The most overrated ecommerce SEO metric today

0:00Joe Doran: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

0:41Joe Doran: Here's today's host of the Voices of Search podcast, Tyson Stockton. My name is Tyson, and today I'm joined with Joe Dorian, Chief Product Officer at Botify. what's the most overrated e-commerce SEO metric today? Tracking organic traffic as a standalone KPI and not comparing it with everything else that is actually happening in other channels. So if I'm an e-commerce writer, if I'm not thinking about my organic traffic from search... Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.

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2:42And comparing, contrasting what my referral rates and my organic traffic is from the AI sources that are there, I'm missing out. If I'm not looking at my investment pressure that's coming from paid or from other channels, I'm missing out. If I'm not thinking about what's happening to my paid and organic Google shopping compared to my organic traffic, I'm not getting the full picture.