One SEO metric teams rely on too much

0:00Jason Lax: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.

0:42I'm Jordan Cooney, and joining me today is Jason Lacks, senior SEO and AI expert at SAP. What's one SEO metric you think teams rely on too much? It might be sessions and visits. We're kind of hung up on that. We're used to it. But as AI is absorbing the informational clicks, a lot of that low-intent visits or those low-intent visits are dropping off.

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2:36And the people who do arrive or click through are actually a lot more engaged. So we've got this thing where, you know, volume drops, the quality goes up. And the catch is that the decline can also mean that you're just losing visibility. So, you know, on the line, the chart looks the same. But again, sessions alone just won't tell you the difference. So, you know, you need dimensions and conversions alongside them to really understand what you're seeing.

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