One SEO skill everyone should be learning today

0:00Thenuka Karunaratne: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHeareEverything.com. I'm Jordan Cooney, and joining me today is Sanuka, CEO and co-founder at Sunbeam Engagerate. Today, we're going to talk about autonomous SEO, the GEO hype cycle, and what the future of SEO teams looks like when AI becomes part of the workflow. What is the number one skill that SEOs and organic marketers must have?

0:44I would say it's product sense. If you don't understand the product well, how will you understand what to cover about it? If you are very disconnected from the holistic experience of what it does at a deep level, Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate.

1:22None of those sound very good. Now, do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.

2:06So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E dot I-O.

2:26How customers receive it, what they have trouble with, what they don't. These are all very important inputs in being able to understand from a search standpoint, what should I convey to the world about this product? There's some fundamental product sense you need to have to be a good SEO. If you'd like to contact Tanuka, you can find a link to his LinkedIn profile in our show notes or on the voiceofsearch.com. You can also visit his company website, sunbeam.ai. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed next week.

3:00Okay, that's all for today. But until next time, remember, the answers are always in the data.

3:10Thank you.