One thing AI still can't do well

0:00Thenuka Karunaratne: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHeareEverything.com. I'm Jordan Cooney, and joining me today is Sanuka, CEO and co-founder at Sunbeam Engagerate. Today, we're going to talk about autonomous SEO, the GEO hype cycle, and what the future of SEO teams looks like when AI becomes part of the workflow. What's one thing AI still can't do well?

0:41I think the macro strategy around really empathizing with the customer, really understanding what the mission and focus of the team building the product is, and understanding core product capabilities and tying all that together in a really smooth way, I think is something that requires a lot of high-bent frequency communication between human beings. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you've got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges.

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2:32and you can distill some of that into an agent through connecting with call recordings and your crm and your help desk but there's some element of what does the company do what are our priorities a lot of this is implicit happens at water cooler conversations on walks with your boss these things are very hard to replicate and i think that is very useful and important in today's world if you'd like to contact tanuka you can find a link to his linkedin profile in our show notes or on the voice of search.com. You can also visit his company website, sunbeam.ai. If you haven't subscribed yet, want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed next week.

3:12Okay, that's all for today. But until next time, remember, the answers are always in the data.

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