The advantage of a traditional product marketing background?

0:00Jenna Hannon: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. My name is Tyson and joining me today is Jenna Hannon, founder and CEO at Hatter. Jenna was one of the first marketing hires at Uber Eats before launching one of the first agencies dedicated to AI search visibility. And today we're going to be diving into why AEO starts with better SEO fundamentals and why AI search is changing how marketers think about visibility and attribution.

0:48What's one SEO habit marketers should stop doing? Broad keywords. so trying to go very broad the game is getting more specific if you're doing keyword-based seo which still applies time for a one minute break to hear from our sponsor previsible so you're looking for seo help and you got a couple of options you could start replying to spam from agencies that claim they can get you to rank number one on google you can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges or you can work with the cookie cutter agency, to quickly launch a strategy-less project with low success rate.

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2:32Today, you want to keep it specific. Don't go too far just for grabbing traffic because that's going to hurt you in AI search. Well, with that, that is going to wrap up this episode of the Voice of Search podcast. Thanks again to Jenna Hannon, founder and CEO of Hatter for joining us. If you'd like to contact Jenna, you can find a link to her LinkedIn profile in their show notes, or be sure to go on over and check out her company's website at gethatter.ai and be sure to check out their free AI visibility tool. If you haven't subscribed yet and you want a daily stream of SEO and content marketing and AI search knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed in the following day.

3:17That's all for today. Thanks for stopping by and we'll see you in the next episode.