The biggest misconception about AI search today

0:00Lucas Tieleman: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. My name is Tyson and joining me today is Lucas Tieleman, CEO and co-founder of Optiversal. Lucas helps some of the world's largest retailers optimize for AI-driven discovery by turning product data into machine-readable content that performs across both traditional search and emerging AI platforms.

0:42Today, we're going to be talking about why AEO starts with better SEO fundamentals, how AI changes, why brands think about search, and why creating more content and isn't the same as creating more value. What's the biggest misconception about AI search today? That it's the same as search 10 years ago. And so it's not the same. It's very different. It's also in many cases, much more personalized. If you search something and I search something, we're probably going to get different results. The focus should not be on like, if I type in the result, am I first? The focus should be on, do I have the right content for people to come to my site?

1:23and you can prove that in the data that you see. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in.

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2:34So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E dot I-O.

2:54If you'd like to contact Lucas, you can find a link to his LinkedIn profile in our show notes. or also be sure to go over and check out his company's website, see what they're doing, see how they're supporting e-commerce companies at Optiversal.com. And if you haven't subscribed yet and you want a daily stream of SEO, AEO, GEO, content marketing knowledge in your product feed, hit the subscribe button in your podcast app on YouTube or in your preferred app. And we'll be back in your feed in the following days. With that, that's all for today. Thanks for stopping by the voice of search and we will see you in the next episode.