Search podcast. Thanks again to Jenna Hannon, founder and CEO of Hatter for joining us. If you'd like to contact Jenna, you can find a link to her LinkedIn profile in their show notes, or be sure to go on over and check out her company's website at gethatter.ai and be sure to check out their free AI visibility tool. If you haven't subscribed yet and you want a daily stream of SEO and content marketing and AI search knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube.

3:21And we'll be back in your feed in the following day. That's all for today. Thanks for stopping by and we'll see you in the next episode.

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