1. Podcasts
  2. Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
  3. One thing every enterprise SEO team should start doing this year
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

18 Sep 2026 · 1m · 1 chapter

Episode artwork

One thing every enterprise SEO team should start doing this year

In short

Enterprise SEO teams should start asking AI models why they don’t recommend a given SEO approach, then convert those explanations into actionable tactics and share them with internal teams that can fix issues.

Guest backgrounds

Jason Lacks, senior SEO and AI expert at SAP; host Jordan Cooney.

Key claims

Model “no” or “why not” responses can reveal gaps in strategy; enterprises should operationalize those insights into concrete work rather than just chasing rankings. SEO should connect to product/pricing challenges and use new data access to inform decisions.

Notable examples

The episode mentions “asking the models why they don’t recommend you” and using the answers to shift tactics; sponsor segment cites brands like Yelp, eBay, Canva, Atlassian, and Square.

Written by AI. May contain mistakes.

Chapters

2:30

Diving into SEO Tactics

Discussion about the importance of asking models for insights in SEO.

“Place, the price, and the promotion, all of them got to work in tandem.”
A man walking through an airport, asking his phone a question

Ask about this episode

Get the gist, explore an idea or ask about something said.

Claude

On Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast, what are the key points of this episode?

Searching your listening

Transcript

Automatic transcript. May contain errors.

0:00Jason Lax: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.

0:42I'm Jordan Cooney, and joining me today is Jason Lacks, senior SEO and AI expert at SAP. What's one thing every enterprise SEO team should start doing this year? Ask the models why they don't recommend you. okay and then start looking at those answers and turning them into tactics or showing them to teams that can actually help shift that and turn that around time for a one minute break to hear from our sponsor previsible so you're looking for seo help and you got a couple of options you could start replying to spam from agencies that claim they can get you to rank number one on google You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.

1:34None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Prefizzable's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.

2:18So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E.io.

2:38Place, the price, and the promotion, all of them got to work in tandem. You know, in SEO now, we're not just taking it at the promotional thing and looking for and chasing rankings, really getting insights about what might be the challenge with the product or pricing and so on. We've got access to that now and we can send that information back. But yeah, again, just ask the models, why not?

From the publisher

Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models directly to surface why they aren't recommending your brand, then converting those gaps into cross-functional tactics spanning product, pricing, and promotion. The discussion moves beyond ranking-driven SEO toward using AI model feedback as a diagnostic layer for pricing and product positioning challenges.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

All episodes