One signal every marketer should pay more attention to

0:00Chester Scott: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.

0:42I'm Jordan Cooney, and joining me today is Chester Scott, Chief Strategy Officer at Luneo. What is a major marketing signal that digital marketers should be paying more attention to? I would say marginal ROAS and incrementality. I think that we need to try and do more as an industry to get closer to that answer in order to be able to drive overall effectiveness.

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2:35And I think the overall effectiveness ultimately is what will drive growth and market share wins over time. and so i think yeah marginal ROAS and an incremental contribution