The biggest misconception marketers still have about AI search

0:00Jason Lax: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.

0:42I'm Jordan Cooney, and joining me today is Jason Lacks, senior SEO and AI expert at SAP. What's the biggest misconception marketers still have about AI search? Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie-cutter agency to quickly launch a strategy-less project with low success rate.

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2:23That it's a separate channel needing separate content. It isn't. It's the same fundamentals, Justin, whether you're worth mentioning rather than where you rank.

2:42Thank you.