The infrastructure investment every retailer should make today

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0:41Joe Doran: Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and today I'm joined with Joe Dorian, Chief Product Officer at Botify. Hi, what's one infrastructure investment every retailer should make today? How they're specifically serving non-human traffic. How do I serve the bots? Right now, they have a very robust CDN or content delivery network play. They usually kind of like have multiple parties that are actually doing that to make sure that they deliver the best human experience possible. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options.

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2:44They're not making that investment to do it in the bot traffic. Those bots and non-humans have very different needs. The shift has to be from thinking of non-human traffic as something that I kind of have to do. to have the best shopping experience, I have to service my non-human traffic, those crawlers very effectively, very efficiently with a high quality.