Product content vs product feeds

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0:41Joe Doran: Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and today I'm joined with Joe Dorian, Chief Product Officer at Botify. product contents or product feeds, which will matter more in the next two years? Product feeds. No doubt. No doubt. I believe a lot of retailers have very rich and robust product content today that sits on their PDPs. It's just fragmented across your ecosystem. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.

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2:39So consolidating it, making sure it's full, complete, and accurate within a product feed is incredibly important right now. You build once, make the investment once and deploy it in many locations.