The most overrated AI SEO tactic right now

0:00Thenuka Karunaratne: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. I'm Jordan Cooney, and joining me today is Sanuka, CEO and co-founder at Sunbeam Engagerate. Today, we're going to talk about autonomous SEO, the GEO hype cycle, and what the future of SEO teams looks like when AI becomes part of the workflow. What is the most overrated AI, GEO, SEO tactic right now?

0:44I would say it would be llms.txt because this has been confirmed that it does not help with search and visibility. There's a separate argument to be made for authentic browsing use cases, but for search and visibility. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate.

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2:25Google made that pretty clear, and I think multiple other organizations have looked at websites with LMS.txt files to see if they have any positive influence on ranking and searchability and discoverability, and the answer is overwhelmingly no. If you'd like to contact Tanuka, you can find a link to his LinkedIn profile in our show notes or on the voiceofsearch.com. You can also visit his company website, sunbeam.ai. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed next week.

2:59Okay, that's all for today. But until next time, remember, the answers are always in the data.

3:09Thank you.